Presentation anglais

presented by :
Chelda
Sekou
Nehemie
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Teacher: Mme Merieme
 INTRODUCTION
1. Form signage
2. Classification
Plan 3. Historical
4. Business organization
5. Target
6. Competitors

CONCLUSION

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 INTRODUCTION
Great couturier and founder of the brand, Christian Dior created the
house of DIOR 70 years ago. DIOR is a French haute couture brand that
offers elegant, modern and luxurious products.
The DIOR brand offers clothing, shoes, accessories, bags, jewelry,
cosmetics and perfumes. DIOR today is one of the most luxurious
companies in the world.

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 1. Form signage
NAME: Dior
HEAD OFFICE: Paris, FRANCE
SECTOR OF ACTIVITY: Industrial and commercial
DATE OF CREATION: October 8, 1946
CAPITAL: €89bn (2021)
WORKFORCE: 119,000
REVENUE: €44,651 billion (2020)
FOUNDER: Christian Dior
CEO: Pietro Beccari (2018)

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 2. CLASSIFICATION

Dior is a private company

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 3. HISTORICAL

Created on October 8 1946, the company was inaugurated on the following December 16. It
was founded by the French fashion designer Christian Dior at the age of 41 with the
participation of Marcel Boussac who invested 60 million francs and granted him a fashion
house in his name, at 30, avenue Montaigne in a private mansion in Paris. .
Christian Dior Marcel Boussac

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1947: Dior presents its first "NEW LOOk" fashion show
1947: release of the first perfume "MISS DIOR"
1952: Death of Christian Dior (52)
1954: opening of the first store in London

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4. Business organization

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 5. TARGET
The brand targets different targets depending on its products.
It targets the wealthy class but also the middle class.

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6. COMPETITORS

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 CONCLUSION
In short, we can remember that Dior is one of the
most luxurious brands in the world. It continues to
renew the aesthetics of its products

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THANK YOU FOR YOUR
WARNING

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