SS 24

MEN’S
TRENDS
Preview Guide

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FASHION SNOOPS
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 INTRO
ABOUT THIS GUIDE

SS 24 is a season that attempts a much-needed course correction in a world full of imbalance and excess distractions. From
finding solace through refocusing on time-honored craft and humble refinement, and embracing quirky flamboyance and
playfulness, to working towards a grounded future where technology is human-centric, and seeking flexibility and freedom in our
personal style, SS 24 is as much about innovation as it is time-honored tradition.

Informa Markets Fashion has partnered with creative futures agency FS (Fashion Snoops) to lead the way with an inspiring and
informed look at what is happening for SS 24 in the menswear market. This guide is part of a larger program, including a digital
session which will explore these concepts in more depth, as well as onsite presentations at IMF events.

As a compliment to the upcoming trend events, this guide identifies the four overarching Design Aesthetics that will frame the
season. Finding a way to align newness in design with consumer culture, these edited takeaways are meant to inspire and
examine how each theme will influence color, silhouette, materials, print and pattern, and key items for the season ahead.

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 SS 24 DESIGN AESTHETICS

1 2 3 4
DIVINE CURIOSITY FLUID EVOLVE

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SS 24 DESIGN AESTHETICS

DIVINE
We find sacred solutions through modern monastic shapes, a focus on mastering a time-honored craft, and enjoying the indulgent abundance of what
Mother Nature offers. There’s a heightened awareness of humble refinement, or things that are just naturally splendid without trying too hard. Here, we
honor the traditions of not only our cultural and ancestral past, but also the sophisticated poise of the Earth, and lessons and lore of beauty.

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DIVINE
1
ENLIGHTENED BEING
As people are increasingly seeking guidance
from spiritual teachers and healers, the
destigmatizing of previously fringe wellness
discourse is introducing these channels of
healing to new generations.
Tobi Schnorpfei
A search for greater
meaning facilitates a desire
for spiritually resonant
experiences
SS 24 CULTURAL TAKEAWAYS
CULTURAL SIGNALS
2
NEWFOUND HERITAGE
3
“REVENGE TRAVEL”
In search of a broader identity beyond their individual lives, International tourism is expected to surpass pre-pandemic
people honor overlooked heritage and cultivate more authentic numbers for the first time by 2024 according to recent
cultural representation. Nostalgia for heritage proliferates as projections. The Global South is capturing the travellers’
people look to be rooted in the constancy of the past amidst a gaze, as recent travel data has shown that Latin American
combination of precarious economic and political conditions. and Caribbean destinations have led the travel resurgence.
The Six Bells Loewe
Objects and spaces worn by Consumers crave a
time ground consumers in a connection with traditions
sense of stability and that bind them to a heritage
continuity
CONSUMER NEEDS
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DIVINE
SS 24 COLOR PALETTE

The colors in Divine are a heavenly expression of the sublime—a prismatic manifestation of “cloud nine.” Immaculate neutrals like Rose, Pearlite, Dough, Tea Leaf and Buff provide
quiet sanctuary in a chaotic world, while drenched shades of blue like Stillwater, Undercurrent, Indigo, and Mussel exhibit t he importance of traditional processes handed down from
generation to generation. Sultry, earthen shades like Shiso, Maple Rock, Tiger Eye, Toast, Grape Vine, and Pulp inject a natu ral grounded warmth into a palette that’s otherwise ethereal.

Undercurrent
Maple Rock

Grape Vine

Stillwater
Tiger Eye

Tea Leaf
Pearlite

Mussel
Dough

Indigo
Toast

Grain
Shiso

Rose
Pulp

Buff

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DIVINE
SS 24 DESIGN PREVIEW

Honoring time-honored craft while keeping a sharp view of what’s next, the silhouettes here are basic, easygoing, and
even influenced by traditional workwear in many ways, but the details are sweetened with personality—markings of DRESSED-UP
subtle charisma. The irregular character is evident through recrafted fabrics that have something new to say in a VACATION
modern era, while adaptable fits reflect our contemporary, chameleon lifestyles.

INDIGO BASICS MIXED MOTIFS

Haversack
CMMN SWDN

Black Horse Lane

Insulaire

HOLIDAY SHORTS

Teddy
Vonranson

Sega Diene SUMMER UTILITY

Bode Luca Larenza
Dior Men

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CURIOSITY
SS 24 DESIGN AESTHETICS

There’s a remarkable new normal we’re learning to embrace: one in which the offbeat is present but refined; the everyday feel s weird and wondrous; and
hedonism comes out in humorous, playful ways. We strive to bring down the barriers of fantasy and whimsy, and create an off k ilter reality for ourselves
that puts the focus on things like textures that tickle our fancy and trompe l'oeil that tricks the mind. The result is a marvelous mix of natural surrealism,
feminine flamboyance, and playhouse peculiarity.

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CURIOSITY
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
GENDERFUL EXPRESSION
Rollbacks on LGBTQIA+ and women’s rights are
sparking discourse surrounding identity politics
prompting a reclamation of self-expression that
pushes back on repression by leaning into
creative displays of gender and sexuality.
2
SURREAL ESCAPE
As unrest and uncertainty continue to mount around
the world, people are being drawn to surreal
expressions that allow them to transcend far above
the burdens of reality over a century since the
founding of the Surrealist art movement.
3
UNFILTERED INDULGENCE
A rebellion against the mounting pressures of social media
manifests in exaggerated displays of disaffection and
detachment. A collective fatigue is being cited, as people
experience constant pressures to respond to competing
social issues and maintain a well-polished digital identity.

Gabriel Moses Atlanta Ayromloo Design

Averse to antiquated Consumers will find

Consumers are going through
categorizations, people seek emotional retreat through
great lengths to find escape
bold displays of instances of lighthearted
from harsh realities
individuality detachment

CONSUMER NEEDS

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CURIOSITY
SS 24 COLOR PALETTE

The colors in Curiosity are a literal cabinet of oddities and quirks, with a full gamut of bizarre brights and pleasing pastels, and everything in between. Dimension-defying midtones
like Pulp, Saffron, and Sumo Citrus look like something out of a surreal summer day, while Searing, Tart, and Pulse energize our everyday with childlike splendor. Java, Solemn,
Pearlite, Breathless, Tile, Praline, Agril, and French Vanilla are balanced neutrals and pastels that make up most of the palette, but are also quieter in their influe nce than the extreme
ends of the spectrum, helping to ground us to a new world that’s equal parts remarkable and real.

French Vanilla

Sumo CItrus
New Dawn

Beetroot

Pressure
Pearlite
Solemn
Searing

Saffron
Praline

Pulse
Pulp

Agril
Java

Tart
Tile

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CURIOSITY
SS 24 DESIGN PREVIEW

The design in Curiosity is heavily influenced by surrealism, but with a much more sophisticated point of view —a
skewed look at reality that is beautiful and bizarre. Tailored proportions and patterns are remixed and rethought in PLAYFUL
an effort to add new life to traditional categories. Dreamy design details and embellishments are like toys for the PUNCH
senses, and even distressing and texture seem to be fanciful and flirtatious

WARPED SHIRT South Beach COLLAGED

CONSTRUCTIONS

Kidsuper
Li Ning

Thom
Browne Sacai
Anonymouth

MAXIMUM BLOCKING

Kenzo

Dries Van Noten EXTREME STRIPES

Kolor
Kolor

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SS 24 DESIGN AESTHETICS

FLUID
We seek flexibility to change our personal narrative, prioritizing things like optimized movement, meditative surfaces, enhan ced performance, and
reframing what it means to be strong or easygoing. This freedom introduces us to a refreshing transformation in not only ligh tness and weightlessness, and
shifting stylistic roles, but also being more intimately engaged with nature, which continues to heal us as we dive deeper in to its vitality and nourishment.

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 FLUID
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
SOFT LIVING
The harsh, frantic pace of the outside world leads
people to seek softness in their own lives,
prioritizing emotional care and meaningful
experiences. Intentional focus is placed on moments
of joy and ease as opposed to glorifying hardship.
2
ADAPTIVE IDENTITY
The notion that identity must be defined by binaries and
hierarchies has faded, as people increasingly reject
standardization in favor of fluidity. Tapping into the plethora
of aesthetic trends available online serves as a form of
escapism and offers endless new expressions.
3
EARTH ENLIVENED
A deepening appreciation for nature inspires us to explore
a vibrant side of environmentalism, in which stewardship
becomes a joyous act of mutual care. Through movement,
textiles, and activity, we seek to build a more playful
relationship with nature based on reciprocity.

Benjamin Askinas Stavros Kastrinakis Marjan van Aubel

Consumers are turning The post-pandemic need to Jaded by a world of

inward and nurturing their reorient and stretch beyond pessimism, consumers turn
emotional and physical antiquated boundaries to nature to restore a sense
health continues of wonder

CONSUMER NEEDS

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FLUID
SS 24 COLOR PALETTE

Fluid’s color palette is a lively, spirited expression of 21st century life—an experiment in surprising movement, high energy, and rule breaking. It’s full of sun-soaked, prism-inspired
hues like Fresh, Solaria, Apricot, Sumo Citrus, and Saccharine that seem to sparkle in their softened intensity, and delicate tones like Celery, French Vanilla, Gossamer, and Sea Salt
personify what sunlight and breezes would be as colors. There’s also a small, radiant grouping of aquatic brights like Pressure, Float, and Hyper Mint that amplify our daily dynamic,
while neutrals like Breathless, Mussel, and Solemn are perfectly tweaked from their traditional form to acknowledge changing lifestyles.

French Vanilla

Sumo Citrus
Hyper Mint

Saccharine

Breathless
Gossamer
Pressure

Sea Salt

Solemn
Apricot

Mussel
Solaria
Celery

Fresh
Float

Tart

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FLUID
SS 24 DESIGN PREVIEW

We continue to explore beyond the gender and category constructs that have dictated our style troupes for far too
long. With lightweight ribs and a delicate approach at utility, second skin-inspired loungewear and underpinnings look
both basic and luxurious at once. Tailoring has a place here, but the pieces mimic a long-worn, favorite knit versus a GENDERFUL
nine-to-five suit. In short, it’s a softer, more fluid way of living, reflecting the vulnerability of today’s consumer.

Tanner Fletcher
BASIC UNDERPINNINGS LUXE LOUNGE

Hermes

Sand to Sand
LGN
Elys Berroteran

SOFT + TAILORED

Emporio Armani

Zegna
BREEZY UTILITY
Kaiki One DNA Apotts

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SS 24 DESIGN AESTHETICS
EVOLVE
We work to integrate technology and goodness–to bridge our most valuable lessons with prototypes of progress. We strive for a “betterverse” where the
impact of innovation is somehow softened, in keeping with our wish to be rooted to our heritage. We also attempt to reinterpr et tradition in a way that feels
comfortable, soulful, and infused with necessary novelty. When it comes to design, new uses will emerge, smarter ways to do t hings unfold, and more
meaningful ways to relate to our surroundings surface. It all manifests in a dreamy expression of the future that’s closer to the present than we realize.

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 EVOLVE
SS 24 CULTURAL TAKEAWAYS

CULTURAL SIGNALS

1
INFORMATION CLEANSE
Awareness around fake news and greenwashing is
sparking an information revolution that demands higher
accuracy and clarity in language. Critical thinking skills
are being emphasized in a growing number of
curriculums that tackle disinformation in the digital age.
2
FAMILIAR FUTURE
In this time of accelerated change on all fronts, consumers are
seeking a stabilizing force and for progress to be tempered
with a human touch. Consumers are experiencing “future
shock,” a term coined to describe the feeling of disorientation
that comes with rapid change in a short period.
3
ANCIENT MODALITIES
We filter ancient wisdom through new tools to create
healing rituals unique to contemporary needs and
lifestyles. Traditional practices, such as aromatherapy,
sound healing, and breathwork are reconsidered in a
scientific lens and augmented through sensory technology.

Off White Zhang Ahuei Dreamachine

As the role of tech grows, We turn towards ancient

Lacking trust in institutions,
conversely to trust, consumers technologies that can deepen
consumers expect claims to
will need a more human- our awareness of body and
be backed by real evidence
centered approach soul

CONSUMER NEEDS

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EVOLVE
SS 24 COLOR PALETTE

The colors in Evolve could be viewed through both a futuristic or a nostalgic lens—all with a common connection to the best parts of being human. These soulful hues are equal parts
engaging and innovative, a mix of nature-inspired, everyday hues and optimistic brights. While shades like Java, Undercurrent, Praline, Tea Leaf, and Croissant expand upon traditional
neutrals, there are also energetic colors like Apricot, Basil and Heat that help us reconsider the impact of seasonal accents.

French Vanilla
Undercurrent

Maple Rock

Croissant
Tea Leaf

Golden
Apricot

Pewter
Praline

Dough

Toast
Grain

Black
Heat
Basil
Java

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EVOLVE
SS 24 DESIGN PREVIEW

In Evolve, the principles for both design and living are equally technically advanced, yet still rooted in our profound
appreciation for heritage practices and craftsmanship. The aesthetic is all about multi-use “shapeshifting” design—a
KIMONO
smartly tailored approach to technical, performance-influenced clothing that can be layered upon each other to STYLE
create a sense of depth and all-around wrapped comfort within a garment that responds to the wearer’s movement.

OVERSIZED CLASSICS MODERN BASICS

Oqliq
Lemaire
Second Street

Kaptain
Sunshine
Zegna

Hed Mayner

STREAMLINED
STANDARDS

Sacai

Jil Sander Peter Do EASYGOING

Jan Jan van Essche ELEGANCE
Paul Smith

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 UNPACK THE TRENDS
Join us at our digital discovery sessions where FS (Fashion Snoops) experts will dive further into the season with an
in depth overview of the key items, colors, patterns and materials.

Thursday, July 13 Thursday, July 27 Wednesday, August 2

10 a.m. PST / 1 p.m. EST​ 10 a.m. PST / 1 p.m. EST​ 10 a.m. PST / 1 p.m. EST​

SS 24 FW 24/25
SS 24 Apparel Sourcing
Women’s Trends Trends
Men’s Trends

Michael Fisher Melissa Moylan Nia Silva

Vice President, Men’s Vice President, Women’s Director, Materials

Fashion Snoops Fashion Snoops Fashion Snoops

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 SHOP THE TRENDS
Shop SS 24 trends at upcoming Informa Markets Fashion’s live events

PROJECT New York MAGIC Las Vegas PROJECT Las Vegas SOURCING at MAGIC
Men’s + Gender Fluid Men’s + Women’s Trend & Men’s + Women’s Las Vegas
Contemporary Young Contemporary Contemporary Sourcing
July 17-19, 2023 August 7-9, 2023 August 7-9, 2023 August 7-9, 2023

PROJECT Tokyo SOURCING at MAGIC COTERIE New York MAGIC New York
New York
Men’s + Women’s Women’s Elevated Women’s Trend & Young
Contemporary Sourcing Contemporary Contemporary
September 13-14, 2023 September 19-21, 2023 September 19-21, 2023 September 19-21, 2023

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