FASHION BASICS

YASHICA
MALHOTRA
WHAT IS
FASHION? EXPRES

SI
SELF

ON
IS EVER
N Y Fashion for me is a form
of self - expression .
W
FASHIO

It is not just a way of

HERE

styling ourselves , but it

shows our personality
as everyone has a
"Fashion is in the sky, in different way of
the street . dressing up .
Fashion has to do with
ideas , the way we live,
what is happening."

- COCO CHANEL
DATE: 25 AUGUST , 2021

SS23:
- By Leana Esch
5 key colours of the season

SUMMARY:

Design is nothing without the colour

schemes. Colour is one of the most
important design elements. It is not
just a colour that we see on the
apparels or accessories which takes
us to buy them, but it’s the attraction
they create by connecting to different
emotions, feelings and experiences.

WGSN (Worth Global Style

Network)- a trend forecasting
company of parent organisation
Ascential- They along with the
innovative colour system- Coloro
have unveiled the 5 colours of
spring- summer 2023 along with
the colour of the year.
KEY POINTS:
This forecast points towards the fact
that these saturated and upbeat
hues establishses :
a sense of connection between
the digital and physical world
a celebration to positivity and
calmness to deal with the
current challenge we all are in.

LINK:
https://fashionunited.in/news/fashion/ss23-the-5-key-colours-of-the-
season/2021082030257
 DIGITAL LAVENDER TRANQUIL BLUE

Genderless colour: chosen A lighter version to arouse

colour of the year 2023.Due both harmony and calmness
to its short wavelength , it in the prevailing times . It
illustrates a need to find a
evokes calmness and
balance in the two worlds and
points towards healing. celebrates a return to both our
lives and wardrobes.

LUSCIOUS RED SUNDIAL VERDIGRIS

It plays a dual character Modern hue: This hue

This medium hue gives an
in releasing both elegant calls for a return to
earthy feeling pointing
and passionate vibes . It
towards booming interest nature as an energising
shows boldness in the shade that blends
in countryside and nature. between greena and blue
real sense.
tones .
DATE: 1 SEPTEMBER , 2021

FASHION

PRODUCTS

MAJOR Fashion related items

CATEGORIES: manufactured and put up for
sale are fashion products .

Garments The fashion industry is

comprised of many
Accessories businesses that create
fashion products. Fashion
Footwear goods – (goods) are tangible
items that are made,
Makeup manufactured, or grown.
APPAREL
v/s
CLOTHING OTHI

N
CL

G
PAR
AP

EL

Clothing is clothes we
wear , that is part of our
body apparel for
coverage or body
Apparel comes from protection.
the meaning
' to wear' as well . It
includes not only the
clothing but also the
accessories and all
used to style it.
ART
v/s
DESIGN E S IG

N
D
ART Design usually is done to solve a
problem and to make life easier
in some way or the other.

Art may or may not solve a problem.

it is functional.
it may or may not be functional.
designers employ a methodical,
data-driven process.
Artists primarily work off instinct.
FEW EXAMPLES:

FASHION ACCESSORIES

Handbag gloves
watch wallets
hairband aviators
scrunchies fitness tracker
earrings cufflings
anklets studs
suspenders bangles
belts pins
hats stockings
beanie earmuffs
scarf flipflops
umbrella helmet
 FASHION GARMENTS
( MAJOR CLASSIFICATION )

MEN WOMEN KIDS

EXAMPLES OF -
FASHION GARMENT CATEGORIES:
Ethnic wear Vintage fashion style.
western wear Artsy fashion style.
sportswear Grunge style clothing.
formal wear
Chic fashion style.
party wear
casual wear Bohemian fashion style.
Exotic fashion style. Sexy fashion Style.
 bohemian fashion
FASHION

punk fashion
CATEGORIES

western wear
(EXAMPLES)

party wear
formal wear

ethnic wear

sportswear

casual wear
 FASHION TERMINOLOGY
AVANTE- GARDE:
French term.
avant-garde describes experimental or innovative art or design, or the group of people who make them and push the
envelope in their field. It can also more generally refer to anything considered “unorthodox” or “radical.
An example of avant garde is a up-and-coming painter who is using a new, modern painting style. A group that creates or
promotes innovative ideas or techniques in a given field, especially in the arts.

EXAMPLE: Marcel Duchamp,Wassily Kandinsky

HAUTE- COUTURE:
Target group- rich people,
celebrities
termed as pure luxury
Haute couture , French for 'high sewing', 'high dressmaking') is the creation of exclusive
custom-fitted clothing.
Haute couture is high-end fashion that is constructed by hand from start to finish, made
from high-quality, expensive, often unusual fabric and sewn with extreme attention to
detail and finished by the most experienced and capable of sewers—often using time-
consuming, hand-executed techniques.

EXAMPLE: Christian Dior

PRET-A- COUTURE:
Ready -to-wear fashion
is a fashion industry term that signifies that an article of clothing was mass-manufactured
in standardized sizes and sold in finished condition—rather than designed and sewn for one
particular person.

DIFFUSION:
A diffusion line (also known as a bridge line) is a secondary line of merchandise created by a high-end fashion house or fashion
designer that retails at lower prices.
These ranges are separate from a fashion house's "signature line", or principal artistic line, that typically retail at much higher prices.
Diffusion products may be on sale alongside designers' signature line but they can also be made available at concession outlets and
certain chain stores.
The use of a diffusion line is a part of the strategy of massification where luxury brands attempt to reach a broader market in order
to increase revenue and brand recognition.

EXAMPLE :
PARENT COMAPNY- ARMANI
DIFFUSION LINES- Armani Exchange, Armani Jeans, Emporio Armani
 MASS / VALUE MARKET:
The term "mass market" refers to a market for goods produced on a large scale for a significant number of end
consumers.
Traditionally, businesses reach out to the mass market with advertising messages through a variety of media
including radio, TV, newspapers and the Web
EXAMPLE: Levi Strauss and Gap, and e-retailers like Amazon.

CLASSIC :
A classic fashion is a style that lasts for several seasons, sometimes even years, and is accepted by a wide
range of people.

EXAMPLE: white shirt and blue jeans

FAD:
a fashion style, activity, or interest that is very popular for a short period of time.

EXAMPLE: Hats, belts over suspenders

KNOCK- OFFS:
an unlicensed copy of something, especially fashion clothing, intended to be
sold at a lower price than the original.

EXAMPLE: Louis Vuitton handbags.