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COM

CloudSmartz Overview

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Industry Challenges / Solution, Product, & Service Offerings
May 2020

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COMPANY OVERVIEW
Smarter Transformation

We seek out dynamic


CloudSmartz provides the on-demand platform & software disruptive leaders who
integration services for CSPs to digitize their business

CLOUDSMARTZ | COMPANY OVERVIEW 2020


want to reimagine,
– more flexible, more agile, more customer-centric.
innovate, and reinvent.

BENEFITS: AUTOMATE OPERATIONS | MORE EFFICIENT OPEX/CAPEX | NEW REVENUE | ENHANCED EXPERIENCE

2012 25+ 35+ THE TELECOM ANALYST COMMUNITY RECOGNIZES CLOUDSMARTZ

COMPANY YEARS OF TELECOM & CUSTOMERS ü Gartner named CloudSmartz as a 2018 Cool Vendor in Communications Service
FOUNDED SOFTWARE EXPERIENCE SERVED Provider Business Operations & listed multiple times in reports.

ü CloudSmartz was awarded, “Most Innovative Technology Provider” & “Best

6 250+ Innovations in Aggregation” by Pipeline Magazine.

ü Inc. 5000 named CloudSmartz one of America's Fastest Growing Privately-Held


GLOBAL DELIVERY SOFTWARE & TELECOM AGNOSTIC & Companies for Four Consecutive Years in a row (2016, 2017, 2018, 2019).
OFFICES SPECIALIZED TEAMS OPENSOURCE STACK

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OUR SUCCESS STORIES


Who we have helped lead the way

CLOUDSMARTZ | COMPANY OVERVIEW 2020


TOTAL AUTOMATION PROGRAMABLE NETWORK HYBRID OPTICAL NETWORK ONE TOUCH SERVICE CREATION
Enable on-demand SDN services & deliver CloudSmartz telecom experience & Greenfield Planning & Core Prototyping CloudSmartz to deliver One-Touch Service
bandwidth in near real-time expertise enabled digital transformation STARBEAM™ OS (Satellite Network) Creation (OTSC) automation via core platform

DIGITAL INTEGRATION SDN & SD-DATA CENTER ‘READY NETWORK’ DESIGN ASIA’S FIRST SDN PLATFORM
DX Journey to integrate (2) companies and CloudSmartz deployed Acumen SDX and CloudSmartz 6-Month Program around Pacnet partnered with CloudSmartz to develop –
become a Digital Service Provider OpenKilda SDN Controller in 6 months Cisco iWAN & Ready Network DCX Pacnet Enabled Network (PEN) – Asia's 1st SDN Platform

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CloudSmartz Offerings
Industry Challenges + Solution Offerings

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DISRUPTIVE CSP TRENDS DRIVE THE IMPERATIVE TO CHANGE


Communications Service Providers are experiencing drastic digital disruptions that hit their bottom-line and
looking for ways to transform and support new revenue models, while not disrupting existing revenue.

CLOUDSMARTZ | COMPANY OVERVIEW 2020


DEMAND FOR AUTOMATION EXPLODING CAPACITY REQUIREMENTS PLUMMETING PRICE POINTS

18% 4.8 ZB/yr. 30%


Automation is necessary to lower OPEX and help solve Or 396 exabytes (EB) per month by 2022 (26% CAGR) Global Bandwidth/IP has 30% Compound annual loss
customer demands – only 18% currently automated over the last 5 years

5G

NETWORK BECOMING A COMMODITY OTT CONTROL & COMPETITION EMERGENCE OF DISRUPTIVE 5G/IOT

28.5B 45% 59%


Consumers will have billions of connected networked Bandwidth consumers use at least (1) OTT application CSPs have a target use case for 5G-capable networks as
devices by 2022 daily – some up to 10 or more demand grows

References: 2019 CIO Agenda: CSP Industry Insights & Gartner Survey Analysis: Product Leaders Must Have a Robust 5G Plan to Meet Expectations of End Users & TBR Analyst

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SOLUTIONS OF THE WORLD THAT SHALL BE FOLLOWED BY CSP


What do these companies have in common? They have processes and solutions that are not only internally
automatic, but completely visualized, controlled and orchestrated by the customer. All interactions are made
via portal, which triggers actions on the network without the need of human action.
Monitoring /

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Quote to Order Billing Customer Care Control
Tracking

- Wheel Type
- Invoicing - Clarification on Ordered Features
- Sound system - Data and Location Delivery
- Payment - Inquiries about Production - Production Visualization
- Interior color Schedule
- Financing or Leasing - Inquiries about Delivery - Delivery Forecast
- Exterior color
- AR - Chat
- Model

- Processing Power - NOC Support - Load balancing


- Invoicing - Service Usage
- HDD and Storage - Post Sale FAQ - On/Off Features
- Payment - Performance monitoring
- Memory - Service Assurance - Upgrades/Downgrades
- AR - Capacity Planning
- Internet Access and IP space - Satisfaction Survey - Scheduled Changes
- Interaction with Finance - Scheduled Maintenance
- Number of Virtual Machines - Chat - Add/Remove Clusters/Features

- Delivery Capacity - NOC Support - Load balancing


- Invoicing - Service Usage
- Storage - Post Sale FAQ - Region Distribution
- Payment - Performance monitoring
- Midia Encoding/Decoding - Service Assurance - On/Off Features
- AR - Capacity Planning
- Live or On Demand - Satisfaction Survey - Upgrades/Downgrades
- Interaction with Finance - Scheduled Maintenance
- Geo Blocking, etc - Chat - Scheduled Changes

- NOC Support
- Domain Search and quote - Invoicing - Service Usage - On/Off Features
- Post Sale FAQ
- Security and Anti Virus - Payment - Performance monitoring - Schedule Changes
- Service Assurance
- E-mail Accounts - AR - Capacity Planning - Add/Remove Accounts
- Satisfaction Survey
- Web site / WordPress - Interaction with Finance - Scheduled Maintenance - Update Wordpress
- Chat

- Interfaces and Technology - Calculate On Demand Usage - NOC Support


YOUR -
-
A-End and Z-End Location
QoS and SLA
-
-
Invoicing
Payment
-
-
Post Sale FAQ
Service Assurance
-
-
Service Usage
Performance monitoring
-
-
Load balancing
On/Off Features

COMPANY -
-
Capacity: On Demand or Fixed
Protocols
-
-
AR
Interaction with Finance
-
-
Satisfaction Survey
Q&A and Chat
-
-
Capacity Planning
Scheduled Maintenance
-
-
Upgrades/Downgrades
Schedule Changes

References: 2019 CIO Agenda: CSP Industry Insights & Gartner Survey Analysis: Product Leaders Must Have a Robust 5G Plan to Meet Expectations of End Users & TBR Analyst

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A BOLD RESPONSE IS CRITICAL


To survive the digital world, Communications Service Providers must reimagine, innovate, and reinvent –

CLOUDSMARTZ DELIVERS A SUPERIOR SOLUTION


30% the Cost | 50% the Time | 2X More Qualified

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Lower Long-term Maintenance Cost
CUSTOMER EXPERIENCE

AUTOMATION ORCHESTRATION

Internet of Things Security Cloud Computing

ON-DEMAND
“DIGITAL MARKETPLACE” AI-Driven
PLATFORM 5G Edge Computing Data Services
Services

SD-WAN Media/Entertainment Applications

ANALYTICS ARTIFICIAL INTELLIGENCE NEW DIGITAL SERVICES


/ MACHINE LEARNING

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CLOUDSMARTZ ACUMEN360™ DIFFERENTIATION


Core differentiation

Greenfield & World-class


Legacy Digital Management
CloudSmartz Acumen360 is the Key to Delivering a Transformation Team

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Next Generation Digital Platform
to the Communications Service Provider Industry

The (3) Dimensions CloudSmartz Adds Value:

Experienced Company
Global Skill &
1. Enhance Digital Customer Experience Understanding Credibility

2. Enable Network Automation

3. End-to-End Management & Orchestration


Global Software
Engineering
Supply Chain

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CLOUDSMARTZ ACUMEN360™ SOLUTION


Use Cases & Innovation Requirements:

ENHANCE DIGITAL CUSTOMER EXPERIENCE ENABLE NETWORK AUTOMATION END-TO-END ORCHESTRATION & MGMT.

CLOUDSMARTZ | COMPANY OVERVIEW 2020


ü Digital Transformation ü OSS/BSS Abstraction ü Multi-vendor, multi-domain infrastructure
ü CPQ + Product Catalogue ü Data Center Connect ü Interoperability

ü Quote-to-Order (CPQ) ü Software-Defined-Data-Center (SDDC) ü Bandwidth-on-Demand

ü Omnichannel Experience ü 5G/IoT ü NFV Marketplace

ü Digital Operations Enablement ü Digital & Cloud Infrastructure ü Open Source SDN Controllers
ü Digital Customer Enablement ü On-Demand Service Automation ü Virtual Customer Edge (SD-WAN, vCPE)

ü Digital Business Enablement ü Microservice Architecture ü Systems Integration

ü Efficient Customer Engagement ü Legacy Transformation ü Global Marketplace Exchange


ü Digital Customer Experience ü New Revenue Streams ü Telco Cloud Platform

ü Advanced Analytics ü Monetize SDN/NFV

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CLOUDSMARTZ ACUMEN360™ INTEGRATIONS


Technology Integration Experience – via REST APIs – including any manual processes (Excel/CSV, etc.)

MANUAL WORKFLOW AUTOMATION


• EXEC DASHBOARD
EXAMPLES

CLOUDSMARTZ | COMPANY OVERVIEW 2020


• CPQ
COMPANIES MAY
• SALES PIPELINE
HAVE WITH
• PROVISIONING
MANUAL
• INVENTORY
YOUR PLATFORM. YOUR SYSTEMS. PROCESSES TODAY
• AND MORE…

NETWORK & SWITCHES ORCHESTRATED BY CONTROLLERS AND MANAGERS

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CLOUDSMARTZ PLATFORM DEMONSTRATIONS


Available for deep-dive product and technical live demonstrations

DIGITAL CUSTOMER EXPERIENCE PLATFORM ON-DEMAND ORCHESTRATION MARKETPLACE

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Customer, Employee Ops, Partners Customer, Employee Ops, Vendors
CloudSmartz Acumen360™ CloudSmartz SDxSuite™

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ON-DEMAND PLATFORM MODEL – HIGH LEVEL


End-to-end building blocks to becoming a Digital Service Provider

On-Demand End-User Marketplace REST APIs


Omnichannel Self -Service Digital Customer Portal

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Customer API Interface

CloudSmartz Acumen360 CloudSmartz NextGen Enabler CloudSmartz SDxSuite CloudSmartz IQ Engine


Digital Customer Experience Activation of Services (Provisioning) Software-Defined Orchestration Business Intelligence (AI/ML)

Core Platform Solution Customer Care, Sales, Service Development, Network & Systems Artificial Intelligence &
Orders, QoS, Ticketing Operations & Assurance Management Machine Learning

Platform Modules
CloudSmartz IntelliCPQ
Telecom CPQ & Product Catalogue
API Management
CloudSmartz API Monetization
API Developer Marketplace

CloudSmartz Exchange
Intercarrier Network Exchange

♦ SDN ♦ NFV ♦ SD-WAN ♦ UCPE ♦ CLOUD ♦ IOT ♦ 5G ♦


On-Demand Lifecycle Service Orchestration REST APIs
Network Controllers & Orchestrators

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ACUMEN360 MODEL – SIMPLE ARCHITECTURE VIEW


Foundation for Innovation & Digital Transformation

FRONT OFFICE SUITE


INTEGRATION TO EXISTING SYSTEMS AND ECOSYSTEM

CLOUDSMARTZ | COMPANY OVERVIEW 2020


ACUMEN OMNI-CHANNEL ENGINE

ALARM & FAULT NOTIFICATION LAYER

ANALYTICS & REPORTING LAYER


MICROSERVICES MANAGER
OSS/BSS COMPONENTS

SECURITY LAYER
API MANAGEMENT & ENTERPRISE SERVICE BUS

SDXSUITE >> LIFECYCLE SERVICE ORCHESTRATION ENGINE

SDN VNF SD-WAN CLOUD


ORCHESTRATION ORCHESTRATION ORCHESTRATION ORCHESTRATION

INFRASTRUCTURE LAYER INTEGRATED OSS/BSS LAYER

API MANAGEMENT & INTEGRATION OF NETWORK CONTROLLERS & ORCHESTRATORS

CLOUDSMARTZ IS SUPPORTIVE AND AGNOSTIC TO CONTROLLERS/ORCHESTRATORS & SOUTHBOUND APIS

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ACUMEN360 MODEL – REFERENCE ARCHITECTURE VIEW


Target architecture to view client OSS/BSS and workflows MEF 55 & TMF 3.0

CLOUDSMARTZ | COMPANY OVERVIEW 2020


API MANAGEMENT & INTEGRATION OF NETWORK
CONTROLLERS & ORCHESTRATORS

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Working with CloudSmartz


Engagement Model

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SOFTWARE & TECHNOLOGY EXPERTISE


Core team DNA & technology principles that drive success

ARCHITECTURAL PRINCIPLES PEOPLE DYNAMICS

CLOUDSMARTZ | COMPANY OVERVIEW 2020


1. Open source focus & agnostic technologies

2. Highly coherent, loosely coupled applications


Critical Thinking Complex Creativity Collaboration
3. Modular for each business function Communication

4. Container technology (Lightweight environment)

5. Speed to productize and monetize SDN/NFV


Emotional Flexibility And Productivity & Digital Literacy
6. Customer centric UI/UX design Intelligence Adaptability Accountability

7. Open and available REST APIs (MEF/TMF/ESTI)

8. Service bus architecture


Data And Digital Data Analysis DevOps Machine
9. Extensive platform security Security Learning

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ENGAGEMENT MODEL
Clear communication across the entire engagement and development lifecycle

1 KEY OBJECTIVES: CloudSmartz works closely with it’s Customers to identify ‘key objectives’ and ‘use cases’ for customer experience and automation.

CLOUDSMARTZ | COMPANY OVERVIEW 2020


2 PROOF OF VALUE: Based on requirements gathering workshops, CloudSmartz leverages Acumen360 code library to undertake Proof of Value to support.

3 SOLUTION & DESIGN: CloudSmartz solution design & engineering team collaborates with client teams for detailed study and solution requirements.

4 INTERFACES & REST APIS: Various integration points are identified if not standardized – business process specific modules/APIs may be developed.

5 DEVOPS MODEL: Typically, 2-3 teams are engaged for solution development & implementation over a period of 4-8 months with multiple agile sprints.

6 CD/CI: DevOps Framework is used for continuous software delivery for go to market and monetization.

7 POST PRODUCTION: DevOps Framework is used for continuous software delivery for go to market and monetization.

8 LIFECYCLE MANAGEMENT: Market feedback is integrated back into product development backlog/roadmap.

9 SOFTWARE-DEFINED NOC: Market feedback is integrated back into product development backlog/roadmap.

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METHODOLOGY
CloudSmartz Disciplined Agile Delivery Method (CDAD)

STEERING TEAM CONSENSUS


• Cross functional team of business leaders CLOUDSMARTZ DEVELOPMENT LIFECYCLE

CLOUDSMARTZ | COMPANY OVERVIEW 2020


• High level reports every 2 weeks SUPPORTS FLEXIBLE CONTROL
• Major decision consensus
• Customer business & tech leadership
• CloudSmartz executive continuous involvement

CUSTOMER BUSINESS & TECH ALIGNMENT PROCESS


• Launch alignment discussion
• Monthly reviews of progress/technology
• Final kickoff objectives workshop
• Standards & principles alignment
• Constant communication

PROGRAM MANAGEMENT QUALITY


• On location PM & analyst/architects as needed
• Weekly status reports
• Real time issue resolution (CI/CD)
• Clear responsibilities & team objectives
• QA overlay reviews
• Milestone deliverable review & approval

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CLOUDSMARTZ AUTOMATION TOOLSET FOR DEVOPS


CloudSmartz enables constant development, operations and rapid IT service delivery – increasing cycle time
for releases and minimizing the distractions and interruptions from the rest of the team.

CLOUDSMARTZ | COMPANY OVERVIEW 2020


BUSINESS ENGAGEMENT & AUTOMATION
User Stories, Acceptance Criteria, Tests
Legacy requirements
Release plans to requirements
Requirements reuse
Traceability of new requirements

“Agile and DevOps are for harnessing


integration, interaction, and innovation.”
― Pearl Zhu, Digital Agility: The Rocky Road from Doing Agile to Being Agile

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Client References
Clients who have partnered with CloudSmartz

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PACNET PARTNERED WITH CLOUDSMARTZ


Client reference: Pacnet Communications

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Pacnet partnered with CloudSmartz to develop and execute Asia’s first
software-defined network – Pacnet Enabled Network (PEN)
– that is in place today as Telstra Programmable Network (TPN)

“CloudSmartz has done everything for us: they build, they manage, and they
support. We chose the right business to partner with; they have made good
on their promise to enable our business to thrive.”

Carl Grivner
CEO, Pacnet
Acquired by Telstra “CloudSmartz understands the big picture and translates concepts and
directional aspirations into real deliverables of next generation capabilities.”

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TELSTRA PARTNERED WITH CLOUDSMARTZ


Client reference: Telstra

Telstra partnered with CloudSmartz to enable and enhance


Jon Vestal
the Telstra Programmable Network (TPN)

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Head of Product Architecture
Telstra – including various programs focused on
Telstra’s International Pricing (CPQ) Engine & API Marketplace

“CloudSmartz embodies the faster and fitter mantra that Telstra


espouses. We needed a partner that can get us to the future (and not
memorialize the past) – something we didn’t see from our past partners.”
Jon McGuire
Head of Int’l Commercial Mgmt.
Telstra

“CloudSmartz delivers on a genuine partnership model – making decisions fast and


cleanly without things getting lost in translation”

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SEABORN PARTNERED WITH CLOUDSMARTZ


Client reference: Seaborn Networks

Seaborn partnered with CloudSmartz to enhanced their digital

CLOUDSMARTZ | COMPANY OVERVIEW 2020


transformation, supporting existing software-defined products
– developing and deploying a fully integrated customer portal solution
"We are pleased to be working with CloudSmartz to accelerate our
digital transformation for our customers and partners – CloudSmartz
leadership has a strong understanding of the complexities of our
network and customer demands – and a long history of executing."

Larry Schwartz
CEO
Seaborn Networks
“CloudSmartz’ their open and agnostic approach allowed for flexibility of our
requirements without skipping a beat!”

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LASER LIGHT PARTNERED WITH CLOUDSMARTZ


Client reference: Laser Light Communications

Laser Light Communications partners with CloudSmartz to develop and

CLOUDSMARTZ | COMPANY OVERVIEW 2020


deliver the World’s First Greenfield-Hybrid Communications Platform
– a unique blend of satellites, software, and fiber
“CloudSmartz has the experience and expertise that fits into our multi-
year plans – they understand the innovative technology we are bringing to
the marketplace and have the drive to deliver a world-class customer
experience for our future clients.”

Bob Brumley
CEO
Laser Light Communications
“CloudSmartz is what we were looking for – an agile development partner with the
mind-set of “software-first” and a focus on thin-architecture that is simple and
streamlined to deliver the best customer service possible.”

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HGC PARTNERED WITH CLOUDSMARTZ


Client reference: HGC Global Communications

HGC partnered with CloudSmartz to enable their Software-Defined Network

CLOUDSMARTZ | COMPANY OVERVIEW 2020


and Cloud Connect offerings as part of their digital transformation journey
– noting that while there are many SDN services companies in the world, Teo
adds that CloudSmartz’ culture and shared goals set it apart from any other.
“If you look at the culture that we built to thrive as being digital, CloudSmartz
stood out for us for two reasons: one was their thought leadership….
The second was that they understood the diversity of our customer base…
Plus it helps that they work at our pace.”

Jacqueline Teo
Chief Digital Officer
HGC Global Communications
“CloudSmartz employs fast-paced agile development cycles to enable rapid
development & delivery of a “user experience” that is iteratively constructed &
optimized in short cycles.”

Source: Article Link from GigaBitMagazine.com; report attached) – also shared on Business Chief Asia and Business Chief ANZ.

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INDUSTRY ACCOLADES
Industry analyst & award recognitions

451 RESEARCH | CLOUDSMARTZ BRIDGES THE GAP IN LIFECYCLE SERVICE ORCHESTRATION


Pipeline Innovation 2x Award Winner

CLOUDSMARTZ | COMPANY OVERVIEW 2020


STRENGTHS OPPORTUNITIES Most Innovative Technology Provider
Innovations in Data Aggregation
“CloudSmartz has focused on the significant issues hobbling “Carriers today are looking for software products
the digital transformation of carriers today. It is relying on an that will enable them to monetize newly
agile, DevOps product creation philosophy that leverages virtualized infrastructure. Timing is everything and
scores of today's open source tools and products.” we believe that CloudSmartz' timing is good.”

Four Years in a Row


GARTNER | CLOUDSMARTZ CREATES NEW VALUE, SOLVES A HARD PROBLEM, & ENABLES COST-EFFICIENCY 2016, 2017, 2018, 2019

CLOUDSMARTZ NAMED GARTNER COOL IS YOUR OSS PRODUCT STRATEGY READY FOR CLOUDSMARTZ NAMED IN HYPE CYCLE FOR
VENDOR IN CSP BUSINESS OPERATIONS 2018 CSPS’ FUTURE OPERATIONS? COMMUNICATIONS SERVICE PROVIDER
“CloudSmartz provides an alternative to the large “…Emergence of certain new and/or niche companies OPERATIONS, 2019
established telco vendors in terms of innovative service [CloudSmartz] focusing specifically on CSPs’ future “The 2019 Hype Cycle details capabilities and technologies
delivery models, business agility, time to market and operations requirements adds a further competitive required by CSPs to enable various business models, enhance
customer experience impact that CloudSmartz will have on dimension….” efficiencies and allow a wide mix of products and services to
CSPs’ digital business.” compete effectively through operations modernization, making
– Amresh Nandan, Gartner Analyst, April 2019
it flexible, agile and infrastructure agnostic.
– Martina Kurth/Ramesh Marimauthu, Gartner Analyst,
September 2018 – Ramesh Marimuthu and Amresh Nandan, Gartner Analyst,
All trademarks, trade names, or logos mentioned or used are the property of their respective owners. July 2019

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CLOUDSMARTZ IS BEST POSITIONED TO PARTNER WITH YOU


CloudSmartz offers more flexibility and adapts to the client CSP challenges

THE BIG q Lack of Control


OUTSOURCE

CLOUDSMARTZ | COMPANY OVERVIEW 2020


q Communication Issues
COMPANIES q Lack Expertise & Learnings
| Higher Value
q Security Risks | Extremely Efficient
q Reduced Quality | More Qualified
Lower Long-term Maintenance Cost

THE BIG q High Cost


CONSULTING q Little/No Execution
CLOUDSMARTZ STRENGTHS
COMPANIES q Time suck ü Customer-First Approach
q Repeating status quo ü Bridge LSO Gap to Legacy Services
ü Opensource & Standards-based APIs
q Lack of Innovation
ü Agile, DevOps Product Creation Philosophy
ü Approachable Cost Structure
THE BIG q High Cost of Product & Changes ü Simple, Flexible Contracts & Negotiations
SOFTWARE q Slow Draw-out Implementation
ü Global Delivery Methodology
COMPANIES q Limited Assurance Solutions
q Monolithic Approach
q Unimaginative & Unadaptable

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OFFICES LOCATIONS

CLOUDSMARTZ | COMPANY OVERVIEW 2020


Rochester, NY / Reston, VA (Americas)

THANK YOU
London, United Kingdom (EMEA)
Singapore (AsiaPAC)
Chandigarh, India (Center of Excellence)

SALES OFFICE LOCATIONS

We look forward to working with you! London, United Kingdom


Mexico City, Mexico
Orlando, USA (LATAM Region)
Burundi, Africa (Pan-Africa Region)

We seek out dynamic disruptive leaders who want


to reimagine, innovate, and reinvent.

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