THE WESTMINSTER SCHOOL, Dubai

DEPARTMENT OF BUSINESS STUDIES

Topic: Sources of finance, Marketing

Important definitions to remember

Bank loan: A loan is a sum of money that one or more individuals or companies borrow from banks
or other financial institutions so as to financially manage planned or unplanned events.

Bank overdraft: A bank overdraft is a facility that will allow you to withdraw more money from your
account than is available.

Leasing: leasing is renting an asset of the company for a specified period.

Mortgages: A Mortgage is a legal agreement between the lender and the borrower in which a loan is
sanctioned against an immovable asset like a house or a commercial property

Crowdfunding: Crowdfunding is the use of small amounts of capital from a large number of
individuals to finance a new business venture.

Shareholders: The owners of a company who buy shares which represent part ownership of the
company.

Venture capital: The money invested by an individual or group that is willing to take the risk of
funding a new business in exchange for an agreed share of the profits.

Micro finance: The financial services provided to low-income individuals or groups who are typically
excluded from traditional banks.

Marketing: Marketing is the activity, set of institutions, and processes for creating, communicating,
delivering, and exchanging offerings that have value for customers, clients, partners, and society at
large.

Customer retention: Customer retention refers to the ability of a company or product to retain its
customers over some specified period.

Strategy: a plan of action designed to achieve a long-term or overall aim

Advertisement: The means of communication in which a product, brand or service is promoted to a
viewership in order to attract interest, engagement, and sales.

Sponsorship advertising: a company financially supporting some sort of event or organization in an

attempt to gain brand awareness, brand loyalty, and a positive public image

Word-of-mouth marketing: A form of marketing that focuses on getting consumers to talk about and
share their positive experiences with a product or service with other people

Social media advertising : A type of digital marketing strategy that uses social networks to deliver
paid ads to the target audience of the business