ABOUT THIS GUIDE For FW 24/25, we find ourselves in a constant state of global and personal imbalance, and a much-needed course correction back to the things that matter most. From coveting an enduring legacy and seeking a comforting sense of nostalgja that lights a pathway through otherwise dark times, to keeping our heads in the clouds ofthe outerverse as an essential survival tactic in this new world, we invite ourselves to come undone in order to put ourselves back together better than before. Next season isthe time to reexamine and reframe our reality. Taking an inspirational and informed look at what is happening for FW 24/25 in womenswear, from advanced to young contemporary markets, this preview guide takes a sneak peck into the four overarching Design Aesthetics that will frame the season, while also providing 2 preview into how these themes wil influence colar, silhouette, materials, print and pattern, and key items, The Seasonal Trend Program while this guide provides a snapshot into the upcoming season, our seasonal Trend Program fully explores the upcoming season, providing actionable and inspirational insights for fashion professionals throughout the buying season, ‘Aseries of digital sessions will unpack concepts presented inthis guide more in-depth; providing live sessions attendees an Interactive Q&A and on demand availablity throughout the season. Buyers’ Guldes, covering various markets within menswear and womenswear, zooms the lens in even further and provides a comprehensive lok atthe key products and items for buyer's consideration; useful asa pre-planning tool and wayfinding guide asthe industry prepares for upcoming market events. Finally, Informa Market Fashion's event attendees can also enjoy a series of ansite trend presentations, hosted by an IMF executive and featuring an FS trend expert where realtime trend advice and onsite trend direction is provided © vientFW 24/25 DESIGN AESTHETICS | 4 y ; | A ty SENTIMENTAL NN 3 ii CcThng } A ate0/2425 DESIGN AESTHETIC SENTIMENTALSENTIMENTAL iv 24/25 CULTURAL TAKEAWAYS. CULTURAL SIGNALS ‘CRAFT CARE. MYTHICAL MEANING. (MAIN CHARACTER MOMENTS. Wellness coincides with sustainability In atime of uncertainty, we ground In search of escape from alficult realities in a movement of craft care that ourselves in ancient knowledge. artful fms take on a new appeal, finds satisfaction and healingin the Revisiting older methods of sourcing and prompting a desire to romanticize labor of making and extending the production lke ancient regenerative everyday life into movie-ike vignettes lfespan of favorite tes through agriculture tes product to time-honored through products and experiences repairable solutions traditions and ecosystems, inspired by cinematic aesthetics. Vie CONSUMER NEEDS Customers are looking fr long Looking fora sense of stability, People ae searching products that lasting products that can be people seek products informed by provide emotional engagement extended through repair. ancient wisdom, through immersive storytellingSENTIMENTAL Fwv24/25 COLOR PALETTE Thecolersin Sentimental are ie hefooms hath the same weigh os 2s they do noe While shades ike Tw, Thunder, Fresan ng, anny havea strong omnectnto time honored radon wth ther saturate rama, hes ie Sears, Bake Pes, nd Baten Wood rate warm ad elem Ros, ued ay, Oxo, neuen gg ok inject he perfect mit of ll evtrnsgance are oursin Mit, Tl, ne Oerecho ae erafymitones that phase the enpartance of haat erage oeFw 24/25 DESIGN PREVIEW SENTIMENTALIMMERSIVE (PW 24/25 DESIGN AESTHETICSIMMERSIVE iv 24/25 CULTURAL TAKEAWAYS. CULTURAL SIGNALS MULTIVERSE-ATILE IDENTITY MADE-TO-MORPH WEBS CONNECTION hherapid churn of online aesthetic trends inthis climate of economic and The decentralized ethos of Web3 and the multifaceted approach to digital environmental instabiliy, there is technologies powers a new agtally inspired selfpresentation leads people to embracea__—_apull toward flexible products, aesthetic and opens the doar for tols to ‘more expansive view of identity, pushing spaces, and services that can ‘authenticate goods and certify sustainable orth interest innovative materials that ‘adapt to all eventualites. ‘business practices from seed to shelf. faclitate this fluid approach to expression. CONSUMER NEEDS Consumers are increasingly seeking Consumers will expect goods and Consumers want to feel ike they are part cut fluid channels of self-expression services to respond in dynamic of the brands they invest in by having that allow them to evalve. ways to individual needs. their input acknowledged on a deeper level2425 COLOR PALETTE IMMERSIVE ‘Tecoles in immersive ate a exaoriary feat ofinspcaten ad innvaten—a group of rman hyper bgt that sma of the Senses. Gees ke Se an, Derecho, Lumet else and Wassabi rove view on natura eat, hile Faz Wally, Beet, and Luda ve eles oot nade conast ecole hes While there ae ony wo shades of bus, Presi and Sth, long wi Twit remind sof staging though hs new outers, and Sunda Lin, Fre Spark nd Lava racepw 26/25 DESIGN PREVIEW IMMERSIVE0/2425 DESIGN AESTHETIC CHAOS es often sald that chaos feeds fe & signals protection nd belonging, We ook to rea craftsmanship wo beckon us back the escord of dst reer. Woe the netably nour daly suroun ure ventures, ashen patens, agmentedCHAOS v24/25 CULTURAL TAKEAWAYS. CULTURAL SIGNALS ‘ONGOING AMBIGUITY [ANTLESTABLISHMENT (OPEN-SOURCE OPERATIONS ‘With unclear paths toward the {As the economic spares of society In order to tackle the mounting Issues future due to economic become more visible, critiques on the we are facing, namely climate change environmental, and political ultratich are getting louder across and supply chain disruptions, companies conditions a state of ongoing culture and a distrust in hierarchical will need to adopta similar open-source Lncertaingy cultivates a familarty institutions is taking root mindset that optimizes material and with chaos and constant change. knowledge resources. CONSUMER NEEDS ‘As constant change becomes the norm, _Increased distrust of big business fs making Consumers are gravitating towards we arelooking for ways to be more workplace equity and corporate responsibility brands that collaborate for the proactive, adaptive, and prepared. integral to how consumers evaluate brands. ‘g00d of society and the planetCHAOS (FW 24/25 COLOR PALETTE ‘Tecolesin chaos area val representation of th aman ou sietcundngs—2 elas of eaten, ry energy fl oftumelland eau ese shades oe and exarge ke nbd, Fein Eg Yok, Lav and Haat ar ee Nong tii ‘capbaing, bul smnhow on te edge of arg Ninbosats, Muse ny Ja and Pete are dark real thathae a osed even moken appearance aang ou the unpredictably ofthe warmer hues. Fly te middle ofthe alee bigs ina morn yer wh sete neta ie Thunder, Overcast nd Crus, and captain gs he Sunda and Lara that cra fl cle with he paces of ater, tung uo optim ferFu 2425 DESIGN AESTHETICS FRAGILITY Fragity shine ight on restorative surfaces suis ster and design thats lish but als testas Uti esentia because it protets and prepares us butanew level of romance ard softness makes fora slower reveal of efiency Astunning ange of motion in fabs and shapes pus emphasis on restoration, wil healings accented trough slow repairs lex mending, nd of shattering Theres freedom in eting—being nt with the Imporance of recovery and introspection. Our agity makes us stronger. GS etoraranetsFRAGILITY DIVINE FEMININE People are embracing the principles behind the “divine feminine aterm that honors perceived feminine traits like intuition, care, and emotional inceligence—nurturing qualties to Inspire businesses to become better caretakers ofthe world In sharpening our focus on mental health, there comes a need to lean into softer, nurturing feminine qualities. CULTURAL SIGNALS COMFORT OF SOLITUDE ‘More people are seeking out ways to bring solitude and stillness into thet ives, from meditation treats to practicing dita minimalism. As a result, cnsumers wil continue to consider comfort-centric categories ike loungewear, activewear, and Incimates with more attention, The. RL, 7 CONSUMER NEEDS Compounding stressors in the outside world are causing more to retreat inward as a means of salt preservation. 9724/25 CULTURAL TAKEAWAYS. INTEGRATIVE WELLNESS ‘Through increased dialogue about the ruances of mental health, wellness is Viewed through a holistic lens that ‘equally considers the mind and the body, opening a new market for goods ‘and services that offer multHayered health benefits, Wanting to uncluter in every respect, ‘many consumers seek simple products that hold more meaning.24/25 COLOR PALETTE FRAGILITY ‘The cls n Frag are a deat expression of bth svengh and sbvty—2 va push ad ul ofthe completes being haran While neal he Sesame Brees, Sea Sk, and Grushave a lghneih arinessence about tb aslo Sour Mn Baked Peay, rosa an THe a natural sensibly othe plete hat eaves ouwi feng ‘ladon. Quetde, Overcast Mountain Ms Dusted ly Thunder and Pewter re shadomymisones hat are ru oem order rg youbackoearb-emphesing the iarcacy of te nds ever-changing condos. a GS etomaranetsFw 24/25 DESIGN PREVIEW FRAGILITYUNPACK THE TRENDS Join us a our digital discovery sessions where FS (Fashion Snoops) experts will div further into the season with an In depth overview ofthe key tems, colors, patterns and materials. oo nog BOE 6 Rae ket ee Y a Deut} oe ar To MTS co Michael Fisher Melissa Moy! Nia silva Vice President, Mens Vice President, Women’s Director, Moterals Fashion Snoops Fashion Snoops Fashion Snoops El SS a ts ws flSHOP THE TRENDS Shop FW 24/25 trends at upcoming Informa Markets Fashion's live eventsINSPIRING the FUTURE Fis a creative futures agency that helps leading brands Unlock innovation and deliver meaningful produets and Through our Global Forecasting, Advanced Inspiration, and Bespoke Solutions, we empower our clients to unlock Innovation, and deliver meaningful products and services, Contact us to learn more: 1G hollo@teshionsnoops.com {fashlonsnoops convreauest-demo lonsneops.com