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Meaning of Project:
“A project has a distinct mission that is designed to achieve and a clear
termination point, the achievement of the mission.” - Newman, Summer and
Warren.
“Project is the whole complex of activities involved in using resources to gain
benefits.” - Gillinger.
“A project is an organized unit dedicated to the attainment of a goal – the
successful completion of a project, on time, within a budget, in conformance
with pre-determined program specifications.” Encyclopedia of Management.
PROJECT SELECTION:
Project selection consists of two basic parts;
(i) Project Identification
(ii) Project Selection.
Project Identification: Project selection starts with the generation of a product
idea. In order to select the most promising project, the entrepreneur needs to
generate a few ideas about the possible projects he can undertake. The project
can be determined from any one or many of the following sources;
(i) Knowledge of potential customers needs.
(ii) Watching the emerging trends in demands for certain products.
(iii) Scope for producing substitute products.
(iv) Going through professional magazines catering to specific fields.
(v) Success stories of known entrepreneurs, friends or relatives.
(vi) Visits to Fairs and Exhibitions displaying new products and services.
(vii) Meeting Government agencies.
(viii) Ideas from knowledgeable persons.
(ix) Knowledge from Government bodies.
(x) From a new product introduced by competitors.
(xi) Market characteristics: Look for unfulfilled demand of various
products and services.
(xii) Imports & Exports: The Government of India encourages exports and
various EXIM policies encourage entrepreneurs to think about new
options.
(xiii) Emerging new technology: Commercial explorations and indigenous
or imported technologies and know-how is another source of project
idea.
(xiv) Social and Economic trends: Social and economic trends of people
are often dynamic in nature and offer wide opportunities. An
entrepreneur should observe such changes. Now there is a shift
towards readymade garments and western outfits.
(xv) Changes in consumption pattern: Changes in consumption pattern in
home and foreign countries also lead to good enterprises.
(xvi) Revival of sick units: A sick unit often gives ample investment
opportunities in the hands of a dynamic entrepreneur.
I. Preliminary Evaluation:
As soon as the entrepreneur has selected his product, he has to evaluate
the business opportunities involved. The criteria for evaluation are;
Project is a well evolved work plan designed to achieve specific objectives within a
specified period of time. The process of establishing an enterprise starts with
project or product identification. Project identification is done by generating
some project ideas. Each of these project ideas is then evaluated with the help of
a tool called “SWOT” analysis. Thus the idea found most suitable on the basis of
the analysis is finally selected to convert into an enterprise.
The following points should also be kept in mind while deciding upon the
product to be chosen: -
1. Potential demand for the product in the market.
2. Estimated volume of demand for the product or service.
3. Assess and estimate about potential competitors.
4. Study the scope for future demands.
5. Infrastructure facilities required such as power, electricity, transportation,
etc
6. Current status of technology and scientific development in the field.
7. Availability of raw material and required labour and skill in for the product.
8. Govt. policies, legislations. Controls.
9. Environmental factor.
10.Degree of profitability for the product.
11. Location advantages of the product.
12.Availability of ancillary units or small scale industries that require this
product. This increases marketability.
13.Availability of skilled and unskilled labour.
2. Equipment availability:
(a) Identify major manufacturers at home and abroad.
(b) Compare the features of various manufacturers.
(c) Price structure of different brands.
(d) Analyze the repair maintenance and after sales service facilities of
manufacturers.
(e) Look at the guarantees and warrantees by suppliers.
(f) Assess the technical and skilled staff requirements.
(g) Note the machinery delivery schedules.
4. Consumer behavior:
a. Motivate buyers to buy new products.
b. Analyse the buyers’ purchase power.
c. Analyse the consumption pattern.
d. Understand the preference pattern, durability, service.
e. Understand the consumers’ characteristics of different region,
etc.
The first step that an entrepreneur should take in his new enterprise is to
evaluate investment opportunities against specific criteria and select those that
are commercially feasible. These criteria are.
1. Raw material availability: The entrepreneur must search for locate a leading
supplier of the raw material that he needs.
4. Consumer behaviour:
(a) Motivate buyers to buy your product.
(b) Analyse the buyers’ purchasing power.
(c) Analysis of consumption pattern to capture the major portion of the
market.
(d) Understand preferences, the durability, service required etc.
(i) Study people and their needs before starting any project.
(ii) Identify unsatisfied needs. Design your product to satisfy the customer
in a better way than your competitor does.
(iii) Try to understand how your product is being received by the customer.
(iv) Always look for newer and better ways of reaching your customer.
(v) Employers must be positive in their attitude towards the product and
ensure that the employees also have such a feeling about the product.
(vi) Take constant feedback and remove any sort of dissatisfaction.
(vii) Constant research and development of the product as well as the taste
of the customer is very helpful.
(viii) Keeping ahead of your competitor through commitment and innovation.
BUSINESS:
Business means the state of being busy. Business involves activities concerned
with the production of wealth. It is an organized and systematic human activity
involving production and purchase of goods and services with the object of selling
them at a profit.
CHARACTERISTICS OF BUSINESS:
4. Profit Motive: Profit making is the most powerful stimulus for doing
business.
1. Clear Objectives.
2. Planning
3. Sound organization
4. Research.
5. Finance
6. Proper plant location, layout and size.
7. Effective management.
8. Harmonious relationship with employees.
Scope of Business;
Every business involves risk. Therefore it is necessary to plan the business before
venturing in to it. At the very outset, a cost and benefits analysis has to be done in
order to judge the viability of the project. Business involves employment of
resources. There are methods of appraising projects. They are;
1. Economic Analysis.
2. Financial Analysis
3. Market Analysis
4. Technical Analysis
5. Managerial Analysis.
I. Economic Analysis: Under economic analysis, aspects that are highlighted are
requirement of raw material, level of capacity utilization, anticipated sales,
anticipated expenses and the probable profit. Business should always envisage a
clear margin of profit. The volume of profit will govern other economic variables
such as sales, purchase and other expenses. Demand for the product also needs
to be clearly spelled out at the very initial stage.
The location of the project or business also needs to be considered. Govt. policies
in this regard need to be taken into consideration. Govt. offers specific
concessions and incentives for setting up industries and business in notified
backward areas. Therefore, it has to be ascertained whether the proposed project
comes under this category or not and whether the Govt. has already decided and
specific location for this kind of enterprise.
Finance is one of the most important pre-requisites for establishing any business.
All other resources are facilitated by finance. Proper assessment of both fixed
capital as well as working capital requirement is to be made. Land, building, plant
and machinery are the common examples of fixed capital. All aspects of cost
such as remodeling, repair, maintenance and additions required are also to be
taken into consideration at the time of assessment.
Working capital means current expenditures or current liabilities. They are those
assets which can be converted into cash within a period of one week. Current
liabilities are those obligations that are required to be paid within one week.
Working capital is that amount of funds which is required for day to day business
operations. The assessment of working capital should be clearly provided for as
this is the money on which the day to day work runs. It is the blood line of the
company.
Before production starts, the entrepreneur has to have a fairly good idea of the
market for the product. He will have to anticipate who is likely to be his buyer and
in which area his product is most likely to be sold. It is necessary to know the
consumption pattern to have optimum profit. To find out the estimated
requirement, the commonly used methods are;
In this method, the opinion of the ultimate users i.e., the customers are
estimated. It can be done either through the complete enumeration method, i.e.,
complete survey of all customers, or by the sample survey method, i.e., through
selective selection of a few customers.
Sample Survey: In this method only a small number out of the total
population is approached and data on their probable demand for the
product during the period under consideration is collected and
summed. The total demand of the sample customers is then blown
up to generate the total demand for the product.
Every product has its own life span. Initially, the product sells very slowly.
With the application of sales promotion strategies over a period of time,
the demand increases. In due course of time, the peak selling period is
reached. After that time, the sales begin to decline. The demand finally
dies altogether. This is precisely why firms go in for new products, one
after the other, to keep the firm alive. Thus, the product cycle of a
product ca be classified into the following;
1. Introduction
2. Growth.
3. Maturity
4. Saturation
5. Decline.
1 2 3 4 5
Product Life-Cycle.
1- Introduction
2- Growth
3- Maturity
4- Saturation
5- Decline
V. Management Competence:
LOCATION:
1. Proprietorship: These are also called sole trade organizations. These are
the oldest form of business ownership in India. The enterprise is owned and
controlled by one person. He spends all the money, takes all the risks, calls
all the shots and reaps all the profit. When necessary, he takes the help of
his family members, relatives.
This is the easiest kind of organization to form. It does not require legal
recognition and other attendant formalities. William R. Basset says “ The
one man control is the best in the world, if he is big enough to manage
everything.”
Main features:
Disadvantage:
1. Limited resources.
2. Limited ability
3. Unlimited liability
4. Limited life of enterprise form.
2. Partnership:
When persons come together, pool their resources, capital and skill
and organize a business, it is called a partnership. Partnership grows
essentially because of the limitations or disadvantages of proprietorship.
The India Partnership Act 1932 defines it as “The relation between persons
who have agreed to share the profits of business carried on by all or by any
of them acting for all”. According to J.L. Hanson, “a partnership is a form of
business organisation in which two or more persons up to a maximum of
twenty join together to undertake some form of business activity”.
Main features:
Advantages:
Disadvantage:
1. Unlimited liability.
2. Divided authority.
3. Lack of continuity.
4. Risk of implied authority. Decision made by one is binding on all.
3.Company:
A company is an artificial person being created by the law and has an existence
separate and apart from its owner. It has a distinctive name a common seal
and a perpetual succession of members. It can sue and be sued in its own
name.
The India Company Act, 1956 defines a joint company as a company limited by
shares having a permanent paid up or nominal share capital of fixed amount
divided into shares also on fixed amount, held and transferable as stock and
formed on the principles of having in its members only the holders of those
shares or stocks and no other persons.
Advantages:
1. Limited liabilities
2. Perpetual existence
3. Professional Management
4. Expansion potential
5. Transferability of shares
6. Diffusion of risk
Disadvantages:
1. Lack of secrecy
2. Legal restriction
3. Management mischiefs
4. Lack of personal interest.
1. Co-Operative:
Co-operative is another form of ownership of business. This form is based
on the philosophy of self-help and mutual help. A co-operative line of
action aims at rendering serving in place of earning profits. Co-operative
organization is an association of persons, usually of limited means, who
have voluntarily joined together to achieve a common economic and
democratically controlled business organization, making equitable
contributions to capital required and accepting a fair share of risks and
benefits of the undertaking.
Main features:
1. Voluntary organization
2. Democratic management
3. Service motive
4. Capital and return thermo
5. Government Control
6. Distribution of surplus.
Advantages:
1. Easy formation
2. Limited liability
3. Perpetual Existence
4. Social service
5. Open membership
6. Tax advantage
7. State Assistance
8. Democratic Management.
Disadvantages:
1. Lack of secrecy
2. Lack of business acumen
3. Lack of interest
4. Corruption
5. Lack of mutual interest.
The best form of ownership is that which helps an entrepreneur attain the
business objective decided upon. The following considerations are to be
kept in mind;
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