Chapter 2 - Introduction of zomato

• Theory of Zomato

• Meaning
This gauge displays a real-time technical analysis overview for your selected timeframe. The
summary of ZOMATO LTD is based on the most popular technical indicators, such as
Moving Averages, Oscillators and Pivots.

• Model of Zomato

During the initial phase of the company, Zomato used to scan the menu of the restaurants and
keep it on the site, and the menu was received by people. It still follows the same formula but
has also added other services to its operation. The business model of Zomato is quite different
from that of other food delivery such as Swiggy and Foodpanda. The key partners of Zomato
are Uber and London & Partners, which could launch Zomato in the UK within expected
timeline.

While the key resource of the company is that it has a large database of restaurants across 10,000
cities in 24 different countries, the business model is based on providing local restaurant search
services, collecting data on food menu contacts, and providing relevant information to their
customers. The main channels for Zomato are mobile applications and its website. The target
audience of the company is the users who try to find local restaurants of various cuisines and
restaurants who want their name to reach a large number of people.

Zomato also caters to customers who prefer home delivery; it helps out database and market
research of companies. At the same time, the online service is built with a mandatory rating
mechanism. Zomato's business model has revolutionized the food industry by incorporating
various restaurants and making it convenient for people to find restaurants, provide feedback,
and food business industries by incorporating various listings and availability according to their
choice of cuisine.

• Chart for Zomato

Update: Zomato shares are now priced at Rs 48, down 70% from its 52-week high of Rs 169.1
touched on 11 November 2021.Its current marketcap as of 25 July 2022 stands at Rs 369 bn.
Zomato CMP 139.55
RSI: 71.38
Target: 145 (1W) - 150-(2W)-162-165 ( 8W)
Zomato at its second resistance level should break it in upwards direction in a weeks time and
conquer its target of 145 in a weeks time. While on charts targets of 150 can be seen in in a 3
weeks time frame, before it retraces back to second resistance zone and should retest it. Third
le of targets can be of life time high is also likely (162-165)

• All information regarding Zomato

Zomato, founded in 2008, has transformed from a simple restaurant directory to a multi-
faceted platform serving foodies across India and the UAE. Beyond showcasing menus and
reviews, it facilitates:

• Online Ordering: Seamlessly order food from a vast selection of restaurants and enjoy
doorstep delivery.
• Table Reservations: Book tables at your favorite eateries directly through the app or
website.
• Grocery Delivery: Zomato Instant delivers groceries and daily essentials in minutes.
• Intercity Legends: Craving food from a famous restaurant in another city? Zomato
brings it to you within days.
• Zomato Gold: Unlock exclusive member benefits and discounts at partner restaurants.

Under the Hood: Operations and Strategy:

Zomato's success relies on:

• Tech Stack: A robust tech infrastructure powers Zomato's app, website, and internal
systems, including personalized recommendations using AI and machine learning.
• Delivery Network: A vast network of delivery partners ensures efficient food
delivery, while Zomato Instant leverages quick commerce for groceries.
• Marketing and Branding: Engaging marketing campaigns and a strong social media
presence drive brand awareness and customer acquisition.
• Partnerships: Collaborations with restaurants, delivery riders, and investors form the
backbone of Zomato's ecosystem.

Challenges and Opportunities:

While Zomato enjoys a dominant position, key challenges require attention:

• Competition: Swiggy and Uber Eats remain strong contenders in the food delivery
space.
• Delivery Rider Welfare: Ensuring fair treatment, safety, and adequate earnings for
delivery riders is crucial.
• Restaurant Partnerships: Balancing restaurant profitability with commission fees and
data ownership concerns is vital.
• Sustainability: Promoting responsible sourcing and sustainable practices throughout
the food chain is an ongoing effort.

Future Outlook:

The online food delivery market in India is projected to boom, presenting a significant
opportunity for Zomato. Continuous innovation, addressing challenges ethically, and
expanding services like Zomato Instant can solidify its leadership position.
I hope this comprehensive overview paints a clear picture of Zomato. Feel free to ask if you
have any specific questions for a deeper dive!

• Match topic and company practices

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• Motivation practices at Zomato company

1. Rewards and Recognition:

• Performance-based incentives: Bonuses, stock options, and merit-based promotions
reward high performers.
• Employee of the Month/Quarter recognitions: Publicly acknowledging individual
contributions fosters healthy competition and motivates others.
• Team rewards and celebrations: Celebrating team achievements strengthens
collaboration and promotes a sense of shared success.
2. Personal and Professional Development:
• Learning and development opportunities: Zomato invests in training programs,
workshops, and conferences to help employees upgrade their skills and knowledge.
• Internal mobility: Encouraging internal movement across departments allows
employees to explore new career paths and stay challenged.
• Mentorship programs: Pairing senior employees with newer ones provides guidance,
support, and career advice.
3. Work Environment and Culture:
• Flexible work arrangements: Remote work options, flexible schedules, and paid time
off promote work-life balance and employee well-being.
• Open communication and transparency: Encouraging open dialogue between
employees and leadership fosters trust and a sense of ownership.
• Fun and engaging work environment: Casual dress code, team-building activities, and
social events create a positive and enjoyable work atmosphere.
4. Purpose and Mission:
• Clearly defined mission and values: Zomato emphasizes its mission to "empower
great restaurants to serve great food to more people" and uses it to inspire employee
commitment.
• Social impact initiatives: Encouraging involvement in community service projects
helps employees connect with a larger purpose and feel they're making a difference.
• Regular communication on company goals and progress: Keeping employees
informed about the company's direction and achievements fosters a sense of
belonging and shared vision.
Additionally:
• Competitive salary and benefits package: Offering competitive compensation and
benefits helps attract and retain talented employees.
• Emphasis on employee well-being: Offering health insurance, wellness programs, and
employee assistance programs demonstrates Zomato's commitment to its employees'
overall well-being.

• Marketing strategy at Zomato company

Zomato : Decoding their Winning Marketing Strategy

Digital Dominance:
• App & Website: User-friendly interface, personalized recommendations, and
seamless ordering experience form the core.
• SEO & SEM: Zomato prioritizes online visibility through strategic keyword
targeting and paid advertising.
• Social Media Mastery: Engaging content, trending hashtag usage, and
influencer collaborations drive active online communities.
• Email Marketing: Targeted campaigns offer personalized deals,
recommendations, and updates, keeping users engaged.
• Mobile Marketing: Push notifications, in-app promotions, and location-based
targeting leverage the mobile-first audience.

Content is King:

• Engaging blog posts: Food trends, restaurant reviews, and city guides inform
and entertain users.
 • High-quality visuals: Mouthwatering food photos and restaurant ambience
captures capture attention.
• Humor and Storytelling: Zomato's witty social media presence and quirky ad
campaigns resonate with users.
• User-Generated Content: Encouraging reviews, photos, and social media
engagement builds trust and authenticity.

Data-Driven Decisions:

• Customer Segmentation: Tailored marketing messages based on user

preferences and past behavior.
• Performance Tracking: Analyzing campaign data to optimize strategies and
maximize reach and engagement.
• Personalization: Leveraging user data to recommend relevant restaurants,
dishes, and deals.
• Partnerships: Strategic collaborations with influencers, food bloggers, and
other brands expand reach and credibility.

Unique Campaigns:

• Zomato Gold: Subscription program offering exclusive discounts and benefits,

fostering customer loyalty.
• #FoodieFriday: Weekly social media campaigns celebrating food and
engaging users.
• Delivery Hero Challenge: Highlighting delivery riders' contributions through
gamified experiences.
• FilterCopy Collaborations: Humorous video content addressing user-specific
food struggles.

Challenges and Adaptations:

• Competition: Standing out amidst strong competitors like Swiggy and Uber
Eats requires constant innovation and differentiation.
• Shifting Consumer Preferences: Adapting to evolving tastes, dietary needs,
and delivery demands is crucial.
• Sustainability Concerns: Addressing environmental impact and ethical
sourcing practices becomes increasingly important.
• website details

• Title: Zomato: About Us

• URL: https://blog.zomato.com/

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