MODULE HANDBOOK

Entrepreneurship

BAF 7
MGT 403
FALL 2023

Instructor: Salima Hafeez

Department of Management Sciences

COMSATS University Islamabad
Park Road, Tarlai Kalan, Islamabad, PAKISTAN
Course Description
This course will introduce students to the discipline of entrepreneurship, providing understanding of
the significance of the subject. Various dimensions including Entrepreneurial Processes, Strategy
development, Marketing, Finance, E-Commerce would be explored. We will be discussing topics like
Negotiation and Stakeholders Management which would further help in developing these skills.
This is a 3 credit hour course.

Course Objectives
Course has been designed to achieve multiple objectives and will help the students to
1. Identify entrepreneurship as a career and lifestyle option
2. Build on business skills such as marketing, finance, Utilizing E Commerce
3. Increase self-awareness, especially work ethic
4. Know about the leading entrepreneurs’ life.
5. Develop a mindset for business and develop confidence

Details of Instructor
Salima Hafeez
salimahafeez@comsats.edu.pk
Basement, Admin Block II, CUI, Park Road.

Course Portal
Student may access the course related material on MS Teams. Moreover, have you have any query
you may drop your message or reach me by email ,I will get back to you.

Teaching Philosophy
My teaching philosophy is based on active learning, which involves asking students to solve
problems, formulate and answer questions, and debate during class, and is complemented by
cooperative learning, where students work in teams on projects under conditions that generate
both positive interdependence and individual accountability. In addition, I strongly believe
that establishing rapport with students and creating an atmosphere conducive to learning is as
important as having command over the subject matter. My emphasis is the international
dimension.

Learning about international issues cannot be accomplished by merely memorizing the facts
found in course readings. The teacher must spark the students’ curiosity about how
management practices and business organizations function around the globe. To this end, I
try to equip students with a set of conceptual tools to navigate through the often contradictory
and ambiguous mass of information about how international competition takes place, to
instigate an appreciation of the differences between multi-domestic and global industries, to
provide a set of criteria for evaluating exactly which global strategy will help enhance the
firm’s long-term profitability and value, and to show a clear understanding of how to measure
and interpret the effects of economic, cultural, financial, political, and social factors on
international management decisions. My ultimate goal in my teaching is to train competent
future managers and responsible citizens in an increasingly interdependent and global world.

Academic Dishonesty
Academic dishonesty is an offense that will not be tolerated in any form. Any student who is found
involved in academic dishonesty will be penalized to the fullest extent possible allowed by university
regulations. If you have any doubts about whether an action constitutes academic dishonesty, please
consult with your instructor before taking the action. COMSATS University Islamabad (CUI) defines
Academic Dishonesty as follows:

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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“Cheating, plagiarism (submitting another person's work as one's own, e.g. no citation), or doing and
submitting another person’s work are all strictly prohibited. All such actions will be considered
deceitful and thus unacceptable. In addition, the use of unauthorized materials (books, notebooks, or
other sources) during an examination in order to secure or give help will not be tolerated. Academic
dishonesty also encompasses unauthorized copying and distribution of examinations, assignments,
reports, projects or term papers; or the presentation of unacknowledged material as if it were the
student's own work.”
Plagiarism, one of the most serious forms of academic dishonesty, is defined as follows:
“Plagiarism is the act of stealing words, ideas or a piece of writing of another and passing them off
as one's own. Whenever a student submits a piece of writing claiming it to be his own authorship, it is
generally understood that all the ideas, opinions, facts, figures, conclusions, revisions, and words are
the student's original work, unless he/she has explicitly indicated otherwise using citations, footnotes,
attribution in the text, and/or appropriate quotation marks. A person failing to acknowledge and
recognize (using footnotes, attribution in the text, and/or appropriate quotation marks) the
contribution of the original author, will be held accountable under academic deception. Such action
will necessitate measures to discipline the student under the University's academic dishonesty policy.
Any academic dishonesty would call for swift punitive action by the faculty in whose class such
dishonesty occurs and the names of students involved in such acts would be reported in every
instance to the concerned Head of that Department.”

Course Assessment
 Grades: Letter grades will be assigned based on the university's standard grading scale.
 In fairness to students who complete assignments on time, late assignments will not be
accepted. You must turn in assignments during the lecture on the day they are due or as
directed by me through email or MS Teams.
 Attendance: Regular classroom attendance is mandatory. Absence from lectures will
negatively affect your grade as per University rules. Attendance is entered into the COMSIS
system daily. Modifications at later stage are discouraged and are not allowed.
 Writing Assignments: In writing assignments, guidelines provided by the instructor are to be
followed.
 Arriving on time: Late arrivals are disruptive to both instructor and class discussion, and show
disrespect to those who are on time.
 Minimizing disruptions: All cell phones should be turned off during class. You should not
leave and re-enter the class. You should avoid engaging in side conversations after class has
begun.
 Being prepared for class: You should be ready to discuss any assigned readings and to answer
any assigned questions for each day's class, including being ready to open a case assigned for
that day.
 Respect: You should act respectfully toward all class participants.

Below mentioned is the assessment scheme for this course.

Type of Assessment Weightage
Mid Term 25%
Assignments 10%
Quizes 15%
Final Exam 50%

Course Literature
Core texts:

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 1. Essentials of Entrepreneurship and Small Business Management by Norman M. Scarborough
Jeffrey R. Cornwall.
2. Entrepreneurship by Robert D. Hisrich, Michael P. Peters, Dean A. Shepherd, 6th Edition
3. Entrepreneurship: New Venture Creation by David H. Holt

Reference Material

Magazines: Harvard Business Review (https://hbr.org/magazine)

Entrepreneur (www.entrepreneur.com)

 Online Databases for Research Articles

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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Course Learning Outcomes (CLOs):
After successfully completing this course, the students will be able to:

1. CLO1:Recognize the nature of entrepreneurship and understand role of creativity and

innovation and ability to generate new product and business ideas
2. CLO2:Learn to work in individual capacity and teams to write business plans and valuate
business opportunities and conduct situational analysis.
3. CLO3:Present business ideas at various forums and comprehend and negotiate
investment proposals
Learning Outcomes Assessment Plan (Tentative):

Sr. # Course Learning Outcomes Assessment

1. CLO-3 Assignment 1
2. CLO-3 Quiz 1
3. CLO-3 Mid term
4. CLO-2 Assignment 2
5. CLO-2 Quiz 2
6. CLO-1 Assignment 3
7. CLO-1 Quiz 3
8. CLO-1 CLO-2 Midterm
9. CLO-3 Assignment 4
10. CLO-3 CLO-2 CLO-1 Quiz 4
11. CLO-3 CLO-2 CLO-1 Terminal

Program Learning Outcomes (PLO)

Mapping Course Learning Outcomes (CLOs) to Program Learning Outcomes

(PLOs):
The students who earn the BBA degree will be able to:

PLO1-Business Knowledge: Demonstrate in-depth understanding of business

management concepts which could provide the foundation for effective managerial
skills. These concepts may include theories of management, human resource
management, accountancy, financial management, supply chain management,
marketing management and management information system.
PLO2- Leadership Skills: Demonstrate leadership in maximizing employee
productivity through effective communication skills to clearly understand and convey
various business situations. Building professional relationships based on mutual trust
and respect. Understand the importance of teamwork and group dynamics in
achieving organizational goals. Making decisions based on the most appropriate
resources to collect the business data, handle and delegate responsibilities, gain
feedback, and be flexible to solve problems in an ever-changing workplace.

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 PLO3- Entrepreneurial Acumen: Demonstrate the understanding of
entrepreneurship and the capability of managing an enterprise effectively and
efficiently. Developing new opportunities to secure and manage various resources
for business success.
PLO4-Business Ethics & Responsibility: Demonstrate an ability to understand
the impact of business solutions in societal and environmental contexts. Exhibit the
knowledge and need for sustainable development with having awareness of ethical
and socially responsible business practices.
Detail of Course Contents
Objective Strategies
Wee Lectu (Goal / Thinking Tasks for for
Topic(s)
k# re # Outcome of Level Students Tasks for
Topic ) Students *
Knowledge, The
Define the term
entrepreneur Comprehensi Students
and on Class will work in
1 entrepreneuria
l profile, Discussion group of 4
Benefits & or 5.
Drawbacks Introduction
of the Assignmen
Growth of concept and ts would
1
entrepreneurshi foundation require
p, Cultural of the team
diversity, Class working
2 concepts,
Avoiding the Discussion and
describing
Pitfalls of Small
importance collaborati
Business
and impact on to
Failure..
of the handle
2
Role of subject for tasks on
Entrepreneurs hand.
in Economic the society.
Development, Class They will
1 Theoretical
Discussion be
Foundations of
Entrepreneurs expected
hip.
to present
their work
2 Role of Class
Difference on lines of
between creativity Discussion
Creativity and theory and
and
Innovation, practices
Paradigms, innovation
Barriers to discussed

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 Creativity

How to
with
Enhance
practical
Organizational Class
1 approach
Creativity & Discussions
towards Comprehensi
individual’s
3 adopting on,
Creativity
creativity, Application
Creativity and Learning
Problem- Class
2 Solving various
Activity
techniques creativity
techniques

Different forms alongside

of Innovation, protection of
1 Different types
intellectual Knowledge,
of innovation Class
4 property. Comprehensi
Discussion
Intellectual on during
2 Property lectures.
Rights
Strategic Introduction Class
1
Management of holistic Discussion
5
Strategic and strategic
2 Case Study
Management view and
Comprehensi
The Feasibility techniques Class
1 on,
Study to gauge Discussion the
6 Application
The Feasibility feasibility of Case Students
2
Study businesses Discussion will work in

Components Class group of 4

Discussion or 5.
1 Business Plan of Business
7 Plan Assignmen

Forms of Overview of Class ts would

2 Discussion
ownership various Knowledge require

8 1 Franchising. ownership Class team

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 Discussion

choices and
their
Concepts
and
Financial plan, Application Comprehensi Class
2 Sources of
Equity & Debt
of topic in on Discussion
entrepreneur
ial context.
1
9 Mid term
2
Marketing
Mix,
Marketing
Wheel of Knowledge,
Class
1 Marketing Fortune, Comprehensi
How Small Discussion
Business on
Marketing
10 differs from
working
Corporations
Skill and
development Comprehensi collaborati
Experientia
2 Elevator Pitch for selling on, on to
l Exercise
business Application handle
ideas tasks on
Understandi Class hand.
Discussion
ng concept They will
of be
Intrapreneurshi Corporate expected
1
p Entrepreneur to present
Knowledge
11 s and their their work
compensatio on lines of
n theory and
Concepts Class practices
2 E Commerce Discussion discussed
and
Application during

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 of topic in lectures.
entrepreneur
ial context.
Stakeholders Identifying, Class
1 Knowledge,
Management Classifying Discussion
Comprehensi
12 and mapping
Class Activity/ on, Experientia
2 of
Casey Study Application l Exercise
stakeholders
Importance
and
techniques
Influencing & Class
1 of
Negotiation, Discussion
influencing Knowledge, The

and Comprehensi Students

13 negotiations on, will work in

Developmen Analysis, group of 4

t and Application or 5.

application Role Plying Assignmen

2 Class Activity/
Case Study of Exercise ts would
negotiation require
strategies team

14 1 Entrepreneur Knowledge, working

Entrepreneur's Application
's role as and
role as leader Class
and Human leader , collaborati
Resources Discussion
Management Hiring and on to

avoiding handle

making tasks on

hiring hand.
2 Class Activity/ Role
mistakes, They will
Case Study Playing
Company be
Exercise
culture and expected

employee to present

retention, their work

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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 Management
Succession
1 Case studies
on rise and fall on lines of
Knowledge,
15 of theory and
2 Application
entrepreneurs practices
in covid discussed
Application, during
Analysis ,
Business Plan
16 1 /2 Synthesis &
Pitch
Evaluation

CLO and PLO mapping Table.

PLOs
PLO 1 PLO 2 PLO 3 PLO 4
CLOs

CLO 1 C1

CLO 2 C2 C3
CLO 3 C4

C1:Student will be able to conduct gap analysis and identify the business opportunity.
C2:Wll be able to understand what it takes to be an entrepreneur, can conduct business
feasibility analysis.
C3: student will be able to write their business plan.
C4: Student will be able to picth their business ideas and develop a prototype.

Module Handbook of Entrepreneurship for the students of B-7,COMSATS University Islamabad, Pakistan.
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