KOLEJ VOKASIONAL MUAR

SEMESTER 2 DVM
KOHORT 2022
DDC2013
FASHION DESIGN INTERMEDIATE
CLO1: Identify the component of fashion development. (C2,
PLO1) (C1, LOD1)

NAMA PELAJAR : ALISYA WAHIDA BINTI ELMEE

NOM. KP : 040220-01-1876
PROGRAM : SENI REKA FESYEN
NAMA PENSYARAH : 1. ADILA SYAHIDAH BINTI AHMAD
2. SURAYA BINTI MOHD ZAIN

TARIKH DISEMAK :
 TABLE CONTENT

CONTENT Page
1.0) History of Fashion Clothes 1
2.0) Fashion Trends
2
2.1) Trend for 2023
3.0) Fashion Designers (In Malaysia & International) 3-4

4.0) Fashion Brands (In Malaysia & International) 5-6

5.0) Fashion Statement
5.1) Definition 6
5.2) Making a Statement in Fashion
6.0) Fashion Trendsetter
6.1) Malaysian Fashion Trendsetter 7-8
6.2) International Fashion Trendsetter

7.0) Fashion Forecasting 8-9

References 10
1.0) HISTORY OF FASHION CLOTHES

Clothing in the beginning was viewed as a medium for safety towards harsh climatic
conditions, animals and insect bites along with being an expression of modesty. As
civilization developed clothing was once set as a standard for classism (regionality) and
social reputation.

The history of fashion construct kicks off in antique Rome and antique Egypt.In these
cultures, clothing and fashion were status symbols.Those who were wealthy would wear
expensive and stylish garments that were vivid, whereas the destitute would wear impartial
colors and their garments were inexpensive but handy.

Diagram 1 : The Revolution of Fashion

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2.0) FASHION TRENDS

A fashion trend implies a particular style or word distributed over a population at a

delivered period and region.A trend is a temporary style that is not necessarily positive by
the seasons when the fashion brands launch collections. Fashion has consistently been
and continues to be a reflection of society and common events. Famous cultural
personalities as an example celebrity, singers, and other high-profile persons additionally
affect fashion trends. Common fashion trends are repeatedly cyclical, borrowing
inspiration from previous decades and rearranging them to match present preferences.

2.1) Trend for 2023

Trend forecasting is very necessary that it has become a profession. High-profile

designers, journalists, and photographers count on these tastemakers to identify
the after trendy style. This year, lots of shapes coming in the form of oversized
pockets, big blazers, and flowing capes, as well romantic silhouettes in lacey
textiles and daring looks in the form of denim and leather are most importantly
famous.

Here are the trends that will clarify 2023 in fashion :

1) Y2K Nostalgia
2) Sharp Suiting and Oversized Blazers
3) Lace
4) Crazy for Pockets
5) Dramatic Capes
6) A Blast from The Past

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3.0) FASHION DESIGNERS

IN MALAYSIA

Melinda Looi is a true

purveyor of the fine arts,
vintage chic and also
known for her Avant-garde
designs. Her clothes are
celebrated for their
Melinda
maverick style and
Looi
edginess. Her collections
are of spectacular
opulence with detailed
embroidery and delicate
embellishments, seizing
the attention of everybody.

Khoon Hooi has earned

himself a reputation for
creating luxury clothing
with an edge. Since the
launch of his label in 1999,
the Perak-born designer
has continuously carried
ready-to-wear modern
Khoon
feminine collections like
Hooi
romantic frocks for the chic
women seeking stylishly
luxe items. Khoon Hooi's
penchant for intricate
beading and keen eye on
details are what make his
ultra-feminine designs a
standout.

INTERNATIONAL

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 Italian designer; she
designs under her own
namesake sign Alberta
Ferretti. Her creations are
Alberta bold and luxurious and at
Ferretti the same time very
feminine and have an
ethereal quality about them
which makes her a
designer of choice for
many celebrities.

Italian Fashion designer;

He designs ready to wear
Alessandro clothing, footwear,
Dell’ fragrances, bags and
Acqua eyewear. He is famous for
his sensual feminine and
modern fashion clothes.

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4.0) FASHION BRANDS

IN MALAYSIA

Known for her eclectic

and quirky sense of
style, fashion designer
Kittie Yiyi channels that
same energy into her
clothing brand.
Founded in the year
2015, the brand reflects
the designer’s everyday
lifestyle—colorful, fun,
Katie quirky, delightful,
Yiyi extraordinary, odd,
adventurous, you name
it all. And just like Kittie
herself, her brand
aspires to create safe,
colorful, innovative,
comfortable, and
versatile clothes that
motivate both women
and men to let their
individuality shine.

At KANOE, the brand

takes joy in creating
modern pieces of batik
wear from assorted
beautiful batik prints
across Indo-Malaya.
Sourcing only the finest
fabrics from around the
globe, KANOE
objectives to create
KANOE special pieces that tell a
story and design their
own original prints from
time to time. KANOE
also works with local
businesses, artisans,
communities in need,
and charitable trusts
from around the globe in
some of their
collections.

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 INTERNATIONAL

Prada launched in 1913

in Milan, Italy selling just
travel accessories like
bags and luggage.
PRADA Since then it has
evolved into the
clothing, footwear and
even beauty space with
its fragrances.

Courtesy of Prada/Farfetch

This brand has a sordid

history, it has been a
coveted mainstay in the
GUCCI
fashion industry since
its launch in 1921 by
Guccio Gucci.
Courtesy of Saks/Gucci

5.0) FASHION STATEMENT

5.1) Definition
A fashion statement is loosely defined as something original used to make a bold
statement about fashion knowledge or attract attention to oneself. Girls who began
wearing pencil skirts in the 1950s were making a bold fashion statement in their
clothing, as it differed widely from the accepted fashion trends. Fashion statements
can mean a variety of things. They can be a statement of liberation, personality
and the assert of fashion.

5.2) Making a Statement in Fashion

No matter your motives for wanting to make a fashion statement, stay true to
yourself. Choose clothes that reflect who you are, regardless of fashion trends.
Marching to the beat of your own drum is the best way to strike a new fad in fashion.

Wearing something attention-grabbing is not new. However, getting photographed

because you’re wearing something bold, and having that photo watched by
thousands of people on the internet, is. It’s how trends begin — we mimic the sees
we like. Similarly, statement pieces have always been around, but street style
photography gave them a forename because they’re what captured the
photographer’s, and the internet audience’s, attention.

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6.0) FASHION TRENDSETTER

Fashion Trendsetter is an online fashion and color forecasting, trend reporting and news
e-zine which represents modern fashion details from the main trade fairs, trend reports
and fashion forecasts.

A fashion trendsetter is someone who sees at fashion as an artistic form. You will need a
creative eye, which is in tune with colour blends. It is vital that any potential fashion
trendsetter is knowledgeable of current fashion trends, with worthy skills at stylish
wardrobe, capable of attracting a plethora of compliments.

6.1) Malaysian Fashion Trendsetter

Amanda Liu
Liu started blogging in 2007 to rant about her daily life. However, when she enrolled
in college, she started paying closer attention to her personal style as everybody
on campus always seemed well-dressed. That was when Liu started posting
photos of her outfits on social media. With the exception of being a social media
influencer, she also works as a buyer for an e-commerce firm. Liu enjoys fashion
and being creative in showcasing product reviews.

6.2) International Fashion Trendsetter

Princess Diana
She stole our hearts and as a fashion icon, she continues to influence our style
choices. At the beginning of her royal tenure, the young princess was largely
photographed in ’80s style garments, think lots of frills and bows. However, the
trendsetter soon discarded dresses synonymous with traditional aristocratic
attire, trading the garish garments for much sexier silhouettes like Versace
dresses and Dior accessories.

What makes Princess Diana’s style so appealing, is how she used fashion as an
extension of her personality; each outfit was evocative of the warmth and charisma
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 she possessed. Whether she was dropping her kids off at school in collegiate
jumpers and cycling shorts or attending to her charitable duties in a casual blazer
and loafers, her fashion never faltered.

7.0) FASHION FORECASTING

Fashion forecasting is the prediction of mood, behavior and buying habits of the consumer.
It is no longer a question of identifying your customers by age, geography or income, but
looking into how and why they buy, based on their mood, beliefs and the occasion.

Fashion forecasters look for styles they think are prophetic, ideas that acquire the mood
of the times and sign a new fashion trend. Forecasting the future demand for particular
styles, fabrics and colors is an important aspect of the fashion industry.

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Fashion forecasting is a vital activity to ensure that the process of observation narrated to
short and long term planning can be based on sound and rational decision making and
not hype. Forecasting can bridge the gap between ambiguous, conflicting signs and the
action taken by the design team. "Fashion forecasting combines theories of fashion
changes with the process of organizing and analyzing the details and synthesizing the
information into actionable forecasts." (Brannon 2000) .

Long term forecasting (over 2 years ahead) is used by executives for corporate planning
purposes. It is also used for marketing managers to position products in the marketplace
in relationship to competition.

Short term forecasting is used by product developers, merchandisers and production

managers to give style direction and shape collections. For short term forecasting most
apparel companies subscribe to one or more services, whose job is to scan the market
and report on the developments in color, textiles and style directions.

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References

1) https://www.researchgate.net/publication/340378590_A_Review_on_the_history_theo
ries_and_early_forms_of_fashion_and_clothing
2) https://study.com/academy/lesson/the-history-of-fashion-trends-
design.html#:~:text=The%20history%20of%20fashion%20design%20begins%20in%20An
cient%20Rome%20and,garments%20were%20cheap%20but%20useful.
3) https://thetechfashionista.com/what-starts-a-fashion-trend/
4) https://www.euronews.com/culture/2023/01/06/2023-fashion-trends-an-eclectic-mix-
of-everything-everywhere-all-at-
once#:~:text=Lots%20of%20shapes%20coming%20in,with%20something%20for%20eve
ry%20style.
5) https://www.bellobello.my/blog/malaysian-fashion-designer-brands/#kittie-yiyi
6) https://stylecaster.com/international-clothing-brands/#slide-2
7) https://sewguide.com/famous-fashion-designers/
8) https://www.leaf.tv/articles/the-meaning-of-a-fashion-statement/
9) https://editorialist.com/fashion/influential-fashion-icons/
10) https://www.fibre2fashion.com/industry-article/83/fashion-forecasting

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