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HONEY
TRENDS
Each year, AkzoNobel gathers
international design experts for three
days of intensive analysis of global
trends. This group – senior designers,
trend analysts, architects, editors and
creative directors – share knowledge
from across the world and the cultural
landscape to identify the design
trend that best captures the times.
Spiced Honey captures the
optimism and confidence of
LAST YEAR a deep ochre: a colour that is
2018 was tumultuous: people felt
overwhelmed by the deluge of news
stimulating and known to lift
and demands upon their time. They mood. It is balanced by the
saw divisions across society and
lost faith in their usual sources of warmth and earthiness of
reassurance. In this unpredictable mid-brown and burgundy:
time, many chose to turn away,
looking for sanctuary in the spaces soft but serious colours that
where they live, work and play.
can feel quietly supportive.
It is a tone that our trend
THE WORLD
TODAY analysis identified as a
Our trend analysis has identified a contemporary yet timeless
shift in attitudes. Our experts noted
that people were becoming more classic, and one that is
aware of the world around them: the
impact of their built environment and
currently being seen in new
their role within a community. Around architecture and interior
design all around the world.
the globe there is a fizz of growing
energy. If the unpredictability of last
year forced people to retreat and
PALETTES
regroup in familiar spaces,
this is their awakening.
WHAT DOES
THIS MEAN FOR No colour lives in isolation.
COLOUR? To support our colour of the
This year, people want to feel quiet
optimism to contrast with the tumult
year, we have created four
of the previous 12 months. In public interior palettes and four
and private spaces, they are looking
for their world to feel energising and exterior palettes that help to
warm, natural and true. This leads
us to the classic, comforting
emphasise the energy and
tones of Spiced Honey… warmth of Spiced Honey.
Images above: our experts consider the trends that will influence colour in 2019
3 4
INTERIOR PALETTES
THINK WONDER LOVE ACT
Guararema house. Project: vão arquitetura (anna juni, enk te winkel e gustavo delonero)
SPACES FOR CALM SPACES FOR SUCCEEDING SPACES FOR SHARING SPACES FOR ACTION
The Think colour scheme creates spaces that encourage This palette helps to create spaces that are more Use the Love palette to create spaces that subliminally This palette can help to create spaces that encourage
careful consideration for those within them. The warm soothing. It works anywhere that you need to encourage bring people together. The deep reds are stimulating and dynamism. The colours pop and are loaded with energy,
neutrals and honey tones are positive but calm, soft but imagination and focus, working on the relaxing properties lively, and overall the rich hues give a sense of warmth to encourage movement around the built environment. It
serious. This is a palette for any space where people may of pale blues. Consider it for workspaces and anywhere without feeling heavy or overbearing. Consider it for is for spaces that need to energise their occupants and
need to relax and take the time to contemplate. that demands creative thinking and productivity. anywhere that people live or come together to socialise. encourage them to have a positive, “why not?” attitude.
F1.11.77 D8.06.74 B6.05.73 LN.02.71 COLOUR OF THE YEAR H8.12.61 G2.41.72 Q9.12.76
20YY 63/149 80YR 59/089 10YR 57/080 10GG 53/030 E4.22.49 10GY 39/136 60YY 55/504 50BG 62/133
00YY 26/220
COLOUR OF THE YEAR E4.14.68 X5.04.69 T4.04.66 D0.34.47 L8.04.50 C5.57.42 COLOUR OF THE YEAR
E4.22.49 00YY 48/171 70BR 50/062 30BB 45/049 50YR 23/365 10GG 26/046 29YR 19/621 E4.22.49
00YY 26/220 00YY 26/220
A3.20.13 T3.04.12 COLOUR OF THE YEAR C7.03.33 B9.30.21 G5.17.19 E0.62.53 U1.43.21
78RR 06/137 30BB 05/022 E4.22.49 50YR 13/032 11YR 07/229 70YY 06/088 80YR 28/650 62BB 08/369
00YY 26/220
5 6
EXTERIOR PALETTES
THINK
SPACES FOR CALM
WONDER
SPACES FOR SUCCEEDING
LOVE
SPACES FOR SHARING
ACT
SPACES FOR ACTION
Jardim Europa building. Project: vão arquitetura (anna juni, enk te winkel e gustavo delonero)
The gentle honey tones of this palette help buildings to The simplified exterior palette helps public buildings to The stimulating tones of the exterior Love palette are The bold, vibrant colours in this simplified exterior palette
offer calmness to their surroundings. The earthy nature of convey a quiet authority in their environment. The soft designed to be noticed by those that pass by and to make a dynamic impact in their surrounding environment.
these shades is balanced with ochre and blue, for tones have a reflective lightness that sits gently in their beckon them in: to be stimulating but also welcoming, This palette is for spaces that demand to be seen and
buildings that need to exude a quiet warmth and civility. surroundings, without ever hiding away. and to sit confidently in an urban environment. demand engagement from those that pass them.
F1.11.77 EN.02.81 FN.01.79 T4.04.66 FN.01.84 COLOUR OF THE YEAR JN.00.88 G2.41.72
20YY 63/149 90YR 73/029 30YY 68/024 30BB 45/049 30YY 78/018 E4.22.49 30GY 88/014 60YY 55/504
00YY 26/220
COLOUR OF THE YEAR F0.06.64 G5.07.77 ON.00.59 H8.12.61 G5.17.19 C5.57.42 COLOUR OF THE YEAR
E4.22.49 20YY 43/083 70YY 65 /090 00NN 37/000 10GY 39/136 70YY 06/088 29YR 19/621 E4.22.49
00YY 26/220 00YY 26/220
D6.25.43 T3.04.12 COLOUR OF THE YEAR C7.03.33 L8.04.50 C6.53.33 F6.04.63 U1.43.21
70YR 20/239 30BB 05/022 E4.22.49 50YR 13/032 10GG 26/046 30YR 13/471 40YY 41/054 62BB 08/369
00YY 26/220
7 8
RESIDENTIAL
USING
HOTELS
& LEISURE
One Space Design Studio
9 10
THINK
SPACES FOR CALM
Applied to residential spaces,
this palette of muted, warm
neutrals quietly nourishes the
mind and allows thoughts to
breathe. The calm honey tones
have a simple elegance that
suggests the warm leather and
polished wood of a well-
stocked library.
RESIDENTIAL
THE RESULT: a feeling that
home is where you go for your
mind to grow. A sense of
safety, comfort and wellbeing
for all who live there.
As people across the world become more aware of their role in society,
they seek inspiration in the everyday. The right palettes can encourage
community spirit and still offer sanctuary and a sense of wellbeing.
HEALTHCARE
at natural fibres like linen
and cotton.
EDUCATION
challenge established thinking.
Bndes extension. Project: vão arquitetura (anna juni, enk te winkel e gustavo delonero) + andré nunes + pedro freire
spaces that encourage
dynamism and collaboration.
There is a boldness to the
urgent reds and regal blues
and these bright shades
stimulate an energetic attitude
Next Architects
OFFICES
the initiative.
WONDER
SPACES FOR
SUCCEEDING
This palette works anywhere
that you need to encourage
imagination and focus.
Consider it for workspaces
that demand creative thinking.
It brings an urban,
Scandinavian aesthetic,
with soft blues and greys.
HOTELS
overbearing. Consider it for
anywhere that people live
or socialise.
& LEISURE
The result: a sense of warm
welcome for global citizens,
to bring people together in
communal areas.
Around the globe there is a fizz of hope and creative energy. The
right combinations of colour can capture that energy to encourage
conviviality (and secondary spend) wherever people come together.
their occupants.