Department of Computer Science and Engineering

ASSIGNMENT - 2
Even Semester 2023-24

Subject Code: KOE-094 Subject Name: Digital and Social Media Marketing
Year/Sem: 4th Year / VIII Sem. Branch: CSE (Section: A/B/C)

1. How content planning is done?

2. How are apps changing the face of Marketing?
3. Discuss how are the companies making use of Instagram for Digital Marketing?
4. What are the main components of good web content?
5. How do you decide the tone of the content while writing and publishing the blog?
6. How do you integrate SEO into your content?
7. Comment on mobile and video marketing?
8. How do you analyse the performance of content?
9. How companies can use Blogs as effective digital marketing tool? Support your
answer with suitable example.
10. Differentiate between face book applications. Give examples to illustrate Facebook
Events, Facebook Platform and Face book Marketplace.