SERVICE MARKETING
COLLABORATIVE LEARNING ACTIVITY #5
1. Suggest strategies how the chosen service-
related business you used in the past CLA can
establish good relationship with their customers.
Discuss the benefits of using these strategies.
GCash can introduce a gamification system where
customers earn points for using the app, which can
be exchanged for rewards. This encourages
engagement and makes the usage of the app more
enjoyable.
GCash can launch initiatives that allow users to
contribute to social causes directly through the app.
This not only enhances the company's image but
also makes customers feel good about using the
service.
GCash can launch initiatives that allow users to
contribute to social causes directly through the app.
This not only enhances the company's image but
also makes customers feel good about using the
service.
2. Elaborate how your proposed strategies will be
implemented.
To implement a loyalty program, GCash would need
to identify key metrics (such as frequency of use) to
reward. They could then develop a system to track
these metrics and reward customers accordingly.
GCash could implement this by introducing a points
system within the app. They would need to identify
actions that would earn points (like making
transactions, inviting friends, etc.) and decide on the
rewards.
GCash could partner with NGOs and social enterprises
to allow users to make donations or contribute to
causes directly through the app. They would need to
ensure the transparency and accountability of these
initiatives to gain customer trust.
Gcash can implement a loyalty program that allows
customers to earn points or cashback for their
transactions.
Gcash collaborates with other businesses to enhance If gcash payment was used to the chosen business
brand recognition
Launch social impact initiatives that align with
GCash's values and mission, such as environmental
sustainability, financial inclusion, or community
development. Allow users to participate by
donating to causes, volunteering their time, or
sharing awareness campaigns within the app.
Benefits include fostering a sense of purpose and
social responsibility among users, enhancing brand
reputation, and differentiating GCash from
competitors.
Offer personalized finance education resources
within the GCash app, such as budgeting tips,
investment guides, and financial literacy courses.
Provide interactive tools and quizzes to make
learning fun and engaging. Benefits include
empowering users to make informed financial
GCash could specify on how customers can earn
points (ex. 5% cashback paying bills, minimum spend
2,000 and how will they use it ( ex. Load, 100 pts for a
chance to win Gcash rewards)
partners of Gcash they may get a discount (ex.
Customer use gcash payment to Jollibee, he may get a
5% discount with a minimum of 500 pesos)
Identify reputable non-governmental organizations
(NGOs) or charities that are actively working on the
chosen causes or issues. Research their work,
credibility, and impact to ensure alignment with
GCash's values and goals. Establish partnerships with
selected NGOs or charities to collaborate on the social
impact initiative. Create engaging and impactful
campaigns and initiatives that encourage user
participation and support for the chosen causes.
Design campaigns that leverage the unique features
and capabilities of the GCash app, such as donation
drives, volunteer opportunities, or awareness
campaigns. Ensure that campaigns are aligned with
the interests and preferences of GCash users.Integrate
features within the GCash app that allow users to
donate to causes or volunteer their time directly
through the platform. Develop user-friendly interfaces
and functionalities that facilitate seamless and secure
transactions. Provide users with options to choose
from a variety of causes and initiatives to support.
Host virtual reality financial planning sessions within
the GCash app, allowing users to explore personalized
financial advice and investment opportunities in a
simulated environment. VR financial planning
sessions offer an immersive and engaging way for
users to learn about financial management and
decisions, building trust in the platform, and
fostering a sense of community among users.
Introduce voice-activated transaction capabilities
within the GCash app, allowing users to perform
common tasks such as sending money, paying bills,
or checking account balances using voice
commands. Voice-activated transactions offer
convenience and accessibility, especially for users
with disabilities or those who prefer hands-free
interactions. They streamline the user experience
and reduce friction in completing transactions,
enhancing customer satisfaction and loyalty.
Launch a personalized AI financial assistant within
the GCash app, using machine learning algorithms
to analyze user behavior and preferences and
provide tailored recommendations and insights.
A personalized AI financial assistant offers users
proactive guidance and support in managing their
finances, helping them make informed decisions
and achieve their financial goals. It enhances the
overall user experience and strengthens the
relationship between users and the GCash brand.
investment strategies. They cater to different learning
styles and preferences, making financial education
more accessible and enjoyable for users.
GCash can leverage natural language processing
(NLP) technology to develop voice recognition
features within the app. They would need to integrate
with voice assistant platforms like Google Assistant or
Amazon Alexa to enable voice commands and ensure
compatibility across different devices and operating
systems.
GCash can leverage data analytics and machine
learning techniques to develop an AI-powered
assistant capable of understanding user preferences,
predicting their needs, and delivering relevant
recommendations. They would need to integrate the
assistant seamlessly into the app interface and
continuously optimize its performance based on user
feedback and usage patterns.