MATIAS DUMAS

Copywriter & creative lead

matiasdumas@hotmail.fr
Behance profile
+33630191009
APPLE

Apple Books front page >>

In 2022, as the Apple Books Editor for Italy,

Spain, and France, I spearheaded the
production and quality control of all in-app
copy and visuals, driving growth across these
dynamic markets.

My coordination with operations teams and

expertise in Apple's content management systems
were pivotal in editorializing our storefronts to not
only reflect Apple's core values but also to boost
our footprint in the e-book and audiobook sectors.
LE FIGARO

my author’s page >>

Since 2019, my colleagues and I have been

building, designing and creating content for a
subdomain within the prominent french news
website “Le Figaro”.

Early on, I took charge of major editorial duties

(defining content line, SEO research, SE advertising)
and consistently writing between 20,000 to 30,000
words per week.

Early on, I took charge of major editorial duties

(defining content line, SEO research, SE
advertising) and consistently writing between
20,000 to 30,000 words per week.
BLOOMREACH

Working for
Bloomreach, a
US tech company
with offices in
Amsterdam was a
major formative
experience in [click to view]
understanding the
craft of copywriting.

Here is an example of
a UX/UI copy project I
worked on.

A simple use of copy,

typography and
scrolling to make a
landing page tell a
story.
BLOOMREACH

It is there where I learned

the pillars of branded
content.

Crafting whitepapers, case

studies from successful
Bloomreach clients and
drafting blog posts with
very short turnarounds (2-3
days).
BLOOMREACH

As a content marketer, I was

involved in social media tasks
for the company’s Facebook,
Instagram and LinkedIn
channels - from designing or
recycling content to managing
ad campaigns on these
platforms and reporting
weekly performances.
REWIRE MAG

During my Visual and

Digital Media Master’s
program at IE Business
School, I became editorial
lead for a digital magazine -
Rewire Mag.

It sharpened my skills in
content management and,
while working with
colleagues from four
timezones, the work gave
me a valuable insight into
leadership, especially in a
remote context.

my favorite piece >>

REWIRE MAG

I also led a redesign

project for the
magazine’s logo.
REVERSE THE TREND

In 2020, I worked for Reverse the Trend, an NGO designed to give

awareness and support to children battling issues with mental health. The
organization needed to increase donations, and reach a wider audience in
the UK.

To do so, as an SEO and SE advertising consultant, I ran three Google Ads

campaigns and polished the NGO’s website content.
FITHUB

In the early stages of FITHUB, a

UAE luxury fitness brand, I
designed and wrote the brand’s
guidelines, with the counsel of
the founder.

To understand a brand from

another region and write for a
new audience I had not used to
working with was a challenging
and rewarding experience.
FITHUB

To launch the brand in the UAE, I was

also tasked with creating content and
managing an ad campaign through
Instagram.
LEVI CONCEPT AD

With a gripping passion for [click to view]

creative advertise-ment, I’ve
regularly been working on
concept ads for major
brands. Here is one I ideated
and shot for Levi’s.
LEVI CONCEPT AD
take a seat at the table
As seen by Levi’s
Waterless Campaign, the
company has attempted to
move its brand, in the 21st
century, from a rugged
denim manufacturer to a
modern, vintage-loving,
environmentalist.
This concept ad’s purpose
was to portray the insight
that Levi’s gives you the
confidence to act in the
world, to instill change
and to grab a seat at the
table where decisions are
made.