2024 五大营养趋势

Nutritional Trends 2024

2024年3月21日 | 上海

© 2019 FrieslandCampina Ingredients

Trends 2024
1. 共筑可持续未来
Securing the future, sustainably

2. 营养也要千人千面
Nutrition for all

3. 替代蛋白正当时
Alternative proteins go global

4. 整体健康新“肠”态 营养赋能 Empowering nutrition:

Going beyond via the gut
世界瞬息万变 helping consumers live
生活品质不变 well in uncertain times
5. 银发一族的活力和复原力
Ageing - and recovering - well

© 2019 FrieslandCampina Ingredients

共筑可持续未来
Securing the
future, sustainably
共筑可持续未来Securing the future, sustainably

Continued in 2024:

可持续发展一个品牌的声誉至关重要
Sustainability can make or break a brand’s reputation.

当今消费者正积极寻找具备坚实可信数据支撑
的、对地球和我们的健康都有益的产品。
Today’s consumers are actively looking for planet-first
nutrition – products that are proven to be as good for
the planet as they are for health.

48% 的消费者 34%的消费者

在过去12个月里改变了他们的饮食
和生活方式，以更持续的方式消费1
48% of consumers have made changes
to their diets and lifestyles in the last
12 months to behave in a more
sustainable manner.1
更倾向于选择节水和节能型产品.2
34% of consumers now opt for
products that use water and energy
more efficiently.2

1 Top ten trends 2024, FMCG GURUS

2 Euromonitor: Five Key Trends Shaping the Sustainability Agenda in 2023
共筑可持续未来Securing the future, sustainably

可持续发展宣称需要具备切实可靠的数据支撑
Sustainability claims need to be backed by robust and tangible data.
菲仕兰食品配料致力于为我们的后代提供可持续营养，
我们能够帮助品牌向消费者充分展示其可持续发展理念。
FrieslandCampina Ingredients is providing sustainable nutrition
now and for generations to come – and we have the tools to
tell brands' sustainability stories to consumers.

积极向消费者沟通进展不仅关乎地球的可持续发展，也对 通过创新型生物多样性监测系统来衡量
再生农业操作对我们成员农场的影响。
长期的商业成功至关重要。
Through our innovative biodiversity monitor
Proactively communicating progress to consumers isn’t just essential for that measures the impact of regenerative
the planet – it’s essential to long-term business success. agricultural practices on our member farms.

47%
通过跟踪原料奶的碳足迹数据，我们能
的消费者对品牌和生产商的环保宣称表示疑虑.3 够针对消费者关注问题提供详尽的可持
47% of consumers are skeptical about environmental claims 续发展报告。
made by brands and manufacturers.3 By tracking the carbon footprint data of
our raw milk, we offer extensive
sustainability reporting on the factors that

28% 的消费者表示，在过去的两年中他们曾因 matter most to consumers.

此外，从2019年到2025年，我们
信任原因而抵制某个产品或品牌.4
能够将会员牧场原乳产品的碳足迹
28% of consumers say they have actively boycotted a product 减少14%。
/brand because of its ethical credentials.4 What’s more, we are on the way to reducing
the carbon footprint of the raw member
milk from our member farmers by 14% from
2019 to 2025.
3Top ten trends 2024, FMCG GURUS
5 4 Euromonitor: Five Key Trends Shaping the Sustainability Agenda in 2023
营养也要千人千面
Nutrition for all
营养也要千人千面 Nutrition for all

消费者越来越了解自己个性化的营养需求，并寻求能够满足其需求的定制化解决方案。
Consumers increasingly understand their unique nutritional needs and are seeking tailored solutions that
meet them.

我们的营养需求是由我们的年龄、性别、基因和生活方式等因素决定的。
Our nutritional needs are shaped by age, sex, genetics,lifestyle and so much more.

63% 的消费者表示
63% 正采取积极主动的健康方式，预防和治疗同样重要5。
63% of consumers say
they are taking a proactive approach to health, focusing on
both prevention and cure.5

25% 消费者表示
25% 目前市场上缺少能够充分满足他们营养需求的产品5 。
25% of consumers say
there’s a lack of products available
that meet their nutritional requirements.5

7 5 Top ten trends 2024, FMCG GURUS

营养也要千人千面 Nutrition for all

越来越多的消费者表示心理健康与身体健康同样同样重要
For more and more consumers, cognitive health is just as important as their
physical health.

地缘政治和经济挑战，以及日益繁忙的生活，令人心神不安，并
导致消费者高度紧张、倍感焦虑、压力巨大。 3

Geopolitical and economic challenges, paired with busy lives, can lead
to high levels of consumer uncertainty, stress and anxiety. But 消费者和科研机构都已普遍认可Omega-3s
people are more determined than ever to tackle these issues head on.
对认知健康的益处。对EPA和DHA Omega-3
作用的研究已超过50,000项，其中包括
如何定义良好的心理健康意味着什么？6
What defines good mental well-being?6 4,500项人体临床试验。然而，全球范围内
Omega-3s的摄入量仍然很低7。
心情愉悦 Feeling happy (51%)
Omega-3s are well accepted by consumers and
scientific research alike as supporting cognitive
情绪和压力水平 Mood and stress levels (47%)
health.There have been over 50,000 studies
including an impressive 4,500 human clinical
感到活跃和精力充沛 Feeling active and energetic (42%) trials, on the impact of EPA and DHA omega-3s.
However, intake globally remains low.7
保持警觉和专注的能力 Ability to stay alert and focus (41%)

6Top ten trends 2024, FMCG GURUS | 7 Ken D. Stark, Mary E. Van Elswyk, M. Roberta Higgins, Charli A. Weatherford, Norman Salem, Global survey of the omega-3 fatty acids,
docosahexaenoic acid and eicosapentaenoic acid in the blood stream of healthy adults, Progress in Lipid Research, Volume 63, 2016, Pages 132-152, ISSN 0163-7827,
8
https://doi.org/10.1016/j.plipres.2016.05.001
替代蛋白正当时
Alternative
proteins go
global
Alternative proteins go global

植物基产品不再是市场上的新鲜事物…
Plant-based is no longer the new kid on the block…

植物基品类的兴起不仅仅是受素食主义影响，还受到弹性素食主义影响。
And the reason for this growing popularity is not only because of vegan and
vegetarian diets. Plant proteins’ increasing popularity is driven by flexitarians
as well.
许多人是出于个人信仰或是对植物基原料对健康有益的认可而选择植物
基产品。
Many people adopting these proteins are driven by personal beliefs and
perceived health benefits of plant-based ingredients.

45% 的消费者
选择植物基产品是出于道德感和对植物基原 42% 的消费者
料对健康有益的认可8。 将自己定义为弹性素食者9 。

45% of consumers
42% of consumers
consumers now eat or drink dairy alternative products,
identify as flexitarian.9
driven by personal morals and perceived health benefits of
plant-based ingredients.8

10
8 FMCG Gurus, 2023, Opportunities for Protein Hybrids: Enhancing Nutrition and Appeal
9 Euromonitor, ‘Going Plant-Based: The Rise of Vegan and Vegetarian Food’, 2021.
Alternative proteins go global

要想在这个赛道脱颖而出、占据先机，品牌应牢记：
植物基产品在不牺牲营养价值的前提下，一定要具备出色的口味。
But to take the lead in this space, brands need to remember that products have to taste good
without compromising on nutritional value.

这并非易事，尤其替代蛋白常常会带来异味。
And this doesn’t come without challenges – especially as
With Plantaris™, brands can ensure:
alternative proteins can often leave off-notes in final
products. 味道中性 口感柔滑、馥郁
Neutral taste Smooth, Rich mouthfeel

“不选择植物基产品的理由是？” 6
“What stops you buying plant-based alternatives?”6
高品质、高含量的蛋白质
High quality and high volume
of protein

味道及口感 Taste & Texture 卓越的加工性、分散性和流动性

25%
34% Superior processability, dispersibility
价格、性价比 Price / value for money & flowability

31% 过度加工 Too processed/ artificial products

11 6 Innova top 10 trends 2023

Alternative proteins go global

替代蛋白的新机遇
Post-pulses: the next frontier in alternative proteins…
精准发酵极有可能成为替代蛋白的下一个前沿领域，但在提高消费者对这
一尖端技术的认知方面还有大量工作要做。
Precision fermentation may well be the next frontier in alternative proteins –
but there is a big job to be done in terms of raising consumer awareness of this
cutting-edge technology.

14% 23%
只有 的英国消费者 的美国消费者 了解什么是精准发酵10 。
Only of British of American are familiar with
consumers consumers precision fermentation.10

想要充分发挥精准发酵的优势并成功打入主流市 2023年，我们与Triplebar Bio

场，品牌方需消除消费者的错误认知，并为帮助 inc.开展合作，利用通过微生物细
消费者做出合理的选择提供必要的知识。 胞的精准发酵大规模生产蛋白质。

To harness the power of precision fermentation and
ensure its successful integration into the mainstream
market, brands provide people with the knowledge
needed to make informed choices.
In 2023, we partnered with Triplebar
Bio inc. to develop and scale up the
production of cell-based proteins using
precision fermentation.

10 FrieslandCampina Ingredients, internal consumer research

12
整体健康
新“肠”态
Going beyond
via the gut
整体健康新“肠”态 Going beyond via the gut

全球三分之二的消费者认为肠道健康非常重要11 ，并且对健康意义不止于消化舒适。
2 in 3 consumers see gut health as very important…11 and it’s taken on a meaning
that goes way beyond digestive comfort.

消费者已普遍认知到身体健康与心理
健康之间的密切关系。
For consumers, the links between physical
and mental health are undeniable.

41% 的消费者
认为良好的心理健康意味着充满活力。12
41% of consumers
define good mental well-being as feeling active and energetic.12

80% 的消费者
表示他们通过锻炼来保持情绪健康。13
80% of consumers
say they work out to support their emotional health.13

14 11 Innova Gut glory, trend of 2022 report from Innova Market Insights | 12 FMCG Gurus, Top ten trends 2024 | 13 Mintel, Exercise Trends – US, 2021
整体健康新“肠”态 Going beyond via the gut

注重健康的消费者也正采取更积极的生活方式
Health-conscious people are also adopting more active lifestyles
尽管蛋白质仍然是运动健康领域最受青睐的成分之一，但随
运动营养正在趋于大众化
着越来越多科学研究揭示肠道和肌肉之间的联系，消费者对
Sports nutrition is going mainstream
带来额外健康益处的营养组合应用的需求也逐步增加。
Even though proteins will always be a firm favourite, scientific
research is uncovering just how linked the gut and muscles
这一市场的复合年增长率预
计将达到 11.5%
are, driving forward consumer demand for 'protein plus' The market is expected 2023到203315
applications with added health benefits. to grow at a CAGR of from 2023 to 2033.15

Biotis® 低聚半乳糖 Biotis® 后生元

Biotis® GOS OP High-Purity Biotis® Fermentis

是理想的整体健康解决方案。有 旨在引领运动营养实现新突破。这种与益生菌共同发酵的乳清蛋白
效剂量低至2克，品牌方可采用该 和益生元的独特组合，能够助力品牌商开发出创新型应用。Biotis®
成分制造对人体有益的各种形式 Fermentis以多种方式支持健康⸺高质量的乳清蛋白可有效支持肌
补充剂。 肉健康16。研究表明，积极服用Biotis® Fermentis的消费者可改善胃
肠健康、减少腹胀、改善整体健康状况，提高活力17 。
is the ideal solution to take a total is a unique combination of whey protein and prebiotics, fermented together
mind and body approach. with probiotics. Biotis® Fermentis supports the body in a variety of ways – high
Efficient at doses as low as 2 grams, quality whey protein effectively supports muscle health,16 and our research
this ingredient allows brands to create shows that active consumers taking Biotis® Fermentis report improved
beneficial supplements in a wide gastrointestinal health and reducing bloating, improved overall physical well-
variety of formats. being and increased feelings of being active & energetic.17
15 Future Marketing Insights, Sports Nutrition Market Outlook (2023 to 2033), 2023.
16 Witard OC, et al. Myofibrillar muscle protein synthesis rates subsequent to a meal in response to increasing doses of whey protein at rest and after resistance exercise. Am J Clin Nutr. 99(1):86-95 (2014).
15 17 Kersch-Counet C. et al. An Exploratory Study on the Effect of a Fermented Dairy Product on Self-Reported Gut Complaints in US Recreational Athletes. World Academy of Science, Engineering and Technology
International Journal of Nutrition and Food Engineering Vol:17, No:04 (2023) [Available at https://publications.waset. org/abstracts/157469/an-exploratory-study-on-the-effect-of-a-fermented-dairyproduct-on-self-
reported-gut-complaints-in-us-recreational-athletes
整体健康新“肠”态 Going beyond via the gut

在2024年，消费者将目光投向了一种可促进整体身心健康的新方式：肠道健康。
In 2024, consumers are setting their sights on a new way to boost both physical and
mental wellness: supporting their gut health.

52% 的消费者
相信肠道对心理健康有重要影响.14
52% of consumers
believe the gut has a significant influence on
mental wellness.14
脑肠轴
Gut-brain axis

已有研究证实脑肠轴的存在以及我们的微生
物群在压力、睡眠和焦虑中所起的作用。此
外，新兴科学研究也揭示了肠肌轴的存在。
Research corroborates this, highlighting the existence of the
gut-brain axis and the role our microbiome plays in 肠肌轴
stress, sleep and anxiety. What’s more, emerging science is Gut-muscle axis
also shedding light on the existence of a gut-muscle axis.

16 14 Innova Market Insights , Top 10 trends, 2022

银发一族的活力
和复原力
Ageing
(and recovering) well
银发一族的活力和复原力 Ageing – and recovering – well

人们对健康的态度更为积极，尤其是老年群体⸺他们更多地投入他们喜爱的活动
中，并积极关注饮食如何提供所需支持，以确保用更健康、更积极的方式生活。
People are taking a proactive approach to get the most out of life - especially older populations,
who are looking to age healthily and keep doing what they love for longer.

世界人口老龄化日益严重：
Our world is getting older:

目前，65岁以上的人口已经达到

7.03亿. 18

703 million people

people are aged 65 and over.18 你知道吗?
联合国大会宣布
到2050年，预计65岁以上的人口将达到 2021-2030年为

15亿. 18
“联合国健康老龄化
行动十年”.19
1.5 billion people Did you know?
is the projected number of people aged 65 and over The UN has labelled this
by 2050.18 decade the decade of
healthy ageing.19

18 18 United Nations, Department of Economic and Social Affairs, Our world is growing older: UN DESA releases new report on ageing, 2019
19 World Health Organization, (2022). UN Decade of Healthy Ageing. Accessed at: UN Decade of Healthy Ageing (who.int)
银发一族的活力和复原力 Ageing – and recovering – well

越来越多的老年消费者开始关注饮食如何提供所需的支持，让他们活得更健
康、更长寿。
Increasingly, older consumers are focusing on how their diets can provide them with the
support they need to live healthier and be active for longer.
饮食中摄入蛋白质 Likeliness to consume protein
为了实现这一目标，蛋白质成为很多人的
首选。事实上，婴儿潮一代比起其他代际 婴儿潮一代 Baby boomers 70%
的人群，更倾向于在日常饮食中摄取更多 （出生于1946—1964 年间）

蛋白质20 。 X世代 Generation X 58%

（出生于1965—1980 年间）
And many are turning to protein to support them. In
fact, Baby Boomers are more likely to 千禧一代 Millenials 55%
consciously try and consume protein in their diet （出生于1981—1996 年间）
compared to other generations. 20 0% 10% 20% 30% 40% 50% 60% 70%

除了主动摄入营养的需求，
部分老年群体还需要摄入蛋白质等高质量营养素，来维持肌肉质量，并提供疾
病康复所需的营养21 。
But nutrition isn’t always proactive.
Sometimes, older adults need high-quality nutrients, like protein, to support muscle maintenance
and help recover from illness.21

20 Food Insight, Consumer Viewpoints and Purchasing Behaviors Regarding Plant and Animal Protein, 2021
21 Oliver C Witard Sophie L Wardle , Lindsay S Macnaughton, Protein Considerations for Optimising Skeletal Muscle Mass in Healthy Young and Older Adults, Nutrients 2016 Mar
19
23;8(4):181.
银发一族的活力和复原力 Ageing – and recovering – well

特医营养方面的创新也充分利用通常被用于运动和活力营养领域的促进肌肉
合成的营养成分。
Innovations in medical nutrition are leveraging muscle-boosting ingredients typically
associated with sports and active nutrition.

例如，
Nutri Whey™ ProHeat
微粒化技术 是一种微粒化乳清蛋白，能够助力特医营养市场开发出
优质的液体口服营养补充剂。NutriWheyTM ProHeat采
能够将乳清蛋白引入液体口服营养
用全新的微粒化技术，具有高度热稳定性。通过与酪蛋
补充剂应用中。这一突破性的创新 白相结合的方式，Nutri WheyTM ProHeat微粒化乳清
意味着品牌方可为老年人和患者带 蛋白能够将2 kcal/mL全营养液体配方的蛋白质含量提
高到15%，并且具备卓越的感官特性，包括:
来高质量乳清蛋白的多重益处，助
力他们的康复之路。 is a microparticulated whey protein that enables the
development of superior oral nutritional supplements for
the medical nutrition market. This ingredient is highly
For example, heat stable and can be used in nutrient-dense liquid
Microparticulation formulations with up to 15% protein from whey and
is enabling the use of whey protein in compact liquid casein protein, in a 2 kcal/ml solution with superior
oral supplements, like drinks – a feat that previously sensory properties including:
presented a significant formulation challenge. This
means brands can now bring the abundant benefits
• 良好的饮用适口性 Good drinkability
of high-quality whey protein to older people and • 低粘度 Low viscosity
patients to help support recovery. • pH中性及干净口感 Neutral pH and clean taste

20
展望2024
Looking ahead: 2024 and beyond

2024年对全球健康和营养行业发展又是关键的一年。
2024 is poised to be another formative year in global health and nutrition.

可持续发展, 替代蛋白, 肠道健康和健康老龄化为品牌带来新机遇。

Sustainability, alternative proteins, gut health and healthy ageing
are creating new opportunities for brands.

这五大趋势将成为未来几年的创新和新产品开发的基石。
These five trends identified will underpin innovation and NPD in the coming
year.

菲仕兰食品配料的专家团队涵盖运动营养、活力营养和特医营养领域，
结合我们的蛋白质和益生元产品组合，可助您紧跟市场动态，以营养致胜未来。
Our team of experts across performance, active and medical nutrition paired with our portfolio of proteins and prebiotics are the perfect
combination to help you tap into these latest trends and prepare for the future of nutrition beyond 2024.

21
 与菲仕兰食品配料一起，携手共赢！
Partner with FCI is your wise choice!

22
菲仕兰食品配料是菲仕兰集团的一部分，专注于生命各个阶段的专业配料
FrieslandCampina Ingredients is part of FrieslandCampina and focuses on specialised
ingredients for all stages of life

欧洲 亚太 中东、巴基斯坦和非洲
零售业务和美洲区
Europe Asia Middle East, Pakistan
Retail & Americas
& Africa

专业乳制品和贸易 特殊营养 食品配料

Professional & Trading Specialised Nutrition Ingredients
我们通过五个细分市场提供原料
We offer our ingredients through five market segments

活力营养Active Nutrition
为了更好的健康和有活力的 细胞营养Cell Nutrition
老龄化
For better health and active
用于疾病诊断和生产改变生活的生
ageing 物药物
For disease diagnosis and production of
life-changing biological drugs

运动营养Performance Nutrition
为运动员和运动参与者提高表 The
现
inside
For athletes and sports
participants to boost performance
生命早期营养Early Life Nutrition
matters
适用于婴儿至 12 岁以下儿童（婴儿、
较大婴儿、幼儿及儿童和特殊婴儿奶粉）
特医营养Medical Nutrition For infants to children up to 12 years (Infant,
Follow-on, Growing-up and Special Baby Milk)

对于患者和虚弱者，支持医院和老
年人护理的快速康复
For patients and frail people, supporting
quick recovery in hospitals and in elderly
care

24
 成人营养重点领域 |跨细分市场的健康益处
Adult Nutrition Focus Areas | Health benefits across segments

致力于让营养帮助人们尽情享受生活Nutrition to get the most out of life. Always.

Market Segments
细分市场

运动营养 活力营养
Performance
（生活方式与健康老龄化） 特医营养
Active Nutrition Medical Nutrition
Nutrition (Lifestyle & Active Ageing)
关键健康益处

benefit areas
Key Health

肠道健康 脑部健康 免疫健康

肌肉合成，活动力
Muscle synthesis, mobility

25
菲仕兰食品配料可以在创新交付的各个环节发挥作用，提供专业知识的支
持和加快上市速度的帮助
FrieslandCampina Ingredients can act in various parts of the innovation delivery, providing
know-how and speed to market

创想 科学 共同开发应用 生产解决方案 市场定位

Ideation Science Co-development of Manufacturing Market positioning
applications solutions

丰富的相关应用知识 本地技术支持
Extensive knowledge in Regional
relevant applications technical
presence
 谢谢！
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一手掌握食品创新前沿资讯

Draft | Internal use only | Confidential

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© 2019 FrieslandCampina Ingredients
Draft | Internal use only | Confidential
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