Name: Perea, Ervin G.

Section: BSBA-MM 2-3D

Kindly write 3 things you learned from this class and how will you apply this in your life.

For the past learning journey in our Marketing Analytics course, here are the 3 valuable insights
that I learned for the whole semester.

First, I learned how to gather different statistics and data. For the whole semester, we’ve been
practicing and learning how to gather different statistics and data given by our professor. I
learned that when gathering data you should include all of the important details that can help
you to understand those raw numbers. I also learned that when it comes in dealing large or
small group of data it must be supported by facts and reliable insights. We also apply it in our
finals where we are assigned to do a short research and that’s how we apply our knowledge on
how to gather large data since we had 100 respondents. It was quite a challenging but
enjoyable experience that taught us to have a wider knowledge of data gathering.

Second, I learned how to interpret data and use the power of storytelling. In a group activity we
did this semester, our group looked at how McDonald's uses social media to advertise. From
this, I learned how to analyze real marketing plans. Seeing how McDonald’s uses social media,
specifically Facebook, taught me about what their customers like. I learned that combining data
such as the preferences of your customers, and storytelling like making relatable
advertisements can improve marketing strategies, which we can also use when we have our
own business.

Lastly, I learned the importance of data in decision-making. As what Ms. Barbie has repeatedly
said in our class, marketing is driven by data. Without the solid proof provided by data, a
company or a business will have a hard time deciding what is the next step for every marketing
campaign and whether they can utilize it for the business to succeed or not. Furthermore, data
helps businesses understand their customers better. By analyzing data, companies can see
what products or services customers prefer, how they behave online or in stores, and what
influences their purchasing decisions. This information is crucial for creating targeted marketing
campaigns that are more likely to resonate with the audience. In conclusion, data is not just
numbers; it's the key to making informed decisions that drive the success of marketing efforts.