Creating a solid marketing plan for the new instant facial package & Hand Wash in the Bangladesh

market are crucial for a successful launch. Here's a step-by-step guide to help the development of
marketing plan, along with the price breakdown:
Market Plan
1. Market Research :
Identify the target audience: Determine the demographics, psychographics, and skincare preferences of
the potential customers in Bangladesh.
Analyze competitors: Study existing brands offering similar products in the market, their pricing,
marketing strategies, and customer reviews.
Conduct surveys and focus groups to gather insights into customer preferences and needs.
2. Product Positioning :
Define the unique selling proposition (USP) that sets your instant facial package apart from competitors.
Decide on the positioning of your product (e.g., premium, affordable, natural, luxury) based on research
and USP.
3. Pricing Strategy (Price Breakdown)
Calculate the total cost of producing one instant facial package, as mentioned in the previous response.
Decide on the desired profit margin, considering market conditions and the business goals.
Set the retail price based on cost and profit margin. Ensure it's competitive with similar products in the
market.
(Price Breakdown):
Cost of Goods Sold (COGS):
Ingredients: $X
Packaging: $X
Manufacturing: $X
Total COGS: $X
Operational Costs:
Marketing and Promotion: $X
Distribution: $X
Overhead (salaries, rent, utilities): $X
Total Operational Costs: $X
Total Cost per Unit (COGS + Operational Costs): $X
Profit Margin: Decide on a reasonable profit margin, e.g., 30%.
Retail Price (Total Cost per Unit / (1 - Profit Margin)): Calculate the retail price based on the desired
profit margin.
Here are some general price ranges for different types of instant facial packs:
Sheet Masks:
Drugstore brands: BDT 50 to BDT 100 per sheet mask.
Mid-range brands: BDT 150 to BDT 200 per sheet mask.
High-end and luxury brands: BDT 300 or more per sheet mask.
Gel Masks:
Drugstore brands: BDT 100 for a 30 ml jar/tube.
Mid-range brands: BDT 220 for a 100 ml jar/tube.
High-end and luxury brands: BDT 300 to 500 or more for a 250 ml jar/tube.
DIY Powder Masks (need to be mixed with water or other ingredients):
Budget-friendly options: BDT 30 to BDT 50 for 10 to 15 ml mini pack.
Premium or organic options: BDT 50 to BDT 100 for a 15ml mini pack.
Cream Masks:
Drugstore brands: BDT 100 for a 30 ml jar/tube.
Mid-range brands: BDT 220 for a 100 ml jar/tube.
High-end and luxury brands: BDT 300 to 500 or more for a 250 ml jar/tube.
Offer introductory pricing or discounts for the initial launch to attract early customers.

Here are some general price ranges for different types of Liquid Hand Wash:
Regular Liquid Hand Wash:
Budget-friendly brands: 50 BDT to 150 BDT for a 250ml bottle.
Mid-range brands: 150 BDT to 300 BDT for a 250ml bottle.
Premium or antibacterial brands: 300 BDT to 500 BDT for a 250ml bottle.
Foaming Hand Wash:
Budget-friendly brands: 100 BDT to 200 BDT for a 200ml bottle.
Mid-range brands: 200 BDT to 350 BDT for a 200ml bottle.
Premium or luxury brands: 350 BDT to 600 BDT for a 200ml bottle.
Hand Sanitizer:
Small portable bottles (50ml to 100ml): 50 BDT to 150 BDT.
Medium-sized bottles (250ml to 500ml): 150 BDT to 350 BDT.
Large bottles (750ml to 1 liter): 350 BDT to 700 BDT.
Refill Packs (for liquid hand wash):
Budget-friendly brands: 100 BDT to 250 BDT for a 500ml refill pack.
Mid-range brands: 250 BDT to 400 BDT for a 500ml refill pack.
Premium or antibacterial brands: 400 BDT to 600 BDT for a 500ml refill pack.

4. Distribution Strategy:
Determine how and where we will sell the product. Options include e-commerce platforms, local stores,
beauty salons, or partnerships with other beauty brands.
Consider e-commerce as a primary channel due to its increasing popularity in Bangladesh.
Develop relationships with local distributors if we plan to sell in physical stores.
5. Marketing and Promotion:
Develop a marketing budget based on our resources and goals.
Create a marketing plan that includes:
Social media marketing: Utilize platforms like Facebook, Instagram for advertising and engaging with
the audience.
Influencer marketing: Collaborate with beauty influencers to promote the product through reviews and
tutorials.
Content marketing: Create valuable skincare content, blogs, and videos to educate and attract
customers.
Email marketing: Build an email list and send newsletters with promotions, skincare tips, and product
updates.
Public relations: Send press releases to beauty magazines and blogs to generate buzz.
Consider offering free samples or trial sizes to influencers and customers to generate reviews and word-
of-mouth marketing.
6. Sales and Customer Service:
Training the sales team or customer service representatives to provide information about the product and
assist customers.
Offer excellent customer support, including responding promptly to inquiries and addressing any issues.
 7. Monitoring and Feedback:
Monitor the effectiveness of your marketing campaigns and adjust the strategy based on performance
data.
Gather customer feedback and reviews to continuously improve the product and customer experience.
8. Expansion Plans:
Consider expanding the product line or entering new markets once we establish a strong presence in
Bangladesh.
SWOT Analysis
A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) can be a valuable tool for
assessing the market prospects for newly launched products like instant face wash and hand sanitizer in
Bangladesh.
Strengths:
High Demand: The ongoing global health concerns have increased the demand for hand sanitizers and
hygiene-related products.
Health and Safety: These products address consumers' growing concerns about health and safety, which
is a strong selling point.
Convenience: Instant face wash and hand sanitizers offer convenience for quick and easy hygiene
maintenance, making them suitable for on-the-go use.
Diverse Market: Bangladesh has a large and diverse market with urban and rural consumers, providing
opportunities to reach a wide audience.
Weaknesses:
Competition: There may be strong competition from existing brands in the market, making it challenging
to gain market share.
Pricing Pressure: Consumers in Bangladesh are price-sensitive, so setting competitive prices while
maintaining quality can be a challenge.
Regulatory Compliance: Ensuring compliance with local regulations and quality standards can be
demanding.
Opportunities:
Market Growth: The market for hygiene and personal care products is likely to continue growing as
awareness of hygiene increases.
Innovation: There's room for product innovation, such as introducing unique formulations or eco-
friendly packaging.
Online Sales: The growing trend of online shopping provides an opportunity to reach consumers directly.
Partnerships: Collaborating with healthcare institutions, businesses, or government agencies for
distribution and promotion could be beneficial.

Threats:
Economic Challenges: Economic downturns or fluctuations can impact consumer spending on non-
essential products.
Supply Chain Disruptions: Global supply chain disruptions can affect the availability of ingredients and
packaging materials.
Counterfeits: The risk of counterfeit or substandard products in the market can damage the brand's
reputation.
Regulatory Changes: Changes in government regulations and quality standards may require product
adjustments.
To successfully launch and promote instant face wash and hand sanitizer in Bangladesh, it's essential to
conduct thorough market research, understand consumer preferences, offer competitive pricing, maintain
quality, and invest in marketing and distribution channels. Additionally, being adaptable and responsive
to market changes will be critical for long-term success.