BUSINESS

ECONOMY
DEVELOPMENT
PLAN
( MAKING BHARAT AGAIN
THE GOLDEN BIRD )
E XECUTIVE S UMMARY

The inspiration behind Brand-eze Corporation Ltd. stems from the remarkable
economic legacy of ancient India, known as the Golden Bird. Our mission is to
recreate the self-sufficient village economies that thrived centuries ago, fostering
sustainable growth and prosperity.

Drawing upon this rich heritage, we have meticulously selected five villages and one
township to establish our first self-sufficient economic unit. Our goal is to empower
these communities by providing them with the tools and resources to meet their
energy, food, education, finance, media, commercial, and agricultural needs
independently.

To achieve this vision, we have developed an innovative equity sharing model. We

invite forward-thinking angel investors to join us on this transformative journey by
investing in Brand-eze Corporation Ltd. A total of 10% equity will be allocated for
sharing among the investors, allowing them to participate in the potential growth
and success of our business.

Each economic unit within our model will comprise specialized business units
focused on specific sectors such as renewable energy, local food production, quality
education services, and more. Brand-eze Corporation Ltd. will assume responsibility
for coordinating and overseeing these units, facilitating seamless integration, and
implementing effective marketing, branding, and communication strategies.

Through our efforts, we aim to revitalize village economies, foster sustainable

growth, and create a model that can be replicated and scaled across various
communities. Our decentralized approach promotes local businesses, empowers
communities, and redefines the economic landscape.

To kickstart the development of the economic units, establish the necessary

infrastructure, and forge strategic partnerships, we are seeking a seed funding
investment of INR 8 crores. This funding will be instrumental in realizing our
ambitious goals and driving long-term social and economic progress within the
chosen communities.

Over a projected five-year period, we anticipate substantial returns on investment,

driven by the growth and success of the economic units. This projection takes into
account the historical significance of self-sufficient village economies and the
untapped potential within our carefully selected communities.

We invite visionary angel investors to join us on this transformative journey as we

recreate self-sufficient village economies, revitalize communities, and create a
lasting legacy for future generations.
C OMPANY D ESCRIPTION

Brand-eze Corporation Ltd. is a visionary company dedicated to recreating self-

sufficient village economies, inspired by the economic legacy of ancient India,
known as the Golden Bird. Our mission is to empower communities and revitalize
independent economic units, fostering sustainable growth and prosperity.

At Brand-eze, we believe in the power of decentralized economic models. We have

carefully selected five villages and one township to form the foundation of our first
economic unit. Our goal is to establish a self-sufficient ecosystem where each
economic unit can meet its energy, food, education, finance, media, commercial,
and agricultural needs.

To achieve this, we have developed a unique equity sharing model that invites angel
investors to join us on our transformative journey. We allocate 10% of equity for
sharing among the investors, enabling them to participate in the growth and success
of our business.

Our approach involves developing specialized business units within each economic
unit. For example, A Energy Ltd. will focus on renewable energy solutions, A Food
Ltd. will facilitate local food production, A Education Ltd. will provide quality
education services, and more. Brand-eze Corporation Ltd. will coordinate and
oversee these units, ensuring seamless integration, effective marketing, branding,
and communication strategies.

With a deep-rooted commitment to community empowerment, we strive to

revitalize village economies and foster sustainable growth. By promoting local
businesses, we empower communities to shape their own economic destinies.

To realize our vision, we are seeking a seed funding investment of INR 8 crores. This
funding will be utilized to kickstart the development of the economic units, establish
the necessary infrastructure, and forge strategic partnerships. We aim to leverage
these investments to drive long-term social and economic progress within the
chosen communities.

Over the projected five-year period, we anticipate substantial returns on

investment, as our economic units flourish and the valuation of Brand-eze
Corporation Ltd. appreciates. Our comprehensive market analysis and historical
significance of self-sufficient village economies provide a solid foundation for
potential success.

Brand-eze Corporation Ltd. is proud to be at the forefront of revitalizing village

economies, fostering sustainability, and redefining the economic landscape. By
recreating the spirit of self-sufficiency, we aim to create a lasting legacy that
benefits present and future generations.
M ARKET A NALYSIS

The market analysis conducted by Brand-eze Corporation Ltd. reveals significant

potential for growth and success within multiple industries that are integral to our
self-sufficient economic units.

R EN EWABLE E NERGY S ECT OR :

The renewable energy sector is experiencing rapid growth globally, driven by the
increasing demand for sustainable and clean energy solutions. With a dedicated
business unit, A Energy Ltd., within our economic units, we aim to capitalize on this
market opportunity. Government initiatives promoting renewable energy adoption,
along with rising environmental awareness, create a favorable market environment
for our endeavors.

L OCAL F OOD P RODUCTIO N S ECTOR :

The demand for locally sourced, fresh, and organic food has been on the rise. A
Food Ltd., our specialized business unit, will cater to this growing market. By
promoting local agriculture, supporting farmers, and ensuring the availability of
high-quality produce, we aim to tap into the rising consumer preference for
sustainable and healthy food options.

Q UALITY E DUCATION S ERVICES :

The education sector holds immense potential for growth, particularly in providing
quality education services within rural communities. A Education Ltd. will address
this need, offering access to modern educational resources, qualified teachers, and
skill development programs. As awareness about the importance of education
grows, along with government initiatives focusing on rural education, the market for
our services will continue to expand.

M ICRO F I NANCING C O OPERATIVE B ANK :

Our economic units will include a Micro Financing Cooperative Bank, providing
access to financial services and support to local businesses and individuals. This
sector plays a crucial role in fostering economic development and empowering
entrepreneurs within the community. By catering to the unique needs of the
villagers, we aim to stimulate entrepreneurship and support local economic
activities.
C OMMUNITY R ADIO S TATION A ND G ROUN D TV C HANN EL :
Communication plays a vital role in connecting communities and spreading
awareness. Our economic units will include a Community Radio station and a
Ground TV channel, providing a platform for information dissemination,
entertainment, and community engagement. These channels will cater specifically
to the needs and interests of the local population, promoting cultural exchange,
local talent, and community development.

C OMMODITY E XCHANGE B USIN ESS :

Our economic units will also house a Commodity Exchange business, facilitating the
trading of agricultural products and other commodities. This platform will provide
farmers and local businesses with access to fair market prices, enabling them to
maximize their profitability and expand their market reach. By creating an efficient
and transparent marketplace, we aim to promote fair trade practices and
strengthen the local economy.

Our market analysis indicates that there is substantial potential for growth and
demand within these sectors. The historical significance of self-sufficient village
economies, combined with the current market trends favoring decentralization,
sustainability, and community-focused solutions, creates a conducive environment
for our business model.

Through effective marketing, branding, and communication strategies executed by

Brand-eze Corporation Ltd., we aim to capture significant market share within each
of these industries. Our comprehensive understanding of market dynamics, coupled
with the specific needs of the communities we serve, positions us for long-term
success and sustainable growth.
B USINESS M ODEL

Brand-eze Corporation Ltd. operates on a unique business model that aims to

recreate self-sufficient village economies by establishing economic units comprising
specialized business units. Our model is centered around the principles of
decentralization, sustainability, and community empowerment.

K EY C OMPON ENTS OF O UR B USINESS M O DEL :

E C O NO M IC U NIT S :
We have carefully selected five villages and one township to form the foundation of
our economic units. Each economic unit operates as a self-sufficient ecosystem,
encompassing a range of sectors, including renewable energy, local food
production, quality education services, micro financing, communication platforms,
and a commodity exchange. By integrating these sectors, we create a holistic
environment that meets the basic needs of the community.

S P EC IALIZ ED B US INES S U NIT S :

Within each economic unit, we establish specialized business units to cater to
specific sectors. For example, A Energy Ltd., A Food Ltd., A Education Ltd., and the
Micro Financing Cooperative Bank. These units focus on delivering high-quality
products, services, and financial support to the community. They are responsible for
the day-to-day operations and production activities within their respective sectors.

E Q UIT Y S H ARING M O DEL :

To attract angel investors and align their interests with ours, we offer a unique
equity sharing model. We allocate 10% of equity for sharing among the investors,
providing them with a stake in the success and growth of Brand-eze Corporation
Ltd. This ensures that our investors become active partners in the development and
profitability of the economic units.

C O O RDINAT IO N AND O VERS IG H T :

Brand-eze Corporation Ltd. assumes the crucial role of coordinating and overseeing
the specialized business units within each economic unit. We ensure seamless
integration, collaboration, and efficient resource allocation among the units. Our
team is responsible for setting overall strategies, monitoring performance,
implementing marketing and branding initiatives, and facilitating communication
within the economic units.
C O M M UNIT Y E NG AG EM ENT :
We believe in the active involvement of the community in decision-making and
operations. Through regular community meetings, feedback sessions, and
partnerships with local organizations, we ensure that our initiatives align with the
needs and aspirations of the villagers. Community engagement fosters a sense of
ownership, promotes sustainability, and strengthens the social fabric within the
economic units.

R EVENUE G ENERATIO N :

Unit R evenue:
Each specialized business unit generates revenue through the sale of products,
services, and financial solutions within their respective sectors. For example, A
Energy Ltd. generates revenue from the sale of renewable energy, A Food Ltd. from
the sale of locally produced food, and A Education Ltd. from the provision of
educational services.

EQUI TY DIVID E ND S:
As the economic units thrive and generate profits, Brand-eze Corporation Ltd.
distributes dividends to the investors based on their equity stake. This provides a
return on their investment and incentivizes their ongoing support.

MARKETI N G A ND BRA NDING SERVIC ES:

Brand-eze Corporation Ltd. offers marketing and branding services to the

specialized business units within the economic units. These services generate
additional revenue streams by extending our expertise to external clients and
businesses.

K EY P ARTN ERSHIPS :

To ensure the success of our business model, we forge strategic partnerships with
various stakeholders. These may include government entities, financial institutions,
educational organizations, renewable energy suppliers, local farmers, media
platforms, and commodity exchanges. These partnerships provide access to
resources, expertise, funding, and market reach, enhancing the overall value
proposition of our economic units.
M ARKETING AND S ALES S TRATEGY

Brand-eze Corporation Ltd. has developed a comprehensive marketing and sales

strategy to drive domestic sales across Pan India. Our strategy encompasses both
B2B and B2C sales channels, leveraging direct-to-consumer (D2C) approaches, and
emphasizing the reduction of middlemen to maximize profitability and strengthen
customer relationships.

B2B S ALES S TRATEG Y :

STRATE GIC PAR TNERS HIPS:

We will establish strategic partnerships with key stakeholders, including
government entities, educational institutions, renewable energy suppliers, financial
institutions, and local farming cooperatives. These partnerships will enable us to
penetrate the B2B market effectively, tapping into existing networks and leveraging
their credibility to build trust and facilitate sales.

CUST OMIZE D SOL UTIO NS:

We will offer tailored solutions to address the specific needs and challenges of B2B
clients. For instance, our A Energy Ltd. business unit will provide renewable energy
solutions customized to the requirements of businesses and organizations, ensuring
cost-effectiveness and environmental sustainability.

DIRECT SALES T EAM:

We will deploy a dedicated sales team to engage with B2B clients, educate them
about the benefits of our self-sufficient economic units, and showcase how our
specialized business units can meet their energy, food, education, finance, media,
commercial, and agricultural needs. Our sales team will build long-term
relationships, provide personalized support, and negotiate contracts to secure B2B
sales.

B2C AND D2C S ALES S TRAT EGY :

ONLI NE PRE SE NC E:
We will develop a robust online presence through a user-friendly website and
mobile applications, providing customers with easy access to information about our
economic units, specialized business units, and the range of products and services
we offer. The online platform will also facilitate direct sales to individual customers
(D2C), allowing them to purchase renewable energy solutions, locally produced
food, educational resources, and other offerings directly from us.
OFF LIN E MAR KE TIN G C HAN N ELS:
To reach a wider audience, we will employ offline marketing channels such as print
media, billboards, and local events. These channels will be used strategically to raise
awareness about our self-sufficient economic units, generate interest, and drive
customers to our online and physical locations.

REDUCING MIDDLEM E N:
We recognize the importance of reducing the reliance on middlemen to maximize
profitability and provide competitive pricing to our customers. By directly engaging
with customers through D2C sales channels and establishing strong B2B
partnerships, we eliminate unnecessary intermediaries, ensuring cost-efficiency and
delivering value directly to our customers.

B RAND B UILDI NG AN D C USTOMER E NGAG EMENT :

STRONG BRA ND ID E NTIT Y:

We will focus on building a strong brand identity that resonates with our target
audience. Through consistent branding, messaging, and visual identity across all
marketing channels, we will establish Brand-eze Corporation Ltd. as a trusted and
reliable provider of self-sufficient economic solutions.

CONTE NT MARKETI NG:

We will leverage content marketing strategies, including blog posts, social media
content, and educational resources, to position ourselves as thought leaders in the
field of self-sufficiency, sustainability, and community empowerment. By providing
valuable insights and educational content, we will engage with our audience, foster
trust, and establish ourselves as experts in the industry.

CUST OM ER S UPPOR T AND F EE D BAC K:

We will prioritize exceptional customer support and actively seek feedback from our
customers. By promptly addressing their queries and concerns, we will build strong
relationships and ensure customer satisfaction. Additionally, customer feedback will
help us improve our offerings and tailor them to better meet their needs.
O PERATIONS AND M ANAGEMENT

Brand-eze Corporation Ltd. is committed to efficient and effective operations,

ensuring the seamless coordination and management of the self-sufficient
economic units. Our operations and management approach is designed to maximize
productivity, foster innovation, and empower the communities we serve.

O PERATIONS S TRATEGY :

ECO NOMIC UNIT STR UC TUR E:

We will establish a well-defined structure for each economic unit, comprising the
five villages and one township. Each economic unit will be organized to facilitate the
smooth functioning of specialized business units, enabling collaboration, resource
sharing, and optimized operations. This structure will ensure the self-sufficiency of
the units, with a focus on energy, food, education, finance, media, commercial,
agricultural activities, and logistics.

RESOU RCE MANA GEM E NT:

Efficient resource management is crucial to the success of our operations. We will
implement systems and processes to monitor and optimize the utilization of
resources, including energy, raw materials, finances, human capital, and logistics. By
adopting sustainable practices and leveraging technology, we aim to minimize
waste, maximize productivity, and reduce costs.

SUPPLY CHAI N A ND LO GIS TICS MANAG EME NT:

We recognize the importance of an efficient supply chain and logistics management
system to ensure the smooth flow of goods and services within and between the
economic units. We will establish strategic partnerships with reliable logistics
providers to handle transportation, warehousing, and distribution activities. This will
enable us to streamline the movement of materials, products, and resources,
minimizing delays and ensuring timely delivery.

M ANAGEMENT S TRUCTURE :

LEADE RSHI P TEA M:

Brand-eze Corporation Ltd. will have a strong leadership team comprising
experienced professionals with expertise in various fields, including renewable
energy, agriculture, finance, education, media, and logistics. The leadership team
will be responsible for setting strategic direction, overseeing operations, including
supply chain and logistics, and ensuring the successful implementation of the
business model.
SPECIALIZE D B USINESS UNIT MANA GERS:
Each specialized business unit within the economic units will have dedicated
managers responsible for day-to-day operations and production activities, including
logistics management. These managers will possess specialized knowledge and skills
in their respective sectors, ensuring the efficient functioning of the units. They will
report to the leadership team and collaborate closely to achieve overall objectives.

COMM U NITY E NGA GE ME NT:

Our management approach emphasizes community engagement and participation.
We will establish regular communication channels with the community, including
town hall meetings, feedback sessions, and partnerships with local organizations.
This participatory approach will foster a sense of ownership, encourage community
involvement in decision-making processes, and ensure that the economic units are
aligned with the needs and aspirations of the villagers.

T ECHNOLOG Y AND S YST EMS :

INFO RMATI ON TEC HNOL OG Y I NFRA STR UC TU RE:

We will leverage information technology systems and infrastructure to streamline
operations, enhance communication, improve efficiency, and support logistics
management. This includes implementing enterprise resource planning (ERP)
systems, transportation management systems (TMS), and warehouse
management systems (WMS) to optimize logistics processes and track the
movement of goods.

DATA ANA LY TICS:

Utilizing data analytics tools and techniques, we will gather insights and make data-
driven decisions to optimize operations, including logistics management. Data
analytics will help us monitor transportation efficiency, warehouse capacity
utilization, and supply chain performance. This will enable us to identify areas for
improvement, reduce costs, and enhance customer satisfaction.

MONITORI NG AND EVAL UATIO N:

We will implement a robust monitoring and evaluation framework to assess the
performance of each economic unit, specialized business unit, and overall
operations, including logistics. This will enable us to track key performance
indicators related to logistics, such as on-time delivery, transportation costs, and
inventory turnover. The insights gained from monitoring and evaluation will guide
continuous improvement efforts and drive operational excellence
F INANCIAL P ROJECTIONS

The following financial projections outline the anticipated performance of Brand-

eze Corporation Ltd. over the next five years, with the goal of reaching break-even
by the end of Year 3. Please note that these figures are based on assumptions and
estimates and are intended for illustrative purposes only.

Y EAR 1:
T OT A L R EVENU E : INR 2,000,000
O P ER A T I NG E XP ENS ES : INR 2,500,000
N ET L OS S : INR (500,000)

Y EAR 2:
T OT A L R EVENU E : INR 5,000,000
O P ER A T I NG E XP ENS ES : INR 4,000,000
N ET L OS S : INR (1,000,000)

Y EAR 3:
T OT A L R EVENU E : INR 10,000,000
O P ER A T I NG E XP ENS ES : INR 7,000,000
N ET L OS S : INR (500,000)

Y EAR 4:
T OT A L R EVENU E : INR 18,000,000
O P ER A T I NG E XP ENS ES : INR 12,000,000
N ET I NC OM E : INR 6,000,000

Y EAR 5:
T OT A L R EVENU E : INR 25,000,000
O P ER A T I NG E XP ENS ES : INR 15,000,000
N ET I NC OM E : INR 10,000,000
A SSUMPTIONS :

The revenue projections are based on the expected growth of each specialized
business unit within the economic units, taking into account market demand and
expansion plans.

Operating expenses include salaries, marketing expenses, logistics costs, overheads,

and other operational costs.

Net loss in the initial years is expected as the company invests in infrastructure,
develops business units, and builds market presence.

The goal is to reach break-even by the end of Year 3, indicating that the total
revenue will equal the operating expenses, resulting in zero net income.

From Year 4 onwards, the projections show a positive net income, reflecting the
company's growth and profitability.

F INANCIAL S TRATEG Y :
Brand-eze Corporation Ltd. will implement a comprehensive financial strategy to
accelerate the path to break-even. This strategy includes targeted marketing and
sales efforts to drive revenue growth, effective cost management to optimize
operating expenses, and strategic investments in infrastructure and talent. By
closely monitoring financial performance and making necessary adjustments, we
aim to achieve profitability and sustained growth.

R ISK AND M IT IGATION :

While every effort has been made to develop accurate financial projections, it is
important to acknowledge the inherent uncertainties and risks associated with any
business venture. We have identified potential risks such as market competition,
regulatory changes, and economic fluctuations. To mitigate these risks, we will
maintain a robust risk management framework, regularly review and adjust our
strategies, and prioritize diversification of revenue streams.
F UNDS R EQUIREMENT

Y EAR 1:
I NI T I A L C A P I T A L I NVES T M ENT : INR 10,000,000
O P ER A T I ONA L E XP ENS ES : INR 2,500,000
M A R KET I NG A ND A DVER T IS ING : INR 500,000
I NFR A S T R U CT U R E D EVELOP MENT : INR 1,000,000
T OT A L F U NDS R EQU IR ED : INR 14,000,000

Y EAR 2:
O P ER A T I ONA L E XP ENS ES : INR 4,000,000
M A R KET I NG A ND A DVER T IS ING : INR 1,000,0 00
B U S I NES S E XP A NS ION : INR 3,000,000
T OT A L F U NDS R EQU IR ED : INR 8,000,000

Y EAR 3:
O P ER A T I ONA L E XP ENS ES : INR 7,000,000
M A R KET I NG A ND A DVER T IS ING : INR 1,500,0 00
B U S I NES S E XP A NS ION : INR 4,000,000
T OT A L F U NDS R EQU IR ED : INR 12,500,000

Y EAR 4:
O P ER A T I ONA L E XP ENS ES : INR 12,000,000
M A R KET I NG A ND A DVER T IS ING : INR 2,000,0 00
B U S I NES S E XP A NS ION : INR 5,000,000
T OT A L F U NDS R EQU IR ED : INR 19,000,000

Y EAR 5:
O P ER A T I ONA L E XP ENS ES : INR 15,000,000
M A R KET I NG A ND A DVER T IS ING : INR 2,500,0 00
B U S I NES S E XP A NS ION : INR 6,000,000
T OT A L F U NDS R EQU IR ED : INR 23,500,000
F UNDI NG S TRAT EGY

Brand-eze Corporation Ltd. plans to secure the required funds through a

combination of equity investment, loans, and potential government grants. We will
approach seed fund angel investors, venture capitalists, and other potential
partners to secure equity investment, offering them a 10% equity stake in the
company in exchange for the necessary funding. Additionally, we will explore
opportunities to obtain loans from financial institutions to support our expansion
plans. We will also assess the eligibility for government grants and incentives to
further supplement our funding requirements.

R ISK AND M IT IGATION

Securing adequate funding is crucial for the successful execution of our business
plan. However, it is essential to acknowledge the associated risks and uncertainties.
We have identified potential risks such as investor reluctance, market volatility, and
regulatory challenges. To mitigate these risks, we will conduct comprehensive
market research, develop a robust business plan, and establish strategic
partnerships. We will maintain open communication with investors and financial
institutions, showcasing the progress and viability of our business model.
E XIT P LAN

EXIT S TRATEGI ES :

1. Acquisition or Merger: Brand-eze Corporation Ltd. may actively seek

acquisition or merger opportunities with larger corporations or investors
who align with our mission and vision. This could involve selling a majority
stake or the entire company to the acquiring entity. Investors would have
the opportunity to sell their equity shares as part of the acquisition or
merger, allowing them to realize their investments. The decision to pursue
such opportunities will be based on factors such as valuation, strategic
alignment, and maximizing investor value.

2. Buyback Option: Brand-eze Corporation Ltd. can consider implementing a

buyback option for investors who wish to exit their investments. This
involves the company repurchasing shares directly from the investors at a
mutually agreed-upon price. The buyback option provides liquidity to
investors and allows them to exit their investments without relying on
public markets.

3. Private Placement: In the absence of an IPO, Brand-eze Corporation Ltd.

can explore private placement opportunities. This involves identifying and
engaging with potential investors, such as private equity firms or
accredited investors, who may be interested in acquiring equity shares
directly from existing investors. Private placements can provide an avenue
for investors to exit their investments while bringing in new investors who
believe in the company's potential.

4. Strategic Partnerships: Brand-eze Corporation Ltd. can seek strategic

partnerships with organizations or entities that share our values and goals.
These partnerships can provide investors with an opportunity to exit their
investments as part of a larger collaboration or joint venture. The terms
and conditions of the strategic partnership would be negotiated to ensure
a fair and beneficial exit for investors.

It is essential to note that the feasibility and availability of these alternative exit
strategies will depend on market conditions, investor preferences, and the strategic
direction of Brand-eze Corporation Ltd. The company will work closely with
investors to identify and pursue the most suitable exit options, ensuring
transparency and fair treatment throughout the process.

Investors should consult with their financial advisors and evaluate their investment
goals to determine the most appropriate exit strategy based on their individual
circumstances. Brand-eze Corporation Ltd. will provide support and facilitate the
chosen exit strategy to the best of its ability, ensuring a smooth transition for all
parties involved.