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Vivian Galindo
English 1301-119
Dr. S. Nelson
14 October 2022
The Cryptic Message Behind “Dior Blush”

Dior is a French-Power-fashion house, and couture brand recognized for its taste in

Parisian style, Fragrance, and cosmetics. The Dior website describes how high-quality materials

are incorporated into each product to elaborate the purchasing experience. Skimming through the

website, a product catching the attention of many makeup enthusiasts and wealthy consumers: a

blush called “Rosy Glow”. That is wanted and popular all over TikTok. This paper will analyze

the original photos of the “Rosy Glow” from the original Dior website to investigate the design

choices to make it appealing to makeup enthusiasts and the wealthy community. Additionally,

Dior convinces its consumers who are searching for more details about how the "rosy glow"

product works by utilizing the models to demonstrate the look. Finally, arguing the design

choices in these models disguise an unintentional racial bias.

For starters, Dior's design choices in the “Rosy Glow” product aim at making it appeal to

wealthier consumers and makeup enthusiasts. The “Rosy Glow” packaging features a metallic

silver lining around the corners and the Dior logo in the center. The blush's cool tone blue and

pink hue appeal to makeup enthusiasts and wealthy consumers. Also, people think the packaging

is compact and sparkly and is very manageable to use and is less time consuming since it is small

and fits in all handbags and vanities. Plus, it is ideal for someone who is considering a product

that is not space consuming and is best fitted in handbags and vanity drawers. And makes all skin

types to appear youthful and radiant. By incorporating high-quality ingredients in their

cosmetics, Dior will always consider the creation of thier cosmetics for wealthy consumers and
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makeup enthusiasts to wear to make it seem cachet. Moreover, this indicates a preferential

treatment towards the person wearing Dior. Furthermore, social media has a huge advantage in

marketing for Dior because, they often post a lot of exclusive deals to wealthy consumers and

make-up enthusiasts. One Being, Sephora’s “Beauty Insider Loyalty Program” offers exclusive

rewards such as full-size products or samples of the newest products and free shipping

worldwide and earn and accumulate points for your next purchase and earn fifteen percent cash

back and make reservations for hair, facial, or whatever fits the consumers interest also

consumers have the opportunity to verify their skin tone and undertone using the state-of-the-art

IQ Color technology for a more personalized experience on the consumers next purchase

(Sephora.com).

Following this, Dior will convince a consumer looking for details on how the “Rosy

Glow” product works by utilizing the models to represent the application of the product on each

face. Psychologically the cool-pink color invokes wealthier consumers and makeup enthusiasts

to envision how it would look on their skin types and realize that it looks effortlessly beautiful on

all skin types. The three versions in this advertisement represent each model's application in

the “Rosy Glow”. Illustrating that, even though the blush looks terrific in all skin complexions.

Moreover, the advertisement of the blush would be overlooking the last model with a darker

complexion due to only presenting the fair and ivory complexion models first, leaving out the

consumers with darker complexions. This statement signifies a subtle racial outtake on other

women and points out a white suprematism in the brand.

Initially, arguing the design choices in these models disguised an unintentional racial

bias. The positioning of the Dior Website "Dior Blush" Advertisement displays three model’s

side by side: the first model has blonde hair and blue eyes with a fair complexion that is
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presumed she comes from a White ethnicity (fig. B). While the second model has almond-

shaped-brown eyes with an ivory undertone that is assumed she comes from an Asian

background (Fig. C). Lastly, the last model has a dark eye expresso complexion, which assumes

she comes from a black ethnicity (Fig. D). The way Dior prioritizes the blonde-blue-eyed model

in the  "Rosy Glow" advertisement seems to give the impression that Dior is not so subtly

inclusive as they should be. Hence, why these models demonstrate a racial conflict (Fig B). Dior

attempts to utilize these diverse models as an example to promote the “Rosy Glow” blush

because they wanted to gather other consumers at an international level and seek a sense of

significance. Thus, they include models of different ethnicities in their “Rosy Glow”

advertisement as a form of marketing. By depicting the blonde-blue-eyed model and the model

with ivory skin, the advertisement lacks diversity since women with darker skin are not as

depicted.

Ultimately, Dior uses these visual components, such as the color and packaging of the

product and these models, to promote the "Rosy Glow" poster. Additionally, demonstrates three

women of various backgrounds to signify that all diversity is inclusive in the makeup community

(Fig. C). However, promoting the “Rosy Glow” with white ethnicity or those consumers being

close to white is prioritized over people of color (Fig. D). These elements the blush

advertisement uses will further reveal, Dior is implementing these psychological marketing

techniques to invoke the purchase of their product to wealthier women and makeup enthusiasts,

yet at the same time, indirectly aims towards white women above every other women.
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Appendix

Exhibits A, B, C, D provided by the Dior “Rosy

Glow” Pink (001) Blush Sephora Advertisement
to demonstrate the product and the use of the
models to invoke the purchase of the product to
make-up enthusiasts and wealthy consumers.
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Works Cited
Christian Dior. Online advertisement for “Rosy Glow” Blush. Sephora.com, 2021,

https://www.dior.com/en_us/beauty/products/Y0127000-dior-backstage-rosy-glow-blush-

color-awakening-universal-blush-natural-healthy-glow. Accessed 5, April, 2022,