Robbie Kate M. Ricablanca. Sir Jam T.

Villapaña
BSBA MKT 3-4 Advertising

Evaluation:
Copy and answer. This can be handwritten or typewritten then upload your
answer to your Google Drive folder in word, pdf, or jpeg (picture) format.
Construct a rational customer-focused strategy based on your favorite
toothpaste brand.

Colgate® Fresh Confidence Spicy Fresh

Benefits
 Eliminate the Bacteria that Cause Bad Breath With Whitening Gel Get
Fresh
 Active fluoride formula penetrates your teeth
 Helps Prevent Cavities
 Ultra Mint Flavor
 Cleans teeth thoroughly
 breath stays fresh and clean for hours. And Fresh

Promise
 Colgate Fresh Confidence Tooth Paste With Whitening Gel whitens teeth
and freshens breath by helping eliminate the bacteria that cause bad
breath. (With 4 weeks of continuous use).

Reason why
 I recommend using Colgate fresh confidence spicy fresh toothpaste
because this toothpaste is essential for tooth decay prevention, fights bad
breath and it is also useful for fighting yellow stains.

Unique Selling Proposition (USP)

 Bad breath can knock the confidence out of anybody. It can be caused by
a number of reasons, one of them being poor proper oral hygiene.
Infrequent or improper brushing, or flossing, can leave food particles to
decay inside the mouth, making your breath smell and impacting how you
interact with others. That’s where Colgate® Fresh Confidence comes in.
Available in a variety of flavors, some of which contain cooling crystals that
provide extra freshness by dissolving while you brush, this range of
toothpaste provides long lasting freshness to give you the confidence to
make the right impression wherever you go.