Amazon Store 5-Step Guide

17/09/2020 How to Create an Amazon Store | 5-Step Guide
Home » Blog » Amazon & Marketplaces
How to Create an Amazon Store |

5-Step Guide
BY GREG SWAN | APR 2, 2019 | AMAZON & MARKETPLACES
An Amazon Store is the crème de la crème when it comes to premium

branded content; it allows you to showcase your unique value
proposition through the creation of multiple catalog pages designed to
immerse customers in branded shopping experience rich in high-quality
media.
Here’s a quick guide to walk registered brands through the steps of

setting up their rst Amazon Store.
“I like to view storefronts as a condensed e-

commerce page that allows brands the opportunity
to showcase products with detailed information and
drive both Amazon and off-Amazon tra c with
advertising.”
https://tinuiti.com/blog/amazon/amazon-store-setup/ 1/15
-Tanya Zadoorian, Senior Marketplace Channel Analyst at CPC Strategy
Why Start an Amazon Store?
There are many reasons as to why brands should build an Amazon

Store.
An Amazon Store enables your brand to create an immersive virtual

shopping experience that can be used to exclusively showcase your
brand and products.
These stores are also mobile responsive, making it easier for customers
to discover and learn about other products in your catalog.
Amazon Stores also lower the barriers to a shopper’s purchase intent &
drives incremental sales and lift across your catalog.
Develop Brand Equity & Promote Shopper Loyalty
Capitalize on Internal & External Tra c Sources
Boost Organic Ranking & Increase Sales
Promote New Products & Educate Prospects
“On key holidays like Prime Day, Cyber Monday, Black Friday, I advise
brands to create a sub-category page that highlights any deals and drive
tra c straight to the page with Sponsored Brand campaigns,” explains

Zadoorian.
“As businesses create and update Storefronts, they can rely on Amazon
Storefront insights data that is readily available.”
How to Create an Amazon Store
1. Register Your Brand With Amazon
Before you can begin creating beautiful Amazon Store content (or even
EBC, A+ and Sponsored Product Ads), you’ll need to register your brand
using Amazon’s Brand Registry.
To register your brand, you’ll need:
A registered trademark for your brand that appears on your products

or packaging.
The ability to verify yourself as the rights owner or the authorized

agent for the trademark.
An Amazon account. You can use an existing Amazon account

(credentials associated with Vendor or Seller Central) or create a new
one for free.
If you haven’t already, head over to Amazon’s Brand

Registry page and get your brand registered.
2. Create Your Store Homepage &

Select Template
Once your brand is registered, you can navigate to Manage Stores from
within Ad Console or Seller Central to set up your rst Amazon Store.
You will then be presented with a list of your brands that

are eligible for Store creation.
Once selected, you will then be prompted to follow additional steps,

including selecting your homepage template.
There are four different Store themes available:
3. Build Out Your Amazon Store Pages
Once you’ve established your store homepage, it’s time to build out
additional pages based on your catalog categories, best-selling
products, deals, and more.
You’ll want to build out your pages much in the same way as you would
your own ecommerce website; make sure that navigation is simple
enough for customers to easily nd what they’re looking for.
Source: Amazon
4. Add Content Tiles To Each Page
Once you’ve established a hierarchy of pages for your customers to

navigate to, it’s time to add content tiles to each page.
Content tiles are content that customers can interact with on each page
of your store.
Titles
Images
Product grids (e.g., best sellers)
Video
Galleries
Navigation
4. Upload Your ASINs
Once you’ve built out your

pages and added in the
content tiles, you can then
add individual products to
each category or page of
your store.
Amazon makes this easy
because you can search
ASINs that you are already
selling on the Marketplace.
Source: Amazon
You can add these

products to product grid
tiles and other page
sections of your store.
5. Submit For Review

& Publish
Once you’ve got your store pages and content tiles squared away, it’s
time to submit for Amazon’s review.
Before submitting, it’s always a good idea use the Store Preview feature
to check for:
Grammar and spelling errors

Any image or branding inconsistencies
A seamless customer journey across pages, content tiles, and your
products
How Much Does it Cost to Start an Amazon Store?
If you’re already selling and registered on Amazon, then you can open
your own store at no additional cost.
Stores Are Easy to Create, Difficult to Master
As the Marketplace continues to become crowded with brands,

differentiating your business from the competition will only become
more crucial, and a professionally-built Amazon Store is a great way to
do that.
It is worth noting, however, that creating an Amazon store is quite easy

— but creating an Amazon Storefront that is truly optimized takes
careful design, branding, and customer experience considerations.
Which is why CPC Strategy offers an Amazon Store Setup to help you
create the most immersive store experience possible with our best-in-
class design team.
“You can no longer simply copy content from your

Shopify store or website hope it will work on
Amazon. You have to take a sophisticated brand
strategy that includes media optimized for Amazon’s
store and content pages.”
– Leo Carrillo, Marketplace Channel Analyst at CPC Strategy
Want to learn more?
A Complete Guide to Amazon Stores (Straight from the Experts)
5 Beautiful Examples of Amazon Stores
Why You Should Open an Amazon Store [And Success Stories To Prove
It]
Amazon Store Insights [Update New Features 2019]
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17/09/2020 How to Create an Amazon Store | 5-Step Guide

Home » Blog » Amazon & Marketplaces

How to Create an Amazon Store |

BY GREG SWAN | APR 2, 2019 | AMAZON & MARKETPLACES

An Amazon Store is the crème de la crème when it comes to premium

Here’s a quick guide to walk registered brands through the steps of

“I like to view storefronts as a condensed e-

-Tanya Zadoorian, Senior Marketplace Channel Analyst at CPC Strategy

Why Start an Amazon Store?

There are many reasons as to why brands should build an Amazon

An Amazon Store enables your brand to create an immersive virtual

Develop Brand Equity & Promote Shopper Loyalty

Capitalize on Internal & External Tra c Sources

Boost Organic Ranking & Increase Sales

Promote New Products & Educate Prospects

tra c straight to the page with Sponsored Brand campaigns,” explains

How to Create an Amazon Store

1. Register Your Brand With Amazon

To register your brand, you’ll need:

A registered trademark for your brand that appears on your products

The ability to verify yourself as the rights owner or the authorized

An Amazon account. You can use an existing Amazon account

If you haven’t already, head over to Amazon’s Brand

2. Create Your Store Homepage &

You will then be presented with a list of your brands that

Once selected, you will then be prompted to follow additional steps,

There are four different Store themes available:

3. Build Out Your Amazon Store Pages

4. Add Content Tiles To Each Page

Once you’ve established a hierarchy of pages for your customers to

4. Upload Your ASINs

Once you’ve built out your

You can add these

5. Submit For Review

Grammar and spelling errors

How Much Does it Cost to Start an Amazon Store?

Stores Are Easy to Create, Difficult to Master

As the Marketplace continues to become crowded with brands,

It is worth noting, however, that creating an Amazon store is quite easy

“You can no longer simply copy content from your

– Leo Carrillo, Marketplace Channel Analyst at CPC Strategy

Want to learn more?

A Complete Guide to Amazon Stores (Straight from the Experts)

5 Beautiful Examples of Amazon Stores

Amazon Store Insights [Update New Features 2019]

Close the loop on your marketing

Explore Our Categories

CRM & EMAIL

Stay in the know.

Our Vision Team

Guides & Webinars hello@tinuiti.com

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