សាកលវិទ្យាល័យភូមិន្ទភ្នំពេញ

Royal University of Phnom Penh

ដេប៉ា តឺម៉ង់គ្រប់គ្រងពាណិ ជ្ជកម្មអន្តរជាតិ
Department of International Business Management
គម្រោងកម្មវិធីសិក្សា Course Syllabus

ចំណងជើងនៃមុខវិជ្ជា Course Title: Digital Marketing

ចំនួនក្រេឌីដ Number of Credits: 3
ឆមាស/ ត្រីមាសៈ ម៉ោ ងសិក្សាៈ
Semester/Term: 1 Class Time: 7 am - 10 am

ការពិពណ៌ នាមុខវិជ្ជា (Course Description)

E-Marketing and E-Commerce course is aimed at providing students with the knowledge and
practice on business and marketing via the internet. The course stresses the importance of the
internet in the conduct of business and marketing of products and services around the globe.
The topics to be covered in the course are E-marketing, E-commerce, E-environment, the
management of customer relationship via the internet, and the design and application of the
E-marketing and E-commerce. Student will learn the key roles of modern technologies in
marketing campaigns to attract customers and in the success of national / international
business transactions.

លទ្ធផលសិក្សាដែលបានរំពឹងទុក (Expected Learning Outcomes)

ចុងបពា្ច ប់នៃវគ្គសិក្សា និស្សិតអាចទទួលបានចំណេះដឹងមួយចំនួនដូចខាងក្រោម៖

By the end of the course, learners should be able to gain the following knowledge:
 Familiarity with E-marketing and E-commerce environments
 Identification of the differences between traditional and modern marketing/business tools
 Information of how to set up and operate E-marketing and E-commerce
ចុងបពា្ច ប់នៃវគ្គសិក្សា និស្សិតអាចប្រើប្រាស់ជំនាញមួយចំនួនដូចខាងក្រោម៖

By the end of the course, learners should be able to use the following skills:
 Explaining what an E-marketing and E-commerce are
 Immersing in different E-marketing and E-commerce environments
 Managing on-line customer relationship
 Operating and evaluating different E-marketing and E-commerce tools
ចុងបពា្ច ប់នៃវគ្គសិក្សា និស្សិតអាចអភិវឌ្ឈអាកប្បកិរិយាមួយចំនួនដូចខាងក្រោម៖

By the end of the course, learners should develop the following attitudes:
 Acknowledging the impacts of internet on successes of marketing and business operations
 Being able to recognize and determined to solve E-marketing and E-commerce problems
 Tolerating teething problems caused by the internet on marketing and business operations

Prepared by: Course Committee of iBM Department Sept 2018

សៀវភៅសិក្សា ឬឯកសារប្រើប្រាស់ផ្សេងៗ (Textbook or Reading Materials)
Chaffey, D. (2009). E-Business and E-Commerce management: Strategy, implementation and
practice (4th ed.). London: Prentice Hall.

គម្រោងមុខវិជ្ជា ត្រូវសិក្សា (Course Outline)

សប្តា ហ៍ ប្រធានបទ/មេរៀន/សកម្មភាពរៀន ការវាយតម្លែ

Week Topic/Lesson/Activity Assessments
Chapter 1
1+2 Assignment given
Introduction to e-business and e-commerce
Chapter 2
3+4 Quiz 1
Marketplace Analysis for E-commerce
Chapter3
5+6
E-environment
Chapter 4
7+8
E-business strategy
Mid-term
9 + 10 Chapter 5
Advertising Design
Chapter 6
11+12 Quiz 2
Digital Marketing tool
Chapter 7
13+14
Sale Promotion
Presentations &
15 Reviews for Exam
Reports due
16 Final Exam

វិធីសាស្រ្តបង្រៀន (Teaching Methods)

The teaching is to be conducted via lecture, group work, online practice and presentations.

ភារកិច្ចទទួលខុសត្រូវរបស់និស្សិត (Student Responsibilities)

Students are required to do homework and assignments, attend classes regularly based on
class schedule, answer questions, join group work/presentations and take exams.

ក្រឹត្យក្រមស្តីអំពីការលួចចម្លងស្នា ដៃអ្នកនិពន្ធ និងការលួចចម្លងពេលប្រលង

(Plagiarism and Cheating Policy)

When students are found plagiarizing and cheating, their scores are to be deducted.

Prepared by: Course Committee of iBM Department Sept 2018

វិធីសាស្រ្តសម្រាប់វាយតម្លៃ (Method of Assessment)

កិច្ចការត្រូវវាយតម្លៃ Assessment Task ពិន្ទុ (%) Grade (%)

Attendance & class participation 10 %

Quizzes, Assignment & Presentation 30%
Mid-term 20 %
Semester examination 40%

ការណែនាំពីកិច្ចការស្រាវជ្រាវ (Assignment guideline)

Students are required to do assignments as below Guidant:

Focus on Designing Digital Product

1) One Class for device into 4 Groups (2G for Mobile APP and the other for Blogger)
2) Proposed Framework:
a. Situation analysis
b. Identifying Digital Business Opportunities
c. Product Concepts:
i. Kid entertainment Education
ii. Student Info
iii. Training Techniques
iv. IBM info

Prepared by: Course Committee of iBM Department Sept 2018

 សាកលវិទ្យាល័យភូមិន្ទភ្នំពេញ
Royal University of Phnom Penh
ដេប៉ា តឺម៉ង់ទេសចរណ៍
Department of Tourism
គម្រោងកម្មវិធីសិក្សា Course Syllabus

ចំណងជើងនៃមុខវិជ្ជា Course Title: E-Marketing and E-Commerce

គណកម្មា ការមុខវិជ្ជា (Course Committee)

គ្រូបង្រៀន(Instructor): (សំ ចំរើន) SAM Chamreun

អ៊ីម៉ែល(Email): sam.chamreun@gmail.com

លេខទូរស័ព្ទ(Phone): +855 77920 577

គ្រូបង្រៀន(Instructor): (អ៊ុក ចាន់វាសនា) Uk Chanveasna

អ៊ីម៉ែល(Email): chanveasna_uk@yahoo.com

លេខទូរស័ព្ទ(Phone): +855 12 551 777

គ្រូបង្រៀន(Instructor): ប្រាក់ ឋបនវតី (Prak Thapnakvatey)

អ៊ីម៉ែល(Email): vateyprak@yahoo.com

លេខទូរស័ព្ទ(Phone): +855 12 512 444

Prepared by: Course Committee of iBM Department Sept 2018