NOVEMBER

2020

MARKETING
PLAN
For Colgate Toothpaste

Prepared by Justin Yau

for BMI3C1
Introduction Pt.1 PAGE 2

WHAT IS COLGATE TOTALSF

WHITENING™ TOOTHPASTE?

Colgate's toothpaste is a paste and gel used to clean and

maintain the health of the teeth. It helps to fight bacteria
on your teeth and tongue, and helps to prevent cavities.

Colgate's toothpaste also comes in mint flavour and gives you

fresh breath. This product satisfies the need for a healthy

hygiene and also the want for an extra stainless set of teeth
and fresh breath.

How to use toothpaste to

clean your teeth:
1. Apply a small amount of
toothpaste(size of a pea) to your

toothbrush.

2. Brush the outer, inner and

chewing surface thoroughly.

3. Brush the surface of your tongue.

4. Spit out the toothpaste and rinse

your mouth with water.
Introduction Pt. 2 PAGE 3

About
Colgate Company is an American

company that manufactures

household cleaning products,

dental and pesronal care products

in more then 200 countries and

territories worldwide.

Colgate's history traces back from the early 19th century when William

Colgate sold soap and candles in New York City. After his death, the

company was passed down to Samual Colgate, and the name was

changed to Colgate and Company. As for the industry, Colgate is

currently in the cleaning products industry. Although Colgate is

most known for their toothpaste, Colgate also sells other cleaning

products like dish and hand soup.

How can the Demand

and Supply of
Colgate Toothpaste
Increase?
Factors that will Factors that will
influence Demand influence Supply
Increase in dental problems Cheaper expenses to make

worldwide toothpaste

More effective promotion More purchases of toothpastes

Condition of the Economy Prices of other toothpastes

Lower Price in toothpastes from different brands