SWOT Analysis

S – Strength
W – Weakness
O – Opportunity
T – Threat
SWOT Analysis
• A framework for analyzing your strength and
weaknesses as well a the opportunities and
threats that your organization is facing. This
helps you focus on your strengths, minimize
your weaknesses and threats and make
advantage of your identified opportunities
SWOT Analysis
• A strategic planning technique to help a
person or organization identify strength,
weaknesses, opportunities, and threats
SWOT Analysis
• A strategic analysis tool in identifying the
internal and external factors that are favorable
and unfavorable in achieving an organization’s
objectives
Basic Concepts of SWOT Analysis
STRENGTHS WEAKNESSES
I • What does your office do well? • What could you improve?
N • What unique resources does your • Where do you find fewer resources than
T office have? others?
• What do others see as your office’s • What are others likely to see as your office’s
E
strengths? weaknesses?
R
• What advantages do you have that • What resources are lacking within your
N others don’t have? office?
A
L

OPPORTUNITIES
E • What opportunities are open to
you?
X • What trends could you take
T advantage of? (technology,
E environment, etc.)
• How can you be possible partner/
R associates/ ally for achieving your
identified opportunities
THREATS
• What threats could harm your office?
• Could any of your weaknesses lead to
threats?
• What are the external factors that
hinder or may hinder your office’s
performance or deliverable?
Workshop