MAHTAB AGHAEIAN

1914742
ASSIGNMENT #1

1. Choose and briefly analyze a brand that corresponds to all of the 3 criteria of Luxury
(Artistic Content, International Scope and Handcrafted Quality)
Christian Dior brand has a strong legacy of over half a century and strong presence over various luxury
avenues across the world with more than 200 wholly owned points of sale. The brand has successfully
forayed into all lifestyle product lines like perfumes, footwear, eyewear. The concept stores by
Christian Dior with each store having a unique theme gives the brand a unique identity. Strong brand
name and reputation worldwide. Excellent branding and advertising through TVCs and print ads
makes Christian Dior a popular brand name More than 80000+ people are employed with the
organization At the crossroads of fashion and jewelry, the house of Dior designed special products that
were genuine works of art. A heritage perpetuated today with limited editions that are the ultimate in
luxury. At Baccarat, as in the Dior workshops, crafting beauty requires in-depth knowledge of age-old
techniques and meticulous handiwork.

2. Share your personal observations and thoughts about the DIOR F/W 2021/2022 fashion show.
Which are the main differences between it and the pre-pandemic ones? Did the creative director
keep the same style criteria compared to older collections?
This video was one of the most amazing fashion shows in my point of view. I think of course the
creative director has changed the styles and also, I think he even changed the way of brand story
telling but the thing I feel is despite the pandemic he tried to keep the identity of the brand and also
the styles.