Jofj;flos jftfj/0fsf]

jftfj/0fsf] cjwf/0ff
cjwf/0ff
Concept of Business Environment

Jofj;fo (Business) <

jftfj/0f (Environment) <
pkef]Qmfx?sf] cfjZostf kl/k"lt{ u/L gfkmf cfh{g ug]{ pb]Zon] ;~rfng ul/g]
cfly{s lqmofsnfkx?nfO{ Joj;fo (Business) elgG5 .
jftfj/0f (Environment) eg]sf] j/k/ /x]sf ljleGg tŒjx?, zlQm,
36\gf, kl/j]z, cj:yfx?sf] ;d"x jf ;ld>0f xf] .
t;y{ Joj;flos jftfj/0f (Business Environment) eGgfn] Joj;flos
;ª\u7gsf] j/k/ /x]sf ;Dk"0f{ tŒjx?, zlQm, 36\gf, kl/j]z, cj:yf tyf
k|efjx?sf] ;+o'Qm ?knfO{ hgfpb5 h;n] Joj;fosf] ;~rfngdf,
k|efjsfl/tfdf / gfkmf cfh{g ug]{ Ifdtfdf k|ToIf jf ck|ToIf k|efj k/]sf
x'G5g .
 Jofj;flos jftfj/0fsf
jftfj/0fsf k|slt÷
[lt÷ljz]
lt ljziftfx?
]iftfx?
iftfx
Nature/Characteristics of Business Enviroment

!= cleGg cª\u (Inseparable)

@= ultlzn (Dynamic)
#= cfGtl/s tyf afx\o (Internal and External)
$= hl6n k|sl[ t (Complex)
%= ax'd'lv (Multifaceted)
^= clglZrttf (Uncertainty)
&= sfo{If]q lgodg (Regulates Scope)
*= bL3{sfnLg k|efj (Long term Impact)
 Jofj;flos jftfj/0fsf
jftfj/0fsf tŒjx?
tŒjx?÷k|sf/x?
f/x?
Components/Types of Business Enviromnet
 cfGtl/s
cfGtl/s jftfj/0f
jftfj/0f
Internal Environment
k"jf{g'dfg ug{ ;lsg]
lgoGq0f ug{ ;lsg]
;jntf÷b'jn { tf
Components:
!= dflns (Owners)
@= ;~rfns ;ldlt (Board of Directers)
#= ;ª\u7gfTds pb]Zox? (Organizational Objectives)
$= ;ª\u7gfTds gLltx? (Organizational Policies)
%= ;ª\u7gfTds ;+;fwgx? (Organizational Resources)
-dfgljo, ljQLo, ef}lts, af}lås, ;"rgf_
^= ;ª\u7gfTds ;+/rgf (Organizational Structure)
&= ;ª\u7gfTds ;+:s[lt (Organizational Culture)
 Concept of Environmental Analysis
jftfj/0fLo ljZn]z0f Ps sfo{÷k|lqmof xf] h:n] jftfj/0fLo
tTj÷zlQmx?sf] lgodg / k/LIf0f ub{5 .
jftfj/0fLo ljZn]if0fn] kl/jt{glzn, clglZrt / ax'cfoflds -ax'd'vL_
jftfj/0fLo tTjx?sf] cBfjlws ;"rgf pknAw u/fO{ Joj:yfksx?nfO{
/0fgLlts ljrf/ / lg0f{o lng ;xhLs/0f ub{5 .
jftfj/0fLo ljZn]if0fn] ;ª\u7gsf] ;jn / b'j{n kIfx? tyf cj;/ /
r'gf}tLx?sf] af/]df hfgsf/L u/fpb5 .
jftfj/0fLo ljZn]if0f ;ª\u7gsf] sfo{;Dkfbgsf] nflu lg/Gt/ rln/xg]
k|lqmof xf] .
Environmental Analysis Process

Scanning
Monitoring
Forecasting
Assessing
1. Scanning

Jofj;fonfO{ k|efj kfg]{ cfGtl/s / afx\o tTjx?sf]

;"rgf ;ª\sng ug]{, k"jf{g'dfg ug]{ sfo{ o; cGt/ut
kb{5g .
;"rgfx? ckof{Kt, ck"0f{, c;ª\ul7t / c:ki6 x'g
;Sb5g .
2. Monitoring
;"rgfx?sf] kof{Kt cg'udg ug]{, qmdaåtf ldnfpg], ;ª\u7g ug]{ sfo{x? o; cGt/ut
kb{5g .
k/L0ffd
M Joj;flos jftfj/0fsf] k|jl[ Q (Trend) / gd'gf (Pattern) af/] ljj/0f
M yk cg'udgsf] cfjZostf klxrfg
M yk ;"Id k/LIf0fsf] nflu If]q klxrfg
of] r/0fdf jftfj/0fLo ljZn]if0fsf nflu cfjZos k"0f{ ;"rgf ;ª\sng ul/G5 .
3. Forecasting

;ª\slnt ;"rgfx?sf] cfwf/df eljiosf] jftfj/0fLo

kl/jt{gsf] k"j{ cg'dfg ug]{ sfo{ o; cGt/ut ul/G5 .
k"jf{g'dfg oyfy{k/s, j:t'k/s, ljZj;gLo, tYofª\sk/s
x'g'kb{5 .
4. Assessing

o; cl3sf r/0fx?sf] d"Nofª\sg ub{5 .

jt{dfg Pjd\ eljiosf] jftfj/0fsf] cj:yf lglZrt ub{5 .
cyf{t cj;/ / r'gf}ltx?af/] k|i6 kfb{5 .
 Concept of Environment Scanning

Joj;fonfO{ k|efj kfg]{ cfGtl/s tyf afx\o tTjx?sf] klxrfg ug]{, ;"rgf ;ª\sng ug]{
tyf ljZnif0f ug]{ sfo{ jf ljlwnfO{ jftfj/0fLo ;"Id k/LIf0f elgG5 .
o;nfO{ jftfj/0fsf] X-Ray kgL elgG5 .
jftfj/0fLo ;"Id k/LIf0f /0fgLlts Joj:yfgsf] Ps cleGg cª\u xf] .
kl/jt{gzLn, clglZrt / k|lt:kwf{Tds jftfj/0fdf ;ª\u7gnfO{ ultlzntf k|bfg
u/L cj;/x?sf] k|fKtL / r'gf}tLx?sf] ;fdfg ug{ jftfj/0fLo ;"Id k/LIf0f cToGt}
dxTjk"0f{ x'G5 .
;"rgfx? ckof{Kt, ck"0f{, c:ki6 / c;ª\ul7t x'g ;Sb5g .
 Types of Environment Scanning

!= Concentrated Scanning
M jftf/0fsf] s'g} lglZrt tTjdf s]lGb|t eP/ ;"Id k/LIf0f ub{5 .
M sd vlr{nf] / sd ;dodf ;DkGg ug{ ;lsg]
M jtfj/0fdf cfPsf] dxTjk"0f{ kl/jt{gx? klxrfg gx'g klg ;Sb5 lsgls ;a}
jtfj/0fLo kIfx?sf] cWoog ul/b}g .
@= Comprehensive Scanning
M jftf/0fsf] ;a} tTjx?sf] ;"Id k/LIf0f ub{5 .
M a9L vlr{nf] / ;do klg a9L nfUg] .