Referncias

1. http://blog.guykawasaki.com/ (Blog do Guy Kawasaki); 2. http://edcorner.stanford.edu (Site de contedo para ensino de Stanford); 3. http://ocw.mit.edu (MIT OpenCourseWare); 4. www.ted.com (Ideas Worth Spreading); 5. Profit Patterns 30 ways to anticipate and profit from strategic forces reshaping your business; Adrian J. Slywotzky & David Morrison; Times Books; 1999 6. Focus The Future of Your Company Depends On It; Al Ries; Hyperbusiness; 1997 7. The 22 Immutable Laws of Marketing Violate Them at Your Own Risk!; Al Ries & Jack Trout; Hyperbusiness; 1994 8. Business Model Generation; Alexander Osterwalder; BusinessModelGeneration.com; 2010 9. What Customers Want; Anthony Ulwick; McGraw-Hill; 2005 10. Bad Leadership; Barbara Kellerman; HBR Press; 2004 11. A Previdncia Injusta; Brian Nicholson; Gerao Editorial; 2007 12. A Estratgia do Oceano Azul; Chan Kim & Rene Malbourgne; Campus; 2005 13. Idias que Colam: Por que algumas idias pegam e outras no; Chip Heath & Dan Heath; Campus; 2007 14. Cauda Longa; Chris Anderson; Campus; 2006 15. The Green Banana Papers Marketing Secrets for Technology Entrepreneurs; Chris Coleman; St. Barthlemy Press; 2001 16. Seeing Whats Next; Clayton Christensen; HBR Press; 2004 17. The Innovator's Dilemma; Clayton Christensen; HBR Press; 1997 18. The Innovators Solution; Clayton Christensen; HBR Press; 2003 19. O Glorioso Acidente; Clemente Nbrega; Objetiva; 1998 20. Risco: A Cincia e a Poltica do Medo; Dan Gardner; Odissia; 2009 21. Job Creation in America: How Our Smallest Companies Put the Most People to Work; David Birch; Free Press; 1987 22. When Pride Still Mattered: The Life of Vince Lombardi; David Maraniss; Touchstone; 1999 23. Google A Histria do Negcio de Mdia; David Vise & Mark Malseed; Rocco; 2007 24. The Language of God; Francis Collins; Free Press; 2006 25. The Medici Effect; Frans Johansson; Harvard Press; 2008 26. Culturas e Organizaes; Geert Hofstede; Edies Silabo; 1991 27. Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers; Geoffrey A. Moore; Regis McKenna; 1999 28. Inside the Tornado; Geoffrey A. Moore; Harper Perennial; 1999 29. Reality Check; Guy Kawasaki; Portfolio Press; 2009 30. The Art of the Start; Guy Kawasaki; Portfolio Press; 2004 31. Cultura da Convergncia; Henry Jenkins; Aleph; 2006 32. Super Crunchers Por que pensar com nmeros a nova maneira de ser inteligente; Ian Ayres; Ediouro; 2008 33. Jack Definitivo; Jack Welch e John A. Byrne; Campus; 2001 34. CAOS A Criao de Uma Nova Cincia; James Gleick, Campus, 1991 35. Biomimicry: Innovation Inspired by Nature; Janine Benyus; Harper Perennial; 1997 36. Guerrilla Marketing; Jay Conrad Levinson; Taunton Press; 2006 37. On Intelligence; Jeff Hawkins; Owl Books; 2004 38. Business Plans that Work; Jeffry Timmons, Andrew Zacharakis & Stephen Spinelli; McGraw-Hill; 2004 39. Innumeracy; John Allen Paulos; Hill & Wang; 2001
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40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. 53. 54. 55. 56. 57. 58. 59. 60. 61. 62. 63. 64. 65. 66. 67. 68. 69. 70. 71. 72. 73. 74.

O Heri de Mil Faces; Joseph Campbell; Cultrix; 1995 O Poder do Mito; Joseph Campbell; Palas Athena; 2007 Presena; Joseph Jaworski, Peter Senge & C. Sharmer; Cultrix; 2007 Boulevard of Broken Dreams; Josh Lerner; Princeton; 2009 Execuo: A Disciplina para Atingir Resultados; Larry Bossidy & Ram Charan; Campus; 2004 O Andar do Bbado; Leonard Mlodinow; Zahar; 2008 Blink: A Deciso Num Piscar de Olhos; Malcolm Gladwell; Rocco; 2005 Ponto de Desequilbrio; Malcolm Gladwell; Rocco; 2002 A Arte de Negociar; Mark McCormack; Best Seller; 1997 O Que No Se Ensina em Harvard Business School; Mark McCormack; Harper & Row Brasil; 1985 Burn Rate How I Survived the Golden Rush Years on the Internet; Michael Wolff; Touchstone; 1998 th Hyperspace A scientific odyssey through Parallel Universes, Time Warps and the 10 Dimension; Michio Kaku; Anchor Books; 1995 st Visions How science will revolutionize the 21 Century; Michio Kaku; Anchor Books; 1997 Slideology: the art and science of creating great presentations; Nancy Duarte; OReilly; 2008 Managing Oneself; Peter Drucker; Harvard Business Review; Mar 1999 Theyre not employees, theyre people; Peter Drucker; Harvard Business Review; Feb 2002 A Quinta Disciplina; Peter Senge; Best Seller; 2006 Presena: Propsito Humano e o Campo do Futuro; Peter Senge et al.; Cultrix; 2007 The Blind Watchmaker Why the evidence of evolution reveals a universe without design; Richard Dawkins; Norton; 1996 The Selfish Gene; Richard Dawkins; Oxford; 1976 Leadership: Enhancing the lessons from experience; Richard Hughes et al; McGraw-Hill; 2006 O Grande, o Pequeno e a Mente Humana; Roger Penrose; UNESP; 1998 The Emperors New Mind; Roger Penrose; Oxford; 1989 The Road to Reality; Roger Penrose; Vintage Books; 2004 Teoria dos Jogos; Ronaldo Fiani; Campus; 2006 The Illusions of Entrepreneurship; Scott Shane; Yale University Press; 2008 A Vaca Roxa; Seth Godin; Elsevier; 2003 Marketing de Permisso; Seth Godin; Elsevier; 2000 Todo Marketeiro Mentiroso; Seth Godin; Elsevier; 2005 Tribes; Seth Godin; Portfolio; 2008 A Brief History of Time; Stephen Hawking; Bantam; 1991 The Four Steps to the Epiphany; Steven Gary Blank; Quad/Quafix; 2007 Peter Drucker on the next Society; The Economist; Nov 3-9 2001 The Real Time Economy; The Economist (Survey); Feb 2-8 2002 O Mundo Plano; Thomas Friedman; Objetiva; 2007
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