Business Meeting

Sales Performance Review Meeting

Realized by :
OUICHER soumia
SAHRAOUI menal
LAHNECHE khadidja
GUEMRAOUI ines
HADJ HACENE imene
SGATLMI chaima

Teacher : miss. AOUFI

2023 / 2024
 Meeting Title : Sales Performance Review Meeting

Date : 22-02-2024
Participants :
- Chair person : (sahraoui manel)
- Sales operation manager : ( hadj hacene imene )
- Financial analyst : ( lahneche khadidja )
- The one who write the minutes : ( guemraoui ines )
- Sales representative : ( ouicher soumia )
- Sales training specialist ( sgatelmi chaima )

The problem :
The company has experienced a significant decline in sales over the
past quarter despite launching new products and running marketing
campaigns. This decline is primarily attributed to a drop in repeat
purchases from existing customers, indicating a need to enhance
customer retention efforts and improve sales team effectiveness in
addressing client needs.
Introductions:
Meeting Chairman(MANEL): Good morning, everyone. Lets begin our
meeting. First, I’d like to welcome IMENE, our newly appointed Sales
Operations Manager.
IMENE: Thank you for the introduction. I’m eager to contribute to
Today’s discussions.
Meeting Chairman(MANEL): Also, please join me in welcoming
KHADIDJA, our Financial Analyst, who will be providing insights into
our sales performance.
KHADIDJA: Hello, everyone. I’m excited to be part of this meeting and
offer my expertise.
Meeting Chairman(MANEL): Unfortunately, our Regional Sales
Director, couldn’t attend today’s meeting due to a prior engagement.

Reviewing Past Business :

Meeting Chairman(MANEL): Before we dive into our main agenda
item, let’s quickly review the minutes from our last meeting on
January 15th. INES, could you please provide a brief summary?
INES: Certainly. At our last meeting, we discussed the factors
contributing to our declining sales figures and identified the need to
explore new strategies to boost sales.
Beginning the Meeting:
Meeting Chairman: Thank you, INES. Now, let’s move on to today’s
agenda. Has everyone received a copy? If so, let’s skip item 1 and
proceed to item 2: Strategies to address the decline in sales. IMENE,
could you lead us through this discussion?
IMENE: Of course. Before we start, I’d like to hear your perspectives
on the challenges we’re facing with our declining sales. Let’s go
around the table for input.
SOUMIA: In my view, our sales team needs better support and
resources to effectively reach our target market. We also need to
revamp our marketing strategies to generate more leads.Additionally,
I think we should focus on improving our customer retention efforts
to maximize sales from existing clients.
CHAIMA: Sorry to interrupt, but can you elaborate on what you mean
by improving customer retention efforts ?
SOUMIA: Of course. I mean implementing loyalty programs,
personalized communication strategies, and proactive customer
support to keep our existing customers satisfied and loyal to our
brand.
IMENE: Thank you for sharing your insights. Let’s now proceed with
KHADIDJA of our sales performance and financial trends.
KHADIDJA: Based on the data I’ve analyzed, it’s evident that our
decline in sales is primarily due to a drop in repeat purchases from
existing customers. We need to focus on improving
customerretention and increasing repeat business.
Finishing the Meeting:
Meeting Chairman(MANEL):great suggestions , Unfortunately, we’re
running out of time for today’s meeting. Let’s wrap up by
summarizing our key action points:
- Develop targeted marketing strategies to generate more leads.
- Enhance customer retention efforts through loyalty programs
and personalized communication.
- Implement proactive customer support initiatives to improve
satisfaction and loyalty.
IMENE: Thank you all for your contributions today. Let’s reconvene to
review our progress in two weeks.
Meeting Chairman: Sounds like a plan. Thank you, Sarah, and thank
you, everyone, for your participation. The meeting is adjourned.