`

DOC BAC.ACAD.PM.03. F01.V2.0

MODULE HANDBOOK EFF 01 MAR 2023

TEMPLATE
V 2.0
5

SCHOOL OF BUSINESS AND LEISURE

Module Name: Venture Creation and Business Simulation

Module Code: EBL 205

BA (Hons) Entrepreneurship and Business Leadership

Date of Publication to Students: 01/02/2024

XXXX

Date Course Approved Version Number Version Date

xxxxx v.1 xxx

BAC.ACAD.PM.03. F01.V1.0
Page 1 of 19
CONTENTS

Module Title: Venture Creation and Business Simulation

Module Description
Module Learning Outcomes
Module Content
Module Learning and Teaching Methods
Module Assessment
ASSESSMENT BRIEF
ASSESSMENT INSTRUCTIONS
ASSESSMENT GRADING CRITERIA
Reading list 13
Additional readings:
Exceptional Extenuating Circumstances (EEC)
BAC Participation Policy

BAC.ACAD.PM.03. F01.V1.0
Page 2 of 19
Module Title: Venture Creation and Business Simulation

Date of Approval 06/02/2023

Module Code SBL 204

Pre-requisite None

Module Level Year 2

Credit value 20

Total Number 200 hours

of Learning Hours

Key Words Business model, value proposition and business simulation

Module Delivery Blended / Face to Face

Mode:

Module Leader’s contact details

Refilwe Malepa
Email: refilwema@bac.ac.bw
Telephone: 3953062/76197314
Consultation day and time: TBA

Dr Naledi Moyo
Email: naledim@bac.ac.bw
Telephone:3953062
Consultation day and time: TBA

BAC.ACAD.PM.03. F01.V1.0
Page 3 of 19
Module Description

This module aims to increase participants’ knowledge and know how on

entrepreneurial opportunities and venture ideas.
It enables them to assess and evaluate venture risks and develop the outcomes into
new economic activity.
The module seeks to prepare students to leverage their entrepreneurial knowledge &
expertise on the launch of their new value creating activities.
Students will be able to launch new ventures more effectively and with lower failure
rates.
Both students with and without a technical background can benefit from learning how
to leverage their expertise and create value in a start-up environment.
We hope you will find the module both academically rigorous, exciting and ultimately
supporting you in becoming a successful entrepreneur.

Module Learning Outcomes

On successful completion of t he module, students will be able to:

LO1. Assess business opportunities for a new venture.

LO2. Apply theory and principles underlying business development.
LO3. Produce appropriate financial instruments to support business feasibility.
LO4. Critically reflect on your learning and personal development.

Module Content

 Lean start up pedagogy

 Business Models: Lean, Canvas
 Entrepreneurial opportunity: Expressed as a Business Model / Assumptions /
Hypotheses (identify, assess, evaluate)
 New venture creation (theoretical foundations)
 Value creation: (from initial phase of Start-up process)
 Teams (Management teams, Team dynamics)
 Market research / Feasibility plan
 Cost-efficient tools & techniques (as per Simvetnure / SV)
 Sales and Marketing techniques (SV)
 HR management tools (SV)
 Operational tools (SV)
 Business feedback (from internal and external stakeholders)
 Reflection logs (personal learning and contribution)

BAC.ACAD.PM.03. F01.V1.0
Page 4 of 19
 Week Tutorial Activities
Wee starting
Topic covered
k

1 29/01/2024  Module introduction  Reading homework

 Setting expectations (ML & on BMC.
Students)
2 05/02/2024  New venture creation (theoretical Group activities of
foundations) using all components of
 Business Models: Lean, Canvas the BMC

 Entrepreneurial opportunity: Group choice of

12/02/2024 Expressed as a Business Business Model
Model / Assumptions / appropriate for venture
Hypotheses idea
3  Market research Feasibility plan
19/02/2024  Value creation: (from initial Critique of factors
phase of Start-up process) influencing value
creation
4 SV
26/02/2024 Case analysis and
comparison of teams in
 Teams (Management teams, various organisation.
Team dynamics) Identifying changes in
 Team building game the team dynamics
(now and then)
5 SV
04/03/2024  Cost-efficient tools & techniques ASEESSMENT CLIIC
6 (as per Simvetnure / SV)
11/03/2024  Sales and Marketing techniques SV
7 (SV)
18/03/2024  HR management tools (SV) Explore HR tools for
different sectors of
business.
8 SV
25/03/2024  Operational tools (SV) SV
9
01/04/2024  Business feedback (from internal SV
10 and external stakeholders)
15/04/2024  Reflection logs (personal SV
11 learning and contribution)
22/04/2024 ASSESSMENT CLINIC ASSESSMENT CLINIC
12
Module Learning and Teaching Methods

Activity Type Hours Category

Lectures 24 1
Workshops 24 1
Guided independent 152 2
study
Total: 200

BAC.ACAD.PM.03. F01.V1.0
Page 5 of 19
Total learning hours in each category:

a. Category 1: Scheduled learning and teaching activities: 36%

b. Category 2: Guided independent study: 64%
c. Category 3: Placement/study: 0%

Guided independent study

This is self-directed by the students. In order to make it in higher education, students

are required to be in charge of their own learning. This helps the individual to grow
and become an independent learner

Module Assessment

Formative Assessment
Formative assessment accompanied by detailed feedback will take place during
tutorials with particular emphasis on a mock presentation skills exercise attracting
tutor feedback with peer verbal feedback. Harvard referencing quiz developed
through University systems designed to hone referencing skills.

Summative Assessment
The module will be assessed by two coursework and the weighting is below.

Mode: 100%

Coursework 1 40%

Coursework 2 60%

ASSESSMENT BRIEF

CW1: Group Video presentation (40%)

Students are to work in groups of 5/6. Identify a business opportunity that has the
capacity to solve current and future problems of customers/society. Prepare a 15-
minute presentation to be pitched at a start-up funding competition hosted by
renowned Venture Capital Firm. Your pitch should follow the building blocks of the
Business Model Canvas.

You are requested to record yourself giving a presentation. Upload the video on
YouTube. Share the YouTube link via email and insert it on your slides. You are to
submit your PowerPoint slides and other supporting documents via Turnitin.

BAC.ACAD.PM.03. F01.V1.0
Page 6 of 19
Marking Guide

Component Mark allocation Criteria

Delivery 4 Speed, clarity, audibility, and
legibility, logical, easy to follow, easy
transitions.

Creativity 4 Use of audio visuals, attractiveness

of the presentation.
Introduction 5 Introduction of the team members
and the business idea. Mission and
vision of the company.
Value proposition 15 Clear description of the value
proposed to the customer. Clear
demonstration of understanding
competitors and the uniqueness of
the business concept.
Key activities 10 A clear description of important
activities needed to deliver value
proposition to the customer.
Key Resources 10 Explanation of resources needed for
the business to be operational and
successful.
Key partners 5 Identification of partners that would
be needed for the business to be
successful.
Customer segments 7 Demonstrate clear understanding of
the market and how is it segmented.
Clear explanation of the target
market.
Customer 10 Discussion of relationship the
business has with its customers.
relationships
Clear explanation of how the
business maintains customer
relations.
Channels 10 Clearly describe how the value
proposed will reach the customer.
Clear description communication
channels used.
Revenue Streams 10 Explicit explanation of various ways
the organisation will generate
income.
Cost structure 10 Breakdown of costs associated with
running the business.
Total 100 Marks

BAC.ACAD.PM.03. F01.V1.0
Page 7 of 19
CW2: Individual Reflective Essay (60%)

Write an essay reflecting on your experience of using the / and how it links to other
module concepts and theories. Use any reflective writing model to write your
reflection. Your reflection should be accompanied by your logbook/learning portfolio
and screenshots.

Note: Your reflection should include:

 Research
 Product design
 Pricing
 Marketing promotions
 The startup

Please observe academic writing and prescribed formatting:

 1.5 line spacing
 Arial font
 Font size 12
 Page numbering (bottom right)
 Justify margins both sides.
 APA referencing
 Word count 2000 +/- 10%

BAC.ACAD.PM.03. F01.V1.0
Page 8 of 19
Marking Guide

Element Mark Allocation Description

Introduction 5 Acquainting the

reader with the
contents of the
essay. Clear
objectives and
order of work.
Use of model 10 A clear
introduction and
justification of the
model used.
Correct use and
application of the
model throughout
the document.
Research 20 A brief overview of
what you learnt
from the module
and SIM venture
apprentice 1
(market research,
competition
research and
target segment)
Product design 15 A clear discussion
of what you learnt
from Sim Venture
apprentice 2 and
3.
Marketing 15 A clear discussion
promotions of what your leant
from apprentice 4
and how it links to
module concepts.
The startup 10 Key lessons from
the start up game.
Academic writing 10 Good use of
various theories
supported by
academic journal.
Reference list
correlating with in-
text references.
Proper referencing
and citations

BAC.ACAD.PM.03. F01.V1.0
Page 9 of 19
 Structure 5 Properly structured
and follows the
prescribed font,
size and format.
Cover page, table
of contents and
page numbering.
/Supporting 10 Logbook with
evidence scores for all tests
taken and
screenshots.

ASSESSMENT INSTRUCTIONS
This module conforms to Botswana Accountancy College electronic assignment
submission Policy. Unless otherwise stated, all assignments should be electronically
submitted on the date and time set by the module leader and clearly indicated
thereafter:

CW1: 25/03/2024

CW2: 26/04/2024

ASSESSMENT GRADING CRITERIA

Element Descriptor
%

Knowledge Demonstrates exceptional coherence of ideas and a

thorough knowledge and understanding of key concepts,
albeit at a basic level. Work shows evidence of extensive
wider reading.

Criticality There is good evidence of critical appraisal of ideas and

90 to concepts that is exceptional for level 7.
100
Application Work shows an appropriate and relevant attempt to place
knowledge within an applied context.

Evaluation There is exceptional evidence of evaluation of concepts

and/or applications.

Communicatio The work is communicated extremely clearly and

n effectively, and referencing is almost entirely accurate.

BAC.ACAD.PM.03. F01.V1.0
Page 10 of 19
 Knowledge Demonstrates excellent coherence of ideas and a thorough
knowledge and understanding of key concepts, albeit at a
basic level. There is very good evidence of wider reading.

Criticality There is evidence of critical appraisal of ideas and

concepts that is excellent for level 7.
80 to
89 Application Work shows a good attempt to place knowledge within an
applied context.

Evaluation There is excellent evidence of evaluation of concepts

and/or applications.

Communicatio The work is communicated very clearly and effectively, and

n referencing is generally accurate.

Knowledge Demonstrates very good coherence of ideas and a

thorough knowledge and understanding of key concepts,
albeit at a basic level. There is very good evidence of wider
reading.

Criticality There is some evidence of critical appraisal of ideas and

70 to concepts that is good for level 7.
79
Application Work shows a reasonable attempt to place knowledge
within an applied context.

Evaluation There is very good evidence of evaluation of concepts

and/or applications.

Communicatio The work is communicated clearly and effectively, and

n referencing is accurate, subject to minor errors.

60 to Knowledge Demonstrates good knowledge and understanding of key

69 concepts at a basic level. There is evidence of wider
reading.

Criticality There is a little evidence of critical appraisal of ideas and

concepts that is reasonable for level 7.

Application Work shows some attempt to place knowledge within an

applied context.

Evaluation There is good evidence of evaluation of concepts and/or

applications.

BAC.ACAD.PM.03. F01.V1.0
Page 11 of 19
 Communicatio The work is communicated quite clearly and effectively,
n and referencing is fairly accurate.

Knowledge Demonstrates reasonable evidence of knowledge and

understanding of key concepts at a basic level. There is
some evidence of wider reading.

Criticality There is a little evidence of critical appraisal of ideas and

50 to
concepts that is acceptable for level 7.
59
Application Work shows little attempt to place knowledge within an
applied context.

Evaluation There is some reasonable evidence of evaluation of

concepts and/or applications.

Communicatio The work is communicated fairly well, and referencing is

n fairly accurate.

Knowledge Demonstrates a satisfactory level of knowledge and

understanding of key concepts at a basic level. There is a
little evidence of wider reading.

Criticality There is little evidence of critical appraisal of ideas and

concepts. Any that is present is rudimentary.
40
Application Work shows a limited attempt to place knowledge within an
To 49 applied context.

Evaluation There is a little evidence of evaluation of concepts and/or

applications.

Communicatio The work communicates overall, but with some errors, and
n referencing is not very accurate.

35 Knowledge Demonstrates limited knowledge and understanding of key

concepts even at a basic level. There is inadequate wider
To 39 reading.

Criticality There is very limited or no evidence of critical appraisal of

ideas and concepts. Any that is offered is extremely weak.

Application Work shows very little attempt to place knowledge within

an applied context.

Evaluation There is little or no evidence of evaluation of concepts

BAC.ACAD.PM.03. F01.V1.0
Page 12 of 19
 and/or applications.

Communicatio The work is communicated poorly and/or referencing is

n inaccurate.

Knowledge Demonstrates extremely poor knowledge and a lack of

understanding of key concepts even at a basic level. There
is no discernible evidence of wider reading.

Criticality There is no evidence of critical appraisal of ideas and

concepts.
5 to
Application Work shows no attempt to place knowledge within an
34
applied context.

Evaluation There is no evidence of evaluation of concepts and/or

applications.

Communicatio The work is communicated extremely poorly, and

n referencing is inaccurate or absent.

0 to 4
Nothing of merit in submitted work or designates work
where an academic offence has occurred. Where no work
has been submitted the NS notation will apply.

Reading list
Hisrich, R., Peters, M. and Shepherd, D. (2019). Entrepreneurship. 11th edition.
McGraw-Hill.

Bamford, C. and Bruton, G. (2018). Entrepreneurship: The Art, Science, and

Process for Success. 3rd edition. McGraw-Hill.

Barringer, B.R. & Ireland, D. (2016). Entrepreneurship: Successfully Launching New

Ventures. 6th edition. Prentice Hall, Inc.

Burns, P. (2016). Entrepreneurship and Small Business: start-up, growth and

maturity. 4th edition. New York: Palgrave Macmillan.

Spinelli, S. (2016). New Venture Creation: Entrepreneurship for the 21st Century.
10th edition. Richard D. Irwin, Inc.

Additional readings:
Blank, S. (2013). Why the Lean Start-Up Changes Everything. Harvard Business
Review.

BAC.ACAD.PM.03. F01.V1.0
Page 13 of 19
Blundel, R. and Lockett, N. (2011). Exploring Entrepreneurship - Practices and
Perspectives. Oxford University Press, UK.

George, G. and Bock, A. J. (2011). The business model in practice and its
implications for entrepreneurship research. Entrepreneurship Theory and Practice,
35(1), 83—111.

Gilbert, C. G. and Eyring, M. J. (2010). Beating the Odds When You Launch a New
Venture. Harvard Business Review

March, J.G. (1991). Exploration and Exploitation in Organizational Learning.

Organization Science, 2(1), 71–87.

McGrath, R.G. (2010). Business Models: A Discovery Driven Approach. Long Range
Planning, 43(2-3), 247–261.

Mullins, J.W. and Komisar, R. (2009). Getting to Plan B: Breaking Through to a

Better Business Model. Harvard University Press, Boston, M.A., Chapter. 1.

Osterwalder, A. and Pigneur, Y. (2010). Business Model Generation. Wiley & Sons,
New Jersey, 1-72.

BAC.ACAD.PM.03. F01.V1.0
Page 14 of 19
Exceptional Extenuating Circumstances (EEC)
(a) The student must submit all summative assessments as communicated in this
module handbook and in the coursework.

(b) If there are serious circumstances beyond a student’s control that affect their
ability to complete an assessment, they may submit a claim for Exceptional
Extenuating Circumstances (EEC).

(c) The following circumstances shall constitute EEC, no other reasons:

(i) Illness; (accompanied by a letter from the Doctor)

(ii) Hospitalization.

(iii) Bereavement; (Next of Kin)

 EEC shall not be granted in circumstances where it is evident that:

 the student fails to manage their time;

 fails to organize their time appropriately;

 circumstances where it is evident that student has had ample opportunity to

plan for their work but failed to do so;

 technical failures of computers/equipment; negligence or carelessness; or

similar issues;

 circumstances which a student did not disclose at the appropriate time (unless
the student were unable to do so e.g., hospitalization).

 Also note that, where a student has an on-going disability or medical

condition, and he/she has a support plan - the EEC process does not apply,
unless the condition is worse than normal to make it impossible for the

BAC.ACAD.PM.03. F01.V1.0
Page 15 of 19
 student to submit the work in which case appropriate proof must be attached
to the EEC application.

(d) In the case of submitting an EEC, for a coursework, it must be accompanied

by reasons for non-submission and proof of the work done from the date the
coursework was launched. If the assessment is by group course work, the
evidence for EEC includes a Table with dates of meetings held, members
present/absent at that date, and issues covered on each date.

(e) If the student is unable to submit the coursework or sit an examination, he or

she must complete the Exceptional Extenuating Circumstances (EEC) form
(see last page of this module handbook) within forty-eight (48) hours of the
submission deadline or date.

(f) The form must be completed and submitted to the academic administration
office in the School of Business and Leisure.

(g) If the student is unable to deliver the form physically due to sickness or other
causes, it can be emailed to the module leader.

(h) The EEC application must be supported by appropriate evidence.

(i) An EEC form carries one module only.

(j) The module leader shall after forty-eight (48) hours of the submission deadline
find out whether there are any non-submissions.

(k) In any non-submission, the module leader will liaise with the academic
administration officer on whether any EEC application has been made.

(l) If an EEC application is rejected, the student will retake the module, i.e., join
the class in which the module will be offered in the following academic year.

Plagiarism

Plagiarism is not tolerated. This includes submission of coursework by Turnitin in

which the following should be noted:

(a) Turnitin similarity index for this module should not exceed…%.

(b) It is the responsibility of the student to avoid self-plagiarism.

(c) Exceeding the above percentage of similarity index will automatically lead to
the to re-sitting of the coursework.

(d) The Turnitin similarity percentage in the re-sit coursework is the same as in
the original work.

BAC.ACAD.PM.03. F01.V1.0
Page 16 of 19
 (e) The re-sit coursework score if successful will not exceed the pass mark for the
assessment.

(f) If the re-sit coursework exceeds the above similarity index, the student will
retake (repeat) the module.

Academic offences will be treated as serious.

Students will receive feedback on their performance in written form on the feedback
sheets attached to the portfolio and presentation slides.

BAC Participation Policy

Please be aware that this module adopts the BAC Participation Policy as part of the
code of conduct for students. A register is taken in all classes. If you are absent
from classes, this will be noted. You are required to attend timetabled classes,
participate in class work and to submit assessed work by the given deadlines.

We will invoke the policy if:

 you do not attempt pieces of assessed work

 you are absent from classes without providing a medical certificate to

cover the absence

 you attend classes without providing evidence that you have attempted
the set class questions

 you do not attempt the computer-based support materials

 you do not meet deadlines without providing an extenuating

circumstances form and appropriate support evidence

As a result of invoking the policy, you may fail the whole module or part of the
module.

BAC.ACAD.PM.03. F01.V1.0
Page 17 of 19
 SCHOOL OF BUSINESS AND LEISURE

APPLICATION FOR CONSIDERATION OF EXCEPTIONAL

EXTENUATING CIRCUMSTANCE

TO BE COMPLETED BY APPLICANT (STUDENT) WITHIN 48 WORKING HOURS

OF NON-SUBMISSION

Surname…………………………………… … First
Name…………………………………………………………………………………..

Programme……………………………………………………………………………………
……………………………………………………

Module name:…………………………………………………………….

Date of examination or coursework submission………………………………………

Assessment type (examination, oral presentation etc.)……………………………

REASON/S FOR APPLICATION (ATTACH ANY DOCUMENTARY EVIDENCE)

Declaration: I hereby declare that the information above and any attached evidence
are true and correct)

BAC.ACAD.PM.03. F01.V1.0
Page 18 of 19
Date:……………………Signature

Received by:………………………Date………………………….

BAC.ACAD.PM.03. F01.V1.0
Page 19 of 19