“Chilean Heritage and Destinations”

Class 1: Why and where do we travel? Natural

an Cultural Heritage
Learning expected today:

• Be able to use the concepts of travel and heritage in motivating and

informing a client about Chile as a touristic destination.
• Identify the different types of heritage: natural and cultural
Why do
we
travel?
“Why do you go away? So that you can come back. So that you
can see the place you came from with new eyes and extra
colors. And the people there see you differently, too. Coming
back to where you started is not the same as never leaving.”
Terry Pratchett, A Hat Full of Sky
“Travel makes
one modest. You
see what a tiny
place you occupy
in the world.”
Gustave Flaubert
Why would you travel to a
certain place?

Heritage is a potential (known or unknown) set of

tangible and intangible attractions/products that are
available to people and that can be used to satisfy their
touristic needs through a process of transformation
(WTO).

Let's review some previous knowledge :

• What Chilean heritage do you know?
CHILEAN NATURAL AND
CULTURAL HERITAGE

Before we start :
• A brief video:
https://youtu.be/qVqfONdZJS4

Answer according to the video:

• What examples of heritage do you see in the video?
• What different examples of cultural heritage could you see in
the video? Are they all of the same type?
• What examples of natural heritage can be found in Chile?
CHILEAN CULTURAL TANGIBLE
AND INTANGIBLE HERITAGE

TANGIBLE HERITAGE
Artefacts produced, maintained and transmitted
intergenerationally in a society.

INTANGIBLE HERITAGE
Practices, representations, expressions,
knowledge, skills – as well as the instruments,
objects, artefacts and cultural spaces
associated therewith – that communities,
groups and, in some cases, individuals
recognize as part of their Cultural Heritage’. 
 e n ture
of ad v
ns e
Se
rmth
s wa
l e’
Peop
Mercad
o Ce ntral Winer
i es a n d
brewe
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rs elf La Ch
you asco
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to
Get
Activity: How would you
try to motivate people to
travel to Chile as a
a l a nd n a tural touristic destination? Use
Cu ltu r
the word cultural and
heritage natural heritage.
WHAT TYPE OF HERITAGE DO THE
PICTURES REFER TO?
THE TIRANA FESTIVAL
CHILEAN FOOD OF THE CENTRAL
REGION
CHILEAN FOLK TRADITIONS
RESCUED BY VIOLETA PARRA
TORRES DEL PAINE NATIONAL PARK
CHILEAN POETRY
CHILEAN WILDLIFE – THE HUEMUL
IMMACULATE CONCEPTION
CATHEDRAL IN SANTIAGO
STREETS OF VALPARAÍSO