Business Administrations

Members

Vazquez Rodriguez Susana Estefania

Frayre Lopez Valeria

Subject

Inglish 3

Class

3N6D

Tacher

Cruz Raul Garcia Coronado

 Topic

Human resources and sales marketing

Human Resources
● Control

Human Resources Control, also known as HR Control, refers to the systematic

management and oversight of various human resources functions within an
organization. It involves monitoring, coordinating, and optimizing activities related to
personnel and workforce management. Key areas of HR control include:

1. Personnel Management: This encompasses tasks such as recruitment, hiring,

onboarding, performance evaluation, and conflict resolution among
employees.
2. Compensation and Benefits: HR control ensures fair and competitive
compensation, manages employee benefits (such as health insurance and
retirement plans), and administers payroll.
3. Organizational Development: It focuses on enhancing organizational
effectiveness through training programs, leadership development, and change
management initiatives.
4. Compliance: HR control ensures compliance with labor laws, regulations, and
company policies to maintain a healthy and legally sound work environment.

● Recruitment

Recruitment in Human Resources (HR) is the process of identifying and hiring

employees for an organization. When an organization seeks to make a new hire,
recruiters within the HR department take on this responsibility. Here are the key
steps involved in recruitment:

1. Identify the Hiring Need:

○ The process begins by recognizing a need for a new position within the
organization.
○ Whether due to growth, turnover, or other factors, the HR team
assesses the staffing requirements.
2. Devising a Recruitment Plan:
 ○ HR develops a strategy for attracting suitable candidates.
○ This plan outlines the channels, timelines, and resources needed for
effective recruitment.
3. Write a Job Description:
○ A clear and detailed job description is created, specifying the role,
responsibilities, qualifications, and expectations.
4. Advertise the Position:
○ The job opening is promoted through various channels, such as job
boards, company websites, and social media.
5. Recruit for the Position:
○ Recruiters actively search for potential candidates.
○ They may proactively reach out to potential hires or encourage them to
apply.
6. Review Applications:
○ Received applications are evaluated against the job requirements.
○ Suitable candidates are shortlisted for further consideration.
7. Phone Interviews/Initial Screening:
○ Initial interviews or phone screenings help assess candidates’
qualifications and fit.
8. Applicant Assessment:
○ More in-depth interviews, skills assessments, and personality tests are
conducted.
9. Background Checks:
○ HR verifies candidates’ backgrounds, including employment history,
criminal records, and references.
10. Decision and Reference Checks:
○ The final decision is made, and reference checks are performed.
11. Job Offer:
○ The selected candidate receives a formal job offer.
12. Hiring and Onboarding:
○ The new employee is officially hired and onboarded into the
organization.

● Training

Human Resources (HR) training is essential for professionals in the field to acquire
new skills and knowledge. Whether you’re just starting your HR career or seeking to
upskill, there are various training options available. Let’s explore some key
components of HR training and highlight the top courses:

1. Subject Matter & Teacher:

 ○ Consider your career stage and goals. Are you new to HR? Look for
beginner-level courses. Experienced HR practitioners might focus on
people analytics or HR management certification.
○ Investigate who’s teaching the course. Their experience and teaching
style matter. Listen to excerpts or read reviews from previous
participants.
2. Bite-Sized Learning:
○ Most HR professionals have limited time. Look for self-paced modules
that allow you to learn in short increments.
○ Flexibility matters. Can you revisit specific modules once completed?
3. Learning On-Demand:
○ Learn when, where, and how you want. Access course material on
various devices (desktops, laptops, tablets, and mobile phones).

Now, let’s explore some top HR training programs:

1. AIHR offers a variety of HR courses, including topics like people analytics, HR

business partner, and talent management1.
2. Coursera provides online courses in Human Resource Management. These
courses cover essential HR skills, talent acquisition, employee relations, and
organizational development

● Selection

Human Resources (HR) selection is a critical process that ensures organizations hire
the right individuals for their job openings. Let’s delve into the key steps involved in
this process:

1. Criteria Development:
○ Before reviewing any résumés or applications, HR professionals and
managers must define the criteria for selecting candidates.
○ These criteria are directly related to the job analysis and job
specifications.
○ Consider skills, abilities, and personal characteristics required for
success in the role.
○ Fairness is crucial, so developing criteria upfront ensures consistency.
2. Application:
○ Candidates submit their applications or résumés.
○ This is the initial step where HR screens for basic qualifications.
3. Screening & Pre-selection:
○ HR reviews applications to identify potential matches.
○ Pre-selection involves shortlisting candidates based on their fit with the
criteria.
4. Interviews:
 ○ Interviews allow deeper assessment of candidates.
○ Structured interviews help evaluate skills, competencies, and cultural
fit.
5. Assessment:
○ Additional assessments (such as tests, simulations, or work samples)
provide insights into candidates’ abilities.
○ These assessments align with the job requirements.
6. References and Background Check:
○ Contacting references verifies candidates’ work history and
performance.
○ Background checks ensure integrity and suitability.
7. Decision:
○ Based on all the information gathered, HR and hiring managers make
the final decision.
○ The chosen candidate receives a job offer.

● Search

Sales and marketing

● Digital marketing

Digital marketing is a powerful strategy that propels brands forward in the online
realm. Let’s delve into its key aspects:

1. Definition: Digital marketing involves a set of techniques and strategies that

promote a brand across internet platforms such as websites, search engines,
and social media. It aims to deeply understand the audience, tailoring
personalized content and offers based on their online behavior and interests.
2. Characteristics:
○ Segmentation: Unlike traditional marketing, digital marketing focuses
on a more targeted audience. It analyzes consumer behavior to deliver
relevant messages. Whether it’s age, demographics, or behavior
patterns, digital marketers strive to connect with the right people.
 ○ Affordability: Digital marketing adapts to various budgets. Unlike
costly TV ads or print media, it’s accessible and flexible for both small
businesses and large corporations.
3. Importance: In the digital age, businesses must create strategies to enhance
their online presence and attract their desired audience. Digital marketing
serves as the ideal medium to achieve these goals.
4. Types of Digital Marketing:
○ Search Engine Optimization (SEO): Optimizing websites to rank
higher in search engine results.
○ Pay-Per-Click (PPC): Paid advertising where advertisers pay for each
click on their ads.
○ Social Media Marketing: Leveraging platforms like Facebook,
Instagram, and Twitter to engage with audiences.
○ Email Marketing: Sending targeted emails to nurture leads and retain
customers.

● In- person marketing

In-person marketing is a dynamic approach that bridges the digital gap, allowing
brands to connect with their audience face-to-face. Let’s explore its key features:

1. Definition: In-person marketing involves direct interactions between a brand

and its customers or potential clients. It occurs in physical spaces such as
retail stores, trade shows, events, and conferences.
2. Characteristics:
○ Personalization: In-person marketing allows for personalized
experiences. Brands can tailor their messaging, product
demonstrations, and interactions based on individual preferences.
○ Engagement: It fosters genuine engagement. Customers can touch,
feel, and experience products firsthand, leading to better understanding
and trust.
○ Immediate Feedback: Brands receive instant feedback from customers.
Whether it’s through conversations or observing reactions, this
real-time input is invaluable.
3. Importance: Despite the rise of digital channels, in-person marketing remains
crucial. It builds lasting relationships, creates memorable moments, and
reinforces brand identity.
4. Examples of In-Person Marketing:
○ Trade Shows and Exhibitions: Brands showcase their products,
network, and engage with industry professionals.
○ Pop-Up Shops: Temporary retail spaces that allow brands to interact
directly with customers.
 ○ Product Launch Events: Unveiling new products in front of an
audience.
○ In-Store Experiences: Interactive displays, product demonstrations,
and personalized assistance.

● Strategies

Sales marketing strategies

1. Segmentation and Targeting:

○ Definition: Divide your audience into smaller segments based on
demographics, behavior, or preferences. Tailor your marketing efforts
to address the specific needs of each segment.
○ Importance: By understanding your audience better, you can create
personalized messages that resonate with their interests.
2. Content Marketing:
○ Definition: Create valuable, relevant, and consistent content to attract
and engage your target audience. This can include blog posts, videos,
infographics, and social media updates.
○ Importance: High-quality content establishes your brand as an
authority, builds trust, and drives conversions.
3. Lead Nurturing:
○ Definition: Develop relationships with potential customers at every
stage of the sales funnel. Use email campaigns, personalized
follow-ups, and educational content to guide leads toward making a
purchase.
○ Importance: Nurtured leads are more likely to convert into paying
customers.
4. Social Selling:
○ Definition: Leverage social media platforms to connect with prospects,
share valuable content, and build relationships. Engage in
conversations, answer questions, and showcase your expertise.
○ Importance: Social selling allows you to tap into existing networks and
reach potential buyers where they spend time online.
5. Upselling and Cross-Selling:
○ Definition:
■ Upselling: Encourage customers to upgrade to a higher-priced
product or service.
 ■ Cross-Selling: Suggest related or complementary products to
enhance the customer’s experience.
○ Importance: These techniques increase the lifetime value of each
customer.
6. Referral Programs:
○ Definition: Encourage existing customers to refer new customers. Offer
incentives such as discounts, freebies, or exclusive access.
○ Importance: Word-of-mouth referrals are powerful and cost-effective.

7. Sales Funnel Optimization:

○ Definition: Analyze your sales process and identify areas for
improvement. Optimize each stage of the funnel to minimize drop-offs
and maximize conversions.
○ Importance: A well-optimized funnel ensures efficient lead progression.

● Market
The sales marketing market encompasses a broad spectrum of activities,
products, and services aimed at promoting and selling goods or services to
customers. This market is dynamic and continually evolving due to changes in
consumer behavior, technological advancements, and industry trends. Some
key aspects of the sales marketing market include:

1. Marketing Strategies: This involves the development and implementation of

plans to reach target audiences, increase brand awareness, generate leads,
and drive sales. Strategies may include digital marketing, content marketing,
social media marketing, email marketing, influencer marketing, and more.

2. Marketing Technologies: The market for marketing technologies (MarTech)

includes various software tools and platforms designed to automate and
optimize marketing processes. This includes customer relationship
management (CRM) software, marketing automation platforms, analytics
tools, and advertising technologies.

3. Advertising and Promotion: Companies invest in advertising and

promotional activities to reach potential customers and persuade them to
make a purchase. This includes traditional advertising channels such as
television, radio, print, and outdoor advertising, as well as digital advertising
channels like display ads, search engine marketing, and social media
advertising.

4. Market Research and Analysis: Understanding customer needs,

preferences, and behaviors is essential for effective sales and marketing.
Market research firms provide valuable insights through surveys, focus
groups, data analysis, and market intelligence reports.

5. Sales Enablement: Sales enablement tools and services help sales teams
increase productivity, improve efficiency, and close more deals. This includes
sales training, sales content management, sales automation software, and
sales analytics solutions.

Overall, the sales marketing market is highly competitive and driven by

innovation, creativity, and the ability to adapt to changing market dynamics.
Companies that can effectively leverage sales and marketing strategies and
technologies stand to gain a competitive advantage and drive business
growth.

● Customers

Sales marketing customers are the individuals or businesses that purchase

products or services as a result of sales and marketing efforts. These
customers can vary widely depending on the industry, target market, and
specific offerings of a company. Some key points about sales marketing
customers include:

1. Target Audience: Sales and marketing efforts are typically directed towards
a specific target audience or demographic segment that is most likely to be
interested in and purchase the products or services being offered.

2. Decision-Makers: In business-to-business (B2B) sales and marketing,

customers may include decision-makers such as executives, managers, or
procurement professionals who have the authority to make purchasing
decisions on behalf of their organizations.
3. Consumer Behavior: Understanding consumer behavior is essential for
effective sales and marketing. This includes factors such as purchasing
motivations, preferences, needs, and buying habits, which can influence the
success of sales and marketing campaigns.

4. Relationship Building: Building and maintaining strong relationships with

customers is crucial for long-term success in sales and marketing. This
involves providing excellent customer service, addressing customer needs
and concerns, and fostering loyalty and repeat business.

5. Value Proposition: Sales and marketing efforts should clearly communicate

the value proposition of the products or services being offered, highlighting the
benefits and advantages that customers will gain from making a purchase.

6. Customer Experience: Providing a positive and seamless customer

experience is essential for attracting and retaining customers. This includes
aspects such as ease of purchasing, timely communication, post-sale support,
and overall satisfaction with the product or service.

Ultimately, the success of sales and marketing efforts is measured by the

ability to attract and convert customers, drive sales revenue, and build lasting
relationships that contribute to business growth and profitability.

● Competence

Sales marketing competence refers to the combination of skills, knowledge,

and abilities required to effectively promote and sell products or services to
customers. This includes understanding target markets, creating compelling
messaging, utilizing various marketing channels, building relationships with
customers, and closing sales. It also involves staying updated on industry
trends and continuously improving strategies to drive sales and revenue.

● Suppliers
Sales marketing suppliers are companies or individuals that provide products
or services to support sales and marketing efforts. These suppliers can offer a
wide range of solutions, including:

1. Advertising agencies: They specialize in creating and executing advertising

campaigns across various media channels.

2. Digital marketing agencies: These agencies focus on online marketing

strategies such as SEO, SEM, social media marketing, email marketing, and
content marketing.

3. Printing companies: They produce marketing collateral such as brochures,

flyers, business cards, and posters.

4. Promotional product suppliers: They offer branded merchandise like pens,

t-shirts, mugs, and USB drives that can be used for marketing giveaways or
incentives.

5. Market research firms: They provide insights into target markets, consumer
behavior, and industry trends to inform marketing strategies.

6. CRM (Customer Relationship Management) software providers: They offer

tools to manage customer data, track interactions, and streamline sales
processes.

7. Trade show and event organizers: They facilitate opportunities for

businesses to showcase their products or services and connect with potential
customers at trade shows, conferences, and events.

These suppliers play a crucial role in helping businesses execute effective

sales and marketing campaigns and achieve their goals.