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Vivian Galindo

ENGL 1301-119

Dr. S. Nelson

5 October 2022

The Cryptic Message Behind the “Dior Blush” Ad

Dior is a French-Power-fashion house and a couture brand recognized for its taste in

Parisian style, Fragrance, and cosmetics. Dior has a website where displays their products they use

high quality images of their products to help sell them one product they sell is a blush called “Rosy

Glow” this a very popular product in part an advertisement went viral on TikTok. To makeup

enthusiasts on the wealthier side. This paper analyzes the original photos of the product “Rosy

Glow” from the Dior website, to investigate the design choices aimed at making it appealing to

consumers and argues that the design choices in these images demonstrate an unintentional racial

bias.

The first image demonstrates the packaging of the “Rosy Glow” blush (fig. A). Because of

the reflective material that catches the eye of consumers and get curious to know more about it

has in the center the name Dior, in giant silver letters. as in Christian Dior the creator of the

brand. Also, Dior is scattered in transparent from in the middle for consumers to notice their

importance in creating the product and showcasing the blush towards wealthy consumers that is

very exclusive and made of the highest quality so in essence, consumers are captivated by the

fact that it is a prestigious brand.

Following, the Before and after of the three models displays their skin’s as vague and

normal appearance (Figs. B, C, D). while with the product on it demonstrates a youthful, radiant

finish to all skin types. We can subconsciously observe that the more color contrast between a
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women’s eyes and lips and her skin tone, the more feminine and thus evolutionary attractive the

models seen to be the blush enhances those features also the majority of faces are slightly

asymmetrical either one side will be wider than another, eye shapes will have minor differences,

one cheekbone may be a less pronounced and the fewer of these variations a face has, the more

attractive it is perceived. The “Rosy Glow” blush evens the skin tone and can make the rest of

the features appear more symmetrical, show that having a light pink hue to your cheeks makes

consumer look younger. And, to the subconscious mind slightly evokes because it resembles

consumer’s natural color. Furthermore, it can exhibit the confidence in the “before and after”

images (Figs. 2,3,4). Effect and create desire among makeup enthusiasts and feel a sense of

pressure to meet an idealized beauty standard, this Dior advertisement offer women the

opportunity to live up to a status that is highly effective and persuades more purchases and

moreover, target these women into purchasing this product is the solution to the problem Dior

makes it seem the “Rosy Glow” blush will fixate these flaws and perceives them as an unrealistic

expectation they need to follow in order to obtain a certain look that can take a toll on a person in

this case these models Dior is presenting just gives the gist of buying the “rosy glow” blush can

subconsciously convince makeup consumers to purchase their product thinking they will also

look like the models their showcasing in the Sephora advertisement.

Initially the product images don’t suggest racial bias because they focus on only the blush.

This a common design choice that focuses the consumer on the product. The positioning of the

Dior Website “Dior Blush” Advertisement displays three model’s side by side: the first model

has a fair complexion with blue eyes and blonde hair (fig. B). While the second model has an

ivory undertone with brown eyes and stretched-out eyes (Fig. C) and the last model (Fig. D) has

an expresso undertone this is to demonstrate the way they apply the product but seem to have a
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racial conflict. The placement of the product in the fair complexion model (fig. B) is prioritized

first than the ivory and dark complexion models, and Dior uses diverse models as an example to

promote the “Rosy Glow” blush. Because they wanted to gather other make-up enthusiasts at an

international level, because customers want to be seen and understood by the brand whose

products they buy, diversity and inclusion in marketing are essential. Thus, they seek a sense of

significance. When Dior successfully includes diversity into their advertising, they give the

impression to their consumers that they value and listen. and seem to have the product to attract

more consumers due to the first model’s complexion that would attract consumers to look

prettier on a fair skin tone than an ivory or darker skin tone.

Ultimately, Dior uses these visual components such as the packaging of the product, the

color and why Dior uses diverse models as an example to promote the “Rosy Glow ” blush, The

poster of the “Dior Blush” Advertisement displays three models from different backgrounds this

is to demonstrate that makeup should be inclusive, and all race, gender and culture but backfired

in demonstrating so due to prioritizing the white model first (Fig. B) before the women of color

(Fig. D). The elements the blush advertisement uses will further reveal that Dior is implementing

these psychological marketing techniques to invoke the purchase of their product to wealthier

women, yet at the same time also indirectly aims towards white women above every other woman.
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Appendix

Exhibits A, B, C, D provided by the “Rosy Glow” Dior Blush Sephora Advertisement to

demonstrate these models to persuade the purchase of the product to make-up consumers.
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Work Cited

Dior, Christian. “Rosy Glow” Blush, Sephora Website, 2021,

https://www.sephora.com