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STUDIO 02

PROF. ANWAR KHAN ANUSHKA SHAH

 Contents
01. Resort wear
02. Market segment
03. Brand competitors
04. Trend research
05. Brand identity
06. Inspiration and Moodboard

SPECIALISED STUDIO 02 2023

 Resort
Wear
Resort wear refers to a style of clothing and accessories that are specifically designed for warm-weather destinations such as beach
vacations, cruises, and tropical resorts. Resort wear is typically made from lightweight, breathable fabrics that are comfortable and
easy to wear in hot and humid conditions. This type of clothing is often characterised by bright colors, bold prints, and relaxed
silhouettes, and is designed to convey a relaxed and carefree vacation mindset. Resort wear is not only stylish but also functional, with
many pieces designed to be worn for specific activities such as swimming or dining outdoors. Overall, resort wear is an essential part
of any warm-weather wardrobe and can make any vacation feel even more special and memorable.

SPECIALISED STUDIO 02 2023

 TYPES
of resort wear
RESORT CASUAL
"Resort casual" is typically appropriate for daytime wear. These are the outfits you wear while lounging by the pool or on the beach, or perhaps while grabbing a midday lunch at the
beach bar.

RESORT ELEGANT CASUAL

"This dress code usually refers to a casual dress code, but for evening wear. It's what you'd wear when you're going for a weeknight dinner with girlfriends or a weekend brunch.
Light, airy, and fun, it's sophisticated without feeling stuffy.

RESORT EVENING WEAR

While the difference between "eveningwear" and "elegant casual can be understated, it is real. Instead of a weeknight dinner, think a weekend date night with your partner. Rather
than a casual summer dress, opt for slightly more formal attire like a ruched silk dress or a flowing midi skirt paired with a blouse.

FORMAL RESORT ATTIRE

"Formal attire" in the dress code. Though less dressy than this standard may be on the mainland, cocktail-party attire is entirely appropriate. Typically reserved for holidays such as
New Year's Eve, as well as destination weddings, anything ranging from a maxi dress to an evening gown or pantsuit will suffice.

SPECIALISED STUDIO 02 2023

 Market
Segment
Diffusion line:
The goal of a diffusion line is to offer consumers a more accessible option while still maintaining the prestige and aesthetic of the
primary brand. Diffusion lines often feature a more casual, wearable version of the high-end fashion brand's designs. The materials
used in diffusion lines may be less expensive, the designs may be simpler, and the production processes may be less intricate,
resulting in a lower price point.

SPECIALISED STUDIO 02 2023

 Brand
Competitors
SAAKSHA & KINNI

SHIVAN & NARRESH

MALINI RAMANI

GUAPA BY REBY KUMAR

VERANDAH BY ANJALI PATEL MEHTA

SPECIALISED STUDIO 02 2023

Saaksha and Kinni is a contemporary Indian fashion
brand that was founded in 2013 by designers Saaksha
Parekh and Kinnari Kamat. The brand is known for its
vibrant and eclectic designs that blend traditional
Indian textiles and techniques with modern silhouettes
and prints. Their collections feature a range of clothing
items, including dresses, skirts, tops, pants, jackets,
and sarees. The brand's signature style is a mix of
bold prints, vibrant colors, and intricate embroidery,
inspired by Indian heritage and culture. Saaksha and
Kinni are committed to sustainable and ethical
practices in their production process, working with
local artisans and craftsmen to create their designs
and prioritizing the use of natural and eco-friendly
materials. The brand has gained a strong following in
India and abroad and has been featured in numerous
fashion shows and publications.
Founded in November 2008 by Shivan Bhatiya and
Naresh Kukreja. Their creations are marked out by the
use of bright hues, striped malliots and subtle drapes in
beachwear designs. The brand is known for its bold,
vibrant colour palette as well as for its unconventional
patterns. With travel and holidays being the essence of
the brand, they cater to the unique & evolving ideology
of millennials who perceive luxury in experiences and
aim to give them bold, confident and sophisticated
global luxury holiday wear solutions rooted in culture but
forward in approach & design application. Body
confidence is one of the major elements of the brand.
The designers work on regaining the lost confidence of
women in their naturally gifted bodies. Shivan & Naresh
is Indian's first luxury swimwear and resorts wear brand.
They derive inspiration from nature and its artful ways of
expressing themselves and from local art and
architecture.
Malini Ramani is a luxury fashion brand based in India
that offers high-end resort wear, evening wear, and
bridal wear. The brand is known for its unique designs
that blend traditional Indian techniques with
contemporary silhouettes, creating vibrant and bold
pieces that stand out. Malini Ramani's resort wear
collection includes kaftans, sarongs, tunics, maxi
dresses, and swimwear, which are perfect for a vacation
or a beach getaway. The brand's evening wear and
bridal wear collection is a fusion of traditional and
modern designs, featuring intricate details such as
sequins, beads, and embroidery. The brand has gained
popularity among fashion enthusiasts and celebrities in
India and internationally, and its designs have been
showcased at prestigious fashion events.
Established in 2013, GUAPA by Reby Kumar is a Resort
wear label that is fun, effortless, and comfortable!
Believing in the concepts of simplicity, color, and the free
spirit, they pick elements from the everyday ordinary and
turn them into something special. In every collection, they
aim to bring together a multitude of designs that inspire
experiences. Their philosophy can best be described as
"downtown nonchalance meets minimal chic". They
specialize in Resort/Holiday wear and strive to make their
consumers' travel much more special and fashionable.
Easy breezy silhouettes are signature to their brand with
the focus always on comfortable clothing that can easily
bo dressed up or down. All its collections take inspiration
from their Indian roots, ensuring that every piece from
bikinis to comfortable wraps and dresses, from structured
pants to quirky coordinated sets is created with an Indian
aesthetic in mind. Striving towards a sustainable future for
the brand, Guapa employs best practices, right from
extensively using biodegradable fabrics to reducing waste
and upcycling.
Verandah by Anjali Patel Mehta is a conscious luxury travel
brand retailing amongst the luxury resort wear space with
design roots strongly based in India, bearing a unique
signature style in story-based hand-illustrated prints, fine
embroideries, and sustainable fabrics, across the resort,
ready to wear, swimwear and lifestyle. It's was one of the
first labels to offer sustainable resort wear. At Verandah,
luxury is always consistent with sustainability. Strong
principles of circular design and partnering with the best to
achieve it, is always the real goal. A good dose of the 70s
and the powerful sexy dressing of the '90s with real women
being central to the brand's design philosophy. The prints
are a reflection of Anjali Mehta's love for architectural
geometry and motifs that bear a story. Full of tropical
prints, bold color combinations, and sweet trims, all
inspired by the Anjali's Indian heritage and upbringing
between Mumbai and NY. Verandah makes a conscious
effort to support post-consumer zero waste and
sustainability.
 Trend
Analysis
FOR RESORT WEAR

Sustainable fashion
Bold prints and colors
Comfortable yet chic designs (balance between comfort and style)
Versatility and functionality
Retro-inspired silhouettes

SPECIALISED STUDIO 02 2023

 ROYGBIV

Silhouette
La Isla Bonita
The Shirt, Unstuffed
Debutante Phase
Road Ready

Trend Suit Yourself

A Perfect Tan
Shirr Thing
Air Time
Goth Rocks

SPECIALISED STUDIO 02 2023

Silhouette Trend
Report
Looks from Chloé, Louis Vuitton, Christopher John
Rogers, Khaite, and Chanel. Design by Hannah
Tran.Photos: Courtesy of Chloé; Isidore Montag /
Gorunway.com; Jonas Gustavsson / Courtesy of
Christopher John Rogers; Hanna Tveite / Courtesy of
Khaite; Carlo Scarpato / Gorunway.com

https://www.vogue.com/article/the-resort-2023-trend-report
Silhouette Trends

ROYGBIV
Celebrate Pride all year round.
Silhouette Trends

La Isla Bonita
A tropical getaway in your very own closet.
Silhouette Trends

The Shirt,
Unstuffed
White or striped, shirting adds an
unbuttoned vibe to resort dressing.
Silhouette Trends

Debutante Phase
Pretty, retro dresses are an invitation
to dance.
Silhouette Trends

Road Ready
Leather jackets for hitting the road.
Silhouette Trends

Suit Yourself
Sassy and extremely short takes on
tailoring.
Silhouette Trends

A Perfect Tan
These are not your basic khakis.
Silhouette Trends

Shirr Thing
Drawstrings and shirring add surface
interest to body-con dressing.
Silhouette Trends

Air Time
For a breezy attitude, does anything
beat crochet or eyelet?
Silhouette Trends

Goth Rocks
Inky dresses for your inner Morticia or
Tuesday Addams.
 Print
Trend
Rad Plaid
Love locked
Seeing Spots
Blurred Lines
Painterly florals
Strokes

SPECIALISED STUDIO 02
Print Trends

Rad Plaid
Thanks to Bottega Veneta and
Ottolinger, plaid prints—the sort that
dominated my angsty teen wardrobe—
are back for 2023. The easiest way to
wear it is via a flannel shirt, akin to Kate
Moss, but designers also showcased
the motif in the form of floaty skirts and
fitted dresses.
Print Trends

Love Locked
This season's prettiest print trend is no
doubt the love hearts that decorated
the collections of Victoria Beckham,
Nensi Dojaka, Moschino and Paul &
Joe, which is already filtering into
plenty of new-in sections.
Print Trends

Seeing Spots
Having taken a bit of a back seat over
the past few seasons, polka dots are
back in a big way for 2023. This
season's exploration of the pattern is a
honed one, consisting of a largely
neutral or classic colour palette. With a
spotlight on variations in dot size and
fabrications, these are arguably the
chicest spotty clothes have ever
looked.
Print Trends

Blurred Lines
Tie-dye always makes a comeback as
we begin to approach the standard
"holiday" period, but, this year, blur
prints present a sleek alternative. The
trend was kickstarted by Loewe, whose
blur-print tube dress was worn by
Instagram's most-adept dressers and
Kendall Jenner alike. However,
designers such as Peter Do, Roksanda
and Jonathan Simkhai have taken it to
a whole new level with colour clashing
in luxe materials.
Print Trends

Painterly Florals
Florals are always in, but in lieu of
precise, photo-style prints, designers
including Dries Van Noten and Richard
Quinn have taken a more paintbrush-
and-easel approach with softer blooms
in watercolour finishes.
Print Trends

Strokes
The print that repeats itself most
regularly in my wardrobe is stripes, and
I'm wiling to bet that's the same for
many of you. For 2023, blocky, two-
tone stripes populated so many
collections I just know they're going to
be a thing.
 BOND
A CONNECTION BETWEEN INNER SELF AND NATURE
 CONCEPT NOTE

The concept of the bond between nature and

the inner self is rooted in the belief that
humans have an innate connection to the
natural world. This connection is believed to be
a source of healing and renewal, helping us to
connect with our inner selves and find peace
and harmony in our lives.

The inspiration for this fashion collection

comes from the beauty of nature and the idea
that our inner selves are intimately connected
to the natural world.

Each piece will be designed to be comfortable

and functional, allowing the wearer to feel at
ease and in tune with their surroundings.
MINDMAP
MOODBOARD
 CUSTOMER
PROFILE
Gender: Female
Age: 25-30
Income: Middle to high income
Education: College-educated or higher
Lifestyle: Active, social, and health-conscious
Values: Quality, comfort, and style
Interests: Travel, outdoor activities, fitness,
wellness, books etc
Personality: Adventurous, outgoing, and
confident
Fashion style: Casual-chic, relaxed, and
effortless
Purchase behaviour: Willing to spend more for
high-quality and stylish clothing, tends to shop
online or at specialty stores
Travel behaviour: Takes frequent vacations,
often to warm-weather destinations such as
beaches or tropical resorts
 #EA6C2D

#FFCCCC

#C62C24

COLOR BOARD
#FDBB28

#FE6F73
#FDA9B1

#B1D6AE
 Silk Organza

Modal satin

Chiffon
Cotton Voile

Viscose
FABRIC
BOARD
Rayon
 KNOTS

Knots are a fashion

detail that involves
tying a piece of fabric
or material into a
knot to create an
embellishment or
decorative element.

FASHION
DETAIL
MACRAME

Macrame is a
decorative technique
that involves knotting
cords or strings to
create intricate
patterns and designs.

FASHION
DETAIL
 TWIST

A twist is a fashion
detail that involves a
twisted or wrapped
section of fabric on a
garment or
accessory.

FASHION
DETAIL
SIMPLE
SILHOUETTE

FLORAL PRINTS

FLOWY
OVER SIZED

SILHOUETTE
BOARD TECHNIQUES
LINE UP
PROCESS WORK
FINAL
WORK
Resort wear Collection