THE 5 FUNDAMENTAL

LAWS OF SUCCESS
IN THE DIGITAL MARKETING REVOLUTION
Owning your own business
can be a freeing experience.
You can choose what you
sell, how you sell it, when
you work, the choices are
huge, but they allow you to
live the life you want to lead.
But what kind of business
should you run?

Brick and mortar stores are

becoming a more niche
market with each passing
year. Almost 25% of all
business transactions last
year were through an online
store, and for the past two
decades we see a growing
number of purchases
being made through online
storefronts. The pandemic also proved that online stores are much more resilient to
market fluctuations and have a greater variety of ways to market and share them.

Think of the kind of freedom running an online store creates compared to traditional
methods. You can work from wherever you are, engage with markets around the world,
receive near-instant feedback from customers, and have countless ways to expand
your operations.

Online businesses aren’t the future; they’re expanding and growing right now.

And not only that, but online businesses have begun to observe specific trends and
practices to keep on not only growing, but thriving. The first online store was founded 40
years ago. Ecommerce markets have changed a lot since then, and we’ve learned even
more. But you can’t stop at just creating an online storefront and hope people will come
along to buy some stuff. Online marketing strategies are vital to keeping online store
fronts afloat and visible to online users everywhere. These strategies are the bedrock of
your business, because what good is a business if no one knows it exists?

An easy way to remember what solid online marketing strategies are is through the 5 P’s
of Online Marketing. These are people, product, persuasion, profit, and process. Each
one of these is an integral aspect to just about every online business out there. These five
P’s of online marketing can be fashioned into the five fundamental laws of a profitable
online business. This means that in designing an online business, you should be looking
for a target market, selling them the best product, creating engaging ways for them to
discover it, upselling it to them, and creating a process to do that all over again. Let’s look
at each of these more closely and see how we can redesign these marketing strategies
to create a thriving online business.

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 Law 1

People, or the Law of the Thirsty Crowd

Ultimately, your business wouldn’t survive without people. Businesses need people
to interact with, buy their products, and provide feedback to help them better their
products and services. In terms of developing an online business, you want to view
your people as a thirsty crowd. This is where you look for your hot target market and
figure out who you want to serve.

The Law of the Thirsty Crowd means that you should be looking to market your business
to the right people. If people are thirsty, you don’t give them scissors. They need water.
When you’re developing the products your business will sell online, imagine who is the
thirsty crowd that would love this product? How can your product change their lives?

Your product should also answer an issue that other people have. If you can find one
person with a problem, there’s most likely thousands of other people with the exact same
issue. These are people who are looking for a solution you could provide them. You just
need to decide on which solution you want your products to tackle.

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 Law 2

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Products, or the Law of the Better Mouse Trap

Ralph Waldo Emmerson is famously attributed with the phrase, “Build a better mousetrap
and the world will beat a path to your door.” In today’s digital landscape, that phrase
rings more true than it did in the 19th century.

Once you’ve decided who would want your products, you now should focus on the
products themselves and how they function. With the Law of the Better Mouse Trap, your
goal is to create a world-class product that is both unique and engaging, one that helps
move people away from pain and towards pleasure. Not only this, but you must do this
better than your competitors.

But not that much better.

You don’t need to make a mousetrap that kills every mouse forever. Instead, focus on the
mousetrap that’s slightly better. The goal is much more realistic and attainable, which
means you’ll be able to do it much faster than trying to make a brand new product that
does everything better. You’ll be surprised how much people will appreciate it when you
take the time to better their lives, even in small ways.

The digital marketplace is filled with hundreds of the same but slightly different products
for people around the world. One set of products might be the same with one costing
a bit less, another product might cost the same but has an extra feature that people
are looking to use. The goal with developing your product shouldn’t necessarily be to
reinvent the wheel. Rather, you want to make your wheel a bit more round compared to
the competition.

Every product sold is geared towards a certain thirsty crowd. Look at other products
being sold that are similar to yours. What do they do? Is there much diversity within those
products? How could yours stand out from the competition? Take notes on all of this and
think about how your thirsty crowd wants to use your product. Keeping a user-focused
view of your product will help you better understand how to improve it.

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Law 3
Persuasion, or the Law of Getting Attention
Your business also needs to grab attention. The online marketplace is growing, fast.
There’s companies popping up with online storefronts all the time. Some of those
businesses are purely online, some already exist in a brick-and-mortar store. But each
online store is looking to grab as many customers as you can. The Law of Getting
Attention focuses on gaining attention for your product and company.

Having an online store is a great way to sell your products, but if no one knows it exists,
then it’s not worth all of the effort it takes to set it up and maintain it. You have to put time
and thought into creating the attention your online store needs to drive traffic to it and sell
your products. And once you have their attention, you want to create a captivating call-
to-action that moves people from interested to buying.

There are three main ways of driving traffic to your online store: free, paid or borrowed.

Free Attention
Free focuses on search engine optimization (SEO) skills, as well as views with YouTube
videos and social media posts you create. These traffic driving practices don’t cost any
money to use or implement; while it might cost something to create the product, it’s free in
the sense that you pay nothing to post it.

Paid Attention
Paid traffic involves using software such as Facebook ads, Google Pay Per Click ads,
TikTok and YouTube ads. These allow you to pay a company that already has visitors to
advertise you online store. Usually they have data on their users, which is an amazing
tool to use when you’re focusing on a specific thirsty crowd of people. Most people have

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seen sponsored ads on YouTube, Google, or Facebook.
If not, scroll around and see what kind of ads are
created, how they’re implemented differently in
each site, and what ways your store would most
benefit from.

Borrowed Attention
The last kind of traffic is called borrowing traffic.
This is done through joint ventures, and this
is where other influencers email their list
of people. Joint ventures (JVs) have an
understanding of your product and who it
should be advertised to, so they can put
your online store in front of exactly the right
kind of people you’re looking for. This traffic
also comes highly endorsed that tends to
convert better than any of the kind of traffic.
Its effects are almost immediate. JVs also aren’t paid a
flat rate; they’re only paid through how much product they
sell for you. If they make a bunch of sales, it’s probably
sales you wouldn’t have gotten easily by yourself. And if they don’t make any sales?
Then you don’t lose anything because of it.

JVs also help you network. They’ll introduce you to their social circles at parties or at
networking events, and that will ultimately lead you to finding more JVs. Having JVs
promote you is the best kind of traffic since it’s risk-free, it helps gain more industry
contacts, and it’s the highest converting traffic you can get.

How do JVs work? You first have to start by setting up an affiliate program. This is where
people can become promoters of your product. Influencers, affiliates, or JVs can sign
up for this program where they’re given a link to your website. Each link will be unique
and traceable to each individual affiliate. As they disperse this link throughout their own
networks, it will help drive reliable traffic to your site.

These affiliates are using the

trust they’ve built in other
people to bring them to your
site. If someone recommends
a product to someone they
know, that person is much
more likely to purchase it.
And, again, you don’t have to
pay your affiliates until after
they’ve sold your product. Up
until the point of sale, the traffic
they send your way is free.

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 TO MASTER NLP BASED LAW OF ATTRACTION TECHNIQUES : CLICK HERE TO Law 4
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Profit, or the Law of Getting a Yes

Now that you have traffic coming into your online store, your goal should be in converting
those visitors into paying customers. The Law of Getting a Yes aims to do just that; moving
people from interested to purchasing. Using tools such as copywriting, direct response
marketing, and marketing funnels, you can create captivating calls to action that drive
people to make a purchase.

The Law of Getting a Yes uses a combination of all of the laws before it to culminate
towards a purchase. Your crowd is focused, your product has some sort of benefit over the
competition, and people are aware of your website. From here, creating a call-to-action that
engages them to purchase your product should be a breeze! But it’s still an important step.
Without a good call-to-action, you won’t convert as much traffic as you could.

When you begin to convert traffic into customers, you’re also creating a new support
system. These first customers will be the gateway for others to come and see how they
enjoyed it. They’ll write reviews, talk about it with their friends, and will begin helping
you generate more traffic and sales to your website. From there, you’ll begin to see your
business grow.

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 Law 5

Process, or the Law of Scale and Automation

Now that you’ve gone through the first four steps and people are beginning to purchase
your products, you should be planning to expand the scale of your business.

If your online business is successful, wouldn’t you want to replicate that success? It’s a
no-brainer, and it’s even easier to do once you’ve done it all before.

Look for easy and obvious ways to increase the scale of your business. This is where
past customers come in handy. Look at the feedback you receive. What have you been
doing well, and what could you have done better? Look into how you can expand
through the feedback you gained. Sometimes, people look to grow their business through
ways that seem like they would work, but don’t listen to any of the reviews they’ve
received. By growing in ways that ignore feedback, your company’s scale increase could
end up backfiring and causing more issues than growth.

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