Lesson 1.

1: Learning Task (15 points)

1. Choose any three (3) elements of culture that impact the tourism professional.
2. Identify the specific application of this element locally and internationally based on your
experience or readings.

Instructions: With your three chosen elements of culture that impact tourism professional, fill out
the tables below.

CULTURAL ELEMENTS PROVINCE IMPACTS OF THE ELEMENTS IN

THE TOURISM /HOSPITALITY
INDUSTRY
Religion Kyoto, Japan Religion has an impact on how
people eat, dress, and so forth.
Being knowledgeable in religion
help understand people and
cultures. Since every country
and culture on the world is
inextricably linked with one or
more religions. Gaining a better
understanding of a coworker’s
or customer’s cultural beliefs
will help you grow and adapt to
their culture while avoiding
misunderstanding and
disrespect.
Arts Angono Rizal Angono known as the 'Art
Capital of the Philippines'
because, despite its small
geography and population, it is
the only town that has produced
and is home to two National
Artists, Carlos 'Botong' Francisco
for Painting and Prof. Lucio San
Pedro for Music. heTmosphere
created can have an impact on
the norms and expectations
within a servicescape by making
implicit indications.
Representation can be used to
tell stories to employees and
customers. Local art adds a
cultural touch of warmth,
community, and solidarity,
allowing customers to interact
and connect with their
surroundings. Art brings the
 local and historical culture to
life, imbuing, inspiring, and
transporting the traveler. A
tourism professional showcasing
local artwork may entice visitors
to immerse themselves in local
cultures. It brings people
together and promotes
community or team gatherings
in the workplace and serves as a
hub of activity.
Language Athens, Greece To avoid misunderstandings, be
able to interpret what
individuals mean through their
body language. Hand gestures,
for instance, can imply quite
different things in various
cultures. In Greece, the 'okay'
sign indicates that you are
calling someone an a**hole. In
the United States and the
Philippines, a thumbs up
indicates a job well done. Eye
contact, greetings, and physical
touch may all have very different
connotations in different
nations and cultures, thus it is
critical to understand about
different country's etiquette,
beliefs, and communication
methods to avoid
miscommunication that will
benefit both the working
relationship and the multi-
cultural customers.