PATNA WOMEN’S COLLEGE

(AUTONOMOUS)

PATNA UNIVERSITY
3rd Cycle NAAC Accredited at ‘A’ Grade with CGPA 3.58/4
'College with Potential for Excellence' (CPE) status accorded by
UGC

“A STUDY ON CONSUMER PREFERENCE TOWARDS ONLINE VERSUS

OFFLINE/RETAIL SHOPPING WITH REFERENCE TO CITY PATNA”

PROJECT SUPERVISOR SUBMITTED BY

MS MONA KUMARI NAME – SONALI KUMARI

ASSISTANT PROFESSOR B.COM – 3 , SEM - 6
DEPARTMENT OF COMMERCE ROLL NO – 338
PATNA WOMEN’S COLLEGE EXAM ROLL NO – 21COM01623
(Autonomous) REGISTRATION NO- 20PWC01882
 ACKNOWLEDGMENT

First and foremost, I extend my appreciation to the participants who generously shared their
insights and experiences, enabling me to gain valuable perspectives on consumer behavior and
market dynamics. Their willingness to engage in surveys and discussions has been instrumental
in shaping the findings and conclusions of this study.
I express my deep sense of gratitude to my project supervisor Ms MONA KUMARI ,
ASSISTANT PROFESSOR and DR. SOOFIA FATIMA, HEAD , DEPARTMENT OF
COMMERCE and our respected DR. SISTER M. RASHMI A.C (PRINCIPAL) PATNA
WOMEN’S COLLEGE for their all valuable support and guidance .

Finally, I thank my families members and friends for their unwavering support and
encouragement, which have sustained me through the challenges and milestones of this project.
Their collective contributions have enriched the quality of this research endeavor, and I am
deeply appreciative of their involvement .

SONALI KUMARI
21COM01623
 PATNA WOMEN’S COLLEGE
Autonomous
PATNA UNIVERSITY
rd
3 Cycle NAAC Accredited at ‘A’ Grade with CGPA 3.58/4
College with Potential for Excellence' (CPE) status accorded by UGC

CERTIFICATE

This is to certify that the Project Report on “A STUDY ON CONSUMER PREFERENCE

TOWARDS ONLINE VERSUS OFFLINE/RETAIL SHOPPING WITH REFERENCE
TO CITY PATNA” submitted by SONALI KUMARI , 21COM01623 of session 2021-
2024, in partial fulfillment of the requirements for the Degree of Bachelor of Commerce:
Accounting Honours, is an original work carried out by her under the supervision of a
teacher of the department during the period of December 2023 to March 2024.

Supervisor Head of Department Examiner

 DECLARATION

I, Sonali Kumari hereby declare that the following study has been conducted using
the data of primary and secondary school nature. All the figures, data, references
mentioned in the report are true and uncontroversial to best of my knowledge and
shall bear the responsibility of non – compliance with ethical standard on my part
in relation to this study . This research has been conducted in part of fulfillment of
B.Com course conducted by Patna Women’s College , Patna

This is hereby submitted to you for your evaluation and appraisal

SONALI KUMARI
21COM01623
338
 INDEX
S NO TITLE PAGE NUMBER
1 PROFILE OF STUDY
Topic
Scope 1-6
Objective
Hypotheses
Methodology

2 CHAPTER 1
1.1 Introduction
1.2 literature review
1.3 concept of online v/s offline shopping
1.4 key principles on consumer preference towards online v/s 7 - 16
offline shopping
1.5 Popular medium of online v/s offline shopping
1.6 Understanding consumer behavior towards online v/s offline
shopping

3 CHAPTER 2
2.1 Role of social media on consumer preference towards online
towards online v/s offline shopping
2.2 Impact of social media towards online v/s offline shopping
2.3 Understanding consumer preference towards offline shopping
in current scenario
2.4 Understanding consumer preference towards online shopping
in current scenario 17 - 35
2.5 Analyzing consumer preference towards offline shopping in
current scenario
2.6 Advantages of offline shopping
2.7 Advantages of online shopping
2.8 Disadvantages of offline shopping
2.9 Disadvantages of online shopping
4 Chapter 3
3.1 History of shopping
3.2 Understanding shopping background and trends
3.3 Influences on consumer behavior towards online v/s offline 36 - 47
shopping
3.4 Social media towards online v/s offline shopping
3.5 SWOT analysis on consumer preference towards online v/s
offline shopping
3.6 summary
5 Chapter 4 48 - 64
Data interpretation and analysis of collected facts and figures
6 Chapter 5 65 - 67
5.1 Major findings
 5.2 Recommendations
7 Chapter 6 68
Conclusion
8 Chapter 7
References 69