Professional Documents
Culture Documents
Paper Received: 10th May, 2021; Paper Accepted: 26th June, 2021;
Paper Published: 04th August, 2021
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ABSTRACT
The present paper conducts a critical discourse analysis of dominant ideology in Orwell’s “Animal
Farm” which is intended to highlight how power abuse and discriminatory practices are reflected
and reproduced in the discourse generated by the dominant group.
The data chosen for the analysis include eight extracts which represent the speech delivered by
Squealer, the spokespig of the ruling pigs on the animal farm. The analysis draws mainly on van
Dijk’s strategies which are employed by those who choose to convey their ideologies implicitly
rather than explicitly.
The analysis has revealed that Squealer uses different strategies in hiding the ideologies which
otherwise would be explicit. Implication, presupposition, disclaimer, rhetoric are all used as the
situation requires for the positive self-presentation and negative other-presentation.
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Widdoson (2004:89) argues that this critical organizations representing the elite (van
perspective is crucially important by Dijk, 2000:35) Thus, if power is described
engaging scholarly enquiry with issues of here in terms of the control one group
immediate and pressing concern in the exercises over another, ideologies represent
outside world. What CDA has done, he the mental aspect of this type of control. In
maintains, is “to make discourse analysis other words, ideologies underlie the practices
relevant by relating it to a moral cause and an of members of the dominant group such as
ideological purpose.” discrimination. They lay out “the principles
by which these forms of power abuse may be
Blackledge (2012, 617) points out three justified, legitimized, condoned or accepted”
features describing theoretical orientations (Ibid.) Put differently, ideologies are the
taken in CDA research. Firstly, CDA views “beginning and end, the source and the goal,
language as “social practice along with other of group practices, and thus directed towards
social practices such as economic, political, the reproduction of the group and its power
cultural, familial practices and son on.” (or the challenge towards the power of other
Second, CDA focuses its interest in language groups).” Traditionally the term 'dominant
and power because language is the usual ideologies' refers to ideologies employed by
means for enacting discriminatory practices, dominant groups in “the reproduction or
constituting and reproducing unequal legitimization of their dominance” (Ibid.)
relations of power, and challenging and George Orwell
transforming social asymmetries. Third,
approaches to CDA have all share a Originally called Eric Blair, Orwell was born
perspective that language has no powerful by to English parents in 1903 at Motihari in
itself, but becomes powerful through the Bengal. His father was a minor official in the
powerful people who use it (Ibid.). Customs and Excise. He was sent back to
England at a very early age (Hollis,1956:1).
Ideology and Power He preferred to live in solitude when he was
Ideologies are usually discussed in relation to at school and continued like that throughout
“group relations like those of power and all his life. He had, he wrote, “ the lonely
“legitimization of dominance”, namely by persons and as a result, from a very early age
people in the ruling position, or by groups or , perhaps the age of five or six I knew when I
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grew up, I should be a writer”(Ibid.). At the birth and wealth, and create greater equality
age of 8, in 1911, Orwell went to a and security.” Although he believed in the
preparatory school on the South Coast, where necessity of radical changes, he did not
he remained until he passed on with a recommend that England need a Communist
scholarship to Eton in the lent of revolution. He was critical of contemporary
1917(ibid.:2). socialist attitudes and policies, strongly
disagreed with British Communists over
Orwell was primarily a journalist and Soviet policy toward Spain and
essayist. Upper-class by education, middle- rapprochement with Germany, and recorded
class by background, his motivation to write the progressively authoritarian nature of
stemmed from a sense of responsibility for Soviet Communism under Stalin, most
poverty and inequality. He was an notably in ‘Animal Farm’(ibib.:2).
autobiographical writer, interested in Animal Farm
exploring his own emotions. His first novels,
Burmese Days (1934), A Clergyman's Orwell’s first masterpiece which was written
Daughter (1935), Keep the Aspidistra Flying in February 1944 but did not get published
(1936), and Coming Upfor Air (1939) all until August 1945. The reason why it took
embody accounts of his own life-story ( such a long time is that British publishers
Meyers,1991 p1). were afraid of its implied criticism of a
Yet once he found ways to express political wartime ally, the Soviet Union, and
views in fiction, Orwell wrote two of the especially the satirical treatment of Stalin
most powerful works of the 20th century: the (Rodden & Rossi,2012:29).
fable Animal Farm (1945) and the anti- 'Animal Farm', Orwell wrote, “was the first
utopian satire Nineteen Eighty-Four book in which I tried, with full consciousness
(1949)(Ibid.) of what I was doing, to fuse political purpose
Like many 1930s intellectuals in England, and artistic purpose into one whole” (CEJL,
Orwell believed political change was 1.7). In his preface to the Ukrainian edition,
necessary to end poverty and unemployment. published in 1947, Orwell said that “he used
He had no affiliation with any specific party, simple language because he wanted to tell
but “he believed in democratic socialism, in ordinary English people, who had enjoyed a
workers' ownership of the means of tradition of justice and liberty for centuries,
production and a state-planned economy, as what a totalitarian system was like.” His
the best way to diminish privilege based on experience in Spain had shown him “how
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easily totalitarian propaganda can control the overall strategy for ideological discourse
opinion of enlightened people in democratic analysis which is closely related to the form
countries” and he wrote the book to destroy of positive self-presentation and negative
the 'Soviet myth' that Russia was a truly other-presentation. This strategy is based on
socialist society (CEJL, 3.404, cited in four principles which are:
Meyers,1991:101-102).
“1.Emphasize positive things about Us.
Van Dijk( 2003:42) presents a number of Language users have another option in the
structures that typically exhibit underlying presentation of their ideologies. Either they
ideologies and hence provide a framework choose to give many or few details about an
for identifying those ideologies in discourses. event, or to describe it in an abstract and
For him semantic meaning and style are general manner , or make their description
more affected by ideologies than morphology more specific(Van Dijk, 2003:46).
and syntax, but that does not mean the latter
never embody ideology. He also suggests an
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bad behavior. Such propositions (or whole Transfer: I have no problems with them, but
stories) serve to support another, mostly my clients…
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Reversal, blaming the victim: THEY are not the case in newspaper accounts of 'race
discriminated against, but WE are! riots'.”
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argument, the order of a news story, the size we should examine the meanings they
of a headline, and so on” (ibid.:53). organize (ibid.:59)
Van Dijk( 2003:56) asserts “Many discourse Discourse is more or less defined by three
genres have argumentative structures,” for major elements: meaning, form and action
instance editorials in the press, letters to the and interaction. The last is the most social
editor, scholarly articles, an everyday fight of dimension. Thus, discourses when produced
a couple or parliamentary debates. He adds in a specific situation may perform “the
that “typical of such genres is that speech act of an assertion, of a question,
participants (or speakers and addressees) accusation, promise or threat”(ibid.:60).
have different opinions, different standpoints
RESULTS AND DISCUSSION
or points of view.” In the argumentative
discourse of such a situation participants then
Extract 1
try to make their standpoint more acceptable,
“Comrades!” Squealer cried. “You do not
credible or truthful by presenting 'arguments'
imagine, I hope, that we pigs are doing this
that are supposed to support the chosen point
in a spirit of selfishness and privilege? Many
of view (Ibid). In other words, such a
of us actually dislike milk and apples. I
discourse may conventionally fall into two
dislike them myself. Our sole object in taking
main categories: “Arguments and a
these things is to preserve our health. Milk
Conclusion, or Standpoint and Arguments,”
and apples (this has been proved by Science,
depending on what comes first.
comrades) contain substances absolutely
Argumentation structures may be powerful
necessary to the well-being of a pig. We pigs
signals of the underlying structures of
are brainworkers. The whole management
ideological attitudes (Ibid).
and organization of this farm depend on us.
Rhetoric Day and night we are watching over your
welfare. It is for your sake that we drink that
A rhetorical study of ideological discourse
milk and eat those apples. Do you know what
will investigate figures of style such as
would happen if we pigs failed in our duty?
hyperbolas, euphemisms…etc. that can be
Jones would come back! Yes, Jones would
used to emphasize our good things and their
come back! Surely, comrades,” cried
bad things, and de-emphasize our bad things
Squealer almost pleadingly, skipping from
and their good things. To find out what
side to side and whisking his tail, “surely
ideological implications these figures have,
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there is no one among you who wants to see the animals that they have a choice between
Jones come back?”(Orwell 1945: 50-51). accepting the pigs’ ruling of the farm with its
consequences and the return of the original
In this Squealer, Napoleon’ spokespig, is owner, Jones.
defending the pigs’ exclusive use of apples
and milk by arguing for their priority over Extract 2
the other animals. And below is the “Comrades,” he said, “I trust that every
discussion of the strategies he uses to present animal here appreciates the sacrifice that
his ideology. Comrade Napoleon has made in taking this
extra labour upon himself. Do not imagine,
Squealer uses the rhetorical feature of comrades, that leadership is a pleasure! On
euphemism to mitigate the effect of the the contrary, it is a deep and heavy
wrong doing of the pigs by keeping the responsibility. No one believes more firmly
apples and milk for themselves and depriving than Comrade Napoleon that all animals are
the other animals of them. So, he says they equal. He would be only too happy to let you
(the pigs) do not do that out of ‘selfishness’ make your decisions for yourselves. But
and ‘privilege’ and most of them, including sometimes you might make the wrong
himself, do not like apples and milk. All they decisions, comrades, and then where should
do is for the sake of other animals. He also we be? Suppose you had decided to follow
uses a rhetorical question “Do you know Snowball, with his moonshine of windmills –
what would happen if we pigs failed in our Snowball, who, as we now know, was no
duty?” as a sort of threat to the animals on better than a criminal?”(ibid. : 66)
the farm of Jones’ returning to the farm. In this extract, Squealer emphasizes what he
takes to be positive things about Napoleon
Squealer also makes use of implications and and he uses presupposition, rhetoric and
presupposition. He is implying and examples in doing so.
presupposing that the pigs are better than the Squealer presupposes that the animals accept
other animals by saying that they are Napoleon as a leader and that they appreciate
‘brainworkers’ and are responsible for the the sacrifice he has made in taking over this
management and the organization of the responsibility. He also presupposes and
farm. Eating apples and drinking milk implies that the animals are not capable of
preserve their health to defend the farm and deciding for themselves and if it happens that
the animals against Jones. He also implies to they do, they might make wrong decisions.
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As for rhetoric, he uses hyperbole by assured them that the resolution against
claiming that napoleon has made a sacrifice engaging in trade and using money had never
by being the leader of the animals on the been passed, or even suggested. It was pure
farm and that leadership is not a pleasure but imagination, probably traceable in the
rather a deep and heavy responsibility. beginning to lies circulated by Snowball. A
Squealer also gives the animal an example of few animals still felt faintly doubtful, but
what might have happened if they had Squealer asked them shrewdly, “Are you
decided to follow Snowball who has been certain that this is not something that you
proved to be a criminal. have dreamed, comrades? Have you any
record of such a resolution? Is it written
Extract 3 down anywhere?” And since it was certainly
“He fought bravely at the Battle of the true that nothing of the kind existed in
Cowshed,” said somebody. “Bravery is not writing, the animals were satisfied that they
enough,” said Squealer. “Loyalty and had been mistaken (ibid.:73).”
obedience are more important. And as to the Squealer resorts to the strategy of argument
Battle of the Cowshed, I believe the time will in this extract. He here denies any decision
come when we shall find that Snowball’s taken by the pigs to engage in trade and
part in it was much exaggerated.”(Ibid.). using money; he argues with the animals and
asks them to provide any proof for that. He
In this extract, Squealer employs disclaimer also accuses Snowball of circulating lies
and implication. In his de-emphasizing the about that.
other’s (Snowball’s) good things, follows the
strategy of disclaimer (understatement), and Extract 5
in particular apparent concession, as he “You have heard then, comrades,” he
seems to accept the fact that snowball (Squealer) said, “that we pigs now sleep in
‘fought bravely at the battle’ but concedes by the beds of the farmhouse? And why not?
saying ‘bravery is not enough’. He also You did not suppose, surely, that there was
implies that Snowball was disloyal and ever a ruling against beds? A bed merely
disobedient. means a place to sleep in. A pile of straw in a
stall is a bed, properly regarded. The rule was
Extract 4 against sheets, which are a human invention.
“Afterwards Squealer made a round of the We have removed the sheets from the
farm and set the animals’ minds at rest. He farmhouse beds, and sleep between blankets.
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when the attack begins. But there is worse you were able to read it. The plot was for
than that. We had thought that Snowball’s Snowball, at the critical moment, to give the
rebellion was caused simply by his vanity signal for flight and leave the field to the
and ambition. But we were wrong, comrades. enemy. And he very nearly succeeded – I
Do you know what the real reason was? will even say, comrades, he would have
Snowball was in league with Jones from the succeeded if it had not been for our heroic
very start! He was Jones’s secret agent all the Leader, Comrade Napoleon. Do you not
time. It has all been proved by documents remember how, just at the moment when
which he left behind him and which we have Jones and his men had got inside the yard,
only just discovered. To my mind this Snowball suddenly turned and fled, and
explains a great deal, comrades. Did we not many animals followed him? And do you not
see for ourselves how he attempted – remember, too, that it was just at that
fortunately without success – to get us moment, when panic was spreading and all
defeated and destroyed at the Battle of the seemed lost, that Comrade Napoleon sprang
Cowshed?”(ibid.: 83-84) forward with a cry of ‘Death to Humanity!’
and sank his teeth in Jones’s leg? Surely you
Once again Squealer uses the strategy of remember that, comrades?” exclaimed
actors by accusing Snowball of doing very Squealer, frisking from side to side
dangerous things by agreeing to work for the (ibid.:85).
enemy of the farm, Frederick of Pinchfield
Farm. He will also act as a guide for Fredrick “I do not believe that Snowball was a traitor
when he attacks the farm. What is worse, at the beginning,” he said finally. “What he
according to Squealer, is that Snowball was has done since is different. But I believe that
the secret agent of Jones when the latter was at the Battle of the Cowshed he was a good
in the charge of the farm. comrade.” “Our Leader, Comrade
Napoleon,” announced Squealer, speaking
Extract 8 very slowly and firmly, “has stated
“But he was wounded,” said Boxer. “We all categorically –categorically, comrade – that
saw him running with blood.”(ibid.: 84) Snowball was Jones’s agent from the very
beginning – yes, and from long before the
“That was part of the arrangement!” cried Rebellion was ever thought of ”(Ibid).
Squealer. “Jones’s shot only grazed him. I “Ah, that is different!” said Boxer. “If
could show you this in his own writing, if Comrade Napoleon says it,
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sheets” by adding the prepositional phrase towards those whom they rule as well as their
‘with sheets’ to avoid the reaction of the opponents. The paper has shown clearly how
animals to the pigs’ sleeping in the beds of that ideology has been conveyed through
Jones’ house. The fifth commandments is different strategies which are intended to
also modified to read “No animal shall drink maximize the positive things of the dominant
alcohol to excess” by adding the group and minimize the positive things of the
prepositional phrase ‘to excess’ to avoid the opponents.
animals’ objection to the pigs drinking
The strategies mostly employed by the
alcohol now. The sixth commandment also
dominant group are those of implication,
undergoes modification by adding the
presupposition. Rhetoric is also used to a
prepositional phrase ‘without cause’ to the
considerable extent especially euphuism and
end and now it reads ‘No animal shall kill
hyperbole. Other strategies such as contrast,
any other animal without cause’ to justify
actors, details and levels of description also
the killing of some animals who are accused
play a good role in representing the ideology
of conspiring with Snowball against the
of the powerful group.
animal farm. Finally all the commandments
are reduced to one single commandment that
REFERENCES
reads “All animals are equal but some
animals are more equal than others”. This Fowler, Roger (1995) The Language of
only commandment will make it legal for the George Orwell. London: Macmillan.
pigs to enjoy their privileges without any
objection from the rest of the animals. Gee, James Paul &Michael Handford
eds.(2012)The Routledge Handbook of
CONCLUSION Discourse Analysis. London: Routledge.
The discourse in question embodies the Orwell, George (1945) Animal Farm: A
ideology of those who are in the power Fairy Story Retrieved from
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https://www.booksfree.org/animal-farm-a-
fairy-story-by-george-orwell/
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