Fabindia

(15 marks)

1. Analyse and discuss the Fabindia business model and its critical success factors.

2. Construct a SWOT for Fabindia. Using it to consider Fabindia's position versus its
competitors answer the following.

a. Is there a need for Fabindia to change/evolve? Explain your

view/recommendation. (Critical thinking and analysis to support your
recommendation must be evident.)

b. What distinctive competencies would you develop that would shape your
strategies? (How would these competencies secure and ensure for
Fabindia a distinctive and unique competitive advantage that will lead to
superior performance?)