Servicescape is the actual, physical environment where the act of service

performed. Albert J. Rutledge introduced certain principles on how to effectively

design establishments for the purpose Natural Elements- these areas include the
land itself Use Areas these are areas where there is an interaction between
guest and the service Major structure in large complexes building dams
Minor Structure these include utility areas, benches for guests, walkways
and pathways Forces of Nature these include wind sun and rain effects
Design should be for both employees and guests planning for space
and allocation Function and Aesthetics in designing the hospitality and
tourism Set up an appropriate experience for the guests and employees
When a guest or an employee comes in contact with the servicescape
Set up an appropriate experience for guests and employees
It is important that elements of design are appropriately placed in
reference to the type of place Adhere to technical requirements
This design element is a little bit easier to understand but entails
a lot of resources to comply with Comply with the needs in the lowest
possible cost For developers of hospitality and tourism establishments
Establish design with less supervision it is the dream if any owner
Importance of Servicescape The concept of servicescape is very much
significant in designing the entire Staffing for service It is often referred
to the human resource department or the talent Internal Hiring Many
organizations favor internal hiring because they see a lot advantages
more than hiring External Hiring Employees and organizations often
favor internal hiring more than external Approaches to hiring External
employees The internet, Print Advertising, Professional Linkages
or groups, Internship or work an Travel Program, Referrals or
Peer Recommendations, Company’s Image or Brand, Walk-in Application
Headhunters, Talent pooling External training is conducted by training
consultants who have expertise and resources to handle Internal
Training Also known as in-house trainings, are often done by the
department within the organization Personal Mentoring- the one
who educates or gives advice coaching between an expert focused
Apprenticeship is a training involving an experience On-the-Jobtraining
HOW TO REDESIGN SERVICE PROCESS Review the existing service
design, Removal of the unnecessary steps, Eliminating THE BOTTLENECKS
SHIFTING TO SERVICE TO SELF-SERVICE