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MODULE NAME: MODULE CODE:

BUSINESS MANAGEMENT 1 BMAN5111/d/p
BUSINESS MANAGEMENT 1 BMAN5121/d/p

ASSESSMENT TYPE: TAKE-HOME ASSESSMENT (PAPER ONLY)

TOTAL MARK ALLOCATION: 60 MARKS
TOTAL TIME: This assessment should take you 1 Hour to complete, however,
you have 21 Hours (midnight to 9PM on the same day) to
submit. This additional time has been allocated to allow for the
download, completion, and upload of your submission.
By submitting this assessment, you acknowledge that you have read and understood all the rules
as per the terms in the registration contract, in particular the assignment and assessment rules in
The IIE Assessment Strategy and Policy (IIE009), the intellectual integrity and plagiarism rules in
the Intellectual Integrity Policy (IIE023), as well as any rules and regulations published in the
student portal.

INSTRUCTIONS:
1. Please adhere to all instructions. These instructions are different from what is normally
present, so take time to go through these carefully.
2. Independent work is required. Students are not allowed to work together on this
assessment. Any contraventions of this will be handled as per disciplinary procedures in The
IIE policy.
3. No material may be copied from original sources, even if referenced correctly, unless it is
a direct quote indicated with quotation marks.
4. All work must be adequately and correctly referenced.
5. You should paraphrase (use your own words) the concepts that you are referencing, rather
than quoting directly.
6. Marks will be awarded for the quality of your paraphrasing.
7. This is an open-book assessment.
8. Assessments must be typed unless otherwise specified.
9. Ensure that you save a copy of your responses.
a. Complete your responses in a Word document.
b. The document name must be your name.student number.Module Code.
c. Once you have completed the assessment, upload your document under the
submission link in the correct module in Learn.
Additional instructions:
• Calculators are not allowed
• For multiple-choice questions, give only one (1) response per question. The marker will
ignore any question with more than one answer, unless otherwise stated. You should,
therefore, be sure of your answer before committing it to paper.
• This assessment has Three Sections. You are required to answer All of these sections.

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Referencing Rubric

Providing evidence based on valid and referenced academic sources Markers are required to provide feedback to students by indicating
is a fundamental educational principle and the cornerstone of high- (circling/underlining) the information that best describes the
quality academic work. Hence, The IIE considers it essential to student’s work.
develop the referencing skills of our students in our commitment to
achieve high academic standards. Part of achieving these high Minor technical referencing errors: 5% deduction from the
standards is referencing in a way that is consistent, technically overall percentage – the student’s work contains five or more
correct and congruent. This is not plagiarism, which is handled errors listed in the minor errors column in the table below.
differently.
Major technical referencing errors: 10% deduction from the
Poor quality formatting in your referencing will result in a penalty of overall percentage – the student’s work contains five or more
a maximum of ten percent being deducted from the percentage errors listed in the major errors column in the table below.
awarded, according to the following guidelines. Please note,
however, that evidence of plagiarism in the form of copied or If both minor and major errors are indicated, then 10% only (and
uncited work (not referenced), absent reference lists, or not 5% or 15%) is deducted from the overall percentage. The
exceptionally poor referencing, may result in action being taken in examples provided below are not exhaustive but are provided to
accordance with The IIE’s Intellectual Integrity Policy (0023). illustrate the error

Required: Minor errors in technical correctness of Major errors in technical correctness of referencing
Technically correct referencing referencing style style
style Deduct 5% from percentage awarded Deduct 10% from percentage awarded
Consistency Minor inconsistencies. Major inconsistencies.
• The referencing style is generally • Poor and inconsistent referencing style used in-
• The same referencing format consistent, but there are one or two text and/or in the bibliography/ reference list.
has been used for all in-text changes in the format of in-text • Multiple formats for the same type of referencing
references and in the referencing and/or in the bibliography. have been used.
bibliography/reference list. • For example, page numbers for direct • For example, the format for direct quotes (in-text)
quotes (in-text) have been provided for and/or book chapters (bibliography/ reference
one source, but not in another instance. list) is different across multiple instances.
Two book chapters (bibliography) have
been referenced in the bibliography in
two different formats.
Technical correctness Generally, technically correct with some Technically incorrect.
minor errors. • The referencing format is incorrect.
• Referencing format is • The correct referencing format has been • Concepts and ideas are typically referenced, but a
technically correct throughout consistently used, but there are one or reference is missing from small sections of the
the submission. two errors. work.
• Concepts and ideas are typically • Position of the references: references are only
• Position of the reference: a referenced, but a reference is missing given at the beginning or end of large sections of
reference is directly associated from one small section of the work. work.
with every concept or idea. • Position of the references: references • For example, incorrect author information is
are only given at the beginning or end of provided, no year of publication is provided,
• For example, quotation marks, every paragraph. quotation marks and/or page numbers for direct
page numbers, years, etc. are • For example, the student has incorrectly quotes missing, page numbers are provided for
applied correctly, sources in presented direct quotes (in-text) and/or paraphrased material, the incorrect punctuation is
the bibliography/reference list book chapters (bibliography/reference used (in-text); the bibliography/reference list is
are correctly presented. list). not in alphabetical order, the incorrect format for
a book chapter/journal article is used, information
is missing e.g. no place of publication had been
provided (bibliography); repeated sources on the
reference list.
Congruence between in-text Generally, congruence between the in-text A lack of congruence between the in-text referencing
referencing and bibliography/ referencing and the bibliography/ and the bibliography.
reference list reference list with one or two errors. • No relationship/several incongruencies between
• There is largely a match between the the in-text referencing and the
• All sources are accurately sources presented in-text and the bibliography/reference list.
reflected and are all accurately bibliography. • For example, sources are included in-text, but not
included in the bibliography/ • For example, a source appears in the in the bibliography and vice versa, a link, rather
reference list. text, but not in the bibliography/ than the actual reference is provided in the
reference list or vice versa. bibliography.
In summary: the recording of In summary, at least 80% of the sources In summary, at least 60% of the sources are
references is accurate and are correctly reflected and included in a incorrectly reflected and/or not included in
complete. reference list. reference list.

Overall Feedback about the consistency, technical correctness and congruence between in-text referencing and bibliography:
........................................................................................................................................................................................................................................................................................

........................................................................................................................................................................................................................................................................................

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Question 1 (Marks: 5)
Multiple Choice Questions. Please choose the correct answer and indicate only the correct letter
in your answer book.

Q.1.1 Which of the following is NOT a dimension of African Management Thought? (1)
a) Traditionalism
b) Ubuntu
c) Motivation
d) Communalism

Q.1.2 This strategy is used when an organisation finds ways in which an existing product (1)
can be used in different ways or in other segments of the market:
a) Diversification
b) Market Penetration
c) Market Development
d) Integration

Q.1.3 This leadership theory says that in certain situations there is no demand for (1)
leadership, and sometimes it is a limited need:
a) Leadership Continuum theory
b) Leadership Substitute theory
c) Contingency Theory
d) Transformational leadership theory

Q.1.4 The degree to which a task is broken down into smaller parts that could be more (1)
specialised in nature:
a) Job specialisation
b) Job rotation
c) Job enlargement
d) Job analysis

Q.1.5 Ensures that employees have only one direct reporting line to whom they are (1)
accountable:
a) Chain of command

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b) Unity of command
c) Span of control
d) Delegation of control

Question 2 (Marks: 5)
Match the columns. Match the description in column A with the term in Column B. When writing
your answer use the number and corresponding letter, e.g., Answer: 1A.

Column A: DESCRIPTION Column B: TERM

2.1 This role includes being a disturbance handler. A. Integration

2.2 These goals are set by middle managers and relate to the B. Charismatic
different function of an organisation. leadership
2.3 This theory claims that a leader, by his behaviour alone, can C. Interpersonal Role
influence followers to constantly work hard to achieve goals.
2.4 Refers to the organisational structure and how each employee D. Tactical Goals
links with or reports to another employee.
2.5 This characteristic of control means that the manager must E. Chain of command
include planning, organising, leading and control in the process.
F. Strategic goals

G. Complexity
leadership theory
H. Decisional Role
I. Span of control

J. Simplicity

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Zanele’s Community Bakery

Zanele Ledwaba opened a small bakery in her town, as she noticed that there were no similar
businesses in the area. Before she decided on her final products, she did some research in her
area to find out what people would need or want from her bakery. People said that they are
desperately needing someone who can bake beautiful cakes for birthdays and other special
occasions. There was also a consensus that it would be nice to be able to buy fresh bread on
the way from work if it was sold at a reasonable price.

Zanele then employed a baker, an assistant, and a salesperson to man the front of the store.
The bakery opened and has shown a good profit in the first year. Then, to Zanele’s dismay,
another bakery opened not far from her bakery. She thinks that people saw that she was
successful and decided to also cash in on the gap in the market.

Since then, Zanele and her staff have had to come up with new and unique ideas to ensure the
survival of the bakery. They decided to split the bakery into two parts: one for cakes and
functions, and one for the daily bread and baked goods. Zanele then appointed another baker
and another assistant to work in the section for bread and moved the more experienced staff
to the function section.

Zanele decided to create a vision for her bakery so that her staff can aspire to fulfill that vision.
Her vision statement reads: “To be the best local bakery that serves the community with quality
baked goods and excellent customer service”. Since then, she has been working hard to inspire
her team and set a good example. She has conveyed to them that she has high expectations
of them and believes that together, they can achieve many new successes.

Source:
The IIE, 2022.

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Question 3 (Marks: 15)

Q.3.1 Using your own words, compare the three management skills and provide (9)
original examples to illustrate your point.

Q.3.2 In the scenario, Zanele has a new business that she could want to grow in the (6)
future. One of the growth strategies she could consider is integration. Explain
the difference between horizontal and vertical integration, using Zanele’s bakery
as an example.

Question 4 (Marks: 15)

In the case study provided, Zanele is required to be a manager and a leader. The two concepts do
exist jointly. There is an overlap between the two roles, but there are also differences.

Q.4.1. Contrast between management and leadership. Provide original examples to (6)
support your answer.

Q.4.2 Would you say Zanele is a charismatic leader? Justify your answer by providing (4)
three reasons from the case study.

Q.4.3 Zanele would like to get feedback from her team to determine the measure of (5)
progress they have made and to identify any problems. Using three guidelines of
feedback, explain how Zanele can ensure meaningful feedback.

Question 5 (Marks: 5)
Zanele could not do all the work herself. She had to delegate some of the tasks to her staff. Using
your own words, outline 5 guidelines that Zanele can use when delegating tasks.

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Question 6 (Marks: 5)
Zanele’s bakery has the following organisational structure:

Zanele - owner

Baker: Cakes Baker: Bread

Assistant to Assistant to
baker baker

Front of house
sales person

Q.6.1 Identify the type departmentalisation used by Zanele’s bakery? Provide a reason (2)
for your answer.

Q.6.2 Recommend another type of departmentalisation that Zanele may use in her (3)
bakery. Provide a reason for your recommendation.

Question 7 (Marks: 10)

Using the table below, differentiate between pre-control, concurrent control and post control,
using Zanele’s baking process as an example.

Type of control Description (in your own words) Application to case study
Pre-control (1) (2)
Concurrent control (2) (2)
Post-control (1) (2)

END OF PAPER

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