Advanced Strategic Management MCQs [set-8]

176. Strategies such as diversification, penetration and market

development are part of

A. extensive growth

B. intensive growth

C. integrative growth
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D. disintegrative growth
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Answer: B
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177. For intensive growth, the company first considers whether it could
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gain more market share with its current products in their current market,
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A. Market-penetration strategy

B. Market development strategy

C. Product-development strategy

D. Diversification strategy

Answer: A

178. Select right order of intensive growth strategies:

A. market-development strategy, market-penetration strategy, product development strategy

B. Market-penetration strategy, market development strategy, product development strategy

C. market-penetration strategy, product development strategy, market- development strategy

D. None of the above

Answer: B

179. Market development strategy focuses on

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 A. Current products and new markets

B. Current products and current markets

C. New products and current markets

D. New products and new markets

Answer: A

180. Product development strategy for achieving intensive growth focuses

on:

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A. Current products and new markets
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B. Current products and current markets
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C. New products and current markets

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D. New products and new markets
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Answer: C
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181. Acquiring one or more suppliers for integrative growth is

A. Horizontal integration

B. Forward integration

C. Backward integration

D. None of the above

Answer: C

182. Acquisition of competitors for integrative growth is

A. Horizontal integration

B. Forward integration

C. Backward integration

D. None of the above

Answer: A

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183. In , the company would seek new products that have marketing or
technological synergies with existing product lines appealing to a new
group of customers.

A. Concentric diversification

B. Horizontal diversification

C. Conglomerate diversification

D. None of the above

Answer: A
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184. In , the company can develop new products that are technologically
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unrelated to its current product line and still can appeal to its current
customers.
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A. Concentric diversification

B. Horizontal diversification

C. Conglomerate diversification

D. None of the above

Answer: B

185. In , the company may seek new opportunities that have no relation
with its current technology, products, or markets.

A. Concentric diversification

B. Horizontal diversification

C. Conglomerate diversification

D. None of the above

Answer: C

186. Gary Hamel believes that

A. Senior management hammers out the strategy and hands it down.

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 B. Imaginative ideas on strategy exist in many places within a company

C. The strategy comes from outside the organization

D. None of the above

Answer: B

187. Redefining how company gets paid or create innovative new revenue
streams is of Business innovation.

A. Value capture dimension

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B. Brand dimension
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C. Networking dimension
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D. Offerings dimension

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Answer: A
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188. Michael Porter has proposed generic strategies that provide a good
starting point for strategic thinking.

A. 3

B. 5

C. 4

D. 6

Answer: A

189. A target market definition tends to focus on selling a product or

service to a

A. Current market

B. Potential market

C. Both a & b

D. None of the above

Answer: A

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190. A strategic market definition tends to focus on selling a product or
service to a

A. Current market

B. Potential market

C. Both a & b

D. None of the above

Answer: B

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191. General Electric has classified its businesses into strategic business
units.
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A. 42
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B. 45 c
C. 49 M
D. None of the above

Answer: C

192. SBU (strategic business unit) is a unit that is usually responsible for
its own budgeting, new product decisions, hiring decisions, and price
setting.

A. Semi-autonomous

B. Autonomous

C. Non-autonomous

D. None of the above

Answer: A

193. The purpose of identifying company's strategic business unit is:

A. Developing separate strategies

B. Assign appropriate funding

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 C. Both a & b

D. All of above are false

Answer: C

194. The BCG's Growth Share matrix uses and of market growth as criteria
to make investment decisions.

A. Relative market share and quarterly rate

B. Relative market share and annual rate

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C. Absolute market share and annual rate
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D. Absolute market share and quarterly rate
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Answer: B

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195. Opportunities to achievecfurther growth within current businesses
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A. Intensive Opportunities

B. Integrative Opportunities

C. Diversification Opportunities

D. None of the above

Answer: A

196. Opportunities to build or acquire businesses that are related to

current businesses:

A. Intensive Opportunities

B. Integrative Opportunities

C. Diversification Opportunities

D. None of the above

Answer: B

197. The useful framework for detecting new is called a "product-market

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expansion grid"

A. Intensive opportunities

B. Integrative opportunities

C. Diversification opportunities

D. None of the above

Answer: A

from bottom to upward. o m

198. Under ----------- approach of implementation strategies are moving

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A. Commander approach
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B. Organisational change approach a
C. Collaborative approach q M
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D. Crescive approach

Answer: D
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199. The most complex structure of Strategic organisation is:

A. Functional

B. Transnational

C. Matrix

D. Divisional

Answer: C

200. Hofer’s Product matrix is also known as:

A. GE Matrix

B. BCG Matrix

C. TOWS matrix

D. Market Evaluation Matrix

Answer: D

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