TON DUC THANG UNIVERSITY SOCIALIST REPUBLIC OF VIETNAM

FACULTY OF BUSINESS ADMINISTRATION Independence – Freedom – Happiness

DIVISION OF DEPARTMENT OF
MANAGEMENT
Ho Chi Minh City, October 25, 2022

COURSE SYLLABUS
E-COMMERCE
COURSE CODE: 702054

1. Information:
No of credits: 3(3,0)
Time allocation: Theory 45 Practice 0 Self-study (hours): 90
(hours): (hours):
Prerequisite: No Prerequisite code: No
Prior-Completion: Principles of Marketing (F7340115), Prior-Completion code: 704024 (F7340115), 704024
Principles of Marketing (F7340101N), (F7340101N), 704024 (F7340120)
Principles of Marketing (F7340120)
Co-requisite: No Co-requisite code: No
Programme: Have 3 programs Programme code: F7340115, F7340101N, F7340120
2. Course objectives:
No. Course Objectives (COs)
1 The course will introduce e-commerce concepts, online business models, methods of integrating e-commerce in business;
2 The course will cover how to apply e commerce knowledge into business activities.
3 The course will help the learner plan a future e commerce project.
3. Course learning outcomes (CLOs):
No. CLOs PLOs
 Understand the concepts of e-commerce and related concepts; online business
F7340115-PLO4,F7340101N-
1 models; integrated methods of e-commerce planning in business; ecommerce
PLO1,F7340120-PLO2
website development strategies;
Identify the opportunities for e-commerce and propose e-commerce idea to F7340115-PLO4,F7340101N-
2
match the opportunity. PLO2,F7340120-PLO2
F7340115-PLO4,F7340101N-
3 Evaluate an e-commerce project;
PLO9,F7340120-PLO3
4. Brief course content:

 E-commerce is the application of general knowledge of applied business management to the online business environment, how to integrate
the online business model into an existing business organization or Establish a new online business organization. Specifically:
 Provide basic knowledge about e-commerce, business models, profit model, business processes; identify the opportunities of e-commerce;
the international nature of e-commerce.
 Provide integrated methods of e-commerce planning in business; ecommerce website development strategies; management of e-commerce
project implementation.

5. Student’s tasks:

 Attendance:
 Attend at least 80% of attendance. Two classes are counted as one day off. Exceeding 20% of attendance will be banned.
 Research of textbooks, home study materials; Serious attitudes during school hours.
 Required for participation in class activities:
 Be active and cooperative in group work; Participating in presentations, discussions and performing all the requirements of the group.
 Be Positive, self-talk, answer questions or debate the lesson.
 Complete homework assignments:
 Complete assignments delivered on time.
 Read the required documents and refer to the guidelines; Advanced reading to expand knowledge.
 Participate in midterm exams, final exams.

6. Teaching materials:
 Textbook:

[1]. Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C Turban, [2018], Electronic Commerce: A Managerial and Social
Networks Perspective 9th edition, Springer, Switzerland.
  Supplementary Readings:

[2]. Gary Schneider, [2011], Electronic Commerce 11th edition, Course Technology - Cengage Learning, USA.

[3]. Dave Chaffey, [2009], E-business and e-commerce management: strategy, implementation and practice 4 th edition, Prentice Hall, USA.

 Additional readings:

[4]. Kenneth C. Laudon, Carol Guercio Traver, [2018], E-Commerce 2017: Business, Technology, Society (13th ed. - Global ed.), Pearson Education,
Boston

[5]. S. Benson, C. Standing, [2008], Information Systems: A Business Approach, 3rd edition, John Wiley & Sons, Australia.

7. Description of Evaluation:
Evaluation categories
Process evaluation 1
Mid-term test
Final examination
8. Schedule:
Organization of
Self-
Session Content teaching CLOs Requirement Student's tasks
study
T E P D
Chapter 1: Introduction to E-Commerce 4 2 0 0 12
01 1.1. Definitions and concepts 2 1 0 0 6 [1], 704024:1 At class
1.2. The development of E-Commerce [3] At class:
1.3. The Benefits of E-Commerce -Listen to hear
1.4. E-Commerce 2.0: From Social lectures.
Commerce to Virtual World - Group registration
-Choose topic
Teaching methods: -Make a question
Answer questions, and situations
 Analyzing the revolutionary role of e- -Answer the
commerce in business. question

After class
At home: Read
[1]: Chapter 1
(pages 03-38)
[2]: Chapter 1
(pages 04-43)
[3]: Chapter 1
(pages 04-45)
[4]: Chapter 1
(pages 06-49)
[5]: Chapter 9
(pages 254-276)

02 1.5. Society and the Digital World: 2 1 0 0 6 [1], 704024:1 At class

Economics, Business, and the Community [3] -Submit group list
1.6. Changes in the business environment, -Make a question
the response of organizations, the support -Answer the
of IT and E-commerce question
1.7. Limitations, Impact and Future of E- -Discussion groups
Commerce.
After class
Teaching methods: [1]: Chapter 1
Answer questions, and situations (pages 03-38)
Discuss changes in trade activity over the next [2]: Chapter 1
5-10 years. (pages 04-43)
[3]: Chapter 1
(pages 04-45)
[4]: Chapter 1
(pages 06-49)
[5]: Chapter 9
(pages 254-276)
 Chapter 2: Basic E-commerce Platform 2 1 0 0 6
03 2.1. E-commerce environments 2 1 0 0 6 [1], 704024:3
2.2. The position of the transactions on the [2], E01029:1
market [3] At class
2.3. Ecommerce business models -Make a question
2.4. Study of auction business models -Answer the
2.5. Research start-up companies in the question
internet field -Discussion groups
Answer questions, and situations
Analyze successful startup and failure After class
scenarios to derive lessons learned. At home: Read
[3]: Chapter 2
Teaching methods:
(pages 51-99)
Answer questions, and situations
Analyze successful startup and failure
scenarios to derive lessons learned.

Chapter 3: Retailing in E-Commerce: 4 1 0 0 12

Products and Services
04 3.1. Internet Marketing and B2C: Retailing 2 1 0 0 6 [1], 704024:4 At class
electronics [2], E01029:1 -Make a question
3.2. Business Model: Online Retail (E- [3] -Answer the
Tailing) question
3.3. Travel Services - Hotel Online -Discussion groups
3.4. Jobs and job market online
3.5. Real Estate, Insurance, Securities and After class
Online Trading At home: Read
Answer questions, and situations [1]: Chapter 3
Analyzing the change of business (pages 106-156)
activities, services under the impact of e- [2]: Chapter 3
commerce. (pages 108-154)
[4]: Chapter 2
Teaching methods: (pages 58-101)
 Answer questions, and situations
Analyzing the change of business activities,
services under the impact of e-commerce.

05 3.6. Online Banking and Personal Finance 2 0 0 0 6 [1],

3.7. Product supply, digital, [2],
Entertainment and online games [3]
3.8. Other B2C services: from online
dating services to wedding planning
3.9. The competition between traditional At class
retailers and online retailers
3.10. Issues in Online Retailing (E-Tailing) After class
and Lessons Learned

Teaching methods:
Answer questions, and situations
Analyzing the role of online retailing, the
current state of Vietnam.

Chapter 4: Business-to-Business E- 4 2 0 0 12
Commerce
06 4.1. Concept, characteristics, and model 2 1 0 0 6 [1], 704024:4 At class
B2B E-Commerce [2], -Make a question
4.2. One-to-Many: Sell to the online [3] -Answer the
marketplace question
4.3. Sell via Online Auctions (E-Auctions) -Discussion groups
4.4. One-From-Many: Electronic
purchases: Buy online After class
4.5. Reverse Auctions in the Online At home: Read
Market: E-Tendering [1]: Chapter 4
(pages 161-198)
Teaching methods: Read more
Answer questions, and situations [1]: Chapter 5
Analysis clarifies the type of B2B suitable for (pages 209-241)
 Vietnam situation today. [2]: Chapter 5
(pages 217-252)
[4]: Chapter 2
(pages 58-101)

07 4.6. Other Electronic Procurement Methods 2 1 0 0 6 [1], 704024:4 At class

(E-Procurement) [3] -Make a question
4.7. B2B Exchange (Online Market): -Answer the
Definitions and concepts question
4.8. B2B Portals and Directories -Discussion groups
4.9. B2B in Web 2.0 and social networking
4.10. Some B2B support mechanisms After class
At home: Read
Teaching methods: [1]: Chapter 4
Answer questions, and situations (pages 161-198)
Analyze the role of B2B activities for Read more
businesses [1]: Chapter 6
(pages 257-296)
[4]: Chapter 2
(pages 58-101)

Chapter 5: Social Commerce: Foundations, 2 1 0 0 6

Social Marketing, and Advertising
08 5.1. Social Trade: Definition and 2 1 0 0 6 [1], -Make a At class
Revolution [3] question -Make a question
5.2. Content of Social Commerce -Answer the -Answer the
5.3. Benefits and Limitations of Social question question
Commerce -Discussion -Discussion groups
5.4. Social Shopping: concepts, benefits, groups
and models After class
5.5. Social Advertising: From word of At home: Read
mouth advertising to location-based [1]: Chapter 7
Advertising / Marketing (pages 309-360)
 5.6. Social Customer Service and CRM [1]: Chapter 8
(pages 367-394)
Teaching methods: [2]: Chapter 6
Answer questions, and situations (pages 261-295)
Analyze the role of social networks impacting [4]: Chapter 7
consumer behavior (pages 414-476)

Chapter 6: Marketing and Advertising in 4 0 0 1 12

eCommerce
09 6.1. Learn about Online Consumer 2 0 0 0 6 [1], 704024: At class
Behavior [3] 4,5,6,7,9 -Make a question
6.2. Decide the consumer purchasing -Answer the
process question
6.3. Loyalty, satisfaction and trust in e- -Discussion groups
commerce -Exchange of
6.4. Mass Marketing, Mass Marketing, assignments.
Market Segmentation and Relationship
Marketing After class
6.5. Behavioral and personalized marketing At home: Read
[1]: Chapter 9
Teaching methods: (pages 407-446)
Answer questions, and situations [2]: Chapter 4
Analyzing the role of personalization in mass (pages 163-207)
media at the enterprise [3]: Chapter 8
(pages 412-475)
[4]: Chapter 6
(pages 328-404)

10 6.6. Market research for e-commerce 2 0 0 1 6 [1], 704024: At class

6.7. Web Advertising [3] 4,5,6,7,9 -Make a question
6.8. Online Advertising: From E-Mail to -Answer the
SEO and Video Ads question
6.9. Mobile Advertising and Marketing -Discussion groups
 6.10. Advertising and promotion strategies
After class
Teaching methods: At home: Read
Answer questions, and situations [1]: Chapter 9
Highlight the change from digital consumer (pages 407-446)
behavior to changing advertising, marketing [2]: Chapter 4
methods. (pages 163-207)
[3]: Chapter 8
(pages 412-475)
[4]: Chapter 6
(pages 328-404)

Chapter 7: Customer Relationship 2 1 0 0 6

Management (e-CRM)
11 7.1. The Marketing Applications of CRM 2 1 0 0 6 [1], At class
7.2. Marketing conversion [3] -Make a question
7.3. The process of online shopping -Answer the
7.4. Customer acquisition management question
7.5. Customer retention management -Discussion groups
7.6. Focus on perfection in quality e-
commerce services After class
7.7. Expand the customer At home: Read
7.8. Technology Solutions for CRM [3]: Chapter 9
(pages 481-552)
Teaching methods:
Read more
Answer questions, and situations
[2]: Chapter 7
Analyze the role of relationship management
in today's business context (pages 301-341

Chapter 8: E-commerce Payment Systems 2 1 0 0 6

12 8.1. The payment revolution 2 1 0 0 6 [1], At class
8.2. Use online payment card [3] -Make a question
8.3. Smart Cards -Answer the
8.4. Micropayments question
 8.5. E-checking
8.6. Mobile payments -Discussion groups
8.7. B2B and International Electronic
Payment After class
8.8. E-commerce payment system and At home: Read
issues posed [1]: Chapter 11
(pages 524-550)
Teaching methods:
[2]: Chapter 11
Answer questions, and situations
(pages 493-521)
Clarify the key to e-commerce development
from online payment.

Chapter 9: Planning and Implementing E- 6 1 2 2 18

Commerce Projects
13 9.1. Benefit analysis and initial cost 2 1 0 0 6 [1], At class
estimates for deployment [2], -Make a question
9.2. Website development strategies [3] -Answer the
e-commerce question
-Discussion groups

Teaching methods: After class

Answer questions, and situations At home: Read
Analyze the role of Planning and [1]: Chapter 16
Implementing E-Commerce Projects (pages 733-759)
[2]: Chapter 12
(pages 532-553)
Read more
[1]: Chapter 13
(pages 602-641)
[1]: Chapter 15
(pages 691-726)
[3]: Chapter 5
(pages 256-225)
[5]: Chapter 10
 (pages 281-304)

14 2 0 1 1 6 [1],
9.3. Managing the implementation process [2], At class
of e-commerce [3]
After class
Teaching methods: - Read [1]; [2]; [3]
Answer questions, and situations Scenarios in
Analyze the role of Planning and chapters for use in
Implementing E-Commerce Projects presentations.

15 2 0 1 1 6 [1], At class
9.4 Group presentations on e-commerce [2], - Presentations as
projects [3] assigned
- Each group gave a presentation of 15 Ask questions for
minutes the presentation
groups
-Answer the
Teaching methods: question
Answer questions, and situations -Discussion groups
Analyze the role of Planning and
Implementing E-Commerce Projects After class
- Prepare slide
presentations
- Complete group
report

Total 30 10 2 3 90
9. Date of first approval: October 25, 2022
Course designer Head of Division

Signed Signed
Phạm Thị Quỳnh Anh Phùng Minh Tuấn

Reviewer Dean of faculty

Signed Signed

Nguyễn Thị Quỳnh Anh Phạm Thị Minh Lý

10. Date and Up-to-date content

Version: 1.0 - Date issued: 08/08/2020

Version: 1.1 - Date issued: 06/19/2021
Version: 1.2 - Date issued: 07/02/2021
Version: 1.3 - Date issued: 10/14/2022

Head of Undergraduate Dean of faculty Instructor

Studies Department (Signed) (Signed)
(Signed)