Prepared to

MS. KAREN ABSALON

Submitted by

ANCHETA, ALAIZA

ASIS, ERICA

BAGALIHOG, SALVADOR

DAYACUS, ERIKA

DIAZ, AVEGAIL

IRINCO, ANDRELEV

LIBRE, DARLENE

2023
 CHAPTER 1

POINT OF VIEW AND OBJECTIVES

Jollibee, the largest fast-food chain in the Philippines, offers high-quality, reasonably

priced food items like Yumburger, Jolly Spaghetti, and Chicken Joy. With 6,617 stores

worldwide, Jollibee operates in food service, franchising, and leasing segments, demonstrating

its market dominance in the local market.

SMART Objectives

SPECIFIC - JFC aims to grow its store network by at least 5% percent this year versus
2022 with a gross store opening target of 550 to 600 stores across the globe.

MEASURABLE - The objective explicitly indicates that the company wants to grow its
market share to 5%. By stating the percentage, it is possible to determine whether or not the
goal has been met.

ACHIEVABLE - To make sure the goal is achievable; the company should have
evaluated its capabilities and marketing environment before establishing it.

REALISTIC - The company should have examined its resources, employees,

competitors, and market share before establishing a 12-month deadline for the goal to make
sure that growing market share to 5% in that period is feasible.

TIMESCALED - The component in question is met by the goal, which has a 12-month
timeline.
 CHAPTER 2

STATEMENT OF THE PROBLEM

Jollibee, the largest fast-food chain in the Philippines, faces challenges in service quality,

international exposure, and conflicts with franchisees and divisions. The company is working to

address these issues by providing solutions tailored to the company's problems and objectives,

and encouraging comprehensive studies before implementing significant changes.

Competitive Scene - Remaining competitive in a fast-paced industry with evolving client

inclinations and rising competitors can be a steady challenge.

Extension and Globalization - In the event that Jollibee is growing its operations

universally, it may experience challenges related to adjusting its trade demonstrate to distinctive

social and administrative situations.

Human Asset Administration - Overseeing an expansive workforce, guaranteeing

employee satisfaction, and giving viable preparing programs are common challenges for

companies within the benefit industry.

Innovation Integration - Grasping and coordination innovation for arrange handling,

stock management, and client engagement can be both an opportunity and a challenge for

Jollibee.

Supply Chain Administration - Guaranteeing a steady and proficient supply chain for

sourcing crude materials and fixings is vital within the nourishment industry. Jollibee may

confront challenges related to coordination, stock administration, and provider connections.

 CHAPTER 3

ARE OF CONSIDERATION (SWOT ANALYSIS)

STRENGTHS

A strong brand name - Jollibee's strong brand name, easily recognizable from its logo

and name, significantly contributes to its success and customer loyalty.

High-quality food - Jollibee's high-quality, unique, and delicious food attracts repeat

customers due to its secret recipe and unique taste, often surpassing international brands.

Variety of food items - Jollibee has a strong standing because of its ability to provide a

variety of foods. Customers can get a hamburger, chicken, burger, pizza and spaghetti. All these

food items are prepared using a very successful recipe.

24/7 services - Jollibee stores worldwide operate 24/7, providing customers with a sense

of confidence and dependability. They maintain flexible hours for their workforce, following a

shift program, to ensure operational efficiency.

WEAKNESSES

Supply and demand imbalance - Jollibee has many stores locally and across the world.

Due to this, sometimes, the company has a hard time balancing demand and supply. There are

times when food items could go out of stock because of demand being too high.

Health consciousness - The world is becoming increasingly conscious about the meals

that they take. That means some of the foods on Jollibee’s menu end up being labeled as

unhealthy, which can cause obesity and health issues. In return, this affects the company’s sales.
 High-end prices - The foods offered at Jollibee have a premium price tag. The majority

of the customers do not have the financial strength that would allow them to afford some of these

foods. They end up visiting low-priced brands.

Lack of technological investment - A look into Jollibee’s food preparation process

shows that the company is yet to adopt modern technologies. Even though the conventional

approach is not entirely bad, it can sometimes have lots of inefficiencies. The company can

become more efficient by adopting tech automated cooking.

OPPORTUNITIES

E-commerce - Jollibee stands an opportunity to take the company to the next level by

embracing e-commerce. Investing in online deliveries can help increase sales since customers

can get meals at the convenience of their homes.

Global expansion - As marketing increases Jollibee’s brand awareness, expanding in

new territories means a chance to service a new set of customers. The growth potential will make

Jollibee get better known worldwide as it increases sales. Jollibee has opened 314 new stores

internationally in 2021.

Innovativeness - One thing that gives Jollibee a premium price tag is the unique taste of

its food. As it capitalizes on this, it can also look into new food trends involving vegan and

healthier diets. The company can evaluate ideas on how to tweak its menu around to remain

competitive through ongoing innovation.

Health and Wellness Trends - Responding to the increasing demand for healthier food

options by incorporating such items into the menu can attract health-conscious consumers.
THREATS

Intense Competition - The fast-food industry is highly competitive, and Jollibee faces

competition from both local and international brands. Intense competition can impact market

share and profitability.

Economic Factors - Economic downturns or fluctuations in currency exchange rates can

affect consumer spending, potentially impacting Jollibee's revenue.

Changing Consumer Preferences - Shifts in consumer preferences towards healthier

food options or different dining experiences can pose a threat if Jollibee fails to adapt its menu

and operations accordingly.

Supply Chain Disruptions - External factors such as natural disasters, geopolitical

issues, or public health crises can disrupt the supply chain, affecting the availability of

ingredients and the overall operation of Jollibee.

 CHAPTER 4

ALTERNATIVE COURSE OF ACTION

ACA1

Diversification – Jollibee could achieve this through diversification strategies and take

over internationally known companies.

Advantage

Intention of the franchisee reveals where the company is moving. So as to expand its

operations, tells what the franchisee aims at doing. This would also share some skills transfer

like research and development knowledge and exchange of resources.

Disadvantage

Diversification, which denotes the launching of new products on a new market, is

perceived as the most complex and costly option of an Ansoff Matrix Strategy.

ACA2. Before actually commencing the operation of the system, conduct a few tests with

them.

Advantage

Creates an extensive and elaborate batch of auto test, which identify any bug at the

earliest stage possible, where they are cheapest to clear up. A great number of these test are

automated thus it is possible to rerun them multiple times in a day and get instant feedback on

what works well and where they may have shortcomings.

Disadvantage

Costly. Should have employed another group of specialists for testing.

ACA3.

Should have a focus, identify weaknesses and avoid the great problems resulting from the

small ones.

Advantage

This helps in monitoring of the progress of a project by the management and also enables

the problems to be rectified earlier.

Disadvantage

Takes longer as it involves many phases such as Regular Demos, Test Reports and

Quality Metrics before we begin using the new systems.

 CHAPTER 5

PLAN OF ACTION

Jollibee Group is managed by a team of competent, passionate, and diverse men and

women who steer the company’s strategic direction towards its vision of becoming among the

top 5 restaurant companies in the world.

Person in charge

Operational Assistant Jollibee foods corporation

Prepare monthly business review for the Operations Director which includes the financial

status of the district and other reports and updates concerning operations.

Consolidates and analyzes Profit and Loss Statement, Sales Performance Logbook, Profit

& Loss and Sales Outlook.

Participate in the annual planning and budgeting and prepares all the data and logistics

needed (venue, food etc.).

Maintains databases such as the monthly sales monitoring, package program sales,

midmonth Food Cost Paper Cost, Food Service and Cleanliness and Condition monitoring etc.

Prepares the Annual Operating Plan of the Operations Director which also includes 3-

year financial projections for the district.

 Through the years, JFC has formed its foundation from good business practices and

strong core values of customer focus, speed with excellence, integrity, spirit of family and fun,

humility to listen and learn.

Jollibee provide great taste, and superior value to all they’re customers.

Jollibee is planning to increase its coverage by opening 600 new owned and franchised

stores this year.

Jollibee plan, decide and act quickly. Jollibee set challenging goals and execute well, and

constantly find ways to improve and innovate.

 CHAPTER 6

CONCLUSION AND RECOMMENDATION

Conclusions:

Jollibee Food Corporation (JFC) is very well-known and successful business that

experiencing major growth and sustain the needs not only for customers but also the performance

of the business in terms in Economic, Social, and Environment dimension. Even they have

intense competition, JFC become a major global competitor in the fast-food industry. After

conducting and auditing various of information of the non-financial performance of Jollibee, our

team arrive in the conclusion that, JFC really managed the day-to-day operations of the business

in the entire reporting period. Given by the results from our audit, it reflects their how hands on

and effective the decisions and strategies of the organization in handling different kinds of risks,

competitions, opportunities, and adaption of the demands in the market. Jollibee Food

Corporation’s objectives, goals and aims, vision for the company, mission, and their

commitments are relevant and achieved. Almost all the activities done in Economic, Social, and

Environment are disclosed in their yearly Sustainability Report. It makes them more transparent

than the other businesses. Their success is not only for the management or business alone but for

the entire dimensions of the organizations, especially in their employees who work hard & firm

trainings in order to make their business more productive, strategies of the management, valuing

the people specifically the customers, innovative ideas, environmental and community

involvement, and the overall standards of the organization.

Recommendation:

In our modern trends today, Jollibee Food Corporation can create something new out of

the advancement of our technologies like for example, instead of falling in the very long line

what if Jollibee will adopt the system wherein customer will just click all there orders and

customers will just wait in the their table so that it will be ease for everyone especially to the

customers and for the management. Adaption of new ideas and strategies can make the business

more flexible and ease to manage. The main key to the brand’s success is its customer

satisfaction. It always focuses on its goals and never loses track of it. Jollibee’s success relies on

its smart branding strategy, complemented by strong customer orientation, superior menu line-

up, innovative new products, creative marketing programs and efficient manufacturing and

logistics facilities.