Examine the Effectiveness of Sales, Promotion Strategy of TVS

Two Wheelers

Questionnaire
Close Ended Questions
1. Have you any two wheeler?
A) Yes
B) No

2. Which brand you have?

A) TVS
B) Bajaj
C) Hero
D) Yamaha
E) Others/none of the above

3. How old are you?

A) 0-18
B) 18-25
C) 25-40
D) 40-60
E) 60 or above

4. How many years have you been motorcycling?

A) 0-1 Years
B) 1-3 Years
C) 3-7 Years
D) More than 7 Years

5. How many Years have you been a bike owner?

A) 0-1 Years
B) 1-3 Years
C) 3-7 Years
D) More than 7 Years

6. How satisfied were you with the bike you last purchased?
A) Very satisfied
B) Satisfied
C) Neither satisfied or dissatisfied
 D) Dissatisfied
E) Very dissatisfied

7. What type of two wheeler do you prefer?

A) Scooty/Scooter
B) Motorbike

8. What is the power output of your bike’s engine?

A) Less than 90 cc
B) 90-100 cc
C) 100-110 cc
D) 110-125 cc
E) Greater than 125 cc

9. What is the mileage of your current bike?

A) Less than 30 km
B) 30-40 km
C) 40-50 km
D) 50-60 km
E) More than 60 km

10. Would you purchase a new bike from TVS anytime in the near future?
A) Yes
B) No

Open Ended Questions

1. Why do you prefer this bike?
Ans:

2. Why do you prefer this Brand?

Ans:

3. How do you think the service can be improved?

Ans:
 4. What features are in your preferred Bike?
Ans:

5. What are some features of TVS two wheelers you would like to improve?
Ans:

Research Methodology
Research Methodology discusses and explains the data collection and analysis
methods you used in your research. A key part of your thesis, dissertation, or research
paper, the methodology chapter explains what you did and how you did it, allowing
readers to evaluate the reliability and validity of your research and your dissertation
topic.
It should include:

• The type of research you conducted

• How you collected and analyzed your data
• Any tools or materials you used in the research
• How you mitigated or avoided research biases
• Why you chose these methods

How to write a Research Methodology

Why is a methods section important?

Your methods section is your opportunity to share how you conducted your research and why
you chose the methods you chose. It’s also the place to show that your research was
rigorously conducted and can be replicated.

It gives your research legitimacy and situates it within your field, and also gives your readers
a place to refer to if they have any questions or critiques in other sections.

Step 2: Describe your data collection methods

Once you have introduced your reader to your methodological approach, you should share
full details about your data collection methods.

Quantitative methods
In order to be considered generalizable, you should describe quantitative research methods in
enough detail for another researcher to replicate your study.

Here, explain how you operationalized your concepts and measured your variables. Discuss
your sampling method or inclusion and exclusion criteria, as well as any tools, procedures,
and materials you used to gather your data.

Surveys

Describe where, when, and how the survey was conducted.

• How did you design the questionnaire?

• What form did your questions take (e.g., multiple choice, Likert scale)?
• Were your surveys conducted in-person or virtually?
• What sampling method did you use to select participants?
• What was your sample size and response rate?
• Tip
• You may also want to include the full questionnaire as an appendix. This way, your
readers can see exactly how your questions and data align.
 Tip

You may also want to include the full questionnaire as an appendix. This way, your
readers can see exactly how your questions and data align.
Experiments
Share full details of the tools, techniques, and procedures you used to conduct your
experiment.

• How did you design the experiment?

• How did you recruit participants?
• How did you manipulate and measure the variables?
• What tools did you use?

Existing data
Explain how you gathered and selected the material (such as datasets or archival data) that
you used in your analysis.

• Where did you source the material?

• How was the data originally produced?
• What criteria did you use to select material (e.g., date range)?

Example: Quantitative methods

• The survey consisted of 5 multiple-choice questions and 10 questions measured
on a 7-point Likert scale.
• The goal was to collect survey responses from 350 customers visiting the fitness
apparel company’s brick-and-mortar location in Boston on July 4–8, 2022,
between 11:00 and 15:00.
• Here, a customer was defined as a person who had purchased a product from the
company on the day they took the survey. Participants were given 5 minutes to
fill in the survey anonymously. In total, 408 customers responded, but not all
surveys were fully completed. Due to this, 371 survey results were included in the
analysis.

Qualitative methods
In qualitative research, methods are often more flexible and subjective. For this reason, it’s
crucial to robustly explain the methodology choices you made.

Be sure to discuss the criteria you used to select your data, the context in which your research
was conducted, and the role you played in collecting your data (e.g., were you an active
participant, or a passive observer?)

Interviews or focus groups

Describe where, when, and how the interviews were conducted.

• How did you find and select participants?

• How many participants took part?
• What form did the interviews take (structured, semi-structured, or unstructured)?
• How long were the interviews?
 • How were they recorded?

Participant observation
Describe where, when, and how you conducted the observation or ethnography.

• What group or community did you observe? How long did you spend there?
• How did you gain access to this group? What role did you play in the community?
• How long did you spend conducting the research? Where was it located?
• How did you record your data (e.g., audiovisual recordings, note-taking)?

Existing data
Explain how you selected case study materials for your analysis.

• What type of materials did you analyze?

• How did you select them?

Example: Qualitative methods

In order to gain better insight into possibilities for future improvement of the fitness
store’s product range, semi-structured interviews were conducted with 8 returning
customers.

Here, a returning customer was defined as someone who usually bought products at
least twice a week from the store.

Surveys were used to select participants. Interviews were conducted in a small office
next to the cash register and lasted approximately 20 minutes each. Answers were
recorded by note-taking, and seven interviews were also filmed with consent. One
interviewee preferred not to be filmed.

Mixed methods
Mixed methods research combines quantitative and qualitative approaches. If a standalone
quantitative or qualitative study is insufficient to answer your research question, mixed
methods may be a good fit for you.

Note: Keep in mind that mixed methods research doesn’t just mean collecting both types of data.
Rather, it encompasses careful consideration and integration of both types of data into robust and
strong conclusions.

Mixed methods are less common than standalone analyses, largely because they require a
great deal of effort to pull off successfully. If you choose to pursue mixed methods, it’s
especially important to robustly justify your methods.

Example: Mixed methods

Quantitative and qualitative methods were combined to see if there was a statistically significant
relationship between the speed with which the fitness store shelved new releases from popular brands
and the likelihood that customers would return. Quantitative research involved running analyses in R
on purchase data, while qualitative research focused on the likelihood that interviewed participants
mentioned new releases.

Step 3: Describe your analysis method

Next, you should indicate how you processed and analyzed your data. Avoid going into too
much detail: you should not start introducing or discussing any of your results at this stage.

Quantitative methods
In quantitative research, your analysis will be based on numbers. In your methods section,
you can include:

• How you prepared the data before analyzing it (e.g., checking for missing data, removing
outliers, transforming variables)
• Which software you used (e.g., SPSS, Stata or R)
• Which statistical tests you used (e.g., two-tailed t test, simple linear regression)

Example: Quantitative methods

Before analysis, the gathered data was prepared. The dataset was checked for missing
data and outliers. For this, the “outlier labeling rule” was used. All values outside the
calculated range were considered outliers (Hoaglin & Iglewicz, 1987). The data were then
analyzed using a two-way ANOVA with statistical software SPSS.

Qualitative methods
In qualitative research, your analysis will be based on language, images, and observations
(often involving some form of textual analysis).

Specific methods might include:

• Content analysis: Categorizing and discussing the meaning of words, phrases and sentences
• Thematic analysis: Coding and closely examining the data to identify broad themes and
patterns
• Discourse analysis: Studying communication and meaning in relation to their social context

Example: Qualitative methods

The interviews were transcribed and thematic analysis was conducted. This involved coding all the
data before identifying and reviewing six key themes. Each theme was examined to gain an
understanding of participants’ perceptions and motivations.

Mixed methods
Mixed methods combine the above two research methods, integrating both qualitative and
quantitative approaches into one coherent analytical process.
Step 4: Evaluate and justify the methodological choices you made
Above all, your methodology section should clearly make the case for why you chose the
methods you did. This is especially true if you did not take the most standard approach to
your topic. In this case, discuss why other methods were not suitable for your objectives, and
show how this approach contributes new knowledge or understanding.

In any case, it should be overwhelmingly clear to your reader that you set yourself up for
success in terms of your methodology’s design. Show how your methods should lead to
results that are valid and reliable, while leaving the analysis of the meaning, importance, and
relevance of your results for your discussion section.

Tip

You can acknowledge limitations or weaknesses in the approach you chose, but justify
why these were outweighed by the strengths. Here are a few examples:

Quantitative: Lab-based experiments cannot always accurately simulate real-life

situations and behaviors, but they are effective for testing causal relationships between
variables.

Qualitative: Unstructured interviews usually produce results that cannot be generalized

beyond the sample group, but they provide a more in-depth understanding of participants’
perceptions, motivations, and emotions.

Mixed methods: Despite issues systematically comparing differing types of data, a solely
quantitative study would not sufficiently incorporate the lived experience of each
participant, while a solely qualitative study would be insufficiently generalizable.

Tips for writing a strong methodology chapter

Remember that your aim is not just to describe your methods, but to show how and why you
applied them. Again, it’s critical to demonstrate that your research was rigorously conducted
and can be replicated.

1. Focus on your objectives and research questions

The methodology section should clearly show why your methods suit your objectives and
convince the reader that you chose the best possible approach to answering your problem
statement and research questions.

2. Cite relevant sources

 Your methodology can be strengthened by referencing existing research in your field.
This can help you to:
• Show that you followed established practice for your type of research
• Discuss how you decided on your approach by evaluating existing research
• Present a novel methodological approach to address a gap in the literature

Tip

Our free citation generators can help you create MLA citations and APA citations.

3. Write for your audience

Consider how much information you need to give, and avoid getting too lengthy. If you are
using methods that are standard for your discipline, you probably don’t need to give a lot of
background or justification.

Regardless, your methodology should be a clear, well-structured text that makes an argument
for your approach, not just a list of technical details and procedures.

What is sampling?

A sample is a subset of individuals from a larger population. Sampling means

selecting the group that you will actually collect data from in your research. For
example, if you are researching the opinions of students in your university, you could
survey a sample of 100 students.

In statistics, sampling allows you to test a hypothesis about the characteristics of a

population.

Data
Data is different types of information usually formatted in a particular manner. All
software is divided into two major categories: programs and data. We already know
what data is now, and programs are collections of instructions used to manipulate
data.

We use data science to make it easier to work with data. Data science is defined as a
field that combines knowledge of mathematics, programming skills, domain expertise,
scientific methods, algorithms, processes, and systems to extract actionable
knowledge and insights from both structured and unstructured data, then apply the
knowledge gleaned from that data to a wide range of uses and domains.
Types and Uses of Data

Growth in the field of technology, specifically in smartphones has led to text, video,
and audio is included under data plus the web and log activity records as well. Most
of this data is unstructured.

The term Big Data is used in the data definition to describe the data that is in the
petabyte range or higher. Big Data is also described as 5Vs: variety, volume, value,
veracity, and velocity. Nowadays, web-based eCommerce has spread vastly, business
models based on Big Data have evolved, and they treat data as an asset itself. And
there are many benefits of Big Data as well, such as reduced costs, enhanced
efficiency, enhanced sales, etc.

The meaning of data has grown beyond the processing of data In the field of computer
applications. For instance, we’ve already touched upon what data science is.
Accordingly, finance, demographics, health, and marketing also have different
definitions of data, which ultimately results in different answers to the persistent
question, “What is data?”. Let us figure out how do we typically store data first.

How is Data Stored?

Computers represent data (e.g., text, images, sound, video), as binary values that
employ two numbers: 1 and 0. The smallest unit of data is called a “bit,” and it
represents a single value. Additionally, a byte is eight bits long. Memory and storage
are measured in units such as megabytes, gigabytes, terabytes, petabytes, and
exabytes. Data scientists keep coming up with newer, larger data measurements as the
amount of data our society generates continues to grow.

Data can be stored in file formats using mainframe systems such as ISAM and
VSAM, though there are other file formats for data conversion, processing, and
storage, like comma-separated values. These data formats are currently used across a
wide range of machine types, despite more structured-data-oriented approaches
gaining a greater foothold in today’s IT world.

The field of data storage has seen greater specialization develop as the database, the
database management system, and more recently, relational database technology, each
made their debut and provided new ways to organize information.
Data Analysis

Ideally, there are two ways to analyze the data:

• Data Analysis in Qualitative Research

• Data Analysis in Quantitative Research

1. Data Analysis in Qualitative Research

Data analysis and research in subjective information work somewhat better

than numerical information since the quality of information consist of words,
portrayals, pictures, objects, and sometimes images. Getting knowledge from
such entangled data is a daunting task, so it’s usually used for exploratory
research in addition to being employed in data analysis.

Finding Patterns in the Qualitative Data

Although there are a few different ways to discover patterns in printed data, a
word-based strategy is the most depended on and broadly utilized global
method for research and analysis of data. Significantly, the process of data
analysis in qualitative research is manual. Here the specialists, as a rule, read
the accessible information and find repetitive or frequently utilized words.

2. Data Analysis in Quantitative Research

Preparing Data for Analysis

The primary stage in research and analysis of data is to do it for the

examination with the goal that the nominal information can be changed over
into something important. The preparation of data comprises the following.

• Data Validation
• Data Editing
 • Data Coding

For quantitative statistical research, the utilization of descriptive analysis

regularly gives supreme numbers. However, the analysis is never adequate to
show the justification behind those numbers. Still, it is important to think
about the best technique to be utilized for research and analysis of data fitting
your review survey and what story specialists need to tell.

Consequently, enterprises that are prepared to work in today’s

hypercompetitive world must have a remarkable capacity to investigate
complex research information, infer noteworthy bits of knowledge, and adjust
to new market needs.

Technique
A technique is a method of doing some task or performing something. Your
technique for opening drinks might be to twist the top off with your teeth. If
so, your dentist better have a good tooth-repair technique. The noun technique
can also refer to someone’s skillfulness with the fundamentals of a particular
task.

Bibliography
What is a bibliography?

A bibliography is a list of works on a subject or by an author that were used or

consulted to write a research paper, book or article. It can also be referred to as
a list of works cited. It is usually found at the end of a book, article or research
paper.

Gathering Information

Regardless of what citation style is being used, there are key pieces of
information that need to be collected in order to create the citation.

For books and/or journals:

Author name

Title of publication

Article title (if using a journal)

Date of publication

Place of publication

Publisher

Volume number of a journal, magazine or encyclopedia

Page number(s)

For websites:

Author and/or editor name

Title of the website

Company or organization that owns or posts to the website

URL (website address)

Date of access

This section provides two examples of the most common cited sources: a print
book and an online journal retrieved from a research database.

Book – Print

For print books, bibliographic information can be found on the TITLE PAGE.
This page has the complete title of the book, author(s) and publication
information.

The publisher information will vary according to the publisher – sometimes

this page will include the name of the publisher, the place of publication and
the date.

For this example:

Book title: HTML, XHTML, and CSS Bible

Author: Steven M. Schafer

Publisher: Wiley Publications, Inc.

If you cannot find the place or date of publication on the title page, refer to the
COPYRIGHT PAGE for this information. The copyright page is the page
behind the title page, usually written in a small font, it carries the copyright
notice, edition information, publication information, printing history,
cataloging data, and the ISBN number.

For this example:

Place of publication: Indianapolis, IN

Date of publication: 2010

Article – Academic OneFile Database

In the article view:

Bibliographic information can be found under the article title, at the top of the
page. The information provided in this area is NOT formatted according to any
style.

Citations can also be found at the bottom of the page; in an area titled
SOURCE CITATION. The database does not specify which style is used in
creating this citation, so be sure to double check it against the style rules for
accuracy.

Data Representation:
Data representation is a technique for analysing numerical data. The
relationship between facts, ideas, information, and concepts is depicted in a
diagram via data representation. It is a fundamental learning strategy that is
simple and easy to understand. It is always determined by the data type in a
specific domain. Graphical representations are available in many different
shapes and sizes.

In mathematics, a graph is a chart in which statistical data is represented by

curves or lines drawn across the coordinate point indicated on its surface. It
aids in the investigation of a relationship between two variables by allowing
one to evaluate the change in one variable’s amount in relation to another over
time. It is useful for analysing series and frequency distributions in a given
context. On this page, we will go through two different types of graphs that
can be used to graphically display data. Continue reading to learn more.
Two Wheeler Market Data in India
The India two wheeler vehicle market was estimated at around USD16,007.84
million in 2022 and is estimated to reach USD 26,638.49 million in 2028,
registering a CAGR of 9.88%. With the introduction of electric vehicles and
rising demand for two-wheelers are due to its low maintenance, fuel efficiency
and easy handling.

In the two-wheeler market, motorcycle is bought more than the scooter/moped

because of its high fuel efficiency, cost-effective mode of transport, high
engine capacity, and advanced gear technology. Motorcycles are more
versatile than scooters. Motorcycles outsell scooters in terms of aesthetics, as
the younger generation is more focused on appearance. One of the factors of
the rising demand for two-wheelers is the e commerce industry. Now a days,
e-commerce companies use two wheeler for the purpose of delivering products
because of the durability of the vehicle, better wheel stability, and its ability to
carry heavy baggage with it. Even the demand of shared mobility, which is
used to commute on daily basis to the workplace is also one of the factors in
increase in demand of two wheeler.

When the COVID-19 began to cause lockdowns across the globe, there was a
substantial slowdown in sales in the India two wheeler market.

In 2020, because of COVID-19, the automotive sector witnessed a massive

decline in the two-wheeler sales. The lockdown and restrictions affected the
sales of two wheeler and it witnessed a decline of 13.11% due to the shutting
down of factories, impacting the production capacity and the functioning of
the supply chain. The government of India imposed a lockdown in many parts
of the country to control the spread of COVID-19. As a result, the domestic
sales and export of two wheelers were paused for a certain period in India. Not
only did Covid-19, disrupt the urban market but has also taken rural market in
its grasp. Because in rural area two wheeler is more popular because it is cost
effective and the per capita income of rural households is low. Thus it affected
the overall two wheeler market in the country.

Maneuverability and Speed

The two wheelers are light in weight, have a sleek design and are easier to
maneuver. They are easy to commute in heavy traffic or in congested lanes,
which enables you to reach the destination on time. Owing to its
maneuverability, it is easier to park the vehicle and it also occupies less space.
The speed at which one can commute is faster due to its pickup; it also
provides a thrill quotient and is more adventurous. Thus, during the forecast
period, the expansion of the two-wheeler segment is anticipated to be aided by
the speed and maneuverability provided by two wheelers

Rising Demand for Electric Two Wheeler Vehicles.

The demand for electric vehicles is growing at a very rapid pace because
electric vehicles use renewable resources of energy and are contributing to the
significant growth of the two-wheeler segment. We have seen that in the year
2022, electric vehicle sales increased at a Y-o-Y of 60% and are expected to
increase at a CAGR of 27% till 2028. The government has also launched the
Fame-II Policy, which aims to promote the growth and adoption of electric
vehicles. The battery swapping policy was introduced by the government to
build up the infrastructure for electric vehicles. The government is also giving
subsidies on electric vehicles and tax exemptions on purchasing electric
vehicles.

Cost-Effective and Requires Less Maintenance

The main factor driving the increasing demand for two wheelers is that it is
more affordable than other vehicle types. The ease of the financing option
attracts customers with lower income levels, and the dream of owning a
vehicle can now be easily fulfilled. Apart from affordability, another factor
driving the increase in two wheeler purchases is cost-effectiveness; with fuel
prices on the rise, the two-wheeler will remain affordable for Indian families.
Moreover, the cost of maintenance of two wheelers is also much lower as
compared to passenger cars, and they also provide better mileage than
passenger cars. Even The exemption from the toll tax on two wheelers adds to
its cost effectiveness factor.

New Technology

With the advancement in technology, the two wheelers are upgraded time to
time-to-time to beat their competitor. The anti-braking system technology
which was introduced in India in 2019 that help vehicles from skidding in
panic braking. It also improves the vehicle steerability while braking and
reduces stopping distance. The slippery clutch technology ensures that your
vehicle does not shake or lose traction while slowing down, and it also
protects the gear box of motorcycles. The connectivity feature is also
attracting a lot of customers. Features such as navigation, Bluetooth, and
mobile charging port enables the two wheelers to be smarter.

Safety Concerns

In two wheelers, one of the major concerns is the safety of the passengers
riding the vehicle.

Around 44% of two wheeler accidents in India happen due to the poor
infrastructure of the road, speeding, and not obeying the traffic rules and
regulations. Even weather conditions have an impact on two wheeler accident,
like in rainy seasons skidding of vehicle may lead to fatal accident.

Market Segmentation

The India two-wheeler market is segmented based on vehicle type,

transmission type, propulsion type, region, and competition. Based on vehicle
type, the market is segmented into motorbikes and scooters/mopeds. Based on
transmission type, the market is further segmented into manual and automatic.
The market is further segmented into the internal combustion engine and
electric, based on the propulsion type. Based on region, the market is divided
into north, west, east and south region.

Company Profiles
The key players in the market include Hero MotoCorp Limited, Honda
Motorcycle & Scooter India Pvt. Ltd., Yamaha Motor India Pvt. Ltd., Eicher’s
Motor Limited, Bajaj Auto Limited, TVS Motor Company, Suzuki Motorcycle
India Private Limited, Piaggio Vehicles Pvt. Ltd, Hero Electric Pvt. Ltd., and
Okinawa Autotech Pvt. Ltd. These players are investing in innovation and
manufacturing that will meet the customer requirement and also able to beat
their competition with the uniqueness of their product. Additionally, advanced
strategic moves, such as mergers and collaborations, also benefit key players
by raising their customer base and expanding their sales and distribution
networks in the Indian two-wheeler market.

Report Scope:

In this report, India two-wheeler market has been segmented into following
categories, in addition to the industry trends which have also been detailed
below:

India Two-Wheeler Market, By Vehicle Type:

• Motorcycles
• Scooter/Moped

India Two-Wheeler Market, By Transmission Type:

• Manual
• Automatic

India Two-Wheeler Market, By Propulsion Type:

• Internal Combustion Engine (ICE)

• Electric

India Two-Wheeler Market, By Region:

• West India
• North India
• East India
• South India

Competitive Landscape
Company Profiles: Detailed analysis of the major companies present in Indian
two-wheeler market.

Available Customizations:

With the given market data, TechSci Research offers customizations according
to a company’s specific needs. The following customization options are
available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to

five).