class presentation on

Startup:OLA

Presented to:- Presented by:-

Asst. Prof. Dr. Praveen Aronkar Devesh Agrawal
Garima Mukherjee
Gaurav Kotwani
Janvi Kashiwal
CABS
 z
HISTORY
OlaCabs, popularly known as ola, is a mobile app for personal

 transportation in India.

Ola started as an online cab aggregator in Mumbai, now based

 out of Bangalore and is among the fastest growing businesses

 in India.

z
It was founded on 3 December 2010 by Bhavish Aggarwal

 (currently CEO) and Ankit Bhati.

By 2014, the company has expanded to a network of more

 than 200,000 cars across 85 cities.

In November 2014, Ola expanded to incorporate autos on-trial

 basis in Bengaluru. Post the trial phase, Ola Auto expanded to

 other cities like Delhi, Pune and Chennai starting December

 2014.
 FUNDING

It raised $330k in its initial round of funding on April 21, 2011.

The company received Series A funding of $5 million from Tiger

Global Management;
z
FUNDING
Series B funding of USD 20 million from Matrix Partners and Tiger
Global;

Series C funding of $41.5 million from Stead view Capital, Sequoia

Capital and its existing investors.

In Series D round of funding on Oct 25, 2014, it raised $210 million

from Soft Bank Internet and Media Inc. and its existing investors.
Competitors

 Uber Cabs
 Meru Cabs
 Lyft Cabs
 Tfs
 Guruhub
z
ACQUISITIONS

OlaCabs bought TaxiForSure or TFS on 1

March 2015, for about $200 million. From
z the 25th of June 2015, Ola users have
gained access to TFS cabs via the Ola
mobile application.
z
EMPIOYEE RELATION
Ola Cabs has tied up with Avanti Learning Centers for a good
cause.
The drivers who are associated with Ola can get their children
studying in the ninth and tenth standard to the learning center and
zavail free education.
Ola Gurukul will start off with a batch of 500 students in Mumbai.

The initiative will be extended to provide free stationary, books

and other apparatus for the top performing students.
The student’s program will be held after school so that the
students get the much needed attention while also saving on
tuition classes costs.
 CRITICISM

 Technology:
Ola Cabs' technology came under criticism regarding the security of its mobile app. The
API calls could be replayed to top up its wallet. Ola Cabs fixed the glitch much before this
z came out in the open.

In August 2015, a privacy breach had occurred when intended customers' details such as
names, phone numbers and addresses, in Bengaluru, were received as SMS messages by
an individual in Chennai. Although these unanticipated messages were reported to Ola, the
company had chosen to ignore them, even under the threat of being reported to the TRAI.
The issue was reportedly fixed three weeks later after receiving considerable media
coverage and social media attention.
 Driver Credibility :
The Delhi Transport authority in early 2015
questioned the credibility and required
verification of drivers plying Ola cabs, along with
other competitors like Uber and Taxi For Sure.
z
The inquiry has revealed that approximately 80%
of drivers amongst all services did not possess
permits to ply commercial transport services in
Delhi.[
 z
Marketing
strategy of Ola

 Treating the
customer as the king
 Ola Mini

 Social media

 Ola Boats during

Chennai floods
 Partnership with TVF
z
How does Ola make money?
z