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2021. Coloro is the sister company of WGSN, a renowned trend studio based in
London specialized mainly in trend forecasting for fashion, consumer behavior,
A.I AQUA 5 retail and lifestyle.
Inspired by actions and sensations, each color chosen in the 2021 palette repre-
GOOD GRAY 19 sents a stage of physical activity and the feelings they provoke in the body. Each
color represents a step of the sport ritual and how each hue can be used to pro-
LEMON SHERBET 33 mote physical and mental well-being.
Neutral and calm shades of green and yellow inspire a conscience in all things
OXY FIRE 47 organicall and natural. A modern blue and neutral gray are free of gender, stimu-
late immersion and knowledge.
In the other end of the spectrum energizing tones like red stimulate movement
QUIET WAVE 61 and the explosion of feelings.
A.I.AQUA
BY WGSN
1 . WATER C O LOR BY KIM KNOL L 2 . IL LU SION - B LUE BY TAPE T FORUM 3 . MANSFIELD BAR CHAIR BY ESSENTIAL HOME
4. CINDY BLU E BY KA RTEL L 5 . BLUE K N I T T E D STOOL BY GAN 6 . G I VE N CHY SS20
PR OJEC T BY R AQU EL GA R C I A D ESI G N
A.I.AQUA
This shade is the star of the palette and the Key color of the season. It is
inspired from the arrival of 5G and the phone apps palette where we can
often find this shade of blue: Facebook, Twitter or Linkedin.
According to the companies’ analysis, this blue is the most inspired by
technology elements among all of the palette. In addition to offering a
digital quality, this saturation works on the human psychological, helping in
the concentration of intense activities. Blue is also a color which suppresses
the hormones making you sleep and makes you focused and energetic.
Blue, used prominently by technology companies, should become more
immersive and emotional. This color is also expected to have great
commercial appeal.
1 . WATER C O LOR BY KIM KNOL L 2 . IL LU SION - B LUE BY TAPE T FORUM 3 . MANSFIELD BAR CHAIR BY ESSENTIAL HOME
B A L I ’ S MA N DA L A BY M. D EV ELOPMEN T
1 . KA RTEL L FL / Y SU SPENSION L A MP 2 . LOLA BY RUG ’SOCI E T Y 3 . PARK AVENUE PREWAR APARTMENT 1 . STA NLE Y S US P E NS IO N BY DE LIG HT F ULL 2. E L I E SA A B S S 2 0
BY M ICH A EL K . CH EN A R CH ITECTURE 4 . N º 1 BLUE CUSHI ON BY HOM E ’S SOCI E T Y 3. E G RA P HIC C O LLE C T IO BY DE LIG HT F ULL 4 . INCA A RM C HA IR BY B RA B B U
F OU R SEASON S H OT EL MON T R EA L BY AT EL I ER Z ÉB U LON PER R ON
V I V I C EN T R E POI N T
GOOD GRAY
1 . GA LLIA NO PENDA NT BY D EL IGH TFU L L 2 . PROJE CT BY O.M .SHUM E LDA 3 . CHARLA OFFICE CHAIR BY LUXXU
4. CEL ESTIA L BOWL ON STAN D BY L’OBJE T 5 . BURBE RRY
K A R EN F EL I X E MA I R A R OSSI
GOOD GRAY
This color is the quiet one and represent the end of the journey, the
warming down after an exercise. This minimalistic color slowly back in
fashion is also the one you obtain when you recycle plastic and melt all
the colors together. It is a color of sustainability.
The WGSN x Coloro survey also indicates a neutral tone for 2021. Good
Gray brings a gray that serves as a counterweight to the other vivid colors
in the palette. This nuance brings aspects of minimalism to you, while
acting by stimulating centered and calming reactions. Gray also refers
to the sustainability factor, since it resembles the final color after mixing
recycled materials.
1 . JEAN-PAUL GAULTIER 2 . V ENINI ZOE WALL SCON CE BY DORI AN A & M ASSI M I LI AN O FUK SAS
3. SH OL D ER BAG BY SA INT L AURE N T 4 . VERSAILLES ARMCHAIR BY BOCA DO LOBO
PR OJEC T BY A L A I N CA R L E A R C H I T EC T E
1. A PPL IQU E DAV ID E GR OPPI JULI E 2. PROJECT BY DMITRY BARASHKO 1 . HA B IB IB BY RUG ’S O C IE T Y 2. C RE DITS TO T HE OW NE R 3. GA RB O BY E S S E NT IA L H O M E
3. Nº1 CU SH ION BY H OME’ S SOCI E T Y 4 . BABABA M ODULAR SOFA BY JOT.JOT 4 . Nº2 II C US HIO N BY HO M E ’S S O C IE T Y
B E E FB A RE STAURANT PAR IS INTER IOR S HU MBERT POYET PR OJEC T BY D OR OT H EE MEI L I C H ZON
PR OJEC T BY C R I ST I N A C EL EST I N O
QUI E T WAVE