Digital Marketing

Course: Digital Marketing

Programme:PGDM (2st Semester) Batch 2019-21

Academic Year: 2019 - 2020

(32 Sessions. Each Session for 75 Minutes)

1
 Digital Marketing

Table of Contents

S.no. Description Page No.

1. Programme Outcomes, Course Perspective, Course 3-6

learning outcomes (Cos), Course Description, Learning
Outcome.
2. Detailed Session Plan 7 - 19
3. Details of Text book and references 20 - 21
4. Evaluation plan & Course outcome /KAS 21 - 22
5. Pedagogy, Assessment, and learning outcome Matrix 23
6. Brief Description of evaluation components 24 - 30

7. Evaluation Rubrics 31 - 40
8. Institute policy , Contact details and Interaction Timings 40 - 41

2
 Digital Marketing

A. Programme Outcomes

B. Course Perspective

Our curriculum is focused on enhancing the digital marketing skills of the students and training
their brains to understand the psychological interface and changing consumer behavior. Current
era of Digital marketing has emerged as a must skill which a marketer should have. In terms of
trend if we focus closely E-commerce has captured a huge market with its online process and
robust logistics techniques.

In India and worldwide people are satisfying their house hold needs just by ordering the online
and delivered at their doorstep. We have to understand that it’s a high time to learn the interface
and techniques of digital marketing. In the current scenario every marketer should understand the
pace of market and should get synchronized with it.

Our curriculum is robust tool to train our students according to the fast technology based
marketing eco system. This ecosystem is fast and upgrading everyday towards advancement.
Therefore our curriculum focuses on the practical involvement of our students so that they should
not get obsolete in the fast pace changing market trends. Our concurrent evaluation system drives
the students to learn the techniques hand on hand and raising their strength at digital platforms.

C. Course learning outcomes (Cos)

3
 Digital Marketing

COGNITIVE
CO COURSE OUTCOMES
ABILITIES
CO Student will be able to define various concepts related to Digital
Remembering
-1 Marketing
CO Student will be able to explain the role of Facebook, Google Ad
Understanding
-2 words, YouTube, and Email in digital marketing.
Student will be able to make use of Facebook, Google Ad words,
CO
Applying YouTube, and Email for carrying out digital marketing of real life
-3
products.
Student will be able to illustrate the use of Facebook, Google Ad
CO
Analyzing words, YouTube, and Email in various contexts of Digital
-4
Marketing.
Student will be able to design digital media campaign using
CO
Evaluating appropriate mix of Facebook, GoogleAd words, YouTube, and
-5
Email.
CO Student will be able to create appropriate content for Facebook,
Creating
-6 Google Ad words, YouTube, and Email campaigns.

D. Course Description
Our curriculum is robust tool to train our students according to the fast technology based
marketing eco system. Digital Marketing emphasizes our students to understand the platforms like
Google, YouTube, Google Console, Google Analytics, Google AdSense, Yahoo, Bing, Pop-ads,
Revenue-ads, etc. These all interfaces are the keys to emerge as successful digital marketers.

1. E-commerce: Introduction: Meaning, Nature, Concepts, Advantages and Reasons for

Transacting Online, Categories of E-commerce, Planning Online Business, Nature and Dynamics
of the Internet.

2. E-commerce: Technology for online Business: Internet, IT Infrastructure, Middleware

Contents, Text and Integrating E-Business Applications.

3. Digital Marketing in retail: Definition, importance and significance of digital marketing in

retail. Digital marketing techniques - Search Engine Optimization, Search Engine Marketing,
Social media optimization, Mobile Marketing, Affiliate Marketing, Banner Ad and e-mail
marketing.

4. Facebook Marketing Fundamentals: Profiles and Pages, Business Categories, Getting Assets
Ready, CreatingFacebook Pages, Page Info and Settings, Facebook Page Custom URL, Invite
Page Likes, Featured Video, Pin Post andHighlights, Scheduling Posts, Facebook Events, Reply
and Message, Facebook Insights Reports, Competitor's FacebookPage, Ban User on Facebook
Page, Connect with Twitter. Facebook Ad Campaigns: Organic v/s Paid, Defining AdObjective,
4
 Digital Marketing

Performance Matrix, Ad Components, Designing Creative Image, Facebook Ad Structure, Setting

Up FacebookAd Account, Create Ad –Targeting, Create Ad –Budgeting, Create Ad –Creative,
Content and CTA, Boosting Page Posts,Page Promotion, Video Promotion, Similar Ads and
Audiences, Tracking Pixels Code, Remarketing -Website Visitors,Custom Audiences -Look
Alike, Custom Audience -Saved Group, Managing and Editing Ads, Ad Reports and Ad
Insights,Billing and Account. Facebook Business Manager, People, Pages and Roles, Ad
Accounts Configurations, Ad Agenciesand Assigning, Shared Login for FB Business A/c, Power
Editor, Email Targeting on Facebook, Facebook Offers, CTA onPage, Posts for Location, Save
Time with Third Party Tools, Case Studies.

5. Understanding Social Media Marketing: Social Networking like Facebook, LinkedIn,

Twitter, etc., Social Media (Blogging, Video Sharing - YouTube, Photo sharing – Instagram,
Podcasts

6. Email Marketing: Content Writing: Email Machine –The Strategy, Email Frequency, Why
People Don’t Buy,The Fuel –Value, Triggers in Email using 4Ps, Sequence of Email Triggers,
Email Example - Topic, Intro, Product,Secondary Value, Fear, Regret, Ask for Sales,
Reinforcement, Offers Announcements, Urgency, Cross Sales, Re-Engagement, Buyer vs
Consumer. Email Software and Tools, Importing Email Lists, Planning Email Campaign,
EmailTemplates and Designs, Sending HTML Email Campaigns, Web Forms Lead Importing,
Integrating Landing Page Forms,Campaign Reports and Insights, Segmentation Strategy,
Segmentation Lists, Auto-Responder Series, Triggering Auto –Responder Emails, Auto
Responder Actions, Case Studies.

E.Learning Outcomes

Knowledge

K1 Domain Knowledge
K2 Global Perceptive
K3 Technology orientation
K4 Concept application ability

Attitude

A1 Critical Thinking
A2 Result Oriented
A3 Creative
5
 Digital Marketing

Skill

S1 Economical Marketing skills

S2 Skills to Sell on E-Commerce /Online Marketplace
S3 Skills to develop Digital Marketing Campaigns
S4 Analytical Skills
S5 Creative writing skills
S6 Creative storytelling and video making skills

6
 Digital Marketing

F. Detailed Session Plan

Ses
sio
n
Teac out
hing How it is co
tool aligned me
or with /
Peda purpose Le Cou
S gogy Pre- arn rse
r. (with Why the Topic readi ing Outc
N Topic Time is Taught Where it can be ng out ome(
o Brea (Learning applied co Cos)
k- Goal) me
Up)
The student
should be able
to: Develop
E- * Plan its E- skills to Sell
Com Commerce The student on E- CO-
merce Learning should be able Commerce
3,
and * Develop a to: Marketplace
Digit content curated * Sell on , create CO4,
al Blog and Amazon Blogs and CO5,
Mark Class Monetize * Develop a monetize
CO6
eting Roo through content curated through T2,
Learn m AdSense and Blog Affiliate Chapt K1,
ing Sessi Affiliate * Join Affiliate and Ad er-1, A1,
Goals on Programs Programs Sense R3
1 S5
2      The student  The student  Develop    K1  CO5
E- Class should be able should be able skills for
T2, ,
Com Roo to: to: making Chapt A1,
merce m er-1,
* Appreciate the * Research Data comparative S5
Over Sessi R4
view on growing from sites like analysis
importance of E- Satista, with the
Commerce and Kissmertics etc. World-wide
Digital Media * Develop a Trends and
7
 Digital Marketing

* Develop a
comparative
analysis with the comparative compare
Rest of the analysis of India's
World on Traditional position vis-
Internet related Retail and E- à-vis China
metrics of India Retail and USA.
The student will  The student will
be able to:- be able to:-
* Grasp the * Evaluate the
purpose of relevance of the
Digital internet to the Skills to
  Marketing and customer-centric develop
Introd   its Tools concept. Digital T1:
uctio Class * Assess how * Assess how Marketing Chapt
n to Roo the Internet can the Internet can Campaigns er-1,
Digit m
al Sessi be used in be used in and Digital R5,  K1
Mark on different different Platforms R6  ,  CO4
eting marketing marketing for A2, ,
3 functions. functions. companies. S3 CO5
4      Understanding  The student  Designing T2:  K4  CO6
Busin Class the rationale of should be able to in Excel the Chapt ,
ess Roo how an plot and design 9 Building er13 A1,
Mode m
organization new business Blocks of a S3
l Discu
Canv ssion creates, delivers models in Business
as and captures Business Model Model
value. Canvas. Canvas for
Designing a different
Business Model Sectors'
Canvas to Businesses -
understand a FMCG,
new business FMCD,
idea. Retail,
Banking,
Services,
8
 Digital Marketing

etc.
 The student will
be able to :-
* Understand the Skills to
B2B, B2C, C2C The student will design and
  and B2G be able to:- develop
Prese Marketplaces * Evaluate Business
ntatio * Distinguish various Models
n
  throu between successful revolving
E- gh Marketplace and online business around
Com PPT  
Marketspace models. Internet
merce T2:C
* Analyze * Examine the Technologie
Busin hapter
ess Rental Model, failure of many s. -12,  K2
Mode Subscription and online business R7, ,  CO4
ls Freemium models and R8 A3, ,
5 Models start-ups. S2 CO5
 
 Analytical
Digit  The student will
Skills on
al be able to:  The student
Mark   Online
* Calculate and should be able to
eting Metrics
Class evaluate the Understand and
Metri
Roo calculation
cs benefits of CPM Solve the Online
m and taking
and
Sessi vs CPC Metrics and get
Analy decision
on * Understand the the foundation
tics T1:C  K1
based on
Basic basics of Online of Digital hapter ,  CO2
s data and -3, R1 A1, ,
Analytics Marketing
metrics.
6 Analytics. S1 CO3
7     The student will The student Students    K1  CO6
Devel Class be able to:- should be able will develop T1:C ,
oping Roo * Understand to: Creative hapter A1,
a m -6
how blogs can Develop and writing S5
Blog Sessi
and a on be developed Blog or an skills,
Webs and how it can Website Imaginative
ite
be used by Write Content skills and
companies for Analyze Blog being

9
 Digital Marketing

marketing
* Understand the and Internet
expressive.
art of Content related materials
Curation. and curate
The student will The student will
be able to:-* be able to:-
Understand what * Understand
separates the what separates
best brands and the best brands Students
stories from the and stories from will develop
 
rest. the rest. Creative
Prese
ntatio * Discover what * Discover what writing
Crafti n leads people to leads people to skills,
throu
ng share content share content Imaginative
gh
Viral PPT online and online and skills and
& offline. offline. being  K4
Share * Design * Design expressive. ,
 T2:C
able Integrated Integrated A1,
hapter
Conte Online Online A3,  CO2
-7, R9
nt Marketing Marketing S3, ,
8 Campaign Campaign S5 CO3
The student will
be able to:-
* Script Brand /
The student
Entrepreneur Students
would be able
Stories will develop
to:
Work * Discover what
Make creative
  shop makes a great Creative
Videos with the
Conte story storytelling
help of tools like
nt * How to make and video
Devel Movie Maker
Videos making
opme and Power
nt: creatively? skills  K4
Director  
Video * How to mix ,  CO1
s Voice Over and NA A3, ,
9 Music? S6 CO2
10
 Digital Marketing

* How to source
Royalty Free
Video Clips and
Music/ Sound
etc.?
 The student will
be able to:-
* Script Brand /
Entrepreneur
Stories
The student
* Discover what  Students
would be able
makes a great will develop
to:
story
Make creative
  * How to make Creative
Videos with the
Work Videos storytelling
help of tools like
shop creatively? and video
Movie Maker
  * How to mix making
and Power
Conte Voice Over and skills
Director
nt Music?
Devel
* How to source
opme
nt: Royalty Free  K4
Video Video Clips and ,  CO1
1 s Music/ Sound A3, ,
0 etc.?  R17 S6 CO2
 

  The student will  

be able to:-*
The student Students
  Script Brand /
would be able will develop
Conte   Entrepreneur
to:Make creative Creative
nt Stories*
Work Slide Decks storytelling
Devel Discover what
shop. (PPTs) with the and Slide
opme makes a great
help of tools like Deck
nt:Sli story* How to
Power Point and making
de make PPTs  K4
Keynote skills
Deck creatively?*
,  CO1
How to mix  
1 s Icons and A3, ,
R10
1 Images and S6 CO2
11
 Digital Marketing

Animations?*
How to source
Royalty Free
icons and
images?

 
The student will
be able to:-
* Script Brand /
  Entrepreneur  
Stories
The student Students
* Discover what
would be able will develop
makes a great
to:
  story
Make creative Creative
* How to make
  Work Slide Decks storytelling
PPTs creatively?
shop (PPTs) with the and Slide
Conte * How to mix
help of tools like Deck
nt Icons and
Power Point and making
Devel Images and
Keynote skills
opme Animations?
nt: * How to source
Slide Royalty Free  K4
Deck icons and ,  CO1
1 s images?  R10 A3, ,
2 S6 CO2
   
The student will Students
be able to:- will develop
 
* Visualise
The student Company Creative
would be able Financials / storytelling
to: Country Facts /
  and Slide
 Wor Make creative
Conte Global Data and Deck
ksho Slide Decks create a story
nt making
(PPTs) with the through
Devel p skills
help of tools like infographics
opme through
Power Point and **How to source  K3
nt: tools like
Keynote Company
Infog easel.ly. ,
raphi Financials / Canva.com   K4,  CO1
Country Data / and
1 cs Global Facts and
R10 A3, ,
Publisher
3 Figures? S6 CO2
12
 Digital Marketing

The student will  

be able to:- Students
  * Visualise will develop
Company
The student
Financials / Creative
would be able
Country Facts / storytelling
  to:
 Wor Global Data and and Slide
Make creative
Conte create a story Deck
ksho Slide Decks
nt through making
(PPTs) with the
Devel p infographics skills
help of tools like
opme **How to source through
Power Point and
nt: Company tools like
Keynote K3,
Info Financials / easel.ly.
graph Country Data / Canva.com   K4,  CO1
1 ics Global Facts and and R10 A3, ,
Figures? Publisher
4 S6 CO2
 
The students
will be able to
lay out a    
keyword The students Skills to
  research process. will be able to find the
Class They will be do keywords
Roo able to put down * Keyword that can
m a list of terms research give
  Sessi that should be * Apply Google maximum
SEO on targeted. How to Analytics for traffic and  T1:C  K4
Keyw execute a strong Marketing comes with
hapter ,
ords keyword Decisions less
Analy strategy that * Complete competition -2, A2,
sis helps companies Google R11, A3,  CO2
1 Tools to get found for Analytics R12, S1, ,
the search terms. Certifications. R13
5 S3 CO3
     T1:C
   
The students Skills of a hapter
Class The students  K4
  will be able to successful -2,
Roo will be able to ,
SEO apply the Link Link
m understand how R11,
Link Building Builder. A2,
Sessi to build the links R12,
Build Techniques in Communica
on companies need A3,  CO2
order to Rank a tion Skills R13
1 ing to get their
Site higher in S1, ,
website found
6 Search Engines S3 CO3
13
 Digital Marketing

on the web.

   
The students The students  
 Clas
s will be able to will be able to Skills of a
Roo understand how apply the Link successful  T1:C  K4
  to build the links Building Link
m hapter ,
SEO Sessi companies need Techniques in Builder.
Link to get their order to Rank a Communica -2, A2,
on
Build website found Site higher in tion Skills R11, A3,  CO2
1 ing on the web. Search Engines R12, S1, ,
7 R13 S3 CO3
 
 
The students  
    The students
will be able to AdWords  
Class will understand
SEM Analyse and analysis, T1:  K4
about Text Ads
- Roo Execute Ads on selection Chapt
and Display Ads ,
Goog m Google and bidding er-4,
and how to set A2,
le AdWords and and R1
Sessi up an AdWords
AdW AdSense analytics A3,  CO3
campaign.
on
1 ords Network. S1, ,
8 S3 CO4
 
 
The students  
  The students
Class will be able to AdWords
will understand
SEM Roo Analyse and analysis,  K4
about Text Ads
- Execute Ads on selection
m and Display Ads ,
Goog Google and bidding  T1:
and how to set A2,
le Sessi AdWords and and Chapt
up an AdWords
AdW on AdSense analytics er-4, A3,  CO3
campaign.
1 ords Network. R1 S1, ,
9 S3 CO4
       
 
Case The student Analytical Case
Study   The student Skills,
should be able to Study
Analy should be able to Reading
comprehend a :
Case comprehend a
sis business case Speed,
Study business case Accor  K4  CO2
& and analyze its Business
Discu and analyze its Comprehen
numbers. : , ,
numbers.
2 ssion The student The student
sion and Stregt A2, CO3,
should be able to Excel Skills
0 should be able to henin S4 CO4
14
 Digital Marketing

analyze the case analyze the case

exhibits and exhibits and
make inferences. make inferences.
The student The student
should be able to should be able to g the
take decision take decision Brand
based on some based on some
with
evidence - evidence -
qualitative or qualitative or Digita
quantitative quantitative l
data. data. Mark
eting
 
The student
should be able to The student
comprehend a should be able to
business case comprehend a
business case Case
and analyze its
and analyze its   Study
numbers.
The student numbers. :
Analytical
should be able to The student
Skills, Accor
  analyze the case should be able to
Reading
analyze the case :
Case exhibits and Speed,
exhibits and Stregt
Study make inferences. Business
The student make inferences.
  Comprehen henin
should be able to The student
sion and g the
Case take decision should be able to
Excel Skills
Study based on some take decision Brand
Analy evidence - based on some
with
sis qualitative or evidence -
& qualitative or Digita  K4  CO2
quantitative
Discu data. quantitative l , ,
2 ssion data. Mark A2, CO3,
 
1 eting S4 CO4
2    Clas          K1  CO3
2 Faceb s The students The students Analyzing T1:C , ,
ook Roo will be able to will be able to Skills hapter K4, CO4
Adve know how analyze and Creative 6 and
m A3,
rtisin Facebook execute Skills 7, R
g Sessi Advertising can Facebook Creative 14 S4,
on be used to build Advertising to Writing S5
and grow build and grow Skills
businesses. businesses. Being

15
 Digital Marketing

Innovative

 
Students will be  
  able to use : Analyzing
  LinkedIn Sales Skills
  Students will be
Socia Navigator; Creative
able to
l Work LinkedIn Skills
understand the
Sellin shop Premium Job Creative
benefits of
g Seeker; Writing
Social Selling   K
with LinkedIn Lead Skills
for LinkedIn. 1,
Accelerator for Being
Linke organizational Innovative K4,
 
2 dIn benefits A3,
R15
3 S5  CO3
The students  
will understand The students
that gaining will understand
followers means that gaining   Case
growing an followers means Study
interested Analyzing
growing an -How
audience with Skills
  interested comp
which you can Creative
audience with anies
  Case engage over Skills
which you can and
Study time. Setting up Creative
Creati engage over profes
a Followers Writing
ng time. Setting up sional
campaign with Skills
follo a Followers s are
Being   K
wers Twitter Ads is campaign with using
an easy way to Innovative 4,
with Twitter Ads is Twitt
Twitt accelerate your an easy way to er for A3,
follower growth.
2 er accelerate your prom S4,
follower growth. otion
4   S5  CO2
     
Mark  
The students
eting will gain The students Creative
&   knowledge will be able to Skills
Mone about YouTube Create and Work Being
Work  K3
tizing as a marketing on YouTube Innovative
shop ,
with tool and using it Channel and Content
YouT to advertise Content Creation A3,
2 ube products or Marketing Skills  R16 S3,
5 services and Analyzing S4  CO6
16
 Digital Marketing

build a
community of Skills
followers.

 
The students  
will gain
knowledge Creative
  about YouTube Skills
Mark   as a marketing Being
eting tool and using it The students Innovative
Work
& to advertise will be able to Content
shop
Mone products or Create and Work Creation
 K3
tizing services and on YouTube Skills
with build a Channel and Analyzing ,
YouT community of Content Skills A3,
2 ube followers. Marketing R16 S3,
6   S4  CO6
 The students  Creative
will have an  The students Skills
information, will be able to: Being  K1
guidance and Create Emailers; Innovative ,
 Wor
practical know- Use Emailing Content K3,
ksho
 E- how to create software like Creation A2,
p T1:
Mail effective, Mail Chimp and Skills Chapt A3,
Mark results-driven Understand Analyzing er-5, S1,
2 eting email campaigns Email Analytics. Skills R2 S3,
7 S4  CO6
    Short
  Cases
E- The students  
Com The students and
Case should be able should be able Technology under
merce to:
Study to: Skills like standi
Tech * Analyse * Analyse Cloud ng of
nolog (short Different  K2
Different systems the
y studi Payment Payment Using of Busin ,
& Systems
es) Systems Payment ess K3,
Paym * Evaluate the * Evaluate the Gateways Mode
ent various A2,  CO4
various ls of
2 Syste Technology Technology Intern S2, ,
ms Platforms
8 Platforms et S4 CO5
17
 Digital Marketing

Paym
effecting E-
effecting E- ent
Commerce
Commerce syste
ms

    Short
The students The students Cases
should be able should be able and
  to: to: under
E- * Analyse * Analyse   standi
Com   Different Different Negotiation ng of
merce Payment Payment Skills the
Case
Suppl Systems Systems Excel Skills Busin
Study
y * Evaluate the * Evaluate the Analyzing ess  K2
various various Inventory Mode
,
Chain Technology Technology ls of
Mana Platforms Platforms Intern K3,
geme effecting E- effecting E- et A2,  CO4
2 nt Commerce Commerce Paym S2, ,
ent
9 S4 CO5
   
The students The students
should be able should be able
E- to: to:
* Analyse * Analyse  
Com
  Different Different Negotiation
merce Payment Payment Skills
Case
Suppl Systems Systems Excel Skills  K2
Study
* Evaluate the * Evaluate the Analyzing
y- ,
various various Inventory
Chain Technology Technology T2: K3,
Mana Platforms Platforms Chapt A2,  CO4
3 geme effecting E- effecting E- er-11, S2, ,
Commerce Commerce R1
0 nt S4 CO5
   
Digit  
  Digital  K2
al The students The students
Live will be able Technology ,
Mark Proje will learn How Skills
to launch a to launch a K3,  CO3
eting ct - complete Blog / like
Work complete Blog / WordPress, A2, ,
Proje Website with Website with
shop curated content Google S2, CO4,
ct curated content Analytics
3 and join popular and join popular S3, CO5,
Revie affiliates like etc. N/A
1 affiliates like S4 CO6
18
 Digital Marketing

w Amazon's Amazon's

   
Digit  
The students The students
al will be able will learn How Digital  K2
Mark to launch a to launch a Technology ,
  complete Blog / complete Blog / Skills
eting K3,  CO3
Live Website with Website with like
Proje Proje curated content curated content WordPress, A2, ,
ct ct - and join popular and join popular Google S2, CO4,
3 Revie Work affiliates like affiliates like Analytics S3, CO5,
shop Amazon's Amazon's etc.
2 w N/A S4 CO6
G. Details of Text book and references
Text Books (T)

T1. Ian Dodson: The Art of Digital Marketing, 2017, First Edition, Wiley

T2. Henry Chan, Raymond Lee, Tharam Dillon, Elizabeth Chang: E-Commerce Fundamentals
and Applications, 2016, First Edition, Wiley

Reference Books (R)

R1. Cory Rabazinsky: Google AdWords for Beginners: A Do-It-Yourself Guide to PPC
Advertising

R2. Ian Brodie: Email Persuasion: Captivate and Engage Your Audience, Build Authority and
Generate More Sales With Email
Marketing, Rainmaker Publishing Advertising

Web Resources

R3. https://www.youtube.com/watch?v=mta6Y0o7yJk
R4. https://www.youtube.com/watch?v=LyJHOzuoFkI
R5. https://neilpatel.com/what-is-digital-marketing/
R6. https://neilpatel.com/how-to-start-a-blog/
R7. https://www.thebalance.com/most-common-online-business-models-2531863
R8. https://empireflippers.com/11-popular-business-models-online/
R9. https://www.youtube.com/channel/UCnFP0IU4gpnmcLnVzDLUtfw
R10. https://allgoodtales.com/brand-story-hero-ben-jerrys/
R11.
http://www.seobook.com/learn-seo/link-building.php

19
 Digital Marketing

R12. https://www.koozai.com/blog/search-marketing/link-building/a-list-of-100-free-directories/
R13. http://www.clambr.com/49-free-web-directories-for-building-backlinks/
R14. https://www.youtube.com/watch?v=iR6ATUw0BIU
R15. https://business.linkedin.com/sales-solutions/sales-navigator#
R16. https://www.youtube.com/watch?
v=52dJVTxXdo8&list=RDQMpbEvmhKs4y4&start_radio=1
R17. https://www.youtube.com/watch?v=V4Sd80roEfw

I. Student’s roles & responsibilities

All students must read these guidelines carefully and understand them fully.

Sr.
No Guidelines
All students must be seated in the class before the commencement of the session. The
1
class room will be bolted from inside after this time period.
2 You are expected to read all topics/cases etc. before coming to the class.
All students are expected to participate actively in discussions that take place in the
3
class room.
You will have to maintain 100 % attendance in the class. Leave shall be granted only
4
with prior permission for urgent & essential work only.
5 You will submit all types of assignments within given time frame.
6 You will work in team & contribute to the team functions.
7 You will be also asked to teach in your class.
8 You will undertake field and real time projects.
You will actively engage yourself in all activities in class. Any absence will be dealt
9
with separately according to the code of conduct.
You will come in the class properly dressed and neatly trimmed hair and clean shaven.
10
The dress code is prescribed institute dress code.

20
 Digital Marketing

R. Contact details & Interaction Timing

Course instructor Name:

E Mail ID:

Desk Tel. No:

Contact Days &Time: Monday to Saturday : As per the prior appointment.

*End of the Course handout*

21