2 100+Powerful+Tools+to+Grow+your+Online+Business+ (Handbook) PDF

100 Powerful Tools

0 INTRODUCTION
1 EMAIL MARKETING
2 VIDEO MARKETING
3 SOCIAL MEDIA
CONTENTS
4 I N T E G R AT I O N
5 SEO
6 ONLINE COURSES
7 FACEBOOK ADS
8 C O N T E N T C R E AT I O N
9 W E B A N A LY T I C S
10 FACEBOOK AD SPY
11 MARKET RESEARCH
12 WEB DESIGN

INTRODUCTION
The internet has taken a whole important aspect of our world.

It is responsible for the globalization of the world politics, and
at the same time, business is being made to grow and ex-
pand through it. For every small business that has the dream
to grow, it is advisable and crucial for it to have an online
presence where it can reach a broad section of people who
will end up interacting with it. Regardless of your status as
a businessperson, whether you are just starting or you have
been in the business world before now, the best decision you
can make, is to make your business go online. Placing your
business online will give you access to millions of people
who all have one need or the other that your business can
provide solution to.
Aside from getting your business off the ground, you will be
able to make your business thrive amidst the competition
that surrounds you. Reports shows that up to 90% of custo-
mers often look online to identify the available local goods
and services they can get for themselves. Initially, the com-
puter was the only means through which people get to inter-
act online.
However, the advent of smartphones, that are super-fast in

running the internet, has made it easy for anyone to look up
whatever goods he or she needs online. Thus, the need for
your business to be online so that people will find you and
what you offer. There are lots of benefits that you stand to get
by listing your business online. The basic benefit is that you
get exposed to the world and that way it will be easier for you
to make your sales.
However, despite the fertility of the internet in helping to boost

your business, there is still more required of you to make your
business grow online. You need to understand that listing
your business online is not all there is to make your business
grow. An online business can still plateau if it doesn’t under-
go the right activities. There are giant businesses that have
earned the trust of the buyers, and as such, they will always
make more sales. As a new seller online, you need to make
your business grow, by creating a space for your business.
CREATING SPACE FOR YOUR ONLINE BUSINESS
Making your online business grow simply requires you to

create a space for yourself. To create a space for yourself
means you should build your community of consumers who
will come online with the intention to check out the goods
and services you have to offer. Your ability to create a distinct
space for your business in the digital space will make it grow
faster than you expect. It is the key to making your business
prosperous. There are certain activities that you need to en-
gage in to build your business online. These activities involve
some tools that will make them effective and help to achieve
the purpose for which you have engaged yourself in them.
We’ve listed below all the activities you need to engage your-
self in to build a successful online business.
Create Quality Content:

One way to grow your business online is to create high qua-
lity content that your customers will enjoy. Your content is
one means through which you interact with them. It includes
your product description, the information you present about
your business to the customers, and many more. Make the
content engaging so that the customers will have a reason to
stay with you and eventually make purchase of whatever it is
that you offer. Your site needs to be fast for your audience not
to get fed up with it. Also, as part of your content, you need to
watch out for your design layout. Make use of the right color,
graphics, even a whole layout. All of these have tremendous
impact on your website’s content.
Make Your Website Mobile-Friendly:
As we have mentioned earlier, no one has the luxury of space
to move everywhere with their PC. The presence of tablets
and smartphones has made online surfing easy. Thus, your
website should be easy to navigate, and it should be mobile
friendly such that your potential customers will not feel un-
comfortable while they browse around your online store. Ma-
king your website mobile-friendly involves you making sure
that there is no flash video, your photos are well optimized,
the website is easy to navigate, and there are elements that
one can easily tap to get to other activities.
You Should Integrate your Social Media:

Social media is one of the most effective tools you can use
to grow your online business. There are millions of people on
Facebook, Instagram, Twitter, and many other social media
platforms. Among these millions of people, you have your po-
tential customers that only need to gain access to your store
online and see what you have to offer them. Making use of
social media requires you to engage in some activities such
as posting every day, making use of images, videos, and text
to pass across relevant information so eventually they’ll be
excited to visit your website. To do all of these, you need a
couple tools, which we will be explaining in the third chapter.
Pay Attention to Your Target Audience:
For every business online, there is a focus audience that is
applicable to it. You need to pay attention to your prospec-
tive and potential buyers only. This way, you will be able to
maintain your resources and have greater reward. Rather
than waste your resources on other audiences that will not
be beneficial to your business, there are some tools you need
to use that will help you identify the right set of audience for
your business and earn you a large profit with less expenses.
You Must Be Flexible:

This simply means you need to be ready to diversify. You
need to keep your business flexible by always working with
the trend online. This is one way for your business to keep
growing. Daily, new trends are being pasted online and these
trends at times are very crucial to the health of digital busi-
nesses. You must be updated to know the exact trend that is
ongoing so your business can benefit from it. This may mean
you need to add more advert to your business, or you need
to expand your inventory. It also can mean that you need to
start using a YouTube channel. There are lots of tools that
will help you identify the trends online that you can utilize to
grow your online business.
Utilize Online Marketing Tools:
There are lots of marketing tools you can get online to pro-
mote your business. Posting on social media outlets at a go
became very easy. There are many tools that help to make
businesses grow online without going through stress and
spending too much. We will show you some of them later in
this ebook. Another way to grow your company is through
email marketing. You only need to pick the one that is best
for your business per time and utilize the right way to grow
your business.
You Should Network with Complementary Businesses:

One last thing we think is very important is to network with
other businesses online. It has a great potential of earning
you much reward than you can expect. When you set up re-
lationships with other businesses, it will bring your business
closer to those who are not aware of it. The key here is for
you to network. It is great as it gives you the opportunity to
expand your business on the wings of the big companies. An
example of this is Samsung entering into a partnership deal
with Google to produce Android phones. You can also iden-
tify such an opportunity to grow your business in the online
market.
Your growth will be possible when the right tools are gathe-
red and made use of. You can make it grow without being a
computer guru or professional. We will be taking you through
one hundred tools you need to make your business grow on-
line so that you can make maximum profit. Get ready, and
let’s collect those coins!

Email Marketing
Automation Tools
1 0 0 P O W E R F U L TO O L S TO G R O W YO U R O N L I N E B US I N E S S
Email marketing automation is a tool for automated email

campaigns, which are series of emails that are sent automa-
tically. These emails are often sent as a response to the acti-
vities of the subscribers. It involves people subscribing, and
they eventually receive the emails. Email marketing is great
for your online business as it helps you to maintain your sa-
les and ROI while you are asleep. All you need to do is set up
the automation and after that you don’t have to touch it ever
again. More than 80% companies make use of email marke-
ting services, however around 51% of them are making use
of email automation to help them save time and at the same
time, save money. Report has it that automated email helps
to increase revenue by up 13%. Below are 8 interesting tools
you need to build your automation email. These tools include
the ones for building your list, making your email automated,
tracking and monitoring your email, and testing your email.
T H E F E M A L E H US T L E R S AC A D E M Y
1 0 0 P O W E R F U L TO O L S TO G R O W YO U R O N L I N E B US I N E S S 12
TOOL 1
OptinMonster
www.optinmonster.com
It is the best software for lead generation. For every mail

marketing campaign, there is a need to gather subscribers.
OptinMonster is helpful to build forms that will help you con-
vert visitors to your website as they land on your pages in a
matter of minute. It also allows you to create a segmentation
of leads and customers by personalizing their behaviors, fun-
neling them directly to your automated campaigns. To make
use of OptinMonster, you can start with their monthly plan of
$19 by getting billed annually. It also has the pro plan, which
costs $59 monthly, if you are buying for a year. There is also
a pre-pay discount for you available if you are using Optin-
Monster.
TOOL 2
RafflePress
www.rafflepress.com
This is a WordPress plugin that helps to increase email sub-

scribers. RafflePress is used to run giveaways and contests.
You will be hosting the contest on your website or blog. You
can also host it on social media platforms. If you are getting it
for a year, you will pay $49 monthly for a start. However, there
is the lifetime license offer which goes for $449.
TOOL 3
Contactually
www.contactually.com
This is a CRM tool that helps to carry out the vetting of con-
tacts. It does this by gathering contacts from your email box,
blog, website or social media profiles. It will then gather many
information it can gather to direct you in your messaging.
Contactually goes for $69 per month to get its professional
plan.
TOOL 4
HubSpot
www.hubspot.com
HubSpot has the embrace of everyone as one of the best

marketing automation tools that helps to carry out a lot of
tasks. It is used to streamline email marketing services by
using automated workflows. HubSpot has a lot of free tools.
There are also paid plans, which range from $50 monthly for
the starter plan to $1200 monthly for the Enterprise plan.
TOOL 5
Hatchbuck
www.hatchbuck .com
It works like Gmail in the use of tags to carry out the optimiza-
tion of messages. With Hatchbuck, you will be able to create
tags and assign the tags to certain contacts. This depends
on the interests of the contacts and the funnel stage they are
located at presently. To make use of Hatchbuck, you will be
required to pay $39 monthly. The price is set for semi-annual.
TOOL 6
SAP Sales Cloud

www.sap.com
The Sales Cloud is an essential lead qualifying tool. It is for-

merly known as CallidusCloud. It is used to automate the
process of identifying leads that are promising, and at the
same time, it clears off the ones that are not qualified or that
are filled with high risk or low reward.
TOOL 7
GetNotify
www.getnotif y.com
This is a tool that works effectively at giving you the notifica-

tion of your emails reaching the recipients and being read.
While you send your emails, you will add “getnotify.com” to
the email address of the receivers. The receivers will not see
this, neither will they know that you are tracking their opens.
GetNotify is based on free plan. However, there are other
plans that are based on donation.
TOOL 8
Litmus
www.litmus.com
It is an email optimization tool. It is great for testing emails

on all kinds of devices. It gives you the capacity to test up to
forty clients and devices by clicking once. It reduces the time
required to review every email combination. Litmus comes
with the minimum price of $79 monthly, if you are paying for
a year. However, to carry out automated testing with it, the
least you need to get is the Plus plan, which goes for $159
every month for a year payment.

Video Marketing Tools

Are you really interested in building your online business? If

your reply is “Yes”, then you need to utilize video marketing for
your products and services. Videos are playing important ro-
les in the world of marketing these days. A very powerful way
to promote your content is through video marketing. People
love to watch and see rather than just to hear. With videos,
you will be able to reach a wider audience. What this implies
is that you will get to drive more traffic to your website, and
you will be able to increase your level of engagement. All of
these will aid you to achieve a high level of conversion of vi-
sitors into customers, which will bring the end product – ROI.
Statistic shows that social video 1,200% more shares than
just image. Also, adding video to your content and posting it
on Facebook has up to 135% higher organic reach more than
ordinary photo posts. It was predicted that by the year 2020,
80% of all internet traffic will be generated from people who
are visiting the internet to watch videos. The statistic keeps
going and all they point to is simple – you have got a lot to
gain from investing into video marketing tools for your online
business. Below are some video tools you need to make your
business stand out online.
TOOL 9
Vyond
www.vyond.com
This is a video animation tool. It is easy for creating animati-

on. The focus of Vyond is to help your business convey sim-
ple information and messages in a way with fun. You could
use the animation to pass across information about your pro-
ducts, services, contests, or any other thing about your busi-
ness that requires explanation. While you use Vyond, you will
be choosing from video elements such as props, characters,
that are animated, pre-made, templates, sound effects, etc.
With Vyond, you can edit any kinds of scenes regardless of
the industry you find yourself in. You also create a character
that looks exactly like you. You get to select the look of your
character, and what the character represents, which will end
up becoming the face of your business.
TOOL 10
Slidely
www.slidely.com
It gives you the opportunity to change your photos to videos.

It is a video marketing tool you can utilize to create your video
and photo collections and share them online. You only need
a Facebook account and you are good to go with Slidely. You
can add your content to create the video. It is also possible
that you add your logo alongside any test you want to add.
TOOL 11
CommonCraft
www.commonraft.com
This is a video marketing and editing tool used to make vi-

deos and animation. CommonCraft was among the earliest
companies that created explainer videos. It has been used
for Ted Talks. It gives its members an instant access to the
online library that contained a list of both present and past vi-
deos. With CommonCraft, you will be able to edit your video,
add animations, audio, and other elements that will make it
stand out from the crowd.
TOOL 12
Animoto
www.animoto.com
Animoto is used to make video marketing for bloggers and

vloggers. It is a cloud-based video marketing tool that you
will be requested to pay for. It makes it easy to create profes-
sional slideshows alongside your marketing videos. Animoto
is mobile-friendly. There is the mobile app version of the tool,
which enables you to create your video while you are on the
go. It is so simple in usage. You have the opportunity to add
your personal clip, add music, and texts that will convey the
message about your business to your targeted audience.
TOOL 13
Verb Technology
www.verb.tech
This is also known as Verb. Verb is an interactive marketing

tool, which gives the opportunity to create, edit and carry
out the marketing of your videos to your audience. Verb Tech
has various products that are essential to making it effective.
Below at the products:
• NotifiCRM: This is the first product of Verb. This is

used to create an interactive environment with your
targeted customers. It is used to create tags on videos
in digital marketing.
• NotifiAIR: This product gives you the ability to remo-

ve video background. You can also add clickable con-
tent on your video, website, or image with it. notifiAIR
is an improved version of notifiCRM.

• NotifiLINKS: This will give you the opportunity to

disseminate resources such as e-invites, interactive
videos, test messaging, etc. There are other possible
distribution methods you can use.
• NotifiWEB: You can easily create a promo video

advertisement. This video will have a clickable link.
You have the opportunity to embed this link in Word-
Press and every other content management systems
(CMS). The Video you create can be viewed on mobile
devices as well as on desktop.
• NotifiADS: This allows you to create interactive video

advertisement. The good thing the video ads is that
you can add them on any platform including Facebook.
• NotifiLIVE: With this tool, you can create livestream

videos that are interactive on any web browser as well
as smart television.
TOOL 14
Vimeo
www.vimeo.com
This is an important video hosting tool you need. It has

well-developed features. With Vimeo business, you can host
and manage every video you have in a single place. You have
access to five terabyte storage without limitation to how
much video you can upload in a week. It also permits you to
add team members, collaborate, and to add notes as well as
reviews on your videos. As a marketing tool, it helps to drive
engagement, by giving you the opportunity to place your vi-
deo anywhere you want it to be. You can also add a clickable
call to action and cards to help you capture emails. It also
offers the opportunity to check the performance of your vi-
deo through analytics by tracking the interactions and stats
of your video.
TOOL 15
Magisto
www.magisto.com
It is a video marketing tool that allows you to edit your video

for social purposes. It works efficiently with the strength of
Artificial Intelligence. The Artificial Intelligence helps to re-
make videos and images into short videos that are filled with
excitement and emotions. The primary purpose of Magisto is
to create short videos that helps to connect with your audi-
ence emotionally. Emotions are vital in the process of getting
your audience to buy from you.
TOOL 16
Wirecast
www.wirecast.com
Wirecast is a video marketing tool that is great for making

live casting. If you are planning to broadcast on Facebook,
Wirecast is the go-to tool you need. Aside from live streaming
on Facebook, you can also add text with it. It is an essential
video marketing tool you need.

Social Media
Scheduler Tools
Social media is another tool you can make use of to grow

your online business. As a business owner who wants to
grow their business, the social media is an essential platform
you need to place your attention on. Being active on the so-
cial media will help you create some very strong and good
customer relationships. At the same time, it will increase their
loyalty toward your brand. Social media serves as a medium
of communication that your customers expect you to set up.
However, the running of a business demands a whole lot of
energy. The growth of your business will give you a limited
space that will make it difficult for you to have enough time
you can spend on your social media platform. Aside from the
fact that you have a lot at hand that you need to attend to, it is
also beneficial for you to stop being in full control of your so-
cial media. This need necessitated the automation or social
media scheduler tools that will help you manage your social
media platforms, such as Facebook, Twitter, and Instagram,
etc.
With the automation, you will be able to discover content,

share it, and give responses to the comment of your follo-
wers, and audience. Below are some of the social media tools
you need to help boost your online business.
TOOL 17
Crowdfire
www.crowdfireapp.com
It is a one-minute marketing tool. Crowdfire operates in such

a way that you will tell it what you want people to know you
for, then you will connect your blog, website and other social
accounts with it. Crowdfire will then carry out an analysis
of your account. It will start monitoring all the accounts in
real-time in order to have the big picture of your personality
and to know the best way for you to grow on the social me-
dia.
Once it gathers the information about you, your audience and
the goals of your business, it will start walking you through
several tasks every day that it thinks will be helpful to you to
achieve your goals. The goals can be increasing your clicks,
getting more visitors, or increasing your sales, etc. Crowdfire
performs its activities by identifying the right content for your
audience and helps you post at the right time to maximize
your viewership base. It is used to create the right posts that
will generate enough traffic to your e-commerce stores.
TOOL 18
Drumup
www.drumup.io
This is a social media tool that is designed to help you iden-

tify and share content to your social media platforms. It will
help you cut down the amount of time you spend to manage
your Twitter, LinkedIn, and Facebook. Drumup has a dash-
board that gives you access to manage your social accounts
in a single location. With this, you don’t have to get yourself
on several accounts which you will keep navigating through
endlessly. The dashboard can also be used to weak the set-
tings of your account. It allows you to add the feeds you love.
Not just that, you can also link the blogs that you like. With
this, you can easily curate any updates that you prefer and
then share it later with your followers.
.
TOOL 19
Hootsuite
www.hootsuite.com
With Hootsuite, you will be able to manage your accounts

on a dashboard. From the dashboard, you will seek relevant
contents that you need. You can seek the content automati-
cally, and then you set up a schedule of when it will post the
content on your accounts. Hootsuite offers real-time analy-
tics, which enables you to identify trends that are coming up.
This will give you an insight into whether the contents you
post are being accepted by your audience or not.
Furthermore, a way to protect your profile is to use Hootsuite.
Also, you can guard against hackers and external threats to
your social accounts. Hootsuite is great for managing con-
tests that you set up in order to build an engagement with
your customers. It will help you monitor the entrants.
TOOL 20
Salesforce
Marketing Cloud
www.salesforce.com
This social media tool works well for you if your target au-
dience or customers are into other businesses. The cloud is
robust platform. It has all that you need to manage your ac-
count. With salesforce marketing cloud, you will be able to
automate your marketing, manage your data, engage your
social media outreach, manage your email marketing, create
your digital advertisement, and have your mobile messaging
campaigns done. Salesforce is used to create a good col-
laboration. This collaboration is what will help you earn the
help of your partners. You can easily manage their works,
assign them and check all that they have done. This will help
your brand to keep moving forward without detracting your
brand.
TOOL 21
Sendible
www.sendible.com
With Sendible, you will be able to establish a cohesive so-

cial media and utilize it all over your social media accounts
without stress. It has an integrated dashboard. From the
board, it is easy for you to manage your accounts. You will
tag the account you really like the most. Sendible is great for
creating collaboration. If you are one who shares his or her
social media accounts with another person, with Sendible,
you will be able to rest and not duplicate your efforts. This is
because it has a publishing calendar, task delegation featu-
res, and approval workflows for novel contents. All of these
make the collaborative feature perform well.
TOOL 22
Socialoomph
www.socialoomph.com
It helps to boost your social media productivity on Facebook,

LinkedIn, Twitter, Plurk, Pinterest, also in your email, and your
blog. It is basically designed for Twitter. Its features include
the following; tracking keywords, scheduling tweets, shorte-
ning URLs, saving and reusing drafts, wiping existing tweets,
viewing all of your mentions, etc. All of these are the basic
features. You can also get more features by opting for paid
subscription.
TOOL 23
SocialPilot
www.socialpilot.co
It is a marketing and scheduling tool that is designed to help

you improve on the efficiency of your marketing and it will
help you to save time. Basically, SocialPilot is targeted at
agencies, and social media professionals. Yet, individual en-
trepreneurs who run small businesses can also make use of
it. SocialPilot has its mobile version. With the app, it is very
easy to share and save content you find. It is used for post
scheduling. Identification of content, built-in analysis, and
content selection according to the needs of your audience.
TOOL 24
Sprout Social
www.sproutsocial.com
Sprout Social works beyond a platform for managing soci-

al media. Every business that social-based customer service
and marketing needs it as solution. It helps to streamline the
management of your social account. This is possible becau-
se it has a single-stream inbox. It also has the tools you need
for publishing, which include to create, edit or schedule your
content. Also, its analytics is built within it. Its mobile app
makes it easy to create your content while you move.

Integration Tools
As you build your online business, you need the integration

technology that will help you upload your latest listings on
lots of channels, to make use of an automated repricing tech-
nology, which is what you need to set up your pricing rules to
maximize your sales margins. The integrated tools will help
you manage your manual tasks, improve the reach of your
online presence, and promote your business. Below are the
most needed eCommmerce integration tools you need for
your business.
TOOL 25
SkuVault
www.skuvault.com
This is an inventory management tool. One way to keep your

business strong is to always have inventory available. Exhaus-
ting your inventory frustrates customers. Also, you will not be
able to sell at your own full capacity. As much as you need
to avoid sellouts, you must also avoid overstocks. With Sku-
Vault, you will be able to achieve both. It helps you save time
and to avoid frustration. It gives you real-time multi-channel
synchronization, helps with kitting your products, and assist
in interactive wave picking.
TOOL 26
BigCommerce
www.bigcommerce.com
You can set up your store independently without sharing

space with anyone. You will have fewer fees to pay, and you
are away from competitors. You will have access to the shop-
ping experience of your customers. If you develop a very
strong brand for yourself, and create products that are really
in demand, you will make a lot from an online store. BigCom-
merce is an online store hosting platform that offers all you
need to build your online store, get traffic directed to you, and
convert the visitors into customers. It makes it so easy for
you to connect your store with major marketplaces such as
Amazon, Instagram, eBay, and Facebook.
TOOL 27
Desktop Shipper
www.desktopshipper.com
Shipping and rate shopping is another important aspect of

online business. The more sales you make, the more goods
you have to send out. This process requires a lot of time. At the
same time, a lot of money is required. Moreover, many custo-
mers are requesting faster deliveries at a cheaper rate. This
coupled with the strong competition from other businesses,
necessitates the need for all sellers to provide their custo-
mers with the best delivery service they could offer. Thus,
for you to have a smooth eCommerce operation, then you
must be proficient in shipping. You also need to understand
rate shipping. You need to set up a real-time rate shopping
that will stop any unnecessary guesswork of selecting the
fastest and cheapest carrier you can use. Desktop Shipper is
an affordable tool that gives you the opportunity to compare
between carriers’ rate for different shipping companies such
as, DHL, USPS, UPS, etc. You can easily select the suitable
option for you.
TOOL 28
QuickBooks Online
www.quickbooks.intuit.com
Just like every other business, online businesses also need to

make use of accounting solutions. QuickBooks is the suitable
tool you need to help you manage your funds. It is a flexible,
affordable, and scalable tool. QuickBooks is easy to use. Re-
gardless of the size of your business, QuickBooks is great for
you.

SEO Tools
In the process of you growing your business, you are expec-

ted to invest heavily in search engine optimization (SEO). The
strategies of SEO will differentiate your business from others.
In the modern digital marketing world for businesses, SEO is
one of the most essential skill anyone can have to succeed
amidst the competition. There are lots of SEO managers that
you can hire; however, they are quite expensive. For a gro-
wing business, there are tools for you to make use of. The
tools will help you get started with SEO and build your busi-
ness along with you.
TOOL 29
Moz Pro
www.moz .com
Moz Pro offers several resources that will help you have a
better understanding of SEO. It helps to improve on strate-
gies, and in the analysis of trends that are present in a specific
industry. Moz Pro is the SEO management tool you need that
will help identify keywords. These keywords will be with tar-
geted suggestions. You can also track your ranking, and have
your sites crawled for any problems or mistakes. It helps you
to manage your keywords and analyze any possible URLs
you may use. With $99, you will gain access to Moz Pro.
TOOL 30
Ahrefs
www.ahrefs.com
Basically, it will give insights into your competitors. Ahrefs

works by analyzing the activities of your competitors, and it
will give you enough information with that so you can make
the best decisions on the SEO strategy you need. You can
also identify content, keywords with Ahrefs. It also helps to
check backlinks and carry out crawling of your website. With
its advanced analytics features, you have access to track
your website. With $99, you will gain access to Ahrefs.
TOOL 31
Optimizely
www.optimizely.com
This is an A/B testing tool that helps businesses to make

their websites better. It is used to carry out the analysis of
two forms of websites, landing pages, or web pages. With
the analysis, you will determine the one that people receive
better by using live analytics. A/B testing offers the insight
that you need for your business to grow.
TOOL 32
Screaming Frog
SEO Spider
www.screamingfrog.co.uk
This is a free crawler tool that helps to examine sites and

indicate whether any link is broken or there is any problem.
Having the Screaming Frog SEO Spider among your SEO
tools will give you a good lead to growing your business. It
also serves the purpose of page titles and metadata analyzer.
This function makes it helpful to identify any missing pages
or look out for any page that is duplicated on your site. This
tool works well with Google analytics to help build data into
your general analytics profile. Screaming Frog SEO Spider is
in both free and paid version with different features.
TOOL 33
Answer the Public

www.answer thepublic.com
This tool will help you know what people are seeking. It will
help you identify keywords, think about ideas for your con-
tents, and it will help you to understand your general field.
You can easily get good information from Google Trends by
through Answer the Public. This will let you know how popu-
lar a term or search is, when it is compared to another.
TOOL 34
SEMRush
www.semrush.com
With SEMRush, you will get reports on your social media,

and have information on SEO about your website. It will also
help you to build in competitor analytics, and you can make
use of it to search for keywords and carry out the analysis of
backlinks. It is a good SEO tool for every growing business.
TOOL 35
UberSuggest
www.neilpatel.com
UberSuggest is one of the free online keyword generator you

can rely on. It helps to identify new keywords and to carry out
the analysis of the old ones. The result you will get from it will
be in both cloud form and in a list. It also helps to filter re-
sults, and show built-in Google Trends data, which will help
you to know when people are searching for a keyword most.
TOOL 36
Majestic
www.majestic.com
Majestic is an SEO tool that offers reliable and a regular up-

dating of its data to analyze the websites of its users and that
of their competition. Majestic carries out the updating of its
database every day; thus, you will be getting information on
daily data. Also, it gives priority to backlinked sites, which
will give you information on your site and on the site of your
competitors. With Majestic, you will get information on the
source of your links, and the strength of every link you get.
You will also get to know the content on your site that is get-
ting links. The tool makes use of visual elements, which gives
you access to charts and other digital profiles that will help
you analyze data. You can go for its free version. However, to
get the full version, you will spend $99 every month.

Online Courses
Creation Tools
Creating an online course is another means of building your

business. As a woman making effort to build her business,
you need to be ready to invest into this by making the move
at the right and appropriate time. There is no perfect time to
start the process of building courses for your audience. With
as low as $200, you can have a course built, which will earn
you a lot in profit as time goes by. There are tools that will
help you to carry this out. These tools are cheap and free as
well. Let’s take a look at them one after the other.
TOOL 37
Thinkific
www.thinkific.com
Thinkific is great for creating online courses at a low rate. It

will also help you to market and sell your content. Thinkific is
a one-stop shop designed to help you host the content you
have, the course materials you have gathered, which may in-
clude PDF, audio, video, etc. You also have the ability to sell
course online and get instant access to your money. Your
courses will be marketed using a custom domain with a lan-
ding page that is branded.
TOOL 38
Canva
www.canva.com
With Canva, it is easy for you to create PDF workbooks. As

a businessperson, whose business is just growing, Canva
is great for your business. This is because it will give you a
range of layout suggestions, and also, it will give you fonts
that you can use. Nonetheless, if you already have a brand
for your business, such as logo, fonts, textures, etc. You can
always bring them together to work on Canva. It gives the
opportunity to those who wants to do brand DIY.
TOOL 39
Beaver Builder
www.wpbeaverbuilder.com
If you want to host your online course on your existing Word-

Press site, Beaver Builder is your go-to tool. It is affordable.
Beaver Builder works for WordPress in a drag-and-drop page
building format. Its plugin can work with your already crea-
ted websites, and it is perfect for designing your sales pages,
and also to create membership sites. There are templates for
you to choose from, then you will place your content on it
and publish.
TOOL 40
Camtasia
www.techsmith.com/video-editor.html
One way to educate people online is through videos. The-

re are many visual learners and they enjoy watching videos.
With Camtasia, you can make interesting clips of videos. It
gives the permission to record and edit your recordings. This
will make your recording look like a professionally filmed vi-
deo. As you create your Powerpoint, you can use Camtasia
to record it and upload it in your online lesson. It makes it
possible and easier to demonstrate during your tutorials.
TOOL 41
Vimeo
www.vimeo.com
Vimeo is a content creation tool that helps you to upload

your video contents. It has the free and paid version. You will
be able to upload, and host your videos. At the same time,
it will also permit you to share your videos. One thing about
Vimeo is that it retains the HD quality of your videos. After
hosting your video on Vimeo, you can then embed it in your
website for learners online to have access to. You can set up
a privacy option that will only make the video accessible to
participants that have paid.
TOOL 42
Zoom
www. zoom.us
Does your course content have any live element? Live ele-
ment is what makes your audience communicate with you as
you pass across information to them. This may be you hos-
ting a live call every month. With Zoom, you can get the free
and paid options that will enable you to set up live calls with
your online audience. The free option is great for short calls,
which doesn’t take up to 50 participants. However, the paid
option gives you access to up to 40 minutes of call.
TOOL 43
Mailchimp
www.mailchimp.com
Mailchimp is what you need to keep in touch with your onli-

ne learners. You can easily send them email by clicking just
a button. You can also set up an automated sequence using
the paid option. It helps you to create an affordable system
for managing your participants.
TOOL 44
Zapier
www. zapier.com
Zapier is a connectivity tool you need. It helps you to connect

various forms of apps to set up an automation. It will set up a
link with Mailchimp, Thinkific, and even zoom. It also makes
recommendation on common Zaps based on the tools you
are using. If you are interested in a “zap” that helps to sub-
scribe Thinkific students with Mailchimp, it will help out.

Facebook
Advertisement Tools
Making profit from your online business requires you to get

people to know about your goods and services. You do this
by being able to get lots of visitors (in thousands) to visit your
website. The question is where does one get enough visitors
to bring down one’s online store? It is very easy. The answer
lies in Facebook. There are marketing tools that will help you
direct traffic from Facebook to your online store. Facebook
boasts of 1.09 billion users daily. This portrays it as the best
online platform for you to get your audience. In order to make
your venture into Gathering your audience from Facebook an
easy one, you can rely on the following tools.
TOOL 45
Facebook Ads Manager

www.business.Facebook .com
The Facebook Ads Manager gives access to every marketing

tools you need to make a targeted advertisement that will get
to your audience. it is the basic tool of Facebook with a lot of
offers. using the Ads Manger requires five steps.
These are:
• Setting up a Facebook page or making use of an existin one
• Giving information on the thing(s) you want to promote
• Selecting the right audience for your advertisement.
• Setting up your budget
• Tracking your results
The Facebook Ads Manager has its mobile version. This ma-
kes it easy for anyone to carry out the plans he or she has
concerning his or her marketing. You don’t need a desktop to
take charge of your marketing campaigns. The mobile versi-
on is enough for you to do that.
TOOL 46
Qwaya
www.qwaya.com
Qwaya is a great platform. It is suitable for creating adverti-

sing campaigns on Facebook. It is a way to access the best
solution you need for marketing. Among its features is AB
Ads testing. This helps you to test all variables you can think
of to make sure that you understand the things working well
every time. It will show you the effectiveness of the type of
Ads you are using, and your placement of your news feed.
With it, you can have your campaigns scheduled. This way
you will be able to monitor and track the activities going on,
and notice your lead generation.
TOOL 47
AdEspresso
www.adespresso.com
This tool is very simple and straightforward to use for crea-

ting Facebook ads. It doesn’t take long to start. It gives a very
astounding result to those that make use of it appropriate-
ly. It offers easy to understand analytics in a visual form. Its
dashboard is designed to help you identify the Ads that are
performing well, so that you can place your attention on the
numbers that really mean a lot to you.
TOOL 48
Hootsuite Ads
www.hootsuite.com
It is helpful in the process of scheduling updates. It helps to

create advertisement as fast as possible. It also scans the
pages of Facebook to identify the most suitable posts that
will help you promote your presence before your audience. It
also helps to define the goals for every ad, which will aid you
to get maximum result from the campaign activities you set
out to perform with it.
TOOL 49
Adstage
www.adstage.io
Adstage works for other platforms aside from Facebook as a

marketing tool. It is helpful for anyone who makes use of se-
veral social media to carry out her advertisement. It helps to
create, optimize and to report across a person’s search and
social adverts in a single place. You don’t have to manage
your ads separately with Adstage. It allows you to bring them
together in a single dashboard to run. For your Facebook
ads, Adstage helps to monitor and drive good performance.
It does this by using automated rules. It also helps you to
save time by optimizing campaigns rule that is responsible
for scheduling your market campaigns. It also alerts you ba-
sed on your performance or on your paused campaigns, etc.
TOOL 50
Driftrock
www.driftrock .com
This is a strong and special tool. It has earned the trust of

giant businesses such as Coca-Cola. It makes use of four
steps to carry out its functions in Facebook ads. You need to
create, which is the first step. Then, you will automate, and
set it up to trigger and finally get your lead response with it.
The weather can trigger your ads. It may be on maybe a TV
schedule. This helps you target your ads rightly by making
them run at the right time. This increases your opportunity to
earn more ROI.
TOOL 51
AdRoll
www.adroll.com
To gain enough lead generation from Facebook ads, you

need to embrace retargeting. This gives you the opportunity
to reach more people at the time they are really interested in
what you have for them. With AdRoll, you will get a full ans-
wer to this. AdRoll has a cross-device reach feature, which
gives you the opportunity to reach your potential customers
notwithstanding their choice of devices, which may be ta-
blet, or smartphones.
TOOL 52
AdSpringer
www.adspringer.pl
With AdSpringer, you stand to increase your Facebook ads

scale, their performance and your ROI. AdSpringer offers four
basic functions, which are;
• Creation of Advertisement
• It helps to analyze and report
• It helps with optimization
• It helps with targeting
It helps to save time and money. You will easily increase your
revenue.

Content Creation
Tools
One way to make your business known on the internet is

to create content that is mouthwatering and alluring to your
audience. Visual contents seem to have taken the lead as the
most selling content that you can present to your audience
to make them stay with your brand. A key point you need to
hold on to is that contents that are made with images tend
to get more appeal from the audience than others. Images
are great for helping you convert your audience into buyers. I
have explained how video is great for your online business in
an earlier chapter. Creating the content, you need with ima-
ges and every other visual will not be easy for you to handle
alone. Fortunately, there are tools that will help you to achie-
ve the process of building the right content. Below are some
image creating and editing tools you can use.
TOOL 53
Adobe Spark
www.spark .adobe.com
This is a digital content creation software. It is very fast and

makes it easy for anyone to bring images, texts and video to-
gether in other to tell good story around a product or service.
TOOL 54
Fotor
www.fotor.com
It is a tool that helps with photo editing, retouching and extra

effects. There are many templates for you to pick from. These
templates help to make your graphic design easy.
TOOL 55
Image Quote
www.quotescover.com
This tool helps to handle the creation of your content for so-
cial media. It helps in building quotes graphics. It does this
by adding texts to images. Image quote is available in mobile
version. It is compatible with iOS operating system. It’s also
available for Android.
TOOL 56
Animaker
www.animaker.com
Animaker helps you to get the same quality you stand to get
from a studio-created animated video. One more benefit is
that you will not be paying as high as you to pay for this. With
Animaker, you have access to create several videos, which
include whiteboard videos, infographics videos, and explai-
ner videos.
TOOL 57
iMovie
www.apple.com/mac/imovie/
iMovie is great for those using iOS and MacOS. It is among

the best content tool you can trust. Another thing is that it
is free. With iMovie, it is very easy for you to make videos as
well as share them.
TOOL 58
Lumen 5
www.lumen5.com
Lumen5 uniqueness lie in its use of artificial intelligence in

the creation of video content from text. All you need to do
is to enter a URL. The software is designed to create videos
that will match it. It will also add videos and music.
TOOL 59
RawShorts
www.rawshor ts.com
This works with the drag and drop format in the process of
editing video. It makes it easy for anyone to create animation
and explainer videos. There are many templates for a lot of
industries. These templates are the platforms where users
are allowed to select from and customize. You can also add
other media and audio to your video as you create it.
TOOL 60
Boomerang
www.help.instagram.com
It is a video app created by Instagram. You can either find it

on Instagram or alone. With Boomerang, you can easily take
short stop motion videos and have them posted on Insta-
gram for sharing. These contents are gaining general accep-
tance globally.
TOOL 61
Biteable
www.biteable.com
With Biteable, you will be able to create up to 5 videos eve-

ry month if you are using its free plan. These videos can be
easily posted on YouTube and Facebook. There are pre-made
templates you can select from to make your video with. The-
se templates have their soundtrack, and styles. The process
of sharing is very swift and easy with just a click.
TOOL 62
Powtoon
www.powtoon.com
Powtoon is designed to bridge the gap that exists between

videos and presentation. This makes it easy to create visual
content that are interesting in couples of minutes. This gives
you an excellent way to reach and interact with your audien-
ce.
TOOL 63
Easel.ly
www.easel.ly
If you really want to engage your audience with infographics

content, then Easel.ly is a good tool you should make use of.
It has pre-made templates that make it easy to add photos,
charts, and images. If you are using the free version, you will
only have access to ten templates, while the paid version will
give you access to several templates.
TOOL 64
Infogram
www.infogram.com
Infogram gives the opportunity to make interactive visual

content. There are 37 forms of interactive infographics on the
free version. It also has 13 forms of maps in addition that you
can use. It also works with the drag-and-drop option in the
process of creating your infographics.
TOOL 65
ThingLink
www.thinglink .com
It is also great for creating interactive infographic contents. It

gives room for image embedding. You can also embed video
into it and maps as well as 360o content.
• You can also create meme content either by using cat pic-
tures or using screenshots from movies. To do this, there are
specific tools you need. Below are some of the tools you need.
TOOL 66
iMeme
www.imeme.en.softonic.com
It is designed to make memes. There are up to 50 common

memes on it. You can also make use of your photos to create
new meme. The meme can be made with customized text.
However, you cannot share with it. You need to download the
meme you just created with it and share it manually.
TOOL 67
Kapwing
www.kapwing.com
This tool helps to create meme in a simple manner. All you

have to do is to upload or paste an image link, GIF, or Video,
and then you will add your text. You can then share the new
meme you have created.
TOOL 68
Make a meme
www.memeton.com
It allows anyone to upload an image. You will then add text

through the onscreen input boxes. Then you will press the
button for creating meme. You can preview the meme before
you share it from the preview page.
TOOL 69
Meme Buddy
www.memebuddy.chat
This is an online generator of meme. It is different from others

in that it gives the permission to create a meme using voice
through an integration you need to make with Google As-
sistant. You are allowed to select your images, to add your
texts, and even translate memes. You can do all of these
without pressing a keyboard.
• Below are some GIF content creation tools you can also use
to make interactive content for your audience.
TOOL 70
Ezgif
www.ezgif.com
Ezgif is a creation tool that works fast. All you need to do is

upload series of images. Ezgif is there to create them into
GIF. As you upload the images, you can adjust their order.
You can also change the size of the GIF. If you want to alter
the animation setting too, you have the capacity.
TOOL 71
GIFMaker
www.gifmaker.me
With GIFMaker, you can upload up to 300 images in order

to make an animated GIF. It is an online tool that gives the
ability to alter the size of the canvas and the speed of the ani-
mation. Also, it has an option for adding music directly from
YouTube, which helps to make your GIF more appealing and
interesting.
TOOL 72
Giphy
www.giphy.com
This is a popular content creation tool used for social media.

It works by integrating several apps to assist with identifying
the best GIF to share. Also, it creates GIF online. All you need
to do is to upload a photo or video, and set up the speed of
animation. If you want any decorative effect, add it, and you
will have your GIF ready to be shared.

Web Analytics
Tools
Achieving a growth in your online business is largely depen-

dent on how well you are able to understand how your web-
site works and performs. You need to have an understanding
of how your website visitors come in, leave, and what they do
on your website. For every visitor that visits your online store,
his or her data is collected and analyzed. You can also get the
report of those data gathered. The good news is that there
are lots of tools out there that can help you achieve this and
they will give you the result you ought to get. The knowledge
you gain from these tools will let you know the level of your
website’s effectiveness. You will be able to know if there is a
need for you to make any adjustments. Below are some of
the tools you can rely on to get you the best experience with
the progress of your website.
TOOL 73
Google Analytics
www.analy tics.google.com
It is among the leading and most trusted free tools you can
lay your hands on to track your website data on your traffic.
It will then help you carry out an analysis of the data. The
result you will get will show you the most effective keyword
that brings more people, and the part of your website that
doesn’t make them stay. This will enable you to make better
strategies that will boost your account.
TOOL 74
Spring Metrics
www.docs.spring.io
This is a simple tool for web analytics. It doesn’t require you

to be a professional. It gives real-time conversion analytics
information. It also shows the high converting sources, the
analytics of keyword, the performance of email, the point and
click configuration, and even information on landing-page
analysis. It works different from Google Analytics in the sen-
se that it tracks a visitor’s path through your website starting
from the moment the visitor landed on your page to the time
he left your page.
TOOL 75
Woopra
www.woopra.me
It also offers real-time analytics tracking. Woopra is a desktop

application. It functions by showing the statistics about vi-
sitors, looking at where they live, the present page they are
on, the areas they have visited on your site, ability to chat live
with visitors on your site. This is the great feature in the too,
as it makes it easy for you to interact with visitors and get to
know their need better.
TOOL 76
Clicky
www.clicky.com
Clicky gives you free service if you only build a website. It gi-
ves analytics in the real-time mode. Its analytics include Spy
View, which gives you the capacity to observe the activities
of your present visitors. It has a simple dashboard to shows
every information you need clearly. It is also mobile friendly
with its mobile version.
TOOL 77
Mint
www.mint.com
This analytic tool is self-hosted. It costs $30 for each website.

It also gives you real-time statistics. You will be able to track
your site visitors, know where they are coming from, and the
places or pages they visit.
TOOL 78
Chartbeat
www.char tbeat.com
This gives you the opportunity to make the most use of your
data by giving you instant information. It helps to keep a fixed
look on your visitors, and let you know their activities on your
website. With the information you get, you will be able to
carry out the needed strategies for your website content or
design.
TOOL 79
UserTesting
www.user testing.com
This is a unique tool that helps you to gather information

about visitors to your site in a unique way. with UserTesting,
you will be paying a selected group of people as participants
who will take up specific tasks to carry out on your website.
The activities of the users will be recorded on video. After
an hour, you will get a feedback. The feedback should be
the real thoughts of your users in the demographic you are
targeting. The testers can be between 1 to 100 participants.
Each participant costs $39.

Facebook
Ad Spy Tools
Facebook Ad Spy tools are tools made to help you find out
the activities of your competitors, and to know how they are
able to succeed using social advertisement in their busines-
ses. These tools will help you make informed-decisions that
will help your business grow. You are looking into your com-
petitor’s strategies so you can identify a loop you want to fill,
which will be what will make you stand out among competi-
tion. Below are some of the tools you can make use of.
TOOL 80
PowerAdSpy
www.poweradspy.com
It is a reliable social ad spy tool. It is designed to reveal the

breakdown of every creative, which it does by revealing the
landing URL to you at the same time. It will also give you in-
formation about the last seen date, targeting options and the
social engagement of others. Aside from Facebook, you can
also spy on other platforms such as Google Display, YouTube,
Google Ads, Instagram, Quora, Reddit, etc. With PowerAdS-
py, you can search keyword, advertiser, as well as domain.
TOOL 81
MagicAdz
www.magicadz .co
It has a very huge database of ads all over 49 countries. It has

the capacity to uncloak affiliate ads, cloaked ads with just a
single click. MagicAdz helps to reveal the ads that are being
covered or hidden in Facebook in Facebook Ads. This will
help you identify the real landing pagMe that the advertiser
use. It also carries out an analysis of their strategy and sales
funnel. With this, you will be able to build your cloaked cam-
paigns. Aside from that, you will know the real strategies and
creativity that affiliate use.
TOOL 82
AdSector
www.adsector.com
This is a creative ad intelligence tool. It gives the permission

to filter affiliate results and their tracking system. You can use
it to identify the ads that are really performing in your indus-
try or niche. Thus it will help you to uncover the strategy used
by your competitors, which will help you to create a strong
winning campaign for your business. AdSector allows you to
download the landing pages of your competitors, their tar-
geted audience, and analytics information on their creatives.
TOOL 83
AdPlexity
www.adplexity.com
This tool is used beyond social search and to carry out an

analysis of competitor campaigns throughout major sources
of Adverts on eCommerce, Native, Desktop, etc. It has some
filter features, and it is great for revealing the campaigns that
other affiliates are running at present. AdPlexity is great for
multiple sources.
TOOL 84
SocialAdScout
www.socialadscout.com
It provides you with awesome targeting options that you will

love. It offers a lot of filters. These filters are what you can
apply to your searches, with detailed targeting options. It will
also provide you with creatives. The creatives will be the ones
you can engage yourself with in the search result pages. This
tool includes the desktop version and mobile advertisement
version.
TOOL 85
AdSpy
www.adspy.com
This is another smart ad tool you need to identify the cam-

paigns of your competitors. It is a large database with over
80 million adverts in several languages in over 198 countries.
There are over 13 million advertisers active on the platform. It
offers a great search filter that empowers you to target your
competitors.
TOOL 86
Adsova
www.adsova.com
Adsova also helps to identify the strategies of your compe-

titors that you can improve on to promote your brand. Its
interface is well designed, which makes it easy to navigate
through it to identify the creatives of your competitors. It has
an ad tracker that gives you the opportunity to follow the
campaigns of your competitors over time.

Market & Product

Research Tools
An important element you need to consider in order to grow

your online business is market and product research. You
need to set out to provide customers with the goods they re-
ally need and want, but not what you feel like selling. Having
the needs of your customers at heart will help your business
to grow as they will always have a reason to come to you.
There are certain tools you can use to identify the needs of
your customers. Below are reliable tools you can use:
TOOL 87
Google Keywords Tool

www.keywordtool.io
This tool helps to reveal the minds of consumer when a per-

son searches for products and services that people are inte-
rested in. Using Google keyword tool requires you to create a
Google AdWords account, which is free.
TOOL 88
Questback
www.questback .com
It is a tool that helps to fill the gap that exists between your
business and your audience and consumer. It helps to under-
take an in-depth research for you. It will then give you feed-
back that is valuable as soon as possible about the needs of
your customer.
TOOL 89
KeySurvey
www.keysur vey.com
It gives you the ability to create an online questionnaire for

your business. But, is your duty to gather those who will be
your participants.
TOOL 90
Google Analytics
www.analy tics.google.com
It helps to provide report on the behavior of your audience

on your website. This will let you know the specific products
they often view, and you will know the social media they
mostly frequent. All of these will help you make an informed
decision about the product you need to sell.
TOOL 91
Social Mention
www.social-searcher.com
It will help you stay abreast of everything that is going on in

your industry. On Social mention, you can easily search for
terms that are related to you, and you will be able to see the
trending event every time.
TOOL 92
Google Trends
www.trends.google.com
Google Trend works just like Social mention. However, it has

more advantage. It can factor in the data, it gathers from its
search engine. It will give you a full detail of consumers’ soci-
al media activities and their search behavior. You will also get
the present opinions and news about your industry.
TOOL 93
Soovle
www.soovle.com
You need to market content for your online brand to grow.

Soovle will help you with letting Google know that it needs
to visit your website from time to time to get contents, which
will boost your business. With Soovle, you will have access to
up to 15 strong keyword suggestions that are based on your
keyword phrase.

Web Design
Tools
One of the keys to attract more traffic to your website is the

outlook of your website. This is basically called the design
of the web. It is a daunting task for many people to hand-
le their website design. However, there is no need for you
to be afraid. There are tools that will help you carry out the
need to have your online market place – website designed.
By using these tools, you would have by passed the need to
go through a web developer or designer. Below are some of
the tools you need. For your Web Design and development,
you need the following tools.
TOOL 94
WebFlow
www.webflow.com
It is very easy to use. It is a responsive tool you need to de-

sign your website. It has an intuitive interface that is suitable
for all designers or creative professionals. It aids the possibi-
lity of creating websites that are good looking on any device.
Aside from being a web design tool, it also serves as a web
hosting platform. Meaning, you can just host your website on
it, and as well carry out your design. It is a user-friendly tool
that you need.
TOOL 95
Adobe Dreamweaver
www.adobe.com/products/dreamweaver
It is one of the leading web design tools and website crea-

tion software. It makes it easy to design a website from the
scratch to the finish. There is a code editor and live views fea-
tures in it. These features give every learner and professional
a suitable environment to work on their websites. You can as
well edit your website with it. It gives room for you to connect
to the server and download the files you may need to your
local drive so you can work on the content and upload it back
to the server.
TOOL 96
Macaw
www.macaw.co
Macaw is designed with the interest of designers that cannot

code in mind. Macaw allows you to create beautiful websites
without any need to know coding or you coding. It is simple.
Also, it is intuitive.
TOOL 97
Marvel
www.mar velapp.com
Marvel is awesome for giving life to digital ideas. Marvel of-

fers a code-free prototyping tool. It changes images and sket-
ches to interactive prototypes. The only thing you will have at
hand will be a prototype that looks exactly as a real website.
TOOL 98
Adobe Photoshop
www.adobe.com
In the process of designing your website, you need to have

this tool. This tool is versatile, and it serves a wide range of
design functions aside from photography and web design. It
helps with the editing of pictures, digital image creation, and
even with graphics design.
TOOL 99
Gimp
www.gimp.org
Gimp is an alternative you can use in place of Adobe Photo-

shop. It is a free tool and an open source tool, which is availa-
ble on windows, Linux, and OS X. It helps to create images
and graphics that you can use on your website.
TOOL 100
Pictaculous
www.creativepro.com
This is an online image color tool that helps to select suitable

color palettes for websites, blogs and for landing page. If you
are building a site that makes use of a certain image for the
homepage, if you have the plan to match the color palette of
your site with the image, you need to upload the image to
Pictaculous. It will extract a color palette that will match the
colors in the picture.
You made it!

Reaching this last part of this book wants to make us conclu-
de that you have really gone through this journey adequately.
We greatly hope you have learned a lot from the first page up
to this last part of the book. Running an online business has
its requirements if you really want to be successful at it. The
only available gap between the successful businessperson
and those who are not successful is the gap in their know-
ledge. Knowledge is what will equip you to make the right
decision that will eventually impact your business positively.
You have made one of such decision by reading this book.
The tools you have read about from the first chapter of the
book up to this stage are not all of the tools you really need;
there are more. Nonetheless, your understanding of this ba-
sic tool is great enough for you to experience a soaring in
your online business. Your business can grow regardless of
whether you are a woman or not. Although having your on-
line business takes you a bit away from your customers, you
are still expected to carry out certain activities that will es-
tablish a good relationship between you and them. You are
not there to ask them what they really want. Hence, it is best
for you to make use of some tools that will always help you
identify the needs of your buyers and create an evergreen
relationship with them. There is so much you can make by
making use of these tools to boost your business. The best
time to have started using these tools was yesterday. Your
only last opportunity is NOW!
Tag us
Tag us (@thefemalehustlers or @thefemalehustlersacademy)

in your photos on your Instagram (story) to be recognized as a reader
of this book. You may score a repost on our Instagrampage.
Copyright
Copyright © 2020 by The Female Hustlers Academy
All rights reser ved. No part of this publication may be reproduced,

distributed, or transmitted in any form or by any means, including
photocopying, recording, or other electronic or mechanical methods,
without the prior written permission of the publisher, except in the case
of brief quotations embodied in critical reviews and certain other
noncommercial uses permitted by copyright law.
For permission requests or press coverage, contact the author at :

info@thefemalehustlersacademy.com

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100 Powerful Tools

The internet has taken a whole important aspect of our world.

However, the advent of smartphones, that are super-fast in

However, despite the fertility of the internet in helping to boost

Making your online business grow simply requires you to

Create Quality Content:

You Should Integrate your Social Media:

You Must Be Flexible:

You Should Network with Complementary Businesses:

Email marketing automation is a tool for automated email

It is the best software for lead generation. For every mail

This is a WordPress plugin that helps to increase email sub-

HubSpot has the embrace of everyone as one of the best

SAP Sales Cloud

The Sales Cloud is an essential lead qualifying tool. It is for-

This is a tool that works effectively at giving you the notifica-

It is an email optimization tool. It is great for testing emails

Video Marketing Tools

Are you really interested in building your online business? If

This is a video animation tool. It is easy for creating animati-

It gives you the opportunity to change your photos to videos.

This is a video marketing and editing tool used to make vi-

Animoto is used to make video marketing for bloggers and

This is also known as Verb. Verb is an interactive marketing

• NotifiCRM: This is the first product of Verb. This is

• NotifiAIR: This product gives you the ability to remo-

• NotifiLINKS: This will give you the opportunity to

• NotifiWEB: You can easily create a promo video

• NotifiADS: This allows you to create interactive video

• NotifiLIVE: With this tool, you can create livestream

This is an important video hosting tool you need. It has

It is a video marketing tool that allows you to edit your video

Wirecast is a video marketing tool that is great for making

Social media is another tool you can make use of to grow

With the automation, you will be able to discover content,

It is a one-minute marketing tool. Crowdfire operates in such

This is a social media tool that is designed to help you iden-

With Hootsuite, you will be able to manage your accounts

With Sendible, you will be able to establish a cohesive so-

It helps to boost your social media productivity on Facebook,

It is a marketing and scheduling tool that is designed to help

Sprout Social works beyond a platform for managing soci-

As you build your online business, you need the integration

This is an inventory management tool. One way to keep your

You can set up your store independently without sharing

Shipping and rate shopping is another important aspect of

Just like every other business, online businesses also need to

In the process of you growing your business, you are expec-

Basically, it will give insights into your competitors. Ahrefs

This is an A/B testing tool that helps businesses to make

This is a free crawler tool that helps to examine sites and

Answer the Public

With SEMRush, you will get reports on your social media,

UberSuggest is one of the free online keyword generator you

Majestic is an SEO tool that offers reliable and a regular up-

Creating an online course is another means of building your

Thinkific is great for creating online courses at a low rate. It

With Canva, it is easy for you to create PDF workbooks. As

If you want to host your online course on your existing Word-

One way to educate people online is through videos. The-

Vimeo is a content creation tool that helps you to upload

Mailchimp is what you need to keep in touch with your onli-