im ES HUAWEI CLOUD Retail and E-Commerce SolutionsContents 1. Insight and Trends of the E-Commerce Industry 2. Application Scenarios and Solutions 3. CasesHUAWEI CLOUD E-Commerce a =e) & anton s&s == ~~ “reroma” | gusto, SE paren ‘Typical E-Commerce Scenarios Short-term exponential business peaks + The ecommerce market i filed with constant inovaton, lke new business models, including fish sales, discount and promotion seasons, and Black Friday; al of which create short-term sales bursts ‘On Black Friday, the peak business volume is over 10 times that of any other day Quick service launch ‘© Now services or features are launched to explore new ‘market opportunities, or removed, every month 7.x24 online * Service interruptions mean zero sales, ‘© Service interruptions mean customers lost. Network and data security E-commerce involves private user data and must abide by local data security regulations and privacy protection specifications 15496 of onine attacks are targeted at e-commerce systems,E-Commerce Requi Stability, and Reliabi Sela products ments and Pain Points: Service Spikes, System Security, Sobre oer Fish SES eng Tage mating ._= Se SE roves secry oe ok cnet oo a eainator CEE © D 4 ©E-commerce IT Requirements Cg Cons Dd Peet) Cone ee ee ee ee ed aed Cee ees strong defenses Coe Cour Exponential service growth > Aiaseaing AS) Hanaing nese service peaks > Automate capacty expansion Fast sericelaunching > Santos enn and ote wooly High concurrency atthe aecessayer > single br balancer can handle Processing of massive dat atthe ata layer > Hp petamance database > Hpi petomancestrane Transaction and system security > Sect cerfeton > Daa encptn Hight reie oa bance > hencaton 14M) > Compatiewih anda Openstack APIs 2 Noundenyng pists akinContents 1. Insight and Trends of the E-Commerce Industry 2. Application Scenarios and Solutions 3. CasesContents 1. Insight and Trends of the E-Commerce Industry 2. Application Scenarios and Solutions 3. CasesHuawei E-Commerce Cloud Solution EE | AERSSS my | Red parts are the differentiated advantages. Tasaane Basic services Avoid its edge and focus on differentiation leroy en ee lene Roi) onagernnt —_) TorspstSensossee = con )C = (enn) (mois ]Huawei E-Commerce Cloud Solution SP | ARSE mY | Red parts are the differentiated advantages. Tasaee Basic services Avoid its edge and focus on differentiation leery TERRERION une aa ole Rovio) onagernnt —_) ForapstSomsossee = con )C= Jia) feesE-Commerce Platform Building Technical architecture Cope with concurrent burs afc (such as rush-to- purchase) that suddenly grows by 1,000 times. Load) State trai: 95% Oo balancer = aoe [Dynami trate: 8% PHP Apache MySQL)... [Cached i tocol a= Elastic Cloud Server (ECS) SaCRT Ranareae oT TTT Simple: Build an Alkin-One standalone e-commerce system. ‘Advanced: Transition from a standalone to a distributed architecture for Improved reliability and performanceHandling Big Promotions and Flash Sales With Ease SS Massive concurrent users 5 Sharp Inerease in transaction processing pressure caused by Service events lke flash sales + Resources wasted ter big promotions end Malicious attacks and purchases ' Anti-DD0S. Web Application Firewall (WAF) ‘Cloud Container Engine (CCE) Distributed Message Service coms) + Auto Scaing (AS)Cioud Eye * Distributed Database Middleware (oom) * Distributed Cache Service (OCS)Handling Big Promotions and Flash Sales With Ease SS Massive concurrent users 5 Sharp Inerease in transaction processing pressure caused by Service events lke flash sales + Resources wasted ater big promotions end Malicious attacks and purchases ' Anti-DD0S. Web Application Firewall (WAF) (Cloud Container Engine (CCE) Distributed Message Service coms) + Auto Scaing (AS)Cloud Eye * Distributed Database Middleware (oom) * Distributed Cache Service (OCS)Intelligent Recommendation for Precision Marketing + Ineffective marketing “Ss —“@. Fs + Poor user experience + Overstock wie ‘i + High tearing costs Key services ‘Service modes: MapReduce Service (MRS) + Standard version: Embedsing recommendation template ino the ‘schine Leaning Servi (WLS) ‘commendation engine Yeconmendod fe smal- and medium-scale 2 Dass Leaming Service (OLS) ‘nieprses ih o experience in recommendation systems, sat thoy can 1 Data njecton Sere (DS) ‘quick build an ofectve Basaine varson + Claus Data migration (COM) + Custom version: For highvandusers ls ecommended that HUAWE!CLOUD ‘erona such a MLS and DLS be nei earn secon or or Iograting and leasing custo algetims onthe recarmmendaton engine.Smart Store ‘Comprehensive digitalization of people, products, and place, online and offline convergence accessible, People Product “Pace Sales——nderstandabl, = oO =o EGER Ser, cine ond a = Ratepennenen a ae Sarees: Se pa Ee BES conain member a sors ees Sette Product Accurate . I Spowatras —] product plan and @ m TS | Che fale foecaet sed ented Ct | ——— tn the matching data nage perce of people and = 6 case procs ite mr "Place": Online and 1 cfin ieracon — improving the & Canversion rate ot carey ee = fine consumption ot snd improving the = tales pr unt areaMiddle-end Solution — ai-channel convergence Frontend aaa = cae cs - Middle end (RoR : 18 5 |Alebig data analytes platform (ona ‘servce, comprehensive date ana decison aust “ om -|~|—-[-[-[-[-] |Middle-end Solution ai-channel convergence Frontend aaa = cae cs — Middle end (RoR : 18 5 Alebig data analytes platform (ont ‘servce, comprehensive date ana decison aust “ om -|~|—-[-[-[-[-] |HUAWEI Vall Transaction system reconstruction Dene ‘The transaction system needs to obisin product details from the shopping cats, spit orders, and calculate preferences and promotions, It reeds to alocate products, caleulate order and dalvery coats and bonus paints, slang with confirming and generating order, which are the most important parts inthe shopping process. Various forms of sevice loge need to be aggregated and the calculation is complex. Any tine there isan iesue, money i os Service Implementation Challenges De ea ey ‘The business logic and process are comple. How cathe system > Complex distributed systems: porermance (network ltency) architecture be spies o more aucsly support equroments? ‘eabiy (oo many excepts), asynchronzatn (aul 1 ‘The performance and availabilty fr placing an order affect the locate, and data consistency purchase rate, How des the system mest te high esi and throughput > Service dependency: alto srvices,complox opendencie, requirements? ‘and ical upgrade and testing How can the system architecture be improved without interrupting business development when business dolar i undo preseua?Huawei Vmall Microservice Case - Before Reconstruction Pain points: Decoupling incomplete, $0 code reuse is dificult. The vansacon and promotion ages ntagate nthe web, app, and WAP fentend GUI modules as a shared brary, and mute versions ave provide The module granary is age th lope comples, and the response speed ia slow, Mutiplemodins share the same databace, a maintenancs is complex Portal and interface module ) wesserer | [_waPserer APP Serer poe (cae me \ (© Operations Frontend service module system Tasseases | [[Shoppingcat] [Resonators ] [Fish saie Doster zn Order center anager Comments] [Parner Redan Search rcer yt J \ Aes] J Back-end fufiment module Y Tagan and Taximvaca Settment system \ = /Huawei Vmall Microservice Case - After Reconstruction +” Huawei Vall estabished demain models to dently processing services and basle services. Thase process services can flexibly respond to changes In business processes, The basic services provide reusable basic domain capabilites ‘ter spiting, microservces are highly cohesive but loosely coupled. They are not associated with databases, so independent development, deployment, and maintenance are easier. Operations management Portal and interface Wensorver waesener | [ AePSewr | [ API Gamay se sit a ame RPC an a aa _ SS Processing services Tamadow] [Peto] [ a, ——— one Ss ea me son 0 ana saneal tO Ess a = 1 (= wa) [wommee] [oeee op ond es — ae Payeyrvcrme | | gctaeel = Fevenatine amen ‘management tine deptment St hein nepecsonElastic Scaling and HA Architecture of Huawei Vmall "7 Dynamic sealing seniod Fegiivation and aiscovery L Micrgggrvion [ 1.E if ] LSet C if if ] C if if } { = ‘Shielding data partitions trom applications F=0d Saved feta a mate Farce cote ence wee SI SS] gg Sa Yrod mannoreng Dynamic deployment [ Coriano esd morn and avomat lngHuawei Vmall Microservice Reconstruction: System Benet USA S19, Se oa) ean a Do) ed nl After the Pee \ er ere ce eet Seen poet Order transaction feature delivery ~ (1/2) Delivery efficiency Bore Aer : £ a a => Neri feauredevry Single feature delivery cost cticency catewon lent)” YPersanDayPiee) Fr example, te delivery tie af the WP purchasing requtament isto shor Development end testing can be competed win 0 person-days {down rom 10 previo) 1Huawei Vmall Microservice Reconstruction: System Benefits (2/2) Performance data 1400 1200 Eran arcs) 1000 ‘After the order transaction system was brought onfine, it i effectively supported large-scale promotions, involving tens of 600 millons of orders and tens of bilons of Chinese yuan. 400 solves delivery bottlenecks and most requirements are delivered and brought enine in advance. So far. no major problems have occurred, +The system actively sorts and optimizes items such as shopping carts, orders, and marketing activites to improve user experience. Bete TPS) Aner TPS)Question Which of the following is not a way to improve e-commerce user experience? A B, C. Cache static product images to ELB to reduce the pressure on the web client and improve user experience. Configure CDN to accelerate static pages. Store static files to the HUAWEI CLOUD OBS buckets and use CDN to accelerate static pages, Separate static and dynamic content to ensure smooth website experience.Reference Material [emO@rounancncc) a HUAWEI CLOUD provides an end-to-end solution comprising basic and advanced services that help enterprises rapidly De ts <. Smart Retail DU eKeke ana ee ae ete eg ae ae Eco DOE ee ee ee eet ca eg ee ead SticThank You.Thank You.Contents | TCO Concept HUAWEI CLOUD TCO Components Data Center Power and Cooling Storage and Redundancy Data Center Personnel Servers and O55 Software Defined Networking Rewarding Our Customers Various Pricing ModesContents | TCO Concept HUAWEI CLOUD TCO Components Data Center Power and Cooling Storage and Redundancy Data Center Personnel Servers and O55 Software Defined Networking Rewarding Our Customers Various Pricing ModesHUAWEI CLOUD TCO Components Pg 4 Z ! 6 coe fea es — ‘computa ot < ° * mi e* eo « ee cpg san 8 Datacenter personnel Storage redundancy ‘wongData Center Data centers can be a major cost, whether customers build or lease real them. ' (On-premisis or colocation data center 1 1 1 1 1 1 1 1 ! HUAWEICLOUD 1 1 HUAWEI CLOUD data center complies with strict industry standards and is included in TCO.Various Pricing Modes YS Pay-per-use mode for small variable workloads =. Long-term commitments provide significant discounts for stable workloads s i aa Tiered pricing enables higher discounts for massive use.