Exercise: Radio Advertising Sales Pitch

Objective: The objective of this exercise is to assess the candidate's ability to prepare and deliver a sales
pitch for radio advertising on air and digital platforms.

Instructions for Candidates:

Research:

Research the radio advertising trends and understand target audience, and the types of advertising
opportunities radio offers on air and digital platforms.

Prepare a Sales Pitch:

Develop a sales pitch for radio advertising that highlights the unique value propositions of advertising on
all platforms.

Address the benefits of radio advertising compared to other forms of advertising, especially focusing on
the effectiveness of reaching the target audience.

Presentation:

Prepare a presentation of your sales pitch. You can choose to present using slides or any other format
you prefer.

Your presentation should be engaging, persuasive, and tailored to the needs of any potential client.

Duration: Your presentation should not exceed 10 minutes.

Q&A Session:

Following your presentation, there will be a brief question and answer session where you may be asked
to elaborate on certain points of your pitch.

Additional Instructions:

Be creative and innovative in your approach.

Focus on building a strong emotional connection with potential clients through storytelling and relatable
examples.

Emphasize the importance of leveraging both on-air and digital platforms for maximum impact.

Evaluation Criteria:

Clarity and effectiveness of the sales pitch.

Ability to engage and persuade the audience.

Creativity and innovation in approach.

Overall presentation skills.